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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Learn from top reviewers

Uberflip will increase qualified leads and assist in reaching your revenue goals.

Rating: 9 out of 10
January 25, 2024
IncentivizedVetted ReviewVerified User
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with ne...
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Patricia Pouncey
Executive - Marketing
Sr. Director, Demand Generation
Conversica, R-Zero
Uberflip10 years of experience

Uberflip as a Content and Resource Hub

Rating: 7 out of 10
January 22, 2024
IncentivizedVetted ReviewVerified User
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It a...
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Verified user
Contributor
Uberflip1 year of experience

Uberflip Powers Resource Center and Delivers SEO

Rating: 8 out of 10
September 22, 2023
IncentivizedVetted ReviewVerified User
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog...
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Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
Uberflip5 years of experience

Uberflip is UberEASY!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We lo...
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Christy Ricketts
Professional - Marketing
VP Marketing
GES - Global Experience Specialists
Uberflip3 years of experience

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Rating: 9 out of 10
February 28, 2023
IncentivizedVetted ReviewVerified User
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stake...
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Jesse Miller
Manager - Marketing
ABM Manager
NextRoll
Uberflip3 years of experience
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Pricing

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Uberflip

Uberflip

N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

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(1-5 of 31)

Uberflip provides high level of discoverability, agility and customization to our Resource experience.

Rating: 10 out of 10
September 08, 2021
Verified User
Manager in Marketing
Security & Investigations Company, 201-500 employees
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
My company is using Uberflip for three different use cases.

ABM Hub - We started the relationship with Uberflip through our ABM Hub project. This Hub is only being used for our ABM efforts with the marketing team.

Resource Center Hub - This Hub replace our internal CMS built resource center that is the central location for all our external facing resources including PDFs, Videos and Blogs. The main business problem that Uberflip address was discoverability of content. With Uberflip's features such as search, menu filtering and AI based recommendations we were able to make our Resource Center more discoverable and increase time on page.

Internal Content Hub - Our newest hub is an internal place that the whole company can find internal and external content. This hub pulls in content for the Resource Center as well as internal only documents and presentations. This was the first hub we have utilized the authentication features Uberflip provides.

Pros
  • Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
  • Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
  • Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
Cons
  • Building Hubs Backlog: As they are growing as a company the "onBrand" time has drastically increased. A project that was originally said to be built in 8 weeks ended up being around 12. They were good about getting us on the list even before we signed the contract but these delays pushed our internal timeline back.
  • Automation: Uberflip has some great tools to automate tasks within the platform. But I think this has room for improvement. An example would be that when you want to add a form to a piece of content you have to go into each stream and add the form vs having the form automatically be added to all locations of the piece of content.
  • Occasional Downtime: This is another room for improvement area for Uberflip. As they are growing there has been some downtime. Most are only for a few minutes but when they happen it looks like our resource center is down.
Likelihood to Recommend
[Uberflip is] well suited [for:]
  • Self Service Content Platform - If you are looking for an easy platform to add and manage content Uberflip is great. Our past resource center took 3 days to add a piece of content but with Uberflip you can upload in seconds.
  • Consolidation of Resources: Uberflip has a lot of great ways to bring in different types of content with RSS feeds, Video platform connectors and a whole PDF management section of the platform it makes Uberflip the singe source of truth.
  • Need for specific content focused hubs: If you are a company that has a lot of content that you want to utilized based on theme or campaign Uberflip makes it easy to add marketing streams for every different type of content.
Less appropriate:
  • Development Control: If you want to be able to control the development of your resource center or content hub I would not go with Uberflip. The page is build within their system so if you want to make updates you need to reach out to the Uberflip team.

Great platform to make custom landing pages for sales/marketing (if you take the time to set it up properly ...)

Rating: 7 out of 10
Incentivized
July 19, 2019
Verified User
Program Manager in Marketing
Computer Software Company, 51-200 employees
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
We use Uberflip just within our marketing and sales org. We're currently only using it to create marketing hubs and sales streams, with the goal to one day have it replace our existing resource center.
Pros
  • Allows reps to easily create custom pages for prospects.
  • Allows segment marketers to create custom landing pages for campaigns.
  • Keeps users on our domain and consuming our content.
Cons
  • Better UI / UX. I can't tell you the number of times people have come to me not being able to figure out how to do something.
  • No ability to enter custom code for hub header/footers. We must ask their support team to do it, and it takes 1+ month.
  • We have little control over how the hub items themselves appear.
Likelihood to Recommend
I think Uberflip would be great for any team who needed to create custom landing pages on the fly. I think the value is so much greater if you use it as your resource center for your entire website.

Uberflip : Great Product, Customer Support #Hustle Second to None

Rating: 10 out of 10
Incentivized
October 27, 2015
Verified User
Strategist in Marketing
Oil & Energy Company, 1001-5000 employees
Vetted Review
Verified User
Uberflip
2 years of experience
Use Cases and Deployment Scope
Uberflip is used in our organization to house and promote our digital collateral in the form of brochures, case studies, articles, etc. We use it across the organization in varying forms. It provides a central online repository for our collateral that is aesthetically fresh, always up to date, and easy to maintain. It helps mitigate multiple, outdated versions and provides a way to share larger brochure files with clients.
Pros
  • Customer Support: Uberflip has a fantastic customer support team. They are always willing to go the extra mile to help solve problems. If they don't already know the answer, they'll find it.
  • Embed Code Generation: Embedding single tiles and whole hubs is a breeze with Uberflip's back-end embed code generators. they're offered in a few different forms and we've had no issues with their implementation.
  • Flexibility: Uberflip is great out the box. But if you're looking to customize a bit, they offer numerous ways to customize your hub and assets.
Cons
  • Flipbook Folders: The flipbook folder editing feature works great as designed, but there is not a way to bulk edit folders. As we want to maintain a consistent look, it would be great to not have to set folder settings one by one by hand.
  • Custom Tile Editing: The tiles that Uberflip use work great, but we often want more customization. It would be great if an editor for non-coders existed to accomplish this.
  • Loading large flipbook files could be faster.
Likelihood to Recommend
  • Great for quick, out-of-the-box hub creation. You can have it up and running in minutes.
  • Not so great if you want to get really, really custom with your implementation.
  • Think about your flipbook quantity, RSS feed and social integration needs.

Overall, Uberflip is a great product with a lot of flexibility, but its not for every brand and every use case.

Great Content Hub For SMBs

Rating: 6 out of 10
Incentivized
April 11, 2019
Verified User
Manager in Marketing
Marketing and Advertising Company, 11-50 employees
Vetted Review
Verified User
Uberflip
3 years of experience
Use Cases and Deployment Scope
We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.
Pros
  • Categorizing content: making categories or tagging content was a great feature for us as we were able to easily separate content based on need.
  • Embedding feature: Uberflip's embed feature was a great thing to utilize. We could embed content we housed on Uberflip on our site and even serve up related content to users.
  • Customer service: Any time a problem or questions or new feature came about, Uberflip's customer service was always on-point. They always helped us find a solution in a timely manner.
Cons
  • Customizing Uberflip sites: We found it extremely difficult to make our Uberflip site match our main domain. Main navigation took forever to match and required heavy coding and specific files.
  • SEO is subpar: The SEO features offered on content is, in my opinion, very basic and barely scratches the surface of optimizing. You're only able to change titles and descriptions, and a little bit of the URLs.
  • CTAs: We utilized the CTAs a lot on your account, but making them stand out with an image or particular color required a lot of coding and patience to get just right.
Likelihood to Recommend
I feel like small agencies or start-ups would be great for using Uberflip. It takes the hassle of housing all the content on the server out of the picture. It's also great in making the content much more shareable for sales and customer service. Larger companies could use Uberflip, but I feel that it'd be too basic and would require multiple managers.

Great for Lead Gen and our Small Team

Rating: 10 out of 10
Incentivized
December 10, 2021
AH
Ashley Hyman
Director of Marketing
AgilQuest (Computer Software, 11-50 employees)
Vetted Review
Verified User
Uberflip
4 years of experience
View profile
Use Cases and Deployment Scope
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
Pros
  • Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
  • The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
  • Includes SEO ability for capturing organic traffic
Cons
  • The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
  • Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
  • Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
Likelihood to Recommend
Uberflip is great for anyone who needs an easy-to-manage content experience for their website and lead generation, a more personalized content experience for ABM, or Sales support. If you are looking for a more customized landing page for gated content (for ads, specific campaigns, etc), it is not going to be great for that, but for general website traffic or customized streams of content, it is fabulous.
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