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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Learn from top reviewers

Uberflip will increase qualified leads and assist in reaching your revenue goals.

Rating: 9 out of 10
January 25, 2024
IncentivizedVetted ReviewVerified User
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with ne...
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Patricia Pouncey
Executive - Marketing
Sr. Director, Demand Generation
Conversica, R-Zero
Uberflip10 years of experience

Uberflip as a Content and Resource Hub

Rating: 7 out of 10
January 22, 2024
IncentivizedVetted ReviewVerified User
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It a...
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Verified user
Contributor
Uberflip1 year of experience

Uberflip Powers Resource Center and Delivers SEO

Rating: 8 out of 10
September 22, 2023
IncentivizedVetted ReviewVerified User
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog...
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Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
Uberflip5 years of experience

Uberflip is UberEASY!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We lo...
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Christy Ricketts
Professional - Marketing
VP Marketing
GES - Global Experience Specialists
Uberflip3 years of experience

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Rating: 9 out of 10
February 28, 2023
IncentivizedVetted ReviewVerified User
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stake...
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Jesse Miller
Manager - Marketing
ABM Manager
NextRoll
Uberflip3 years of experience
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Pricing

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Uberflip

Uberflip

N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 49)

Uberflip : Great Product, Customer Support #Hustle Second to None

Rating: 10 out of 10
Incentivized
October 27, 2015
Verified User
Strategist in Marketing
Oil & Energy Company, 1001-5000 employees
Vetted Review
Verified User
Uberflip
2 years of experience
Use Cases and Deployment Scope
Uberflip is used in our organization to house and promote our digital collateral in the form of brochures, case studies, articles, etc. We use it across the organization in varying forms. It provides a central online repository for our collateral that is aesthetically fresh, always up to date, and easy to maintain. It helps mitigate multiple, outdated versions and provides a way to share larger brochure files with clients.
Pros
  • Customer Support: Uberflip has a fantastic customer support team. They are always willing to go the extra mile to help solve problems. If they don't already know the answer, they'll find it.
  • Embed Code Generation: Embedding single tiles and whole hubs is a breeze with Uberflip's back-end embed code generators. they're offered in a few different forms and we've had no issues with their implementation.
  • Flexibility: Uberflip is great out the box. But if you're looking to customize a bit, they offer numerous ways to customize your hub and assets.
Cons
  • Flipbook Folders: The flipbook folder editing feature works great as designed, but there is not a way to bulk edit folders. As we want to maintain a consistent look, it would be great to not have to set folder settings one by one by hand.
  • Custom Tile Editing: The tiles that Uberflip use work great, but we often want more customization. It would be great if an editor for non-coders existed to accomplish this.
  • Loading large flipbook files could be faster.
Likelihood to Recommend
  • Great for quick, out-of-the-box hub creation. You can have it up and running in minutes.
  • Not so great if you want to get really, really custom with your implementation.
  • Think about your flipbook quantity, RSS feed and social integration needs.

Overall, Uberflip is a great product with a lot of flexibility, but its not for every brand and every use case.

Uberflip is an amazing platform with an amazing customer support team.

Rating: 9 out of 10
November 09, 2017
JH
Jade Hill
Content Marketing Manager
BlueJeans Network (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Uberflip
1 year of experience
View profile
Use Cases and Deployment Scope
Uberflip is used by the marketing content team to publish blog posts, whitepapers, videos, and more. It's been extremely useful and allows us to publish the content quickly and easily, without bothering the web development team or requiring our marketers to have coding skills. It has also been a great tool for easily organizing content and putting it into categories that make sense for our users.
Pros
  • Custom content streams for specific audiences allows us to segment content by audience, by content type, and by product.
  • Integration with Marketo is great, since it shows us who is consuming our content and how that is impacting their journey.
  • With Flipbooks, you can see how long people are staying on each page and how many pages they are reading, which is not something you can typically measure with a PDF.
  • The editor in the platform is super easy to use and allows you to update content very quickly.
Cons
  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Likelihood to Recommend
Uberflip is great if you have a lot of content and need to have the marketing team access it quickly. It does what it set out to do super well, and I really love that support is available at all times for any and all questions. There may be some organizations that are concerned about the SEO implications of using a subdomain, so that is the one thing I would recommend checking for implementing Uberflip.

A better blog and badass customer service.

Rating: 8 out of 10
November 18, 2014
MQ
Marcus Quevedo
Social Media Manager | Copywriter
Bulu Box (Health, Wellness and Fitness, 1-10 employees)
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
We use Uberflip as a blog stream to house all of our content marketing as well as social media marketing messages. It is being used by our marketing department. Uberflip is great at bringing all of our content together into one aesthetically pleasing stream so users are able to jump between video, blogs, Facebook, Instagram, etc. all in one place. It also addresses the issue of having duplicate content on our website, by opening a new window for our blog it increases our SEO.
Pros
  • Creates a central hub for content across multiple platforms.
  • Prevents duplicate content by opening a new page away from website.
  • Provides key metrics for all different areas of our blog and content.
  • Provides CTAs to be scattered throughout stream and customized
  • Totally customized streams.
Cons
  • Uberflip could use a search function. It currently does not have one.
  • You're currently not able to create custom categories in their standard plan, which we're on.
Likelihood to Recommend
Uberflip is great because it gives a Pinterest feel to our blog which our audience loves. They also have an INCREDIBLE customer service team. I've yet to deal with another company that has as good of a customer service team as Uberflip. They're constantly working to improve the site and fix customer issues.

I'm a 3-time UberFlip customer. Here's why...

Rating: 8 out of 10
Incentivized
August 05, 2021
AR
Andrew Racine
Head of Global Demand Generation & Growth
Fivetran (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Uberflip
5 years of experience
View profile
Use Cases and Deployment Scope
The Marketing department at Fivetran purchased UberFlip in order to build out a resource center that could help us more easily organize our content and generate demand.
Pros
  • Organizes content
  • Integrates with our tech stack
  • Provides great customer support
Cons
  • Making design updates
  • Analytics
Likelihood to Recommend
Uberflip is a great tool if you are looking to provide your prospects, customers, and employees a helpful and intuitive content experience.

Customer Service is by far the best I've seen

Rating: 7 out of 10
Incentivized
March 29, 2019
Verified User
Manager in Marketing
Information Technology and Services Company, 51-200 employees
Vetted Review
Verified User
Uberflip
4 years of experience
Use Cases and Deployment Scope
We use Uberflip on the marketing side as our Content Management System. We brought it on as a solution when we were constantly having to go to a developer to post things on our website. Adding Uberflip to our tech stack made it easy for the Marketing team to update and add content when needed.
Pros
  • Easily publishes content.
  • Organizes content by streams.
Cons
  • Organize content within the streams better.
  • Provide for more customizations.
Likelihood to Recommend
Uberflip is great for a team that doesn't have a lot of CSS or HTML experience. It is also great for a company that has a lot of content that they need to organize so it is easily digestible for prospects on the site.
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