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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Learn from top reviewers

Uberflip will increase qualified leads and assist in reaching your revenue goals.

Rating: 9 out of 10
January 25, 2024
IncentivizedVetted ReviewVerified User
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with ne...
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Patricia Pouncey
Executive - Marketing
Sr. Director, Demand Generation
Conversica, R-Zero
Uberflip10 years of experience

Uberflip as a Content and Resource Hub

Rating: 7 out of 10
January 22, 2024
IncentivizedVetted ReviewVerified User
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It a...
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Verified user
Contributor
Uberflip1 year of experience

Uberflip Powers Resource Center and Delivers SEO

Rating: 8 out of 10
September 22, 2023
IncentivizedVetted ReviewVerified User
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog...
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Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
Uberflip5 years of experience

Uberflip is UberEASY!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We lo...
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Christy Ricketts
Professional - Marketing
VP Marketing
GES - Global Experience Specialists
Uberflip3 years of experience

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Rating: 9 out of 10
February 28, 2023
IncentivizedVetted ReviewVerified User
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stake...
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Jesse Miller
Manager - Marketing
ABM Manager
NextRoll
Uberflip3 years of experience
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Pricing

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Uberflip

Uberflip

N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 55)

Uberflip is uberflippin' fantastic!

Rating: 10 out of 10
February 25, 2015
KA
Kristen Aucoin
Program Manager
Schneider Electric (Electrical/Electronic Manufacturing, 10,001+ employees)
Vetted Review
Verified User
Uberflip
1 year of experience
View profile
Use Cases and Deployment Scope
I work for the IT business segment of my company, and we are using Uberflip to create an easy to use resource center to promote to our customers as part of our nurturing program. Currently, we do not house our IT focused content in one place, and by using Uberflip, we are addressing this problem.
Pros
  • Uberflip organizes content in a way that is easy to navigate from a customer perspective
  • You have the ability to organize your content in a way that makes sense for your audience
  • The customer service is fantastic, they answer questions quickly and in a detailed manner
  • Love the minimal progressive profiling and the use of tiles on pages
Cons
  • Integration with more marketing automation platforms (currently working on integrating with Act On)
  • More functionality in the blog creator tools (ex: having an organized area for managing photo content, being able to increase/decrease font size)
  • Ability to upload short PDFs (ex: for infographics, 1-2 page tip sheets) as PDFs instead of requiring them to turn into flip books (or uploading as a blog post)
Likelihood to Recommend
Does Uberflip integrate with your current marketing automation platform?
What types of content are you looking to organize?

Uberflip is the perfect partner for your content journey

Rating: 10 out of 10
February 07, 2018
C�
Chloe 🚀 Wilde
Marketing Operations Executive
Claranet (Information Technology and Services, 1001-5000 employees)
Vetted Review
Verified User
Uberflip
1 year of experience
View profile
Use Cases and Deployment Scope
Our marketing team implemented Uberflip's hub for our business this year. As a result, we have experienced the benefits of having a comprehensive and wholly customisable content platform for our customers at our disposal; deep and meaningful metrics across different types of engagements; and an impressive AI foundation that makes every customer feel unique and valued. We have now succeeded in implementing a detailed, customised content journey for our users that far exceeds anything we have ever offered before, beautifully blended with our Drupal website and Pardot marketing automation platform, that gives us more scope and bigger data for our marketing team than we have ever had previously.
Pros
  • A completely customisable platform
  • Deep and meaningful engagement metrics
  • AI that makes every customer feel valued
  • Friendly and knowledgeable community
Cons
  • Basic image upload management
Likelihood to Recommend
Uberflip has surprised me in being both a versatile and engaging platform for our business and our customers, and a friendly and knowledgeable community who are quick to help at every stage of the implementation process. I highly recommend Uberflip as a partner for your content journey.

A Content Marketing Manager's Dream

Rating: 10 out of 10
Incentivized
August 08, 2018
SW
Shauna Ward
Content Marketing Manager
Terminus: Account-Based Marketing (Marketing and Advertising, 51-200 employees)
Vetted Review
Verified User
Uberflip
2 years of experience
View profile
Use Cases and Deployment Scope
Our marketing, sales, and professional services teams all use Uberflip for different purposes. Marketing uses it to build a comprehensive content library and build personalized landing pages for the 1:1 ads we serve to our target ABM accounts. Our sales team uses it to create targeted content streams (collections of relevant content) for different people and companies they're having conversations with. Our professional services team uses it to organize onboarding content for customers and give them one simple place to access everything they need. We also use Uberflip to report on how people are interacting with our content.
Pros
  • Content tagging & organization - It's easy to organize content using tags and automation.
  • Marketo integration - We can see how known users in our database are interacting with content on Uberflip. We can also gate content to generate leads.
  • Easy to use - It can be challenging to get our sales team to adopt new technology, but Uberflip's ease of use has removed that roadblock.
  • Custom stream templates - It's easy to customize the way each stream looks by changing the header text, banner, etc.
  • onBrand Design - Uberflip's onBrand team customized our Hub to look like the rest of our website so it's a seamless experience for our website visitors.
Cons
  • Hub Design - While the onBrand features are great, I wish there were more options to manually customize the look and feel of our Hub.
  • Automation - It's easy to organize content via automation workflows, but there's a lot of opportunity for further automation. For example, I wish content with a specific tag could automatically update to predetermined settings.
Likelihood to Recommend
Uberflip is great for organizations with lots of content from different sources. If you have a blog, YouTube channel, Vidyard account, e-books and PDFs, webinars, etc., Uberflip makes it simple to aggregate and organize it all in one place.

Uberflip is also useful for growing businesses. Our headcount has grown by 4X since we started using Uberflip, and it's scaled with us and our changing needs with no problems at all.

Great addition to our Sales + Marketing Teams!

Rating: 10 out of 10
Incentivized
March 14, 2023
Verified User
Employee in Marketing
Research Company, 201-500 employees
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.
Pros
  • content repository
  • communication with customers - great CX support!
  • metrics on how prospects/customers are interacting with content shared!
Cons
  • Ability to add in personal video recordings to sales/marketing streams
Likelihood to Recommend
In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.

The Best Tool In Your Content Marketing Toolkit

Rating: 10 out of 10
November 11, 2015
WQ
Wes Quintin
Marketing Manager
Avanti Software Inc. (Computer Software, 11-50 employees)
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
The biggest business problem we had was to the ability to scale our content marketing operations. We're a small team and we each wear multiple hats so we needed something that would empower us to publish, evaluate, optimize, and promote our content in an easy way. And we needed something that integrated well with other existing tools in our toolkit.
Pros
  • The support is fantastic and you really feel like the team Uberflip cares about your success and will make it their goal to make sure you're happy.
  • They just make it so easy for me to keep the wheels turning in our content machine.
  • With Uberflip's Flipbooks it's any wonder that companies are still using PDF files for their content assets.
  • The development team really listens to their clients to find new ways of improving the product. I know because they've implemented 3 of my product feature recommendations in the past 3 months.
Cons
  • It's hard to find a weakness when they keep updating and improving the product. They really listen to user feedback, I know this because some of my suggestions have actually become updated product features. Amazing!
Likelihood to Recommend
For a lean team such as ours it has been a vital part of our marketing tool kit. I'm sure the product scales well at an enterprise level, but I can't speak to that experience. It has integration with a variety of MAP providers such as HubSpot, Marketo (which we use), and Eloqua. As long as you have the process, strategy and goals in place for what you want to achieve with your content marketing, Uberflip will serve you well.
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