Uberflip Reviews & Ratings 2025

Q: What are Uberflip's top competitors?

Hushly , Seismic Content , and Folloze are common alternatives for Uberflip.

Overview

What is Uberflip?

Uberflip will increase qualified leads and assist in reaching your revenue goals.

Rating: 9 out of 10

January 25, 2024

IncentivizedVetted ReviewVerified User

To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with ne...

Patricia Pouncey

Executive - Marketing

Sr. Director, Demand Generation

Conversica, R-Zero

10 years of experience

Uberflip as a Content and Resource Hub

Rating: 7 out of 10

January 22, 2024

IncentivizedVetted ReviewVerified User

We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It a...

Verified user

Contributor

1 year of experience

Uberflip Powers Resource Center and Delivers SEO

Rating: 8 out of 10

September 22, 2023

IncentivizedVetted ReviewVerified User

Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog...

Jana Gauvey

Professional - Marketing

Marketing Operations Program Manager

Rand Worldwide

5 years of experience

Uberflip is UberEASY!

Rating: 10 out of 10

March 8, 2023

IncentivizedVetted ReviewVerified User

We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We lo...

Christy Ricketts

Professional - Marketing

VP Marketing

GES - Global Experience Specialists

3 years of experience

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Rating: 9 out of 10

February 28, 2023

IncentivizedVetted ReviewVerified User

It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stake...

Jesse Miller

Manager - Marketing

ABM Manager

NextRoll

3 years of experience

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Pricing

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Entry-level set up fee?

Setup fee required

For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.

Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization

Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)

Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards

Uberflip Features

Supported: Content hubs
Supported: Tags and smart filters
Supported: Marketing automation platform integrations
Supported: Content integrations
Supported: Uberflip Analytics
Supported: Uberflip AI
Supported: Sales Assist
Supported: Martech integrations
Supported: Uberflip Marketplace
Supported: SEO optimization
Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.

Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.

Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.

Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.

Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.

Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Watch What is Uberflip?

Watch Uberflip for sales engagement

Watch Uberflip for account-based marketing

Watch Uberflip for content marketing

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic Content, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).

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Reviews From Top Reviewers

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(1-5 of 38)

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Sales Enablement is Key

Rating: 10 out of 10

Incentivized

February 16, 2022

Nicholas Topor

Global Marketing Associate

SEI (Financial Services, 1001-5000 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

We use Uberflip along with Uberflip Sales Assist for Marketing and Sales content management as well as sales enablement. Uberflip addresses a big problem we have had where we have not had a place to host our content to use in Marketing landing pages, or for the sales cycle. With Uberflip and Uberflip Sales Assist we are able to have content ready to go for whenever we need to create a Marketing landing page on the fly, or for when sales needs to send a piece of content to a prospect or client.

On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"

Pros

Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.

Cons

Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system

Likelihood to Recommend

Uberflip is well suited in the sales process, as well as in personalized campaigns for Marketing. In the Sales process, you are able to pick and choose content specifically for a prospect and serve it up in a format that is easy to digest and very dynamic(no more clunky PDFs!). For personalized marketing campaigns, you can take advantage of integrations with other tools(such as 6sense) to change a page's content based on an audience.

Amazing Content Experience, ABM, and Sales Enablement Platform

Rating: 9 out of 10

July 20, 2021

Amber Francis

Senior Digital Marketing and Operations Manager

EcoVadis (Environmental Services, 501-1000 employees)

Vetted Review

Verified User

3 years of experience

View profile

Use Cases and Deployment Scope

We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.

Pros

Content organization
Design customization
Landing page builds (set up streams quickly and easily)
Importing of feeds and source streams
Customer support is excellent

Cons

The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
Ability to gate content in a sales stream

Likelihood to Recommend

Uberflip is very well suited to content marketing needs; they are constantly improving their product and take customer feature requests seriously. They are open to assisting with workarounds when specific features may not be out-of-the-box items. Their customer support team is very quick in responding, thorough in their explanations, and happy to help for as long as needed until the issue is resolved.

The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.

Great Content Hub For SMBs

Rating: 6 out of 10

Incentivized

April 11, 2019

Verified User

Manager in Marketing

Marketing and Advertising Company, 11-50 employees

Vetted Review

Verified User

3 years of experience

Use Cases and Deployment Scope

We used Uberflip primarily as a content hub. We uploaded all of our content, except blogs, to Uberflip and linked from our main website to the content item. Uberflip was mainly used by the marketing department in terms of management but was used by sales to build out campaigns and customer service for training guides. Uberflip enabled us to house a lot of content without needing to upload it directly to our website or host on a CDN. It also enabled us to easily share content with prospects and customers, while also layering in a CTA and related content.

Pros

Categorizing content: making categories or tagging content was a great feature for us as we were able to easily separate content based on need.
Embedding feature: Uberflip's embed feature was a great thing to utilize. We could embed content we housed on Uberflip on our site and even serve up related content to users.
Customer service: Any time a problem or questions or new feature came about, Uberflip's customer service was always on-point. They always helped us find a solution in a timely manner.

Cons

Customizing Uberflip sites: We found it extremely difficult to make our Uberflip site match our main domain. Main navigation took forever to match and required heavy coding and specific files.
SEO is subpar: The SEO features offered on content is, in my opinion, very basic and barely scratches the surface of optimizing. You're only able to change titles and descriptions, and a little bit of the URLs.
CTAs: We utilized the CTAs a lot on your account, but making them stand out with an image or particular color required a lot of coding and patience to get just right.

Likelihood to Recommend

I feel like small agencies or start-ups would be great for using Uberflip. It takes the hassle of housing all the content on the server out of the picture. It's also great in making the content much more shareable for sales and customer service. Larger companies could use Uberflip, but I feel that it'd be too basic and would require multiple managers.

Essential for any marketing team who's serious about content

Rating: 10 out of 10

August 16, 2017

Matt Davis

Director, Content & Digital Marketing

Allocadia (Computer Software, 51-200 employees)

Vetted Review

Verified User

1 year of experience

View profile

Use Cases and Deployment Scope

Uberflip has been an excellent method for us to organize, use and share our content. It started as an initiative on our marketing team; we needed a tool to improve the way our website organized and served up various types of content for visitors. But then we also began using it for sales enablement and even internal training as well, and it's been invaluable for those purposes. Their customer success folks have been among the best that I've worked with. They've been responsive to our needs and have sought out solutions to our challenges, even when those challenges went outside the usual scope. A recommended product for marketing organizations with large content libraries, or those who depend heavily on content marketing.

Pros

Bringing order and much-needed segmentation to our small mountain of marketing content
Integrations with other technologies: Marketo, Google Analytics, Google Tag Manager, Social Media
Customer Success and Support

Cons

When setting up Uberflip for the first time, the way content is stored and handled does take some getting used to. But after a period of familiarization, there is no ongoing issue. It makes sense once you understand it.

Likelihood to Recommend

As mentioned above, Uberflip is great for marketing teams who depend heavily on content marketing, for example B2B marketing teams.

Great addition to our Sales + Marketing Teams!

Rating: 10 out of 10

Incentivized

March 14, 2023

Verified User

Employee in Marketing

Research Company, 201-500 employees

Vetted Review

Verified User

1 year of experience

Use Cases and Deployment Scope

Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.

Pros

content repository
communication with customers - great CX support!
metrics on how prospects/customers are interacting with content shared!

Cons

Ability to add in personal video recordings to sales/marketing streams

Likelihood to Recommend

In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.

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