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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Learn from top reviewers

Uberflip will increase qualified leads and assist in reaching your revenue goals.

Rating: 9 out of 10
January 25, 2024
IncentivizedVetted ReviewVerified User
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with ne...
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Patricia Pouncey
Executive - Marketing
Sr. Director, Demand Generation
Conversica, R-Zero
Uberflip10 years of experience

Uberflip as a Content and Resource Hub

Rating: 7 out of 10
January 22, 2024
IncentivizedVetted ReviewVerified User
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It a...
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Verified user
Contributor
Uberflip1 year of experience

Uberflip Powers Resource Center and Delivers SEO

Rating: 8 out of 10
September 22, 2023
IncentivizedVetted ReviewVerified User
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog...
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Jana Gauvey
Professional - Marketing
Marketing Operations Program Manager
Rand Worldwide
Uberflip5 years of experience

Uberflip is UberEASY!

Rating: 10 out of 10
March 8, 2023
IncentivizedVetted ReviewVerified User
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We lo...
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Christy Ricketts
Professional - Marketing
VP Marketing
GES - Global Experience Specialists
Uberflip3 years of experience

Uberflip is a fantastic tool if you know what you're getting is what you were looking for!

Rating: 9 out of 10
February 28, 2023
IncentivizedVetted ReviewVerified User
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stake...
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Jesse Miller
Manager - Marketing
ABM Manager
NextRoll
Uberflip3 years of experience
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Pricing

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Uberflip

Uberflip

N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Integrations

Uberflip Competitors

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Uberflip Downloadables

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews From Top Reviewers

View all reviews
(1-5 of 32)

Great platform to make custom landing pages for sales/marketing (if you take the time to set it up properly ...)

Rating: 7 out of 10
Incentivized
July 19, 2019
Verified User
Program Manager in Marketing
Computer Software Company, 51-200 employees
Vetted Review
Verified User
Uberflip
1 year of experience
Use Cases and Deployment Scope
We use Uberflip just within our marketing and sales org. We're currently only using it to create marketing hubs and sales streams, with the goal to one day have it replace our existing resource center.
Pros
  • Allows reps to easily create custom pages for prospects.
  • Allows segment marketers to create custom landing pages for campaigns.
  • Keeps users on our domain and consuming our content.
Cons
  • Better UI / UX. I can't tell you the number of times people have come to me not being able to figure out how to do something.
  • No ability to enter custom code for hub header/footers. We must ask their support team to do it, and it takes 1+ month.
  • We have little control over how the hub items themselves appear.
Likelihood to Recommend
I think Uberflip would be great for any team who needed to create custom landing pages on the fly. I think the value is so much greater if you use it as your resource center for your entire website.

Great product with a strong roadmap and robust feature set

Rating: 9 out of 10
June 01, 2022
SM
Sam Macleod
Director, Digital Marketing
Beamery (Information Technology & Services, 201-500 employees)
Vetted Review
Verified User
Uberflip
2 years of experience
View profile
Use Cases and Deployment Scope
We use Uberflip to create personalized experiences at scale. We untangled a messy mix of TOFU, MOFU, and BOFU content and consolidated it all in a destination that creates two distinct experiences that benefit our business: Personalisation for web traffic and recommendations based on groupings we can dynamically update and tweak based on our knowledge of our audience Surfacing content to sellers and providing the ability to create personalized streams leveraging our vast library of content
Pros
  • Content tagging is easy and powerful
  • Sales streams are constantly being improved and iterated on
  • The AI recommendations drive engagement
  • Analytics is continually improved, creating one of the best content analytics I've ever seen
Cons
  • The OnBrand process is slow. The team is great, but the backlog slows down iteration.
  • New product features aren't communicated particularly well.
Likelihood to Recommend
Managing content for both website visitors and sellers Giving sellers the opportunity to personalize streams at scale Integrating with 6sense, MAP, or CRMs Analytics and reporting on content performance Making unique destinations by pain point, solution, or industry Transforming content experiences and being at the cutting edge of content experience

Step up your content experiences with Uberflip

Rating: 9 out of 10
November 04, 2021
Verified User
Manager in Marketing
Information Technology & Services Company, 1001-5000 employees
Vetted Review
Verified User
Uberflip
2 years of experience
Use Cases and Deployment Scope
We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.
Pros
  • Easy to upload and manage content.
  • Easy to create curated landing zones for business use cases.
  • Customer support is fast to respond and very knowledge.
  • Great onboarding support from implementation team.
Cons
  • Analytics is a bit hard to navigate and is slow compared to other tools.
  • Customizing design requires onBrand support which has long turnaround times.
  • While usually brief there are occasional downtimes that result in content being inaccessible.
Likelihood to Recommend
Uberflip is well suited for businesses looking to up-level their content journey throughout their website. It is easy to use and requires little technical skill (great to save on internal web developer time). There are abundant integrations to help connect your full martech stack.

Uberflip is an amazing platform with an amazing customer support team.

Rating: 9 out of 10
November 09, 2017
JH
Jade Hill
Content Marketing Manager
BlueJeans Network (Computer Software, 501-1000 employees)
Vetted Review
Verified User
Uberflip
1 year of experience
View profile
Use Cases and Deployment Scope
Uberflip is used by the marketing content team to publish blog posts, whitepapers, videos, and more. It's been extremely useful and allows us to publish the content quickly and easily, without bothering the web development team or requiring our marketers to have coding skills. It has also been a great tool for easily organizing content and putting it into categories that make sense for our users.
Pros
  • Custom content streams for specific audiences allows us to segment content by audience, by content type, and by product.
  • Integration with Marketo is great, since it shows us who is consuming our content and how that is impacting their journey.
  • With Flipbooks, you can see how long people are staying on each page and how many pages they are reading, which is not something you can typically measure with a PDF.
  • The editor in the platform is super easy to use and allows you to update content very quickly.
Cons
  • The forms on the CTAs are very small, and I don't love that they show only one field until you click into it. This seems deceptive when you must actually fill out four or five fields to access the content.
  • Image management inside the platform isn't great, so I end up loading multiple of the same image versus searching through the library.
  • When you update the main navigation or footer on your main website, you must work with their developers to update it within the hub, rather than having your internal team handle it.
Likelihood to Recommend
Uberflip is great if you have a lot of content and need to have the marketing team access it quickly. It does what it set out to do super well, and I really love that support is available at all times for any and all questions. There may be some organizations that are concerned about the SEO implications of using a subdomain, so that is the one thing I would recommend checking for implementing Uberflip.

Uberflip is fun and easy to use

Rating: 10 out of 10
Incentivized
June 03, 2015
MT
Michelle Tiziani
Online Marketing Specialist
Institutional Real Estate, Inc. (Commercial Real Estate, 11-50 employees)
Vetted Review
Verified User
Uberflip
3 years of experience
View profile
Use Cases and Deployment Scope
We use Uberflip to convert our monthly or quarterly publications from PDF to flipbooks. We wanted to do away with distributing our publications as PDFs because some were forwarding the PDFs to others in or out of their organization and that was a copyright issue.
Pros
  • It's easy to set up and manage your account, and the overall conversion and production from PDF to a flipbook is easy. If you make a mistake, it's also easy to fix by doing a simple page replacement.
  • We set up a single sign on API so that when our subscribers logon to access the flipbook publications from our website, they just logon one time from our website rather than logging on twice to access the publication.
  • The Uberflip customer support and sales team are very pleasant, responsive and easy to work with which is why we chose them as our vendor.
  • Their new hub is easy to configure. An uberflip rep reached out to me to set it up during it's early release. I liked that extra hand holding, and she showed me other features as well.
  • I like their new hub, and it's nice that we don't have to pay extra for it.
Cons
  • The only thing I don't like is that you can lose a license if you have to make a whole PDF replacement. Things happen on our end and it would be nice not to have to lose a license.
Likelihood to Recommend
Who are your competitors and how does your product compare to others?
How long does the initial set up take?
How long will the production process take from converting a PDF to a flipbook and adding special features?
Can you access your files if you end your contract with them and are there any charges to access to your files?
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