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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Recent Reviews
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Awards

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-25 of 63)
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Patricia Pouncey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For customers new to a content management tool, Uberflip is a good first choice in setting up and deploying content. If you do not have tons of content, best to just stage on your website.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I would recommend Uberflip for large to very large firms between 1,000 and 15,000 employees that need a strong content management system to help build a resources section of their website. For smaller companies the marketing team is likely small enough that it is not neccessary. For larger companies there may be more robust solutions.
Jana Gauvey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The way we use the system - to power content on our website - is a great use case. It's an easy way to keep all content centralized for each of our divisions. We are able to use the API to deliver content to product/service pages on our website easily so there's no more remembering where you posted a PDF when it needs to be updated. You just update it in one place and it's updated everywhere.

Their blog system is simple and easy to use - it has increased organic traffic to our site significantly since moving from a Typepad blog to this system.

For teams that are looking to create content that's easily accessed, searchable, and to be able to create small landing pages for your events. This tool works very well.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
In my prior experience as an SDR using Uberflip, creating customized sales streams for prospects prior to a qualification call as a cadence step didn't seem as useful as when using it post-qualification call or post-demo. Our team has found that it has been most useful when we are able to create one customized landing page for the prospect/account so everything is centralized.
March 08, 2023

Uberflip is UberEASY!

Christy Ricketts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uberflip is great for managing content especially across multiple business units. We are able to cross promote and engage customers quickly by adding content to existing streams. I love the Marketo and wistia integrations. The are great for Account Based Marketing and scaling campaigns quickly. Uberflip is perfect for creating case stories and product spotlights for sales to share.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
If you want an easy to use media aggregation tool that can bring in all of your content types from various sources. It is also great to serve as the tool for creating and publishing articles and blog posts. It is good for custom content and ABM style programs. It is less appropriate if you are looking for a true CMS where you can customize the types of pages and content you are creating and publishing with templated layouts.

TL;DR It is not a Wordpress replacement, but a complement.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
In my opinion, I think Uberflip is suitable for smaller companies that want the ease of use and a quick execution time for making changes. I also like the account base marketing use case and possibilities. I do not think it is the ideal platform to host aligned branding and a larger-scale resource center like we have been doing.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Uberflip is well suited to bring your larger organization into sharing content. Instead of relying only on marketing to be driving content, Uberflip has made it easy to integrate content into the sales process or client services process, with the ability to make the experience unique to sales or CS.

Where Uberflip may not be as suited is if you are looking for landing pages to capture leads, most of the time for landing pages designed to sell a product you want to add specific feature copy and be able to place a gate over content without having a user jumping from page to page, while also having the gate capturing information and allowing you to trigger activities from your marketing automation system. Uberflip doesn't allow you to add copy or manipulate a landing page and only allows you to add information from a gate to a static list, which does not allow you to automate the process.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think it can be good for a really small content marketing team/person. It's fairly simple and easy to use. I don't think the setup process is overly difficult, so you can hit the ground running really quickly with it. I think it's also probably good for a really large team with a lot of moving parts for the same reasons. I think it doesn't work well for more sophisticated content marketing. They have more ABM and sales features, but I think the actual content marketing part of the platform is just okay. I think it's really good for a newer content strategy and less helpful once you've gotten deeper into it
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Uberflip saves us a lot of time because it uses data to create specific content for your target, before of try this tool we did it manually we have to create the content, try it and then analyze our data to take decisions about the content we will be posting then. Now, we have everything in the same place, and is extremely easy. I think there is nothing wrong with the tool but there are many other strategies we use in our marketing journey so the can integrate more of them
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uberflip is a must for marketing teams where content is at the center of your marketing strategy, and/or if you have a variety of audiences that you’re creating content for. Uberflip is probably not a fit for teams who produce small amounts of content and who only produce one type of content for a specific audience.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Managing content for both website visitors and sellers Giving sellers the opportunity to personalize streams at scale Integrating with 6sense, MAP, or CRMs Analytics and reporting on content performance Making unique destinations by pain point, solution, or industry Transforming content experiences and being at the cutting edge of content experience
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The Uberflip platform is great for building a website that is targeted more at content marketing versus an eCommerce site. We use them both hand-in-hand. Driving traffic from one site to the other with very specific goals in mind for each of our site experiences. The tagging functionality on Uberflip is robust and extremely helpful when it comes to back-end reporting. We have been heavily using CTA forms to drive form fills and conversions, all feeding into our CRM system and contributing to our overall lead scoring initiatives.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uberflip is well suited in the sales process, as well as in personalized campaigns for Marketing. In the Sales process, you are able to pick and choose content specifically for a prospect and serve it up in a format that is easy to digest and very dynamic(no more clunky PDFs!). For personalized marketing campaigns, you can take advantage of integrations with other tools(such as 6sense) to change a page's content based on an audience.
Score 1 out of 10
Vetted Review
Verified User
It is a great way to organize your content and bring new life into old assets. For instance, we are able to pin certain assets to high-traffic areas, but every asset has the benefit of being automatically suggested in one way or another to where it doesn't have to be a manual process. The reporting can get very detailed, although getting to that data can be frustrating. I do a quarterly presentation on our web stats, and I dread pulling data from Uberflip — not because it isn't there, but because it is particularly slow.
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uberflip is great for anyone who needs an easy-to-manage content experience for their website and lead generation, a more personalized content experience for ABM, or Sales support. If you are looking for a more customized landing page for gated content (for ads, specific campaigns, etc), it is not going to be great for that, but for general website traffic or customized streams of content, it is fabulous.
Score 9 out of 10
Vetted Review
Verified User
Uberflip is well suited for businesses looking to up-level their content journey throughout their website. It is easy to use and requires little technical skill (great to save on internal web developer time). There are abundant integrations to help connect your full martech stack.
Score 10 out of 10
Vetted Review
Verified User
[Uberflip is] well suited [for:]
  • Self Service Content Platform - If you are looking for an easy platform to add and manage content Uberflip is great. Our past resource center took 3 days to add a piece of content but with Uberflip you can upload in seconds.
  • Consolidation of Resources: Uberflip has a lot of great ways to bring in different types of content with RSS feeds, Video platform connectors and a whole PDF management section of the platform it makes Uberflip the singe source of truth.
  • Need for specific content focused hubs: If you are a company that has a lot of content that you want to utilized based on theme or campaign Uberflip makes it easy to add marketing streams for every different type of content.
Less appropriate:
  • Development Control: If you want to be able to control the development of your resource center or content hub I would not go with Uberflip. The page is build within their system so if you want to make updates you need to reach out to the Uberflip team.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I think Uberflip is suited for most B2B marketing teams. It is a platform that, for a small team, can provide the infrastructure to deploy content experiences without having to have a lot of internal technical resources and it can grow and scale with them as their teams/business grows. Uberflip can also meet the needs of larger enterprises with the ability to leverage all the same great content but have different teams or divisions pulling the content into the streams they need for their specific campaigns and efforts.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Uberflip solves for some of the biggest, most common B2B marketing challenges all in one place. We're able to take buyers along a content journey and serve up the content that resonates most with them. And on the back end, all of the features give us the power to optimize SEO, get content-specific engagement insights and the flexibility to serve up content onbrand and where we want it.

Uberflip is only as good as the effort you invest in it. If you don't have enough content, this isn't going to deliver much value. If you don't have content folks (or supporting marketing members) that understand the ins and outs of digital marketing, a lot of Uberflip's power is going to go to waste. It's a tool that is fairly easy to use, but I would say that it really shines when you have the talent internally to power it.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Uberflip is very well suited to content marketing needs; they are constantly improving their product and take customer feature requests seriously. They are open to assisting with workarounds when specific features may not be out-of-the-box items. Their customer support team is very quick in responding, thorough in their explanations, and happy to help for as long as needed until the issue is resolved.

The only real pain points we have experienced have been with the Pardot integration, as it seems that Marketo is better suited to the platform.
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