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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-25 of 63)
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Jana Gauvey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • We have increased organic traffic to our website from about 30% monthly to 70% monthly. This is due to having the blogs sit natively on our site.
  • Sales can easily access the most recent case studies, and we have added filters to make the system more useable for them (and website visitors)
  • Removing signups for on-demand webcast viewing has helped with SEO in 2 ways: We moved to posting to YouTube first, as this increases our rankings and when people come to our site we're able to provide content there with out them needing to leave our site.
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Has allowed us to really understand what content is resonating most with our audiences.
  • Ability to clearly see what channels/campaigns are driving the most qualified traffic, which helps us with budget allocations year-to-year.
  • Enrichment has given us a very detailed look at activity on the user-level, which our sales team loves!
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It has enabled us to track the performance of the content being sent out by sales. Now we can make data-driven content decisions.
  • Have had multiple use cases where Sales Assist was able to reengage prospects that were thought to be lost.
  • Content management has been key, it has been extremely helpful to centralize content in Uberflip.
Score 1 out of 10
Vetted Review
Verified User
  • Going by last quarter's numbers, our pages-per-session were performing at 2.5x our goal (4.6 pages per session, according to Google Analytics)
  • Going by last quarter's numbers, our average session duration is a minute shy of our goal (2:15)
  • Our bounce rate hasn't dropped according to Uberflip (however it has dropped dramatically according to Google Analytics, our system of record)
Score 9 out of 10
Vetted Review
Verified User
  • Large improvement in gated conversion rates due to progressive profiling.
  • Enable our go-to-market team to more quickly develop custom content journeys.
  • Reduce internal time needed to manage an in-house resource center.
Score 10 out of 10
Vetted Review
Verified User
  • (Positive) Agility: We are able to move and add content 200x quicker than in the past.
  • (Positive) Tracking: We are able to get a better understanding of how pieces of content are performing so we can optimize.
  • (Negative) Drop in Digital: We have noticed a drop in our digital conversions with the Uberflip forms. This will take some testing to figure out exactly why and will need to work with Uberflip on updating anything that is causing the drop.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Uberflip has helped us engage target accounts, extend content reach, increase conversion on content assets and drive pipeline creation.
  • Uberflip has saved the marketing ops time and reduced error and complexity in managing and distributing content.
  • Uberflip has allowed Marketing to better enable Sales to use current content with prospects.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Reduced administration time for content marketing
  • Increased SEO value of all mediums
  • Expecting increases in lead to MQL volume, and further funnel acceleration
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