Skip to main content
TrustRadius
Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

Read more
Recent Reviews
Read all reviews

Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

View all pros & cons
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

8 people also want pricing

Alternatives Pricing

What is ScreenSpace?

ScreenSpace’s Immersive Product Stories help marketing and sales teams stand out, engage qualified buyers, and guide them on an experiential journey to value. ScreenSpace incorporates techniques in film, television and gaming to not only capture the look & feel of a product, but infuse experiential…

What is Arena.im?

Arena.im is a live chat, live blog, and content wall solution that can be embedded on a website, from the company of the same name headquartered in San Francisco. The solution avails an in-built customer data platform that enables users to activate individual marketing with centralized data and…

Return to navigation

Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-25 of 63)
Companies can't remove reviews or game the system. Here's why
Patricia Pouncey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
To organize, deploy, and track content on our website for consumption by our future customers. It interfaces nicely with our MarTech Stack and users can easily upgrade with new content with ease.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We utilize Uberflip for content management of our public facing resource center. Each division utilizes Uberflip to record and host eBooks, Infographics, blogs, and more. It allows us to stay organized and share gated or ungated links with ease.
Jana Gauvey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Uberflip powers the resource center on our 4 divisional websites. Prior to this system, we had a homegrown resource center for only one division and everything except for blog posts was behind a gate. We had been experimenting with LookBookHQ for a few years prior to moving to Uberflip. We used that to create landing pages for email campaigns.

When we knew we were looking to move away from the in-house created resource center to something new, we evaluated a few options. We initially moved only 2 divisions to the Uberflip system and slowly grew it to 3 and then 4. The back end is very user friendly and allows for a lot of automation, which helps with ensuring data is accurate without a lot of human intervention.
Devyn Beregi | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I use Uberflip every day to help prospects understand our products and help them prepare for demonstrations. I find it extremely beneficial for prospects to understand the scope of our products and how we can help them. I have sent over 500 Uberflips in the past year alone and have seen a high success rate between sending Uberflips and prospects showing up to demos.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Prior to implementing Uberflip, a common issue amongst both our Sales and Marketing teams was that we didn't have a centralized repository to store all of our content. Since implementing Uberflip, we have found that having one central repository to not only store all relevant internal and external facing content has helped streamline our process for finding content and sharing with prospects but has also ensured that the content that we are sharing externally is the most updated version of a document.
March 08, 2023

Uberflip is UberEASY!

Christy Ricketts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use uberflip for content management. We have a vast amount of information on our blog to help show organizers and exhibitors have exceptional trades show experiences. We love the user friendly interface and the analytics options. My team is able to quickly add photos and links to make the content more interesting. We recently started creating portfolios on each show we produce and highlight our venue partners.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It is being used by our sales and marketing team to power our resource center. It solves the issue of having an easy to use, easy to publish, CMS style tool that various stakeholders can all utilize to create both general content as well as customized content. We run a lot of ABM programs so we benefit from the features it has to create custom streams of content and send them to our high value prospects.
Score 1 out of 10
Vetted Review
Verified User
Incentivized
Our org. uses Uberflip to host our resource center and to aid in account-based marketing efforts. We are able to create targeted marketing and sales streams and embed those in emails and chatbots. We have a moderately custom resource center and use some of the analytics and search engine optimization capabilities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Uberflip as a content management system, but as we have continued partnering with them they have continuously released more and more functionality that addresses different business pain points. When we started using Uberflip it was to store content, now Uberflip plays a large role in distributing content and helping to make it easy for our entire organization to leverage content within their specific roles. As we have continued to grow, managing and organizing our content for 5 products across 4 audiences has been a challenge but Uberflip has continued to find ways to easier and more intuitively solve our pain points.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We use it as a content hub/CMS type system. All of our marketing and sales content lives in Uberflip. Before this tool, we were building landing pages in WordPress from scratch. It was time-consuming and we couldn't put out a lot of content because of it. Uberflip eliminated the need for that and our team can now create, publish and promote content quickly.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use it for my marketing campaigns, i found that this tool is awesome in engaging my buyer's persons with the content. The content we create for the customers it was poor quality until we start using this platform, it gave us insights and better formats that we used in our content to have more engagement and it really works. we start setting our SEO and this tool made easy this task too.
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
As a services business, thought leadership content was at the center of all of our marketing efforts. With content in a variety of mediums and across a variety of channels, Uberflip helped us centralize all of our content in one destination, and curate experiences for prospects, partners, and customers. We were able to create content destinations for key parts of our customer lifecycle, ABM campaigns for prospects, and co-branded content with partners, all using Uberflip.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We use Uberflip to create personalized experiences at scale. We untangled a messy mix of TOFU, MOFU, and BOFU content and consolidated it all in a destination that creates two distinct experiences that benefit our business: Personalisation for web traffic and recommendations based on groupings we can dynamically update and tweak based on our knowledge of our audience Surfacing content to sellers and providing the ability to create personalized streams leveraging our vast library of content
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We needed a way that we could really connect with teachers in the K-12 education space. We knew that just sending emails out about our products was not the best way to be engaging with them. We wanted to be a trusted and helpful resource to make teachers' lives easier. The education industry is one of the most stressful and demanding, especially over the last few years. So we created a teacher content resource hub built on the Uberflip platform. This site provides teachers with articles, activities, lesson plans, videos and more to help support their classroom lesson development. Since our audience is made up of such a wide range, we are able to segment the site and our content so teachers are able to quickly find content that would be most relevant to them.
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip as our content experience platform. Uberflip empowers our Marketing and GTM teams to easily create ABM or personalized experiences at scale to the right people at the right time. At the end of the day, Uberflip is essential for our business and drives faster consumption of content by our best-fit prospects and customers. As an ABM marketer, I use Uberflip for 1:1, 1:few, and programmatic campaigns.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Uberflip along with Uberflip Sales Assist for Marketing and Sales content management as well as sales enablement. Uberflip addresses a big problem we have had where we have not had a place to host our content to use in Marketing landing pages, or for the sales cycle. With Uberflip and Uberflip Sales Assist we are able to have content ready to go for whenever we need to create a Marketing landing page on the fly, or for when sales needs to send a piece of content to a prospect or client.

On the sales side of things, Sales Assist personalizes our buyers journey as well as enables us to track how sales content is being consumed by our prospects/clients. For the first time we now know, which of our content is being consumed, which isn't and then allows us to decide as a team "do we update the content that isn't working, or get rid of it all together?"
Score 1 out of 10
Vetted Review
Verified User
We use Uberflip as a resource center. We had accumulated plenty of assets but felt that many were falling through the cracks and being underutilized. We also had several blind spots in reporting. We needed a platform that could organize our content marketing efforts and report on them as well — all within a user-friendly system that everyone on our small team could access. That it does. When developing our hub, Uberflip was able to match their environment to our main website. So, now the team can add and edit assets in the backend and have them be presented consistently and professionally on the frontend. As far as metrics, we were looking to increase our web visitors' time-on-page, pages-per-session, and bounce rate. We also wanted a level of reporting that was previously unavailable (for instance, PDF reading data).
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Uberflip to create an engaging content experience on our website. Our Uberflip Resource Hub houses all of our content and is ultimately used for lead generation by utilizing the gating feature to capture new leads. The Marketing department owns and manages Uberflip, but our Sales department uses the Sales feature that allows them to create personalized streams of content for prospects.
Lindsay Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We have recently implemented Uberflip to host our 'Learning Hub' which is a resource for both our internal employees and our clients. Uberflip has helped us to organize our large video library so that it is easy to find what you are looking for. Our Client Success Manager, Chris is incredibly approachable, friendly and helpful and he has supported us in each step of the way while we create our Hub.
Score 9 out of 10
Vetted Review
Verified User
We use Uberflip in a variety of ways. From powering our resource center to content promotion within our marketing webpages to nurture streams, Uberflip allows us to deliver the right content to the right user at the right time. Uberflip has allowed us to scale our consumer content journeys across our website.
Score 10 out of 10
Vetted Review
Verified User
My company is using Uberflip for three different use cases.

ABM Hub - We started the relationship with Uberflip through our ABM Hub project. This Hub is only being used for our ABM efforts with the marketing team.

Resource Center Hub - This Hub replace our internal CMS built resource center that is the central location for all our external facing resources including PDFs, Videos and Blogs. The main business problem that Uberflip address was discoverability of content. With Uberflip's features such as search, menu filtering and AI based recommendations we were able to make our Resource Center more discoverable and increase time on page.

Internal Content Hub - Our newest hub is an internal place that the whole company can find internal and external content. This hub pulls in content for the Resource Center as well as internal only documents and presentations. This was the first hub we have utilized the authentication features Uberflip provides.

Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use Uberflip to power content experiences globally across our business. It helps us have a centralized location for our content and the ability to better meet the needs of our customers when and how they want to learn about us. We use it to power resource hubs on several websites, host on-demand event experiences, power ABM campaigns and as campaign destinations across marketing.

Uberflip helps increase web lead conversion and aided in increasing organic search traffic. I have seen Uberflip increase marketing productivity by reducing the time to publish content destinations, reducing the need for as many dedicated MAP landing pages, and by allowing regional teams freedom to leverage consistent structure which simplifies approval and compliance.

Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We use Uberflip as our content management and experience platform across our marketing team. It allows us to organize our content by use case, audience, funnel stage and more to deliver more relevant and personalized content journeys to our buyers. Additionally, Uberflip's features enhance our digital marketing strategies by helping us track content consumption better, prop up SEO, and extend the life of all mediums of content.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
We needed a better way to organize and file our content. After doing some research, we chose Uberflip as our content hub because of its ability to organize our content into categories, topics, and type. It also allowed us to better track leads in Pardot from the source content by campaign or item form fill. This made it easier for the marketing team to attribute MQLs and funnel progression to our marketing efforts.

We also found the organization of content to be very useful for four other target languages that we are focusing on creating more content for. Our pages per visit has seen a huge increase, as has time on page since implementing Uberflip across all the five languages we currently have hubs for.
Return to navigation