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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Reviewer Pros & Cons

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-25 of 63)
Companies can't remove reviews or game the system. Here's why
Patricia Pouncey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Organizing Content
  • Align by type
  • Track consumption
  • Updates are a breeze
  • The interface is a bit wonky at first for newcomers
  • There should be a best practice schematic available for first initial deployment
  • Allow certain items (blog) to be stored on customers website pages
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Organize content into separate bins
  • Is searchable
  • Make content accessible
  • Pulling links
  • The search bar only pops up the correct item if its fully typed out. Making it hard to search for items if you do not know where they are stored.
Jana Gauvey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Collects content from a variety of sources
  • Helps with SEO for blogs native to our website
  • User-friendly back end
  • Management and analytics of content
  • SEO for PDFs (also making them more accessible)
  • Allowing links easily embedded into digital sales rooms
  • More immediate automations - some of our automations take too long to work
  • Search capabilities - not only is the search bad there are no analytics for it.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Tagging for easy creation of content streams
  • Integrations with various media sources for quick import
  • Out-of-the-Box Analytics
  • CRM/MAP integration
  • Hub design and customization - takes way too long to make changes
  • Explanation up front of what Uberflip can and can't do, its not a robust tool for building content directly within it, its better as a way to aggregate content across sources.
  • More integrations with other ABM tools
  • Pricing structure can be a bit rigid, allow for more customization based on company needs
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • User-friendly backend system
  • Clean frontend
  • Simple and easy CTAs
  • Decent amount of bugs in the system, constantly need to work with support.
  • Continues to raise their prices without adding much extra value.
  • Lots of turnover on their customer team's.
  • Somewhat customizable but could use some work on making hubs not all look exactly the same.
  • Mixed bag on the helpfulness of their teams.
  • Not overly proactive with suggestions for optimization or knowledge of their accounts.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Create specific content to your buyers
  • It provides personalized pathways that turn prospects into customers
  • It help you to attract customers through your chosen channels
  • Engage customers at the destination
  • Create landing pages
  • A CRM for sabe our customers
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Content tagging is easy and powerful
  • Sales streams are constantly being improved and iterated on
  • The AI recommendations drive engagement
  • Analytics is continually improved, creating one of the best content analytics I've ever seen
  • The OnBrand process is slow. The team is great, but the backlog slows down iteration.
  • New product features aren't communicated particularly well.
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Integration into already existing CRM platforms, like Marketo.
  • Robust back-end reporting with the what seems like endless filters.
  • High-level of support from both the account management and technical teams.
  • Problem-solving with a focus on your end goal or what you are trying to accomplish.
  • Basic link reporting, when using simple hyperlinks within content.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Sales Enablement - We can now have Sales pick and choose what content they want to send out to Clients/Prospects while having all of the data tracked on the back-end
  • Content Management - We can host all of our PDF content in Uberflip so it is easy to pull individually or into sales/marketing use cases
  • Client Relations - Our CSM and the entire Uberflip team has been incredibly helpful in getting us off the ground and helping us figure out how Uberflip fits in exactly with our use cases.
  • Sales Enablement - Though I noted this as one of their strengths, they are still early in the game for their Sales Enablement platform. They are still tweaking the product to be perfect. This isn't necessarily a bad thing, personally I have seen it as a great opportunity to be able to help them adjust their product to satisfy a client like us.
  • Categories - Though I know it is on the roadmap, the lapse of categories on Uberflip pages has been a bit tedious. You can implement them with custom code, but I would prefer to see this built directly in the system
Score 1 out of 10
Vetted Review
Verified User
  • Increases pages-per-session
  • Increases time on page
  • User-friendly asset creation and editing
  • Reporting — the current system is slow, and the filters and presets are primitive.
  • Development Support — once your hub is built, the support lead time increases tremendously.
  • Communication — a few months ago, there was some sizable downtime and the issues were never formally addressed by our account manager or leadership.
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Easy Administration - It is incredibly easy and efficient to load new content, update old content, and implement forms/gates
  • The "binge" effect - every page has "Read Next" links for guiding the visitor through to the next piece of content
  • Includes SEO ability for capturing organic traffic
  • The Analytics area was a little hard to navigate, but they just released a new Analytics section that looks like it is much better!
  • Ability to know exactly who is engaging with content without going to another platform to find the data. They are releasing new integrations to Marketing Automation/CRM platforms that will allow this information to now be included!
  • Would like the page layouts to be more customizable without the need for custom code or an on-brand team.
Lindsay Ross | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Organization of content.
  • Hosting content.
  • Providing assistance.
  • Answering questions.
  • Not all features are intuitive and take some training to learn how to use.
  • Recommended to have a marketing professional on-hand to make your space look nice as the default is very plain.
Score 9 out of 10
Vetted Review
Verified User
  • Easy to upload and manage content.
  • Easy to create curated landing zones for business use cases.
  • Customer support is fast to respond and very knowledge.
  • Great onboarding support from implementation team.
  • Analytics is a bit hard to navigate and is slow compared to other tools.
  • Customizing design requires onBrand support which has long turnaround times.
  • While usually brief there are occasional downtimes that result in content being inaccessible.
Score 10 out of 10
Vetted Review
Verified User
  • Discoverability: Uberflip gives multiple different ways to encourage users to continue the discovery journey. This not only makes the user experience better but simplifies our work as content creators.
  • Analytics: The Uberflip analytics dashboard is extensive and gives you many options of collecting data. In the past we have only had page views and downloads to figure out success of pieces of content. Uberflip breaks it down to even more details about content performance.
  • Problem Solving: My companies use cases have been complicated with a lot of moving parts. The Uberflip team went above and beyond to problem solve every new challenge we sent to them. They had out of the box ideas that made our Hubs perform they way wanted.
  • Building Hubs Backlog: As they are growing as a company the "onBrand" time has drastically increased. A project that was originally said to be built in 8 weeks ended up being around 12. They were good about getting us on the list even before we signed the contract but these delays pushed our internal timeline back.
  • Automation: Uberflip has some great tools to automate tasks within the platform. But I think this has room for improvement. An example would be that when you want to add a form to a piece of content you have to go into each stream and add the form vs having the form automatically be added to all locations of the piece of content.
  • Occasional Downtime: This is another room for improvement area for Uberflip. As they are growing there has been some downtime. Most are only for a few minutes but when they happen it looks like our resource center is down.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Uberflip's inherent ability to centralize content regardless of format and allow marketers to leverage it to create specific content destinations for a range of marketing use cases has become a mission-critical capability for me. It allows me enable a global distributed team with the tools they need to move rapidly in deploying campaigns to drive awareness and demand.
  • The ability to create personalized content experiences helps drive deeper engagement with our audience and supports account-based marketing efforts at scale.
  • Uberflip allows you to up-level the traditional website resource center experience and provides a way to increase content consumption across our sites. Built-in functionality helps increase organic search traffic by ensuring each content asset is able to be indexed for search.
  • Uberflip also provides a simple way for SDR and sales to share content with customers they are working with while still adhering to branding guidelines and yielding insights on content consumption.
  • While having standardized page templates helps with brand compliance and the ability to publish quickly, the flipside is it can restrict custom needs for say adding additional text on a page or creating a custom layout for a campaign without either engaging Uberflip for design help or having internal resources that can edit code etc.
  • I have seen improvement in Uberflip analytics over the time I have been using the platform but as a data-driven marketer I continue to desire additional insights and ways to connect the data from Uberflip easily with other tracking systems we use.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Uberflip helps us build personalized content journeys to help users find the information they need most quickly and nurture themselves through the funnel.
  • Uberflip's on brand experience helps us technical manage and administrate our content in a way that serves our digital marketing strategy on the backend, and presents beautifully on the front end.
  • Uberflip's capabilities support our SEO strategy so we can capitalize on more traditional marketing content that in PDF form.
  • The on-brand capabilities are very robust but do require creative expertise. I would recommend an implementation package if you want to have a beautiful hub and high brand standards.
  • The regular Uberflip hub and sales streams are really intended for marketing and ABM; it's not a solve for all of your sales enablement needs (like training, dynamically recommended content, etc.) I'd recommend their Sales Enablement product for that or coupling with another solution.
  • The usage analytics are great, but we're still working on aligning them to our reporting system (which is pretty advanced).
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Content organization
  • Design customization
  • Landing page builds (set up streams quickly and easily)
  • Importing of feeds and source streams
  • Customer support is excellent
  • The Pardot integration could be more expansive and easier to set up (some of it's limitations on the Pardot side, however)
  • Ability to gate content in a sales stream
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