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Uberflip

Uberflip

Overview

What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action…

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Recent Reviews
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

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Pricing

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What is Uberflip?

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also…

Entry-level set up fee?

  • Setup fee required
For the latest information on pricing, visithttps://www.uberflip.com/content…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Uberflip?

Uberflip is used to create contextual content experiences at scale, enabling users to serve relevant content that better connects with prospective customers. It helps users to stand out and build meaningful relationships with prospects and customers by delivering personalized experiences by serving the right content at the right time.


Experience Management - Centralizes & organizes content from various sources to personalize destinations.

Uberflip is a single platform to centralize and organize content. Uberflip integrates with third-party content platforms so users can import, manage, and tag assets. From there, marketing, sales, and customer success teams have access to approved content and can start building experiences for their audiences, driving less content waste, faster campaign launches, and a sales team that has the best content for their prospects.

Key features:

- Content integrations (blog, Wistia, Vimeo, YouTube, Vidyard, Brightcove)

- Tag manager and smart filters

- Streams for marketing, sales and customer success streams

- SEO optimization


Journey Acceleration - Supports the creation of curated content destinations for every buyer across all channels.

Uberflip is used to drive content consumption with content recommendations that keep visitors on-site. Using its marketing automation platform (MAP) integrations, every interaction with content can trigger the next step to accelerate the customer journey, improving conversion rates and speeding up time to revenue by delivering personalized content that reduces friction in the buyer's journey.

Key Features:

- Uberflip AI and Personalization Apps

- Site engager and recommendation panel

- MAP integrations

- Martech integrations and apps (6sense, Bambora, Intercom, Drift, Calendly, and Optimizely)


Audience Intelligence - Gain insights into content performance and audience engagement

Uberflip helps organizations measure and optimize the performance of their content and campaigns. With insights into what content and experiences are engaging buyers the most, marketers can understand what works.

Key Features:

- Uberflip Analytics

- Google Analytics integration

- MAP and CRM integrations

- Performance dashboards


Uberflip Features

  • Supported: Content hubs
  • Supported: Tags and smart filters
  • Supported: Marketing automation platform integrations
  • Supported: Content integrations
  • Supported: Uberflip Analytics
  • Supported: Uberflip AI
  • Supported: Sales Assist
  • Supported: Martech integrations
  • Supported: Uberflip Marketplace
  • Supported: SEO optimization
  • Supported: Uberflip Pages

Uberflip Screenshots

Screenshot of Integrates third-party content platforms such as RSS, SlideShare, Wistia, Vidyard, and more, to break down content silos for more control across channels.Screenshot of Dynamic destinations for campaigns can be created. Branding, fields and content can be personalized to deliver value and context. Uberflip CTAs can be used to place forms across streams, gate content and pass lead data to marketing automation platform.Screenshot of Uberflip Sales Assist gives sellers and success teams greater access to marketing content and tools that help them create and share their own content experiences.Screenshot of With UF CTAs, marketers can not only collect contact information, but they can do that within the context of a content experience or drive that visitor to a content experience by placing CTAs where conversion is most likely to take place.Screenshot of Content scores, metrics dashboards and integrations with the organization's marketing tech stack let users dive deeper into content engagement and performance.Screenshot of Displays how each account and contact engages with content.

Uberflip Videos

Uberflip Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Uberflip is a content marketing platform from the Toronto company of the same name. Central to Uberflip is its content hub for aggregating, centralizing, organizing, and finally curating content for delivery to targeted audiences in streams, culminating in the call-to-action (CTA). Uberflip also contains analytics that show how effective these CTAs are (and in what context they are effective or not) so poor content can be confidently dropped in favor of what works. For $200 monthly the user gets Essential edition, containing the hub, three custom content streams, the Flipbooks feature for twenty PDF files (basically to organize the files and publish them in a more interesting, interactive format), three calls-to-action, and access for one team member. For $600 and $1800 (or $500 and $1500 if billed annually), the Expert and Elite plans, respectively, increase the volume of all of these, permit gated content, automation and advanced behaviors, more advanced analytics, support, and advanced customization for larger content marketing teams.

Hushly, Seismic, and Folloze are common alternatives for Uberflip.

Reviewers rate Usability highest, with a score of 9.8.

The most common users of Uberflip are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(93)

Attribute Ratings

Reviews

(1-25 of 27)
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Patricia Pouncey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Uberflip provides more qualified leads to our sales team by virtue of the consumption of certain content streams. Sales could see what content was consumed, thereby validating the MQL, and starting the sales cycle sooner faster. We were able to shorten our sales cycles and achieve our revenue goals by using Uberflip.
Jana Gauvey | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We do not use this feature directly as it is cost-prohibitive to have our sales team using the tool. We have, however, created landing pages upon request or for specific campaigns/industries to help sales increase awareness.

It is very simple to create a landing page and while we have touted this capability and offered to create the pages for sales, few salespeople take us up on this offer.
March 08, 2023

Uberflip is UberEASY!

Christy Ricketts | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our show portfolio has been a huge assets. Our team likes having the ability to share recent event photos and videos with clients and showcase venues and different offerings we have. It’s easy to create content and update or add new features. We have cut our turnaround times to hours instead of days by using uberflip.
Jesse Miller | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Yes, they have certainly benefitted from being able to curate content for a prospect and customize the look and feel with their logo. We have also been able to include CTAs with a reps calendar directly on them for easy follow up. Overall a solid sales enablement tool that could create opportunities and pipeline for ABM programs and general demand marketing.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
I think it has made it easier to get sales buy-in on marketing campaigns. They are a little more self-sufficient now and can see what types of content to use for different situations a lot better now. They know how to sort by topic or by industry or content type to find what they need.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Completely, the tool is very functional and easy to use, we have a team that runs the content and measures the results in Uber flip and they told me they have more time to be creative and think in other ways to innovate and plan other marketing strategies, because before they think all the time about the content they will be creating.
Bri Jones | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Uberflip enabled our team to easily see what types of content we had for specific types of prospects across industries, products, and services. We used Uberflip to house both our public marketing content and our private customer stories so they could easily see both and distribute as needed.
Sam Macleod | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Sellers feel empowered to find, leverage and curate experiences based on a mix of sales enablement collateral, public collateral and their own documentation They love the personalization and being able to create streams at scale for multiple companies based on templates or their own experience Calendar integration allows them to allows tie it back to engaging with them
Kristen Bridenbaugh | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Through our lead scoring initiatives and integration with Marketo and Salesforce, we are able to give our sales reps an inside look at content their customers and prospects are consuming on our site. It allows them for a more rich and strategic follow-up when they can reference related products or content based on what we know they have been viewing. It also helps open up new opportunities that might not have come across a sales rep desk otherwise. We have not launched any of the sales enablement features to our reps, but could definitely see that as a potential in the future.
Score 10 out of 10
Vetted Review
Verified User
Our entire GTM team utilizes Uberflip. We include Uberflip training in their onboarding and have weekly meetings to review. Sales love how you can share the content via many different integrations such as Gmail and Outreach. Sales use sales streams to share experiences securely using password authentication when they share things like demos and pricing info. Sales have found using sales streams is far more effective than simply dropping content and pdfs into an email.
February 16, 2022

Sales Enablement is Key

Nicholas Topor | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
They have absolutely been able to self-serve and create personalized content experiences for prospects and clients. It has had a huge impact at my company because it is the first sales enablement tool that we had used. Additionally, we were also onboarding Calendly and Vidyard at the same time and being that Uberflip integrates very well with both of those systems, it was a huge benefit to us.
Score 1 out of 10
Vetted Review
Verified User
This is a tough one to answer. Most of our Sales team has been slow to adopt, but that may be more of an "us" thing. We did have issues with the front-end interface in the beginning and perhaps that's why we lost momentum there. By the time we had everything looking right, enough time had passed where they may have moved on. When they do use it, they seem to have no issues navigating the software.
Ashley Hyman | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our Sales team uses Uberflip to create personalized streams of content for prospects and partners. They use the Outlook plugin to share streams and single pieces of content with a graphically appealing tile for the content. This is much more intriguing for the recipient than just a hyperlink. The ability to do it all within Outlook is critical because they don't have to log in to another platform.
Jodi Lebow | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I've seen Uberflip be a great resource for Sales Enablement by ensuring SDRs and Sales Reps have access to the latest and greatest content to share with their customers and in being able to pull together the content their account will care about to share.
Andrew Racine | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
In partnering with our Sales Enablement team, we've been able to provide our sellers personalized training on how our content is organized on UberFlip as well as how to create their own content experiences.
Hailey McDonald | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
We have a sales enablement platform to fuel training and in the moment recommendations for reps. Uberflip is primarily used for content marketing use cases and for users to self-nurture through content journeys.
Amber Francis | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Our sales team loves the sales streams and uses these to follow up with prospects after meeting them at events. We are expanding our sales enablement as we speak in order to give sales more control and autonomy in this area. This has been a much requested item from our sales team, as they can see the value that the streams create for them.
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