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unbounce

unbounce

Overview

What is unbounce?

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

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Recent Reviews

TrustRadius Insights

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged …
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Unbounce revealed

9 out of 10
August 02, 2021
Incentivized
Landing pages and use to test the audience.

It works well when integrating with Salesforce. It's very easy for us to run comparison tests. …

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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 5 features
  • Landing page A/B testing: (11)
    5.5
    55%
  • Real-time analytics dashboard (11)
    5.4
    54%
  • Optimization recommendations (10)
    4.9
    49%
  • SEO tools (11)
    4.5
    45%
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Pricing

View all pricing

Essential

$79/mo

Cloud
75 landing pages, 8 popups & sticky bars

Premium

$159/mo

Cloud
150 landing pages, 16 popups & sticky bars

Enterprise

$399+/mo

Cloud
375+ landing pages, 40+ popups and sticky bars

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://unbounce.com/pricing/?utm_mediu…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Unbounce demo 2 Jun17

YouTube

Unbounce Demo Jun17

YouTube

Telephone validation demo for unbounce

YouTube

unbounce landing page review 2020 - unbounce landing page alternatives

YouTube

Unbounce Landing Page Tutorial (Unbounce Landing Page Builder Demo)

YouTube

Unbounce Smart Builder (Newer Unbounce Page Builder In Action)

YouTube
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Features

SEO and Conversion Optimization

Tools that help users improve their website and landing page SEO and optimize the conversion rate of specific pages or forms.

5.1
Avg 6.1
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Product Details

What is unbounce?

Unbounce helps convert more site visitors into leads, sales, and customers. Using its drag-and-drop builder, users can create and publish landing pages without needing a developer to code them. Also, users get conversion intelligence insights and enhance the intuition and skills they already have to ensure the best campaign performance. The vendor describes its capabilites:

✔ BUILD pixel-perfect landing pages, popups, and sticky bars with Unbounce’s easy-to-use drag and drop builder. Choose from 125+ ready-to-go mobile-responsive templates–including near-instant AMP landing pages!

✔ OPTIMIZE campaigns and boost conversion rates with built-in A/B testing, dynamic text replacement, , and Smart Traffic, our new AI-powered tool that automatically delivers the best landing page to each visitor.

✔ INTEGRATE landing pages and other elements with over 900 apps like Zapier, WordPress, HubSpot, Marketo, Salesforce, Campaign Monitor, and MailChimp.

✔ CONVERT more prospects with targeted popups and sticky bars that can be placed on top of any page on your website to deliver the most relevant offers to the right audience, at the right time.


The vendor states its current customers include The New York Times, Shopify Plus, World Vision, New Balance, and Hootsuite.

unbounce Features

  • Supported: Build Mobile Responsive Landing Pages
  • Supported: Dynamic Text Replacement for PPC
  • Supported: AI-powered optimization with Smart Traffic
  • Supported: A/B Test your landing pages
  • Supported: Create popups and sticky bars
  • Supported: Integrate with over 900 apps like Zapier, Wordpress, Salesforce and Hubspot
  • Supported: Build AMP landing pages
  • Supported: Two-factor authentication

unbounce Screenshots

Screenshot of Screenshot of Screenshot of 100+ Landing Page TemplateScreenshot of Responsive Drag-and-Drop Landing Page BuilderScreenshot of Account Overview and Testing Features (Smart Traffic and A/B Testing)Screenshot of AMP Landing Page TemplatesScreenshot of Manage Custom ScriptsScreenshot of Popup TemplatesScreenshot of Sticky Bar TemplatesScreenshot of Global Script Manager

unbounce Video

unbounce Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo
Supported CountriesAll
Supported LanguagesEnglish

Frequently Asked Questions

Unbounce is a landing page builder for marketers. Marketers can use the drag and drop platform to create customized, responsive landing pages for their marketing campaigns.

unbounce starts at $49.

Leadpages, HubSpot Marketing Hub, and Instapage are common alternatives for unbounce.

Reviewers rate Landing page A/B testing: highest, with a score of 5.5.

The most common users of unbounce are from Small Businesses (1-50 employees).

unbounce Customer Size Distribution

Consumers0%
Small Businesses (1-50 employees)20%
Mid-Size Companies (51-500 employees)60%
Enterprises (more than 500 employees)20%
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Comparisons

View all alternatives
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Reviews and Ratings

(161)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Unbounce has been widely used by marketers and businesses to create and test landing pages for various purposes. Users have leveraged Unbounce to design effective landing pages for lead generation, event registration, and content tracking. Specifically, the platform has proven highly valuable for prototyping and testing landing pages for paid, direct response marketing campaigns, particularly through Facebook ads. The A/B testing feature of Unbounce is highly regarded by users, providing valuable insights into which version of a landing page is more successful at generating leads. Furthermore, Unbounce has been praised for its user-friendly interface and affordability, making it easy for users to design, build, and test landing pages without relying on IT or other departments. It has also gained recognition from agencies in different industries for its ability to create industry-specific landing pages for marketing campaigns. Additionally, Unbounce enables users to quickly launch paid campaigns with new landing pages while maintaining design consistency across branding. Despite some concerns about pricing and the need to upgrade packages to retain data, users appreciate the convenience and flexibility that Unbounce offers in creating customized landing pages for email promotions, paid social campaigns, and paid search campaigns. Overall, Unbounce has become an essential tool for marketing teams looking to convert visitors into leads and prospects through optimized landing pages.

Users commonly recommend the following tips for using Unbounce:

  • Utilize the provided templates and take advantage of the trial period to explore the user-friendly software. Beginners can use the templates provided by Unbounce to easily create landing pages and improve conversion rates. The trial period allows users to familiarize themselves with the platform's features and test its ease of use, even for beginners.

  • Make use of optimized images to enhance page load speed. Users emphasize the importance of using optimized images on Unbounce pages. This helps improve page load speed, ensuring a seamless experience for visitors.

  • Consider Unbounce for A/B testing and integration capabilities. Many users find Unbounce to be an excellent platform for A/B testing and integration with other platforms. It is particularly valuable for companies that require seamless integration with other tools and conduct frequent A/B testing. Unbounce also excels in running paid ads and generating higher-converting pages that load fast.

Overall, users suggest investing time in learning Unbounce, comparing it with alternative platforms like Leadpages or ClickFunnels, and seeking assistance from designers if needed. They emphasize that Unbounce is an excellent choice for smaller marketing teams who need to quickly build high-converting pages without investing in multiple landing page solutions.

Attribute Ratings

Reviews

(26-49 of 49)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • We use this to address our graphic design needs for simple things such as landing pages, poo-ups, and announcement bars. It let's us work on these things without having to always get our designer or tech team involved.
  • With all of the GDPR changes we have really leaned on unbounce to help us create pages to gather list. Using landing pages to have users submit their information is super helpful and it makes it easy to automate the list building process.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • Helped us convert more leads because our website was on a platform that didn't support true landing pages. Unbounce allowed us to create pages that match our website brand and use them to convert visitors to leads.
  • Unbounce probably ended up costing us more money in terms of paid search, because the quality score of our landing pages (in Google's eyes) was poor due to the landing page load times. When we moved on from Unbounce, we were able to create landing pages with much better performance.
  • Unbounce positively impacted me as a marketing coordinator, because this was my first experience with landing pages and I learned a lot from it. I didn't know much about best practices, but Unbounce has a lot of resources on how to build successful landing pages.
Alex Chaidaroglou | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It has helped us reduce our Adwords cac by improving our targeting with dynamic keywords and subsequently our conversions.
  • In some cases it might be better driving traffic to the homepage instead of a landing page in a SaaS.
  • Helps run special promotions for specific events for specific periods of time in hours.
Chris Williams | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • We have seen all of our conversion percentages go up across all of our campaigns when this tool was implemented.
  • We achieved a 21x ROI on our investment across all our campaigns.
  • We are better equipped to study the analytics of our campaigns and make adjustments and variants as needed to increase our chance of converting visitors.
Josh Summerhays | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • I came into my company and built out our landing page program to double our conversion rate from paid search (1.5% to 3%) using Unbounce.
  • I was able to create about 100 landing pages to support lead nurturing and generation, onboarding, client services, and sales. We previously had only 4 landing pages.
Samantha Ferguson | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Faster testing and conversion rate optimization - easy to see the winner of the test, declare the winner and then move forward.
  • Faster creation of pages for SEM - can get a landing page out in 20-30 minutes rather than days or weeks.
Alexandra T. Greenhill | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Huge upside. When we started we converted at ~12% - and now we are at >70%. We would have never been able to guess what our users liked and disliked - it was fantastic to be able to see it through the experiments we did, and progress our company fast and without burdening the dev team who could focus on the main site offerings instead.
Robert Clarke | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • A B2B client of ours was paying $450 per lead with their AdWords campaigns before we were brought on board. We rebuilt the AdWords campaigns, and using Unbounce landing pages along with continual testing and optimization, we were able to bring that cost per lead down by 80% in just a few months.
Christopher Whalen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The marketing team were able to operate independently from web developers, saving time and money.
  • We were able to build multiple landing pages within a few days.
  • Although we were able to track entries to the top of the funnel, we were unable to track users' progress all the way to the end when they actually completed our registration process.
Jeremy Poore | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • We successfully captured information for up to 500 prospects per campaign.
  • A/B testing allowed the Marketing team to plan future improvements to our website and emails.
  • Phone number verification helped keep visitors from inputting invalid numbers like 9999999999
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