TrustRadius Insights
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
Overview
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Recent Reviews
Popular Features
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
Pricing
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What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kapost?
Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.
Kapost Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Kapost Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Oracle Marketing
- WordPress
- Yoast
- Drupal
- Sitecore Experience Manager
- Adobe Experience Manager
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft 365
- Box
- Vidyard
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- LinkedIn Publishing Platform
- Uberflip
- Curata
- Outbrain
- HubSpot Marketing Hub
- Squarespace
- ExpressionEngine
- Joomla!
- Brainshark
- Blogger
- Brightcove
- Tumblr
- Hootsuite
- Jive
- SoundCloud
- SlideShare
- Khoros Communities (Formerly Spredfast + Lithium)
- Youtube
Kapost Competitors
- Percolate, now part of Seismic
- Contently
- Oracle Content Marketing (Compendium)
Kapost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Percolate, now part of Seismic and Contently are common alternatives for Kapost.
Reviewers rate Content distribution highest, with a score of 9.
The most common users of Kapost are from Enterprises (1,001+ employees).
Comparisons
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(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.
Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.
Attribute Ratings
Reviews
(1-9 of 9)Companies can't remove reviews or game the system. Here's why
September 20, 2020
Great content manager tool for all departments in your organization
September 28, 2019
Great for content operations
May 18, 2018
Kapost powers our content
I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!
June 08, 2016
Kapost gets you organized
Score 8 out of 10
Vetted Review
Verified User
May 23, 2016
Kapost - For email campaigns
- Aprimo and ISI list
ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.
Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Hootsuite Enterprise was made specifically for social media and at the time of using these products, we were focused primarily on email marketing. Hootsuite is more user friendly and has an excellent customer serivce team in my personal experience.
December 18, 2015
Kapost Powers Content Markeing
Better interface and collaboration.
December 15, 2015
Great for filtering content and managing workflows
To be honest, I've only joined the team here at SolidFire this quarter (it's my understanding that before Kapost, there was no content management system, though). But in the past, I've used WordPress way more extensively than we do here -- effectively as the in-house CMS. WordPress is great for a lot of things, but I think it encourages viewing your content in a chronological way. I don't feel bound in that way by Kapost at all. I'm almost always looking at Kapost through some sort of customized view (you can select certain custom fields/details to view, and then save that view for yourself or others to see). I enjoy this. I feel like this encourages us to not forget about older content, to continue to be inspired by it, and to not have our copywriters and designers create new content when there's perfectly good stuff sitting in Kapost. Once you've really gone through and tagged your content, Kapost is a beautiful thing for a marketer.
October 27, 2015
Kapost is a hybrid platform perfect for content strategists
Kapost is really designed for content production and management, not more broadly for project management like Basecamp and JIRA. It's a very hybrid product that straddles tools: CMS, automated workflow management, DAM (less so, but sort of), and has unique features that make it excellent for content strategists and content managers.