Upland Kapost

None - I did not look at other competitors or evaluated them. I did hear word of mouth that Wrike is a main competitor and offers a very good product that rivals Kapost reputation and features.

Workfront has a lot of great features, but Kapost was the right tool for what we needed at the time. With a team of our size, we had to make sure we weren't biting off more than we could chew and the project never got off the ground. We had to be thoughtful with how we rolled it out.

I've used basic tools like SharePoint in the past as a content repository, but it's not user friendly, not well organized, hard to manage and not well-suited for marketing content (version control issues, etc. ). Get a dedicated tool!

ISI listing from Thomson Reuters returns bigger and more narrowed lists. If you need a narrowed list go with them. If you want a large party internal [tool] deploy Kapost, it works just fine. I also have found that the design team behind Aprimo has a bigger design background and can turn around content at a quicker rate.

Kapost solves many project management aspects of creating marketing content. The automated workflows allow for faster setup of common assets and automatically remind team mates of deadlines and upcoming requests. It streamlines content creation. Hootsuite Enterprise was made specifically for social media and at the time of using these products, we were focused primarily on email marketing. Hootsuite is more user friendly and has an excellent customer serivce team in my personal experience.

Better interface and collaboration.

To be honest, I've only joined the team here at SolidFire this quarter (it's my understanding that before Kapost, there was no content management system, though). But in the past, I've used WordPress way more extensively than we do here -- effectively as the in-house CMS. WordPress is great for a lot of things, but I think it encourages viewing your content in a chronological way. I don't feel bound in that way by Kapost at all. I'm almost always looking at Kapost through some sort of customized view (you can select certain custom fields/details to view, and then save that view for yourself or others to see). I enjoy this. I feel like this encourages us to not forget about older content, to continue to be inspired by it, and to not have our copywriters and designers create new content when there's perfectly good stuff sitting in Kapost. Once you've really gone through and tagged your content, Kapost is a beautiful thing for a marketer.

Kapost is really designed for content production and management, not more broadly for project management like Basecamp and JIRA. It's a very hybrid product that straddles tools: CMS, automated workflow management, DAM (less so, but sort of), and has unique features that make it excellent for content strategists and content managers.