Upland Kapost

Upland Kapost

About TrustRadius Scoring
Score 8.6 out of 100
Upland Kapost

Overview

Recent Reviews

Kapost - For email campaigns

7 out of 10
May 23, 2016
Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all …
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Kapost - Early User

5 out of 10
October 30, 2015
We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.
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Kaposting away

8 out of 10
December 16, 2014
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …
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Popular Features

View all 16 features
  • Approval workflows (9)
    8.0
    80%
  • Content collaboration (9)
    8.0
    80%
  • Content calendar (9)
    8.0
    80%
  • Content hub (8)
    7.1
    71%

Video Reviews

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Pricing

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What is Upland Kapost?

Kapost is a content management platform with planning and workflow tools built in to create and market branded content, a publishing system to push content to dozens of other platforms, and reporting/analytics to measure and track the content’s performance

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

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Features Scorecard

Content Creation

8.2
82%

Content Publishing

8.0
80%

Content Reporting & Analytics

8.0
80%

Product Details

What is Upland Kapost?

Upland Kapost is a B2B Marketing Operating System that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aims to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.


Upland Software acquired Kapost May 2019.

Upland Kapost Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Content distribution
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Upland Kapost Integrations

Upland Kapost Competitors

Upland Kapost Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Kapost is a content management platform with planning and workflow tools built in to create and market branded content, a publishing system to push content to dozens of other platforms, and reporting/analytics to measure and track the content’s performance

Percolate and Contently are common alternatives for Upland Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Upland Kapost are from Enterprises (1,001+ employees) and the Computer Software industry.

Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-12 of 12)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.
Scott Barker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
Score 7 out of 10
Vetted Review
Verified User
Review Source
It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.
Score 7 out of 10
Vetted Review
Verified User
Review Source
We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.
Susan Kemp | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.
October 30, 2015

Kapost - Early User

Score 5 out of 10
Vetted Review
Verified User
Review Source
I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service.
Score 8 out of 10
Vetted Review
Verified User
Review Source
-May be less suited for smaller organizations from an affordability perspective.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).
Amber Newman | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
It is important to understand and document each of your content types and publication destinations so that you can ensure your license covers the number of content types you need and that the solution integrates with your important publication destinations. Don't go overboard with complex workflow and review processes. A simple workflow will make sure that you don't have any content bottlenecks. Heavy social media publishers should consider how Kapost will work with other tools for social promotion.