Upland Kapost

Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.

Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.

Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.

Do you have large amounts of content and marketing materials to manage? Are various parties working on multiple projects? If so, then this will greatly help keep things organized in one central place.

It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.

We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.

Well suited for large marketing departments producing a lot of content that touches many departments.

I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.

I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service.

-May be less suited for smaller organizations from an affordability perspective.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).

Well-suited for small to mid-sized companies. Its challenges are when a company is growing, as it is a per-seat user license type of system.

It is important to understand and document each of your content types and publication destinations so that you can ensure your license covers the number of content types you need and that the solution integrates with your important publication destinations. Don't go overboard with complex workflow and review processes. A simple workflow will make sure that you don't have any content bottlenecks. Heavy social media publishers should consider how Kapost will work with other tools for social promotion.