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Kapost

Kapost

Overview

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

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Recent Reviews

TrustRadius Insights

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
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TrustRadius Insights
TrustRadius Insights

Kaposting away

8 out of 10
December 16, 2014
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …
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Popular Features

View all 16 features
  • Approval workflows (9)
    8.0
    80%
  • Content collaboration (9)
    8.0
    80%
  • Content calendar (9)
    8.0
    80%
  • Content hub (8)
    7.1
    71%
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Pricing

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Kapost

Kapost

N/A
Unavailable

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Ion is an enterprise-grade content experience platform that empowers modern marketers and designers to create no-code interactive content experiences integrated with their CRM or marketing automation tools. Ion helps enterprises to build brand awareness and increase conversions and lead generation…

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OutboundEngine provides a hands-off way for small business owners to market and grow their business. The product aims to provide small businesses with what big companies have achieved with marketing automation. The service aims to help users keep in touch with clients and prospects with…

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.2
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8
Avg 7.8
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Product Details

What is Kapost?

Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.

Kapost Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Content distribution
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Kapost Integrations

Kapost Competitors

Kapost Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Percolate, now part of Seismic and Contently are common alternatives for Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Kapost are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.

Attribute Ratings

Reviews

(1-12 of 12)
Companies can't remove reviews or game the system. Here's why
September 20, 2020

Great content manager tool for all departments in your organization

Verified User
Account Manager in Finance and Accounting
Computer Software Company, 501-1000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Good central space to access content for disparate organizations. Great resource for worldwide offices and remote workers. I use it all the time when I travel to get the most up to date marketing ans sales content, I like links in it and that I can down load content easily.
September 28, 2019

Great for content operations

JM
Jim MacLeod
Director, Creative & Digital Marketing
Extreme Networks (Electrical/Electronic Manufacturing, 1001-5000 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Kapost is perfect for teams that are growing and need to implement a system that tracks projects across different areas of marketing. It's also great for larger companies that need quick access to marketing and sales materials. Companies with small teams probably would not get the full value of the platform.
May 18, 2018

Kapost powers our content

Scott Barker | TrustRadius Reviewer
Scott Barker
Director of Product Marketing
Datawatch Corporation (Computer Software, 51-200 employees)
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
Kapost has potential to be a great asset in small and large orgs. If you're not producing a great deal of content, or coordinating across a large team, there's still tremendous value, but it scales as your org scales because it makes it easier to coordinate and manage large teams and large content archives.
May 23, 2016

Kapost - For email campaigns

Verified User
Employee in Marketing
Publishing Company, 1001-5000 employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
It is appropriate to help send out your email campaigns and give you a proper timeline of when deployment will be and statistics of how well your campaign has done. In some cases it's easier to have a designer or rather yourself do a full design type of look in a Word document and then send it to Kapost so they see exactly how you picture the email.
May 13, 2016

Kapost: One-Stop Shop for Most Marketing Content Creation

Verified User
Former Employee in Marketing
Environmental Services Company, 10,001+ employees
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
We were solving lots of challenges with Kapost, including content strategy, sales enablement, and project management. Out of the different types of content, we definitely used Kapost for all of the tasks for blog post since it has a slick Wordpress integration. Lastly, I would say from a scalability perspective, Kapost can be rather pricey for a large team. We were constantly having to analyze our license usage and determine if people really "need" seats, and it would be wonderful to not have to watch that quite so carefully.
December 15, 2015

Great for filtering content and managing workflows

Susan Kemp | TrustRadius Reviewer
Susan Kemp
Content Coordinator and Editor
SolidFire, Inc. (Information Technology and Services, 201-500 employees)
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think the filters within the custom fields and custom details is its strongest feature for us. So I would say, the more content you have, the more use you'll get out of Kapost, especially if you need to organize your content in a lot of different ways (as we do for our targeted marketing). We still format edit/publish blogs via WordPress (although we put the draft in Kapost), but blogs aren't necessarily our #1 thing. Perhaps, for people who are really blog-centric, another platform may be better. Kapost is really good, I think, for copy that has a lot of hands on it, and can really benefit from well-structured work flows and a really comprehensive metadata system.
October 30, 2015

Kapost - Early User

Verified User
Employee in Social Media
Packaging and Containers Company, 10,001+ employees
Score 5 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
I think it is well suited as a content scheduling platform for use with multiple contributors across a company. I would be sure to ask about the analytics feature, as that was not functioning properly when I used the service.
October 27, 2015

Kapost is a hybrid platform perfect for content strategists

Verified User
Team Lead in Marketing
Information Technology and Services Company, 201-500 employees
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Likelihood to Recommend
-May be less suited for smaller organizations from an affordability perspective.
-Not well suited for organizations without a dedicated content person to own, manage, and maintain the platform (similar to a Salesforce admin or data analyst/content manager).
November 09, 2013

Good tool for accelerating content production

Amber Newman | TrustRadius Reviewer
Amber Newman
Sr. Manager, Marketing Communications
ShoreTel (501-1000 employees)
Score 8 out of 10
Vetted Review
Verified User
Likelihood to Recommend
It is important to understand and document each of your content types and publication destinations so that you can ensure your license covers the number of content types you need and that the solution integrates with your important publication destinations. Don't go overboard with complex workflow and review processes. A simple workflow will make sure that you don't have any content bottlenecks. Heavy social media publishers should consider how Kapost will work with other tools for social promotion.
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