Upland Kapost

Saves time on email Q&A

Saves time on training

Consistent messaging content for the company

Kapost streamlined a lot of different processes across marketing.

We hope that people are finding assets they need rather than requesting new ones get created.

Having a central location for assets has helped to prevent outdated documents from appearing in different locations.

Better visibility into your whole content inventory.

Easier for sales to find and use relevant content.

Easy to manage and monitor progress in the content creation process.

As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.

Increased visibility of a project's lifecycle.

Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.

It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.

By having a working one system - we all can expect the same quality newsletters versus using an outside designer.

Quicker production times.

More transparency.

I think we're able to reuse content a lot more often, which only saves time and personnel resources. By "reuse" I both mean access older content that's still applicable because we can now search for it more effectively, and also to use older content that may have been forgotten as a springboard for other channels.

Through Kapost, our workflow is really intuitive, obvious, and clean. There are no questions about when things are due, and communication is really effective.

We've really been able to systemize our process from ideation to publication. We always follow the same steps and store our content in the same place. I think this alleviates some of the ambiguity that exists in workplaces where each team member kind of has there own system. Kapost gives us a visual of our shared workflow, our shared timeline, and has internal communication features, so comments on files don't get lost in emails. We all feel in sync.

It helped organize our social media content

It helped with approval workflows

increased employee efficiency; content reuse

more insight into content we have (past, present, future)

faster content production for more content

Increased employee efficiency

Accurate customer assets

Increased production level, increased output of assets

Kapost has allowed us to increase our content production and ensure a higher level of content quality through the review workflow.

It has helped our marketing department with internal communication about the amount and types of content we are creating.

Kapost has reduced content related emails significantly, increasing efficiency.