TrustRadius Insights
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
Overview
What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Recent Reviews
Popular Features
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
Pricing
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What is Kapost?
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Features
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Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Kapost?
Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.
Kapost Features
Content Creation Features
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
Content Publishing Features
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
Content Reporting & Analytics Features
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
Kapost Integrations
- Salesforce Sales Cloud
- Adobe Marketo Engage
- Oracle Marketing
- WordPress
- Yoast
- Drupal
- Sitecore Experience Manager
- Adobe Experience Manager
- Salesforce Marketing Cloud
- Google Analytics
- Microsoft 365
- Box
- Vidyard
- GlobalMeet Webinar, superseded by GlobalMeet Webcast
- LinkedIn Publishing Platform
- Uberflip
- Curata
- Outbrain
- HubSpot Marketing Hub
- Squarespace
- ExpressionEngine
- Joomla!
- Brainshark
- Blogger
- Brightcove
- Tumblr
- Hootsuite
- Jive
- SoundCloud
- SlideShare
- Khoros Communities (Formerly Spredfast + Lithium)
- Youtube
Kapost Competitors
- Percolate, now part of Seismic
- Contently
- Oracle Content Marketing (Compendium)
Kapost Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
Frequently Asked Questions
Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.
Percolate, now part of Seismic and Contently are common alternatives for Kapost.
Reviewers rate Content distribution highest, with a score of 9.
The most common users of Kapost are from Enterprises (1,001+ employees).
Comparisons
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Reviews and Ratings
(35)
Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Recommendations
Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.
Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.
Attribute Ratings
Reviews
(1-11 of 11)Companies can't remove reviews or game the system. Here's why
September 20, 2020
Great content manager tool for all departments in your organization
- Saves time on email Q&A
- Saves time on training
- Consistent messaging content for the company
September 28, 2019
Great for content operations
- Kapost streamlined a lot of different processes across marketing.
- We hope that people are finding assets they need rather than requesting new ones get created.
- Having a central location for assets has helped to prevent outdated documents from appearing in different locations.
May 18, 2018
Kapost powers our content
- Better visibility into your whole content inventory.
- Easier for sales to find and use relevant content.
- Easy to manage and monitor progress in the content creation process.
- As with any workflow /project management tool, the project management adds another layer of work, but it's worth it.
June 08, 2016
Kapost gets you organized
Score 8 out of 10
Vetted Review
Verified User
- Increased visibility of a project's lifecycle.
- Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.
May 23, 2016
Kapost - For email campaigns
- It allows us all to compare other email campaigns to each other. We are also able to get almost instant results.
- By having a working one system - we all can expect the same quality newsletters versus using an outside designer.
December 18, 2015
Kapost Powers Content Markeing
- Quicker production times.
- More transparency.
December 15, 2015
Great for filtering content and managing workflows
- I think we're able to reuse content a lot more often, which only saves time and personnel resources. By "reuse" I both mean access older content that's still applicable because we can now search for it more effectively, and also to use older content that may have been forgotten as a springboard for other channels.
- Through Kapost, our workflow is really intuitive, obvious, and clean. There are no questions about when things are due, and communication is really effective.
- We've really been able to systemize our process from ideation to publication. We always follow the same steps and store our content in the same place. I think this alleviates some of the ambiguity that exists in workplaces where each team member kind of has there own system. Kapost gives us a visual of our shared workflow, our shared timeline, and has internal communication features, so comments on files don't get lost in emails. We all feel in sync.
October 30, 2015
Kapost - Early User
- It helped organize our social media content
- It helped with approval workflows
October 27, 2015
Kapost is a hybrid platform perfect for content strategists
- increased employee efficiency; content reuse
- more insight into content we have (past, present, future)
- faster content production for more content
December 16, 2014
Kaposting away
Score 8 out of 10
Vetted Review
Verified User
- Increased employee efficiency
- Accurate customer assets
- Increased production level, increased output of assets
November 09, 2013
Good tool for accelerating content production
Score 8 out of 10
Vetted Review
Verified User
- Kapost has allowed us to increase our content production and ensure a higher level of content quality through the review workflow.
- It has helped our marketing department with internal communication about the amount and types of content we are creating.
- Kapost has reduced content related emails significantly, increasing efficiency.