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Kapost

Kapost

Overview

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

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Recent Reviews

TrustRadius Insights

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …
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Kaposting away

8 out of 10
December 16, 2014
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …
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Popular Features

View all 16 features
  • Approval workflows (9)
    8.0
    80%
  • Content collaboration (9)
    8.0
    80%
  • Content calendar (9)
    8.0
    80%
  • Content hub (8)
    7.1
    71%
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Pricing

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What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

Alternatives Pricing

N/A
Unavailable
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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.2
Avg 8.1

Content Publishing

Features related to the organization and distribution of marketing content.

8
Avg 8.1

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8
Avg 7.8
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Product Details

What is Kapost?

Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.

Kapost Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Content distribution
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Kapost Competitors

Kapost Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Percolate, now part of Seismic and Contently are common alternatives for Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Kapost are from Enterprises (1,001+ employees).
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Comparisons

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Reviews and Ratings

(35)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 7 out of 10
Vetted Review
Verified User
Incentivized
It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.
Scott Barker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.
Amanda Joshi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.
Mike Goldberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.
Susan Kemp | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.

December 16, 2014

Kaposting away

Lenore Brown | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It addresses version control issues, workflow issues, visibility and storage issues.
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