-scale the production of content with …
- Approval workflows (9)8.080%
- Content collaboration (9)8.080%
- Content calendar (9)8.080%
- Content hub (8)7.171%
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Upland Kapost is a B2B Marketing Operating System that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aims to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.
Upland Software acquired Kapost May 2019.
- Supported: Ideation
- Supported: Approval workflows
- Supported: Content collaboration
- Supported: Content calendar
- Supported: Content hub
- Supported: Forms / Gated content
- Supported: Content distribution
- Supported: Content automation
- Supported: Audience profiling and targeting
- Supported: Closed-loop tracking and reporting
- Supported: Content performance analytics
- Supported: Campaign optimization dashboard
- Supported: Content production analytics
- Supported: Page-level engagement analytics
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-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.