Upland Kapost

Upland Kapost

About TrustRadius Scoring
Score 8.6 out of 100
Upland Kapost

Overview

Recent Reviews

Kapost - For email campaigns

7 out of 10
May 23, 2016
Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all …
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Kapost - Early User

5 out of 10
October 30, 2015
We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.
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Kaposting away

8 out of 10
December 16, 2014
Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …
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Popular Features

View all 16 features
  • Approval workflows (9)
    8.0
    80%
  • Content collaboration (9)
    8.0
    80%
  • Content calendar (9)
    8.0
    80%
  • Content hub (8)
    7.1
    71%

Video Reviews

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Pricing

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What is Upland Kapost?

Kapost is a content management platform with planning and workflow tools built in to create and market branded content, a publishing system to push content to dozens of other platforms, and reporting/analytics to measure and track the content’s performance

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting / Integration Services

Would you like us to let the vendor know that you want pricing?

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Features Scorecard

Content Creation

8.2
82%

Content Publishing

8.0
80%

Content Reporting & Analytics

8.0
80%

Product Details

What is Upland Kapost?

Upland Kapost is a B2B Marketing Operating System that enables marketers to manage the marketing function amid the complexity of the digital age. Kapost aims to align teams, tools and channels, so users can effectively plan, execute, distribute and analyze content and campaigns across the buyer’s journey.


Upland Software acquired Kapost May 2019.

Upland Kapost Features

Content Creation Features

  • Supported: Ideation
  • Supported: Approval workflows
  • Supported: Content collaboration
  • Supported: Content calendar

Content Publishing Features

  • Supported: Content hub
  • Supported: Forms / Gated content
  • Supported: Content distribution
  • Supported: Content automation

Content Reporting & Analytics Features

  • Supported: Audience profiling and targeting
  • Supported: Closed-loop tracking and reporting
  • Supported: Content performance analytics
  • Supported: Campaign optimization dashboard
  • Supported: Content production analytics
  • Supported: Page-level engagement analytics

Upland Kapost Integrations

Upland Kapost Competitors

Upland Kapost Technical Details

Deployment TypesSaaS
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Kapost is a content management platform with planning and workflow tools built in to create and market branded content, a publishing system to push content to dozens of other platforms, and reporting/analytics to measure and track the content’s performance

Percolate and Contently are common alternatives for Upland Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Upland Kapost are from Enterprises (1,001+ employees) and the Computer Software industry.

Comparisons

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Reviews and Ratings

 (33)

Ratings

Reviews

(1-11 of 11)
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Score 7 out of 10
Vetted Review
Verified User
Review Source
It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.
Score 9 out of 10
Vetted Review
Verified User
Review Source
Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.
Scott Barker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Review Source
Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.
Amanda Joshi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Review Source
Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.
Score 7 out of 10
Vetted Review
Verified User
Review Source
Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.
Mike Goldberg | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.
Susan Kemp | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Review Source
We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.
Score 8 out of 10
Vetted Review
Verified User
Review Source
Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.