Upland Kapost

It is used across the entire organization for many things. The most important being information sharing across the company and all departments. Having multiple offices worldwide has enabled us to have the same information at our fingertips. When I travel for work, I often need some information and I can access any type of content by search or category or department easily an download it.

Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to see everything that everyone else is working on and it ensures we're working on the right projects. Some other teams (sales enablement, channel sales) are using different parts of the platform.

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our enterprise. It'sour go-to content repository for all of our sales reps and they can access it through SFDC - ensuring they have the most up-to-date customer-facing collateral.

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all work within one system and unify newsletters and email campaigns. Kapost also has easy analysis after deployment so we are able to better track our campaign statistics, open rates, etc.

Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent software that allowed us to sign-up certain team members to all aspects of creating an email. Having the ability to know exactly where each project was in the line of assembly and holding people accountable for their job was one of the major problems Kapost addressed.

Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, making sure everyone who has a hand in content - from creation to execution - was keeping track of their tasks. This has really helped provide an unparalleled level if transparency previously unattainable, and it helps everyone understand their roles as related to our content marketing strategy.

We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of archiving or organizing this content. In order to try to get as much use out of each asset we create, we've created about 8 tags -- so the content can be accessed again and again based on querying a certain customer segmentation, for instance. We also use Kapost to track our workflow. We have a content driver push the copy through each stage, but this provides a very visual outline of who has seen it (from writers to design to execs, etc.). Now that we've had Kapost for a while, I'm in the process of working with our content strategist to pare down our workflows and tags even more based on how we've been using it. And we've been using it a lot.

We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.

Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with consistent workflows by content type
-organize and manage that content by utilizing custom fields and metadata tagging
-publish content to a variety of channels from one single platform
It addresses problems around scale, management, organization, and consistent user experience.

Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It addresses version control issues, workflow issues, visibility and storage issues.