Kapost Scalability, Reviews & Ratings 2024

Overview

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

TrustRadius Insights

December 14, 2023

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific …

Great content manager tool for all departments in your organization

7 out of 10

September 20, 2020

Incentivized

It is used across the entire organization for many things. The most important being information sharing across the company and all …

Great for content operations

9 out of 10

September 28, 2019

Incentivized

Kapost has become the central nervous system of our marketing team. All marketing projects flow through Kapost. This enables our team to …

Kapost powers our content

9 out of 10

May 18, 2018

Incentivized

Plain & simple: we use Kapost to plan, create, curate, manage and disseminate all of our customer-facing marketing content across our …

Kapost gets you organized

8 out of 10

June 08, 2016

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and …

Kapost - For email campaigns

7 out of 10

May 23, 2016

Incentivized

Kapost is being used company wide. It has taken over as the primary use for email campaign designing and deployment. It allows us to all …

Kapost: One-Stop Shop for Most Marketing Content Creation

7 out of 10

May 13, 2016

Incentivized

Kapost was used by the marketing team to blast email and social media content to a wide variety of customers. Kapost was an excellent …

Kapost Powers Content Markeing

7 out of 10

December 18, 2015

Incentivized

Kapost started as a content management tool among the content marketing team. It was quickly introduced across other areas of marketing, …

Great for filtering content and managing workflows

7 out of 10

December 15, 2015

Incentivized

We're using Kapost in our marketing department. We're a start-up, with about 5 years of content now, but before Kapost we had no way of …

Kapost - Early User

5 out of 10

October 30, 2015

Incentivized

We previously used the platform for social media content creation, scheduling and analytics. We no longer use the service.

Kapost is a hybrid platform perfect for content strategists

8 out of 10

October 27, 2015

Incentivized

Kapost is integral to our marketing, product marketing, and even sales teams. It allows us to:
-scale the production of content with …

Kaposting away

8 out of 10

December 16, 2014

Most members of the marketing department are using Kapost. Anyone involved in the creation of marketing assets is using Kapost. It …

Good tool for accelerating content production

8 out of 10

November 09, 2013

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Popular Features

View all 16 features

Approval workflows (9)
8.0
80%
Content collaboration (9)
8.0
80%
Content calendar (9)
8.0
80%
Content hub (8)
7.1
71%

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Pricing

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Kapost

N/A

Unavailable

What is Kapost?

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Entry-level set up fee?

No setup fee

For the latest information on pricing, visithttp://kapost.com/pricing

Offerings

Free Trial
Free/Freemium Version
Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

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Features

Content Creation

Features related to the creation of content for marketing purposes.

8.2

Avg 8.1

8
Ideation
(7) Ratings
Includes tools for creative development, such as ideation workspaces, guides to certain topics or channels, briefs, recommendations, and/or access to agencies.
8
Approval workflows
(9) Ratings
Allows users to lay out and track, in some cases automatically, workflows for content approval.
8
Content collaboration
(9) Ratings
Includes features for collaborating on content that is created internally or commissioned/licensed from external sources.
8
Content calendar
(9) Ratings
Allows users to schedule and plan the creation and/or distribution of content.
9
Network for content licensing/production
(1) Ratings
Includes access to a database of content that can be licensed or a talent network for licensed content production.

Content Publishing

Features related to the organization and distribution of marketing content.

8

Avg 8.1

7.1
Content hub
(8) Ratings
Platform has a central location, such as a gallery or repository, for organizing all content. This enables easy internal access, and may allow for automated or personalized distribution.
8
Forms / Gated content
(5) Ratings
Users can set up forms for lead generation, which can be used to gate content. Forms may pop-up (to gate the site itself) or prompt users to register for a download.
7.9
Embedded CTAs
(3) Ratings
Supports the creation of embedded Calls To Action, which are forms or links embedded in the content or the content stream.
9
Content distribution
(7) Ratings
Allows users to push content to different channels, such as social media or websites, from within the tool. This may be handled via integrations.
8.3
Content promotion
(4) Ratings
Includes tools for promoting content by connecting to paid and earned media channels.
8
Content automation
(5) Ratings
Allows users to set up automated distribution, personalization and/or curation.

Content Reporting & Analytics

Features related to tracking, measuring, and analyzing content creation processes and content performance.

8

Avg 7.8

8
Audience profiling and targeting
(5) Ratings
Determines profiles—types that can be used for segmentation—based on audience behavior or demographics. Helps deliver targeted content via website personalization and/or marketing automation campaigns.
8
Closed-loop tracking and reporting
(6) Ratings
Tracks the impact of content on the buyer’s/customer’s journey and ROI.
8
Content performance analytics
(7) Ratings
Provides insights around how individual pieces of content are performing. Content performance is measured in terms of engagement and/or conversion by piece of content, by channel.
8
Campaign optimization dashboard
(5) Ratings
Provides a quick view on content performance and allows users to make changes to which channels and which content is being promoted or displayed.
7.9
Competitive analytics
(2) Ratings
Provides a view on competitors' content performance and/or strategy for comparison.

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Product Details

About
Integrations
Competitors
Tech Details
FAQs

What is Kapost?

Upland Kapost is content operations management software that helps B2B go-to-market teams easily manage the full content lifecycle so they can deliver the best customer experience at each stage of the journey and drive revenue. Customers around the world use Kapost to standardize integrated content operations and unlock the ROI of the content they create for their campaigns.

Kapost Features

Show Unsupported Features

Content Creation Features

Supported: Ideation
Supported: Approval workflows
Supported: Content collaboration
Supported: Content calendar

Content Publishing Features

Supported: Content hub
Supported: Forms / Gated content
Supported: Content distribution
Supported: Content automation

Content Reporting & Analytics Features

Supported: Audience profiling and targeting
Supported: Closed-loop tracking and reporting
Supported: Content performance analytics
Supported: Campaign optimization dashboard
Supported: Content production analytics
Supported: Page-level engagement analytics

Kapost Integrations

Kapost Competitors

Percolate, now part of Seismic
Contently
Oracle Content Marketing (Compendium)

Kapost Technical Details

Deployment Types	Software as a Service (SaaS), Cloud, or Web-Based
Operating Systems	Unspecified
Mobile Application	No

Frequently Asked Questions

Upland Kapost helps you create and distribute meaningful content to support the buyer journey for B2B companies.

Percolate, now part of Seismic and Contently are common alternatives for Kapost.

Reviewers rate Content distribution highest, with a score of 9.

The most common users of Kapost are from Enterprises (1,001+ employees).

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Comparisons

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Reviews and Ratings

(35)

January 31st 2024

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Business Problems Solved
Recommendations

Kapost has been widely used by customers to effectively organize and manage their content, providing easy access based on specific customer segmentation. Users have praised the software for its ability to track workflow, offering a visual outline of content progress and ensuring that all team members are on the same page. It has played a key role in planning, creating, curating, managing, and disseminating customer-facing marketing content across organizations. With Kapost, marketing teams have experienced increased visibility into their efforts and benefited from having a centralized location for storing and retrieving materials. The software has become the central nervous system of the marketing department, allowing team members to collaborate seamlessly and stay updated on each other's projects. Additionally, different teams such as sales enablement and channel sales find value in using various parts of the platform. Kapost has also addressed version control, workflow, visibility, and storage issues commonly faced by marketing departments.

Based on user reviews, users recommend engaging a designer for designs outside of the platform. They also suggest obtaining buy-in from the entire team and stakeholders before purchasing Kapost to fully realize its benefits. Starting with a few content types and simple workflows is advised to get users accustomed to the tool gradually. Users highly recommend using Kapost for larger marketing teams, as it helps improve content creation efficiency and enables access to finished content throughout the organization. However, some reviewers mention that search capabilities and drag-and-drop functionality could be improved. It is noted that while Kapost is a powerful tool for marketing content management, it may be better suited for small and medium-sized businesses. Additionally, considering Kapost as an easy-to-use marketing content management solution is encouraged due to its ability to streamline the content development process.

Attribute Ratings

Reviews

(1-1 of 1)

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June 08, 2016

Kapost gets you organized

Amanda Joshi

Managing Editor

Putman Media (Publishing, 51-200 employees)

Score 8 out of 10

Vetted Review

Verified User

Use Cases and Deployment Scope

Kapost is being used to manage a wide range of marketing content across three collaborating organizations (corporation, agency and publishing company). It has greatly helped increase visibility into marketing efforts, shows where projects stand in the pipeline and provides a central location to store and find all materials.

Pros and Cons

Visibility -- it's easy to see a project's progression and find materials already completed. Users can access all content in one place and a dashboard shows all tasks assigned to you that still need completed. Materials are easy to search, with a variety of filter categories to show only what you need and want to see.
File management -- It's easy to upload and save all materials for a project. Access to recent projects can easily be found via the dashboard. Organization is key!
Communication -- working and communicating with others is easy with the ability to email users outside of Kapost from within the system, as well as communicate with reviewers and content managers via a text-message like format.

Organization -- unless a standardized naming convention for files is in place, large dumps of content can easily get 'lost' if not organized in a standardized manner for everyone involved.
Email functionality -- when emailing to non-Kapost users, a proper email system with formatting options would be nice. Currently, once it sends the email out, the copy tends to all run together versus the paragraphs I initially start out with.
Navigation -- some navigation windows could use either a drop down box or larger box to include more content. Scrolling can be difficult and a bit cumbersome in a tiny box that only shows 2-3 lines of content.

Likelihood to Recommend

Do you have large amounts of content and marketing materials to manage? Are various parties working on multiple projects? If so, then this will greatly help keep things organized in one central place.

Return on Investment

Increased visibility of a project's lifecycle.
Increased employee efficiency -- having all content in one place minimizes duplication of content already produced, increases access to materials, and keeps a project on deadline.