UserTesting

UserTesting is well suited for business end user and consumer end user research. I've found it less helpful for recruiting some more niche participant groups such as IT administrators.

I often utilize UserTesting's unmoderated sessions to get quick feedback on designs or prototypes. Sometimes I use it for moderated sessions as well.

UserTesting proves invaluable for obtaining high-quality outcome insights, enabling the capture of users' faces and behaviors as if you were alongside them. However, if your focus shifts towards acquiring larger quantities of data, alternative avenues might be more appropriate. UserTesting prioritizes depth over breadth, excelling in detailed qualitative feedback rather than sheer quantity.

It's the best for A/B tests or tests where you need a broad audience. If you don't need a real niche audience (that you should recruit then rather yourself), then you can rely on UserTesting. It's good because it's so quick, almost instant, it takes about 10 minutes on average before I can start reviewing and documenting sessions.

UserTesting.com is great service for getting quick feedback or something more in-depth. It's well-suited for usability studies and customer interviews, less so for surveys, tree testing or card sorting. Although it has that functionality, it doesn't meet a really delightful experience compared to other tools in that department. Their AI analysis feature is also very handy and works really well.

Any research efforts are met perfectly with this tool. We can do moderated or unmoderated sessions and utilize the transcript for quotes. For live sessions like User Interviews, we also like the option to have a note taker in the call that the participant is unaware off. We believe this created less stress on the participant. As mentioned before, the only problem we are facing as a Canadian company is the pre screening process. We would like to have participants represented from within all our provinces and territories. This causes us to launch multiple tests and then reject/accept a certain province for each one.

This tool offers a variety of functionalities to suite all research phases

UserTesting is a great way to quickly gain user or customer feedback in both generative and evaluative research studies. Want to better understand who your users are but don't have time to be on moderated interviews, UserTesting can help. Want to gain early feedback on design concepts, they can help you there too.

UserTesting is the best tool I've worked with for facilitating any research projects - ranging from discovery to evaluative research. I appreciate that it offers a variety of methods, beyond just usability testing. It also includes newer features like card sorting and tree testing. By integrating these features, it negates the need to use another tool such as OptimalWorkshop for which your team may not have a license.

Best suited for task analysis and traditional usability testing

Less appropriate for discovery research, open-ended research and interviewing (even when opting to do a moderated study, the quality really depends on the panel you are looking for)

Best suited for researchers to conduct moderated tests and UX designers to conduct unmoderated tests! Not suited for diary studies!

Most appropriate for:
-Panel recruitment
-Unmoderated usability testing
-Quick tests
-Moderated interviews
-Unmoderated interviews

Less appropriate for:
-Card sorts
-Surveys

UserTesting is great to help designers get validation on their designs to see if they are initiative or user friendly, however it can also determine if a design needs more work if participants have trouble using/understanding it. At my company, we tend to test after ideation and solutioning to help validate which concept to go forward with, but I am hoping in the future we can start testing early on in the ideation phase to help us get enough supporting evidence to determine whether or not we should explore a design further to create a better case with product and tech folks.

UserTesting solves the problem of recruitment. Thanks to UserTesting I can recruit participants from different countries around the world with the characteristics I need. Recruitment is a very difficult process for a small research team and I sometimes still struggle with that; for example, when recruiting minors for research. But not having to do the whole recruitment and reward process is a huge benefit.

It was a good resource to capture unboxing videos, ab tests, unmoderated usability studies and costumer videos to gain insights and feedbacks on our user experience research studies. It's really easy to share the insights and keep everything in one place. It's good for recruiting from a large-range sample on their own network base saving some time on research operational process.

It just makes it really easy to quickly gather feedback from contributors. For US markets I normally get 10 respondents within 2 hours of launching the study. The turn around time is great in a last minute thinking culture at times. I extensively use use and appreciate the pre-panel filters, super easy and helpful.

UserTesting has been great for usability testing and getting feedback on a prototype/design before putting it into production. It is very helpful to watch how people interact with your design without any bias. When watching the videos, I can easily make comments about the user and my observations for me to go back too.

It is incredibly well suited when you need to get feedback on experiences or products that need quick feedback fast, also well suited when a team needs to continuously iterate and get feedback on a product. It is also well suited when a team needs to conduct discovery research and understand and define customer problems, and be able to talk to customers in real time. It is not well suited for other methodologies like surveys or paper prototyping.

UserTesting allows me and my team to create and complete user tests incredibly quickly and cheaply. User testing used to be incredibly expensive and time consuming and as such wasn’t completed as often as it should have been.

Best suited: low complexity user testing of a prototype or live site. Less appropriate: user tests that are more foundational in nature and require follow up questions, as well as testing complicated flows in prototypes because you can't course correct participants easily.

They are understanding when it comes to missing scheduled appointments and customer service understands my concerns

Really good for getting super-fast feedback to help sense-check that your designs are heading in the right direction. As a default you are able to record the user's face (as well as their screen) which makes for really engaging video recordings to analyse. Verbal feedback is automatically transcribed and there is an automated sentiment feature which helps identify problems to rectify really quickly.

UserTesting is ideal for big companies that work in an agile setting. If you are working in a fast paces environment and need to get some insights fast, UserTesting helps a lot. If you are creative, and know how to ask questions, you would be surprised how fast UserTesting starts to show its value. We are a small team and we try to minimize our work load as much as we can by optimizing our research operations, so making unmoderated tests are very important to us. If you are a small company with limited resources though, it might be expensive. Then, buying multiple tools that cover different areas might actually become more affordable.

Great for observing, hearing, and asking. Bad for getting solid opinions unless you had a lot of people for stats. You cannot act on 5 people casually saying, “I like this over that,” because many times the testers just want to finish the test and give false positives.

UserTesting is really great when you want to get insights on a prototype. You can have participants walk through the prototype and conduct speak out loud so you can hear directly from them on what they like, dislike and any sources of confusion. If you want to be able to probe or have a conversation with users you could recruit through UserTesting but it would like be more efficient and cost saying to use Zoom.