UserTesting

I do all the web design for my company myself, so I often second guess if the site is laid out well. Just because I think that it is clear doesn't always mean that it is, so user testing is important for me to get feedback.

Here is my big problem with the software - it is prohibitively expensive for small businesses. They used to offer a one-off free test that would give me a rough idea of where to start, and then it was a more affordable pricing structure if you only wanted one or two tests. Now the only option is an expensive monthly payment, in the hundreds of dollars. To be fair, virtually all other companies are the same - but it is not affordable at all for smaller businesses.

I used UserZoom primarily to conduct quantitative usability tests. I was the first to use it on our team of user experience researchers, and helped assess it for purchase for our team. We used UserZoom to assess online and mobile experiences, when we needed the quantitative sample to assess the overall performance etc.... which is hard to do in a lab or other means. Later on we also used it to conduct simple surveys as well as tree testing, card sorting, and even used it to track performance when conducting qualitative usability tests in the lab. I also conducted an intercept survey using UserZoom when the company launched a new mobile design, so that we could capture the feedback of our pilot participants.

UserTesting is used across the user experience team at my company to answer the research questions that we have across our product teams that we support. We use it for a variety of research methods from unmoderated to moderated, generative to evaluative, and more. The problems that the platform helps us solve are the ability to test our assumptions and quickly gain feedback on design concepts that influences the product decisions that our teams makes.

Our UX/UI team uses UserTesting regularly to conduct research studies. We have used different features, from unmoderated tests like A/B testing or prototype tests to live User Interviews. We enjoy the pool of candidates that are found within a few minutes of the test launch. Why do we use it? To talk to users within our industry to understand their needs, motivations, and expectations when using products like ours. We believe this tool is currently the best option on the market to combine all of our research efforts. The only struggle is the limited amount of pre-screener questions and the limitations within Canada (provinces/terretories).

UserTesting is used by the UX Design team to primarily conduct unmoderated user testing for a variety of new product features.