UserTesting helps UX researchers, designers, product teams, and marketers gather actionable insights through research, testing, and feedback. With a network of real people ready to share their perspectives, UserTesting enables organizations to make customer-first decisions at scale.
UserTesting equips teams with tools that help understand why customers behave the way they do—transforming insights into impactful decisions. Built on an enterprise-grade AI platform, UserTesting provides fast feedback that bridges the gap between what customers expect and the experiences they receive.
Teams can use UserTesting to tackle a range of business challenges, including:
- Audience Insights: Understanding customers’ needs, behaviors, and motivations.
- Brand Research: Testing and refining brand perceptions.
- Competitive Intel: Gathering insights to stay ahead of competitors.
- Content and Creative Testing: Validating campaigns, messaging, and designs.
- Digital and Physical Experiences: Optimizing everything from websites and apps to in-person touchpoints.
- Innovation: Exploring new ideas and ensuring that they resonate with an audience.
- Message Testing: Fine-tuning messaging to maximize impact.
- Pricing and Packaging: Testing strategies to meet customer expectations.
- User Insights: Capturing in-depth feedback to enhance usability and satisfaction.
UserTesting Value Proposition:
- World-Class Network: Diverse audiences, including proprietary and partner-sourced participants, for robust feedback.
- Feedback Capabilities: Research and testing are conducted through think-aloud, surveys, usability studies, and 1:1 interviews, enabling rapid iteration and real-time decision-making.
- Scalable Collaboration: Empowers UX, product, design, and marketing teams to integrate customer feedback seamlessly across the development lifecycle.
- AI-Enhanced Insights: Analyzes and synthesizes data quickly, turning customer feedback into actionable strategies.
UserTesting ultimately aims to make research, testing, and feedback accessible to every team across the enterprise, ensuring customer-first decisions are made with speed and precision. By uncovering the thoughts, emotions, and motivations behind customer behavior, UserTesting helps organizations move from good to great—creating experiences that inspire loyalty and drive growth.
