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Velocify by ICE Mortgage Technology

Velocify by ICE Mortgage Technology
Formerly Ellie Mae

Overview

What is Velocify by ICE Mortgage Technology?

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer.…

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Recent Reviews

TrustRadius Insights

Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of …
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Excellent System

9 out of 10
January 25, 2016
Incentivized
Velocify is available to the entire company. One main business problem it addressed was providing additional leads during slow times of …
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Velocify Review

8 out of 10
September 29, 2015
Incentivized
We use Velocify in admissions and use it to organize our lead base. It is a tool used every day and we manage to this and get reports from …
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review

7 out of 10
December 31, 2014
Used for payroll and as a roster for our department.
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Velocify Review

7 out of 10
May 15, 2014
We use Velocify, which was Leads360 when I started, to send files to different milestones of the application process and to assign it to …
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Pricing

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What is Velocify by ICE Mortgage Technology?

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Lusha is a go-to-market intelligence platform, designed for sales, marketing and recruitment teams. Lusha data and insights help cut through the noise and reach the right people at the right time.

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Product Details

What is Velocify by ICE Mortgage Technology?

Velocify by ICE Mortgage Technology Competitors

Velocify by ICE Mortgage Technology Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Velocify is a sales acceleration and automation solution acquired by Ellie Mae (now ICE Mortgage Technology) in 2017. The product suite includes Velocify Pulse automation app, Velocify Lead Manager for lead management and distribution, and Velocify Dial-IQ sales dialer. Also , Velocify LoanEngage is a sales referral management app for loan officers.

SalesExec are common alternatives for Velocify by ICE Mortgage Technology.

Reviewers rate Support Rating highest, with a score of 10.

The most common users of Velocify by ICE Mortgage Technology are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(25)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Velocify is a versatile software that is used by various teams across different divisions in organizations. Its broad range of applications includes marketing, sales, admissions, management, executive, business, and analytics teams. One of the significant use cases of Velocify is in the enrollment process where it helps break down the black holes of the process and provides more granularity. Loan originators also benefit from Velocify as it serves as a contact manager for all leads, enabling them to sell effectively.

The system establishes standards of success and creates dynamic workflows for users to follow, eliminating guesswork by determining which lead to call next. It offers features like speed to contact, lead prioritization, pull distribution, and automated smart and status-specific drip email. Users appreciate its ability to track every follow-up call and monitor the speed of reaching out to new leads transparently. Velocify is considered superior to other CRM systems by long-term users who have extensive experience in internet sales. The software's features and capabilities, as well as the professionalism and responsiveness of the sales representative and support team, are highly praised.

In addition to enrollment and sales teams, Velocify is widely used across entire organizations for lead management and campaign organization under different divisions. Its priority rules and scheduling features help prioritize outbound calling and follow-up campaigns with prospects, contributing to day-to-day success for over 100 employees. This software keeps the entire organization organized, connected, and efficient while helping businesses make more money.

Furthermore, Velocify plays a crucial role in admissions by organizing the lead base and generating reports. It facilitates file tracking by allowing files to be sent to different milestones of the application process and assigned to specific people. This ensures that everyone stays on track with their tasks. Moreover, Velocify addresses the business problem of providing additional leads during slow times of the year by making the software available to the entire company.

Overall, Velocify proves to be a valuable tool in streamlining various aspects of business operations, from lead management to sales and admissions. Its versatility and range of features make it an indispensable asset for organizations looking to enhance their efficiency and productivity.

Attribute Ratings

Reviews

(1-11 of 11)
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Score 10 out of 10
Vetted Review
Verified User
Incentivized
Velocify is a great program that has helped the entire Sales team keep up with their entire catalog of leads. Supporting over 100 employees, it's been the staple of our day to day success. The system keeps our entire organization in order and helps keep everyone connected including the customers! I would recommend this program to any other business whose goal is to make more money, stay organized, and work more efficiently.
  • Keeps borrowers updated.
  • Keeps employees organized.
  • Consistency with it's dialer.
  • A stronger dialing software.
My entire workday is working out of Velocify, so there are very few to no scenarios where it wasn't appropriate. Velocify is best suited as a software to help connect you with new customers, keeping them informed, and giving the customers multiple different ways to communicate with us. The way it communicates with Encompass is flawless and helps tremendously with keeping your mortgages organized.
Devraj Grewal | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Velocify in our business development team. With Velocify's priority rules and scheduling features, it allows us to prioritize outbound calling and follow-up campaigns with prospects. Previously, prospects were not prioritized based on time zone and lead score, but now we are able to determine who is the best prospect to call first.
  • Ability to schedule priority rules and drag and drop to reorder them
  • "Time zone protect" allows you the option to not call before or after a prospect's business hours
  • "Actions" allow you to update CRM fields immediately
  • Filtering by boolean fields in priority rules can be bothersome as you may need to use both TRUE and FALSE conditions to get what you desire
  • "Email Verify" functionality is not always dependable
To get the most out of Velocify's functionality, it should be connected with a CRM with a Dial-IQ license. This ensures fields are updated immediately and time can be saved making calls. Velocify is well suited for scaling a sales team with their new tier pricing per license per month, but this also means it may not be the best solution for a small sales team.
January 25, 2016

Excellent System

Score 9 out of 10
Vetted Review
Verified User
Incentivized
Velocify is available to the entire company. One main business problem it addressed was providing additional leads during slow times of the year.
  • Auto Distribution
  • Hierarchical features
  • Integrations
  • UI
  • Email Marketing
Velocify does require a working technical knowledge in order for it to be used successfully.
Kristi Brannon | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Velocify across our entire organization to mange our leads. We have several divisions and need to manage a large number lead campaigns under these divisions. Velocify enables us to do that all in one place.
  • Velocify affords me the ability to customize reports of very specific data points.
  • I can create specific views that enable me to stay on top of an individual's daily activity.
  • Velocify would be well served to create a more robust email drip campaign platform.
  • Velocify could revamp their dashboards and prioritized views our individuals work out of daily. It's rather overwhelming when working with a lot of leads. Adding interactive graphics - calendars, easy to view alerts, etc would be great. (Big Purple Dot does this well)
Velocify is great for managing leads, but if you want a system to also handle relationship management Velocify may not meet your expectations.
November 11, 2015

Velocify vs the others.

Score 10 out of 10
Vetted Review
Verified User
I have had my company for 24 years and have been in the internet sales side since the inception of internet leads. During this time I have used the Velocify program for many years. Most recently I changed CRMs to Dial Your Lead, "DYL". What a mistake that was. During the sales process and product overview, I was promised that the DYL program had the same exact features and capabilities. Unfortunately I found out the hard way, it does not. Please note I purchase over 6K leads per month and have 22 producers in our Sales Department. Therefore on "Go Live" day my company was turned upside down. Long story to make it short, the Velocify Program is far superior than any other CRM that I have seen. In addition, my Sales Representative, Kenyetta Johnson has always been professional, quick to respond and accurate with responses and product information. In addition, the Velocify Service and Support Team addresses any and all issues quick and prompt and solves problems efficiently.
  • As every company operates differently, Velocify has thought of every option.
  • Outstanding service.
  • I believe they have nailed all of the functional capabilities.
September 29, 2015

Velocify Review

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Velocify in admissions and use it to organize our lead base. It is a tool used every day and we manage to this and get reports from this.
  • Prioritizes leads
  • Reporting
  • Schedule reminders
  • Search fields
  • One search field for "full name"
  • "Key word search"
  • Sometimes it times out during the day while you are using velocify and you have to log back in
I think it is important for how individuals use lead bases and what type of reports they need or want.
December 31, 2014

review

Score 7 out of 10
Vetted Review
Verified User
Used for payroll and as a roster for our department.
  • Customizable
  • Easy to update
  • Good reporting
  • Doesn't catch when you accidently add a space at the end of an entry and makes reporting harder
  • MUST pay close attention to details
It is easy to use.
Tim Gossett | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
We utilized Velocify to manage our student life cycle as well as transactional emails at each stage of the process. This was being utilized by our marketing and sales, admissions teams, management and executive teams, as well as the business and analytics area. Velocify was designed to help us be able to break down the black holes of the enrollment process and give more granularity to the process as a whole.
  • The simplicity of the system setup is relatively easy.
  • The built in speed to lead Dialer worked very well and distributed leads accurately.
  • The help and support area was easy to navigate.
  • No limitation on numbers of fields assisted with our need for granularity.
  • The canned reporting is not a one size fits all, and therefore customization of reports was needed. However, the ability to filter different criteria in and/or boolean was non-existent.
  • Customer Service and personable touch was poor at almost every level. We were with Velcoify for 2 years and we had to repeatedly explain our business to them with each issue.
  • Fields were not able to be shared across different areas, which proved to be problematic with different reporting needs.
  • Validation was only added to the system in the last few months, and this was very basic; because there were not specific security items for each role, this made our data integrity very shaky.
  • Creating emails and duplicating statuses, etc was labor intensive. There was no ability to clone existing emails, status, actions.
  • Drip campaigns were not available.
  • Vendor posting proved problematic at times, and the fact that anyone could enter anything into a drop down (again, validation) proved problematic as well.
Small businesses who do not need complex reporting and analytics would fit well into the Velocify model. There needs to be specific segments that appeal to this type of CRM, and the best feature is within an added layer--dialer. The ability to turn things around and contact your leads immediately was very beneficial to us, and could prove to be a boon for a small to midsize business.
Jay Dunsing | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
I have been an administrator on this system since 2005. I have used the system at a high level longer than anyone in the U.S. The benefits of Velocify for lead management are huge. The top four benefits in my opinion are: speed to contact (ability to contact client within seconds of new lead being posted), lead prioritization (ability for management to set criteria for prioritizing a users efforts), pull distribution (ability for leads to be shared amongst users based on criteria set by admin) and automated smart and status specific drip email (timely emails).
  • Shotgun Connect-enables a very short speed to call after lead is posted
  • Click to Dial-enables simple click on phone number to place call
  • Prioritized View-enables management to set the priority in which leads should be called by users
  • Pull Distribution-enables the sharing of leads amongst users based upon management rules
  • Smart Status specific drip email marketing
  • Totally customizable to any industry or work flow
  • Lead Prioritization (management sets criteria for which leads are priority)
  • Reporting (various canned and ad hoc reports)
  • Ease of use (ramp up time for users 2-5 days)
  • Blast email capability
  • Local caller ID (customer sees local area code on caller ID)
  • Lead distribution (granular lead distribution capability)
  • Calendar Events
  • Pre-recorded voice mail messages
  • Many other features
  • Ease of integration with other apps
  • While I personally have not had an issue with customer support, I have heard that some companies have had issues.
Velocify plays well in any industry that needs to manage its leads. Strategize your setup and deployment.
May 15, 2014

Velocify Review

Score 7 out of 10
Vetted Review
Verified User
We use Velocify, which was Leads360 when I started, to send files to different milestones of the application process and to assign it to specific people in departments that can pick it up in their queue. It helps people stay on track of the file and also helps us track where the file has been and see specific notes that others in the file have added for the current users review.
  • Tracking the files progress
  • Organization in the users queue
  • You must remember to save your action before closing, it will not save for you.
When you have multiple people working on a file, it works very well because you can see the progress of the file as well as all of the holdups there have been in the process. It is also nice that users can write comments to be more specific about what problems there are or have been in the file.
Sara Razmus | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Velocify is used exclusively by our loan originators as the contact manager for all leads. It empowers our originators do what they do best, sell. The system allows for the company to set up standards of success and create a dynamic work flow that is easy for the user to follow. Not only does it take the guess work out of what lead to call next, Velocify enables management to thoroughly track and monitor all user activity. What your loan originators are doing to convert that next lead is transparent down to every follow up call and how fast they reached out to that new lead. Whether you are a user or manager, you will love the power the system puts behind your ability to sell!
  • The prioritized queue allows for management to set contact standards and hold users accountable. It removes all the guess work out of what lead to call next.
  • The Dial IQ feature is fantastic for powering through calls and maximizing speed to contact.
  • The Shotgun lead distribution puts the lead into the hand of the user that is ready and available to call that lead immediately. No handing off a lead to an originator and hoping they call. This feature allows for the system to notify multiple users simultaneously and first user to press 1 wins the lead. Talk about creating a competitive sales environment!
  • I would like to see more seamless integration with the LOS. The system will update from statuses between the LOS and Velocify, but that requires an overnight sync and does not sync any additional information. Real-time would be ideal!
  • More robust reporting would be great! I would love to see some of the custom reports that administrators have created to become system reports platform wide.
Velocify is amazing if powered by the right management. Just like any piece of technology, garbage in - garbage out. I suggest making sure your management is well trained so they can ensure their users are effective. Velocify has some incredible talent working there. I suggest making great connections with those on your team and it will help greatly during the tenure of your working relationship.
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