Yahoo DSPFormerly Verizon Media Ad Platform / OathPricing

This platform is well-suited for gaining access to larger networks at a low cost due to the users on Yahoo. By being able to customize ads and curtail to

business issues that I'm working on. New clients have come to me at a very low-cost thanks to Yahoo Search, and that's been a huge help. Prospecting can also … expansion as a result of the exposure Yahoo has given us. Because of the low cost per click, users can see results…

suited for users looking to leverage Verizon Media 1st party data to reach valued prospects or looking to purchase Verizon Media O&O inventory at a better

fraud and premium inventory helps us reach the right audiences at the right cost. … High ROI in terms of quality content for reasonable reach & cost. Expensive when compared to o…

A good place for Brightroll is for clients that are seeking efficient pricing. Their access to the exchanges is key to getting the most reach for big … Unfortunately, despite the efficient pricing, the overall performance of the campaign was less than desired. Too cheap, perhaps? … as a vehicle for video buying. The big draw for Brightroll was efficient…