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VerticalResponse

VerticalResponse

Overview

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

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Recent Reviews

TrustRadius Insights

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including …
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Works well

10 out of 10
February 05, 2020
Incentivized
I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I …
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Popular Features

View all 20 features
  • Dashboards (9)
    10.0
    100%
  • Standard reports (9)
    10.0
    100%
  • Email deliverability reporting (8)
    10.0
    100%
  • List management (8)
    10.0
    100%

Reviewer Pros & Cons

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Pricing

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Basic

$11.00

Cloud
per month

Pro

$16.00

Cloud
per month

Pro Plus

$196.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.9
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

10
Avg 8.5
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Product Details

What is VerticalResponse?

VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Key Features

Easy-to-use editor â–  Automated follow-up emails â–  Autoresponders & email series
Advanced reporting â–  Landing page builder â–  A/B testing
Test kits â–  Surveys â–  Pop-ups
Codeless integrations â–  Form builders â–  Custom-branded emails
Contact management â–  HTML editor â–  Scheduling
Publish-to-web â–  Preference center for contacts â–  Email deliverability

VerticalResponse Integrations

VerticalResponse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

VerticalResponse starts at $9.

Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.

Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.

The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(61)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.

One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.

Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.

Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.

Attribute Ratings

Reviews

(1-5 of 5)
Companies can't remove reviews or game the system. Here's why
Barbara Gross | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
  • Use Vertical Response for tracking response rates on department surveys.
  • Graphics and charting for comparative data are great.
  • Email is easy to use - link to surveys.
  • Hard to see which survey was the most recent - in reports they come up in random order.
VR is very easy to use. Our marketing department uses it for many many purposes. Vendors send us updates on how to best use emails and send reminders when specials are coming up. For me personally, I use the program for one specific thing - and for that purpose it works amazingly well.
  • This program got me major brownie points with my bosses! Able to gather information much more efficiently and report clearly.
  • Able to link with college software to automate surveys - HUGE timesaver (and paper, no more mailing of surveys).
We have used Vertical Response for years and wouldn't change it.
12
Marketing deparment uses to let students know about specials - Student services uses it to survey graduates - career center uses it to survey alumni.

I use this product to create mailing lists, create emails asking students to fill out surveys, and to track the results - I love love love this product.
2
We have a few main contacts to support vertical response - haven't had too many technical issues that can't be worked out with staff. Staff is quick to reply to questions, to work with us step by step to find solutions. They follow up periodically and are very helpful! It's an easy to use program.
  • Employment surveys
  • Marketing notification
  • Admissions outreach
  • Reporting to upper management
  • Upload lists to Excel - then easily send out mass emails
  • Automated our employment survey through inhouse program - added links to VR surveys - and get immediate results.
  • To stay in compliance with Gainful Employment guidelines
  • Track data for WASC, DETC, Dept of Ed, VA and other acredditing agencies
Score 6 out of 10
Vetted Review
Verified User
  • Small business email.
  • Salesforce integration.
  • Customer Support.
  • Email deliverability.
  • Email Reporting.
  • Google Integration.
  • Salesforce Integration.
  • Completeness of vision.
  • Lead conversion improved.
  • Email delivery improved.
Small business tool with limited functionality to meet the business's needs as it grew. A great starter tool; but ultimately one will likely move on to more complex tools.
What functionality do you need? What information do you need to know after every email send? Do you want automation? Do you want behavioral information? What kind of reporting should be available? What kinds of integration do you nee? How many leads do you have? How many emails do you expect to send per month?
1
Marketing department.
2
Technical people who are filling a gap by performing marketing functions.
  • Client contact
  • SEO through email
  • Email delivery
  • SEO
  • Webinar announcements
  • Email click through
  • No additional use cases
No
Marketo covered more scope than we needed at the time.
  • Price
  • Product Features
Price and features drove the decision. Vertical Response had the features we needed at the price we could afford.
We wouldn't change anything.
  • Implemented in-house
No
  • Getting Salesforce integration to work
Salesforce integration never worked right. We had to abandon.
No
Too small of a product to need such support when you can search the internet. There are better places to spend money.
Support did a good job getting back to me on my needs. There was one issue where I was given an "I don't know" which was very frustrating at the time because it really mattered.
No
I cant think of a singular instance. 99% of the time they were solid and on top of issues and very helpful.
  • Guided email creation
  • Guided email delivery
  • Easy to import and manage leads
  • SFDC integration was weak but this could be out of date knowledge
Sweet and simple. Nothing more to say here.
Melanie Zilles, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Analytics provide a way to track engagement.
  • Social Sharing is very easy/ automatized.
  • VR provides a pay as you go option for businesses with irregular/ low volume email marketing.
  • The WYSIWYG editor is easy to use, but is somewhat limited as well.
  • Templates are somewhat difficult to personalize/ customize.
  • Sometimes the test message arrives in different fonts throughout the email even when the preview screen does not show it.
  • Increased Lead generation.
  • Better follow-up procedures through provided analytics.
  • Improved database through available reports of bounced emails - it allows us to update our records where needed.
VR does what we need it to do. We made some changes to one of the templates that we were happy with and have since copied previous emails and changed the message to fit our current need. Since new messages are somewhat difficult and clunky to draft from scratch, so we decided to do it this way and keep it simple. However, if there was improvement on the interface and the ease of customization it would be very welcomed. I love the provided analytics, as well as being able to incorporate them with Google Analytics to see the web traffic we were able to generate as a result.
If you are looking for something fairly easy and cost efficient to use, VR is a great choice. If you are looking to use it for advanced email marketing messages, it would be beneficial if the user had a good understanding of html to possibly create a more suitable layout etc.
1
Marketing
0
  • Distribute advertisements.
  • Alert customers of product issues, market situations etc.
  • Lead generation.
Michael Wilson | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • The integration with salesforce was relatively point and click
  • Tracking receipts of emails in the constituent's record in Salesforce
  • The process of updating existing lists is not great. We find that we generally have to rerun the query and save as a new list, a process that is easier than manually adding to the old list
  • If you want to create an email template, you have to have uploaded images to the saved library. If you try to create a new email using an existing email and the existing email contained images that were uploaded directly to the email, you'll get an error when trying to send. The error wasn't well explained. This caused us to call in (after trying several times) to figure out the problem. However, the support process was quick and helpful to diagnose this.
  • You have to call in to get the Vertical Response product attribution removed from the emails you send. After doing so once, it's removed on all future emails.
  • While the product is also used to communicate with existing customers, the primary KPIs are around warm leads, qualified opportunities, and closed deals generated or associated with marketing emails sent
It's met our needs to date
4
Account management, marketing, community strategy
0
Users self support or ask another user
  • Email marketing for upcoming webinars, prospect communication, invitations to customers for our customer online community. Tracking for announcements to existing customers about upgrades to our product.
ExactTarget and MailChimp
ExactTarget, MailChimp. I liked VerticalResponse's integration with Salesforce. We used MailChimp before and it says on their website they have integration with Salesforce, but we were never able to find it on the Force.com website.

For ExactTarget, we used that in the past and it did integrate with Salesforce. Someone else evaluated and selected that. Unfortunately, I can't remember why we didn't go back to ExactTarget. It may have been price. Either way, of the 3 we selected Vertical Response.
  • Implemented in-house
Click a few buttons in salesforce & it's in place.
  • Self-taught
Yes, easy to learn with out training. We did fine via "self-taught".
No
Standard support has been sufficient
A couple of times I've had to wait on hold for 10 minutes. Otherwise it's been good. The support reps have been knowledgeable.
The product is easy to use and understand. WYSIWYG sometimes produces HTML that has to be troubleshot in the pure HTML view (for things like table cells and rows) versus within the WYSIWYG editor.
Never had an issue with uptime
No issues
  • Salesforce
Point & click to set up Salesforce integration.
  • not at this time
Simple, sign up was online.
Just what they had online. Sometimes they'll send emails with discounts if you buy credits in advance at that time.
Score 10 out of 10
Vetted Review
Verified User
  • Handles all of our contact management and email marketing needs for a small non-profit and is free!
  • VR doesn't have the robustness of a tool such as Salesforce.com in managing relationships and ongoing individual contacts and communications, for instance, but it is just right for our needs as a small non-profit.
  • Replacing our manual contact management solution and now having analytics available, saves us at least 10 hours per month, and growing as our organization expands, and provides important feedback from our email marketing campaigns.
It works well for our current and foreseeable needs, and is free for non-profits, at this point. Plus all of our contact data, historical emails and newsletters are stored.
Browser-based newsletter creation is great, as you can see what recipients will see as you develop content; connecting to social media is a breeze.
  • Contacts Management, Marketing Email development and response analysis
Salesforce.com, manual spreadsheet based.
Constant Contact, MailChimp. Vertical Response covered our basic needs - contacts management, newsletter and marketing email activity analysis, templates/wizards, etc. and was free for non-profits up to 10,000 contacts/month.
  • Implemented in-house
Easy to use SaaS solution and downloads, as needed. We were up and running in 2 hours.
  • Online training
  • Self-taught
Basic functions and online help...we used what was needed, at the time, and will continue to explore other online trainings as our functional needs expand.
Yes. One of the things that drew us to VR was access to just the modules we needed, and associated training was straight forward for those.
No
We replaced Salesforce.com, which required considerable ongoing support, with VR for its simplicity. There are no technical requirements as the solution is cloud-based. Once trained, we've been comfortable on our own. If support is needed, VR provides as needed (free of charge) and is responsive.
Customer Service and Support have been great, so far.
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