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VerticalResponse

VerticalResponse

Overview

What is VerticalResponse?

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

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Recent Reviews

TrustRadius Insights

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including …
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Works well

10 out of 10
February 05, 2020
Incentivized
I use Vertical Response as my bulk email program. I probably use it about once per month. When I am sending out surveys to my database, I …
Continue reading
Read all reviews

Popular Features

View all 20 features
  • Dashboards (9)
    10.0
    100%
  • Standard reports (9)
    10.0
    100%
  • Email deliverability reporting (8)
    10.0
    100%
  • List management (8)
    10.0
    100%

Reviewer Pros & Cons

View all pros & cons
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Pricing

View all pricing

Basic

$11.00

Cloud
per month

Pro

$16.00

Cloud
per month

Pro Plus

$196.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $9 per month
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Features

Email & Online Marketing

Using software to manage lists, send emails, automate email campaigns, and track results.

9.9
Avg 8.1

Reporting & Analytics

Users can report on and analyze usage, performance, ROI, and/or other metrics of success.

10
Avg 7.9

Pre-Send Testing

This set of features allows marketers to test out and preview various elements of their emails before sending out email campaigns. URL validation, inbox display, and email review are some of the activities included in pre-send testing.

10
Avg 8.5
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Product Details

What is VerticalResponse?

VerticalResponse is a full-service email marketing platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

Key Features

Easy-to-use editor â–  Automated follow-up emails â–  Autoresponders & email series
Advanced reporting â–  Landing page builder â–  A/B testing
Test kits â–  Surveys â–  Pop-ups
Codeless integrations â–  Form builders â–  Custom-branded emails
Contact management â–  HTML editor â–  Scheduling
Publish-to-web â–  Preference center for contacts â–  Email deliverability

VerticalResponse Integrations

VerticalResponse Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VerticalResponse is an email campaign management software and services platform from Deluxe. In addition to providing email marketing tools, VerticalResponse offers fully managed email marketing services from campaign launch and management to reporting and analysis.

VerticalResponse starts at $9.

Mapp Digital, Bronto Marketing Platform (discontinued), and Constant Contact are common alternatives for VerticalResponse.

Reviewers rate WYSIWYG email editor and Dynamic content and Ability to test dynamic content highest, with a score of 10.

The most common users of VerticalResponse are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(61)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Vertical Response has been the go-to solution for email marketing for over 7 years, catering to a wide range of users, including businesses, non-profit organizations, and educational institutions. Users have praised the platform for its cost efficiency and user-friendly interface, accommodating even those with limited coding experience. It has proven to be a valuable tool for stretching the marketing budget of charities, where every dollar counts. With Vertical Response Non-Profit program, organizations have been able to effectively communicate with their supporters and reach a larger audience without incurring significant costs.

One of the primary use cases of Vertical Response is sending out mass emails to segmented lists. Users have utilized this feature to tailor their communication according to specific target audiences or campaigns. For instance, during election season, Vertical Response was invaluable in sending mass emails to campaign supporters on an extremely tight budget. Additionally, it has been extensively used as a bulk email program by businesses and educational institutions alike, facilitating the dissemination of surveys, newsletters, and e-blasts to their databases.

Moreover, Vertical Response has addressed the needs of users across multiple customer channels. In higher education settings, where Salesforce fell short in sending mixed audience emails encompassing students and external partners, Vertical Response has filled the void. Furthermore, it offers a centralized data system for managing bounced contacts, mailable contacts, and unsubscribed recipients while allowing users to send emergency e-blasts promptly.

Overall, Vertical Response has proven to be a reliable platform that caters to various industries and organizations with different communication requirements. Its affordability, ease of use, and versatility make it a valuable asset for any entity looking to streamline their email marketing efforts.

Attribute Ratings

Reviews

(1-4 of 4)
Companies can't remove reviews or game the system. Here's why
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our organization uses, and has been using, Vertical Response for many years to help market to multiple customers channels.
  • I love the ease of list builder because we often times have a lot of data to import. It would be simply impossible without this tool, considering the amount of customer data we have for any one given email.
  • We really enjoy the ease of use of the HTML wizard as well. It helps even a novice be able to make a beautiful and attention grabbing email.
  • The dashboard is functional and easy to find when you need with a quick search.
  • Truly, for our business, there are not many things that Vertical Response could improve on to make us recommend it more. I can't think of any complaints.
Vertical Response is a great tool for reaching out to customers en masse. The only time I don't use Vertical Response is when I am contacting one or two customers at a time. Otherwise, I almost exclusively use Vertical Response due to that fact I can track the efficacy of our marketing efforts.
  • This software is an invaluable tool for us. Because it is a cloud application, I am able to have work on projects from home.
  • Additionally, this is a wonderful tool to track ROI with some of our newer campaigns. It has been a great resource in helping us determine which programs are effective vs ineffective, what programs to run and what programs to cut.
Email & Online Marketing (9)
N/A
N/A
WYSIWYG email editor
N/A
N/A
Dynamic content
N/A
N/A
Ability to test dynamic content
N/A
N/A
Landing pages
N/A
N/A
A/B testing
N/A
N/A
Mobile optimization
N/A
N/A
Email deliverability reporting
N/A
N/A
List management
N/A
N/A
Triggered drip sequences
N/A
N/A
Reporting & Analytics (3)
66.66666666666667%
6.7
Dashboards
70%
7.0
Standard reports
70%
7.0
Custom reports
60%
6.0
Pre-Send Testing
N/A
N/A
I am a true believer in Vertical Response. So much so, that this is the first and only software I have used for this type of marketing. When this program was first launched it was a godsend - truly innovative for its time. And in the years since, I have continued to implement this software at three other winery properties because there is nothing else I want to use.
At Vertical Response the help desk associates are courteous, knowledgeable and helpful. You can tell they enjoy what they do. And clearly, they are well trained because most times, the first point of contact is able to resolve any issue you may have. There have been very few times where an associate has needed to get back to me or escalate me to a supervisor.
No
There was once a time when I accidentally hit "upload list one at a time" instead of importing from an external file. Couldn't quite put my finger on what happened next, but I was locked out of the screen I needed to get in to go back and start over. With a quick call to the customer service number, my problem was resolved ASAP.
  • The whole platform is extremely easy to navigate.
  • The dashboard and home page make seeing things at a glance incredibly easy.
  • I really love the search functionality this platform provides. I can easily look up and find data in a large subset of customers.
  • I don't find anything about Vertical Response to be cumbersome.
I truly love this product. We are moving to an all-in-one system next year and my greatest fear in doing so is how much I will miss this platform. Although we are excited for things ahead, I will always keep Vertical Response in my back pocket incase I don't love the new platform as much.
Eric Needle | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Manages bulk email campaigns
  • Designs and delivers emails in industry standard format.
  • Excellent reporting metrics
  • Vertical Response is an excellent service.
I think bulk mail creation, distribution and reporting has been refined to the point that most anyone can use any of the widely available tools to get excellent results. I have passed VR's marketing materials to colleagues.
  • Vertical Response does the job of managing emails and campaigns very well.
VR, MailChimp and Constant Contact all provide similar experience and provide the same function. I use many different tools.
Vertical Response used to be the Gold standard for bulk email design and campaign management. Competitors, (MailChimp, Constant Contact, etc. ) now all provide comparable services and similar pricing. There's no clear advantage to any of them.
Yes
I am well versed in MailChimp, Constant Contact, EventBrite and Vertical Response. They are all comparable.
  • Price
  • Product Features
  • Product Usability
It's not that complicated. VR works great.
no
  • Implemented in-house
  • Very easy to use, excellent UI.
It is refined. Everything works easily.
Christine Remsen | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
  • Great professional templates.
  • Easy navigation.
  • Good delivery statistics.
  • More technical than a Constant Contact.
  • Emails are nicely rendered, better response rates.
Great service but a little pricey for smaller businesses
If you need something more professional than the more generic free email clients, this works well.
  • Easy templates.
  • Good import features.
  • Straying from easy templates requires some html knowledge.
Easy to use but need HTML for more advanced designs
Score 6 out of 10
Vetted Review
Verified User
  • Small business email.
  • Salesforce integration.
  • Customer Support.
  • Email deliverability.
  • Email Reporting.
  • Google Integration.
  • Salesforce Integration.
  • Completeness of vision.
  • Lead conversion improved.
  • Email delivery improved.
Small business tool with limited functionality to meet the business's needs as it grew. A great starter tool; but ultimately one will likely move on to more complex tools.
What functionality do you need? What information do you need to know after every email send? Do you want automation? Do you want behavioral information? What kind of reporting should be available? What kinds of integration do you nee? How many leads do you have? How many emails do you expect to send per month?
1
Marketing department.
2
Technical people who are filling a gap by performing marketing functions.
  • Client contact
  • SEO through email
  • Email delivery
  • SEO
  • Webinar announcements
  • Email click through
  • No additional use cases
No
Marketo covered more scope than we needed at the time.
  • Price
  • Product Features
Price and features drove the decision. Vertical Response had the features we needed at the price we could afford.
We wouldn't change anything.
  • Implemented in-house
No
  • Getting Salesforce integration to work
Salesforce integration never worked right. We had to abandon.
No
Too small of a product to need such support when you can search the internet. There are better places to spend money.
Support did a good job getting back to me on my needs. There was one issue where I was given an "I don't know" which was very frustrating at the time because it really mattered.
No
I cant think of a singular instance. 99% of the time they were solid and on top of issues and very helpful.
  • Guided email creation
  • Guided email delivery
  • Easy to import and manage leads
  • SFDC integration was weak but this could be out of date knowledge
Sweet and simple. Nothing more to say here.
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