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's platform has been instrumental in helping businesses create a community of brand advocates, leading to various use cases and solving …
Overview
What is Vesta?
Social Media Link headquartered in New York offers Vesta, a brand and customer advocacy solution built on the company's EngageTech platform.
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What is Vesta?
Social Media Link headquartered in New York offers Vesta, a brand and customer advocacy solution built on the company's EngageTech platform.
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- Premium Consulting/Integration Services
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Product Details
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- Integrations
- Competitors
- Tech Details
What is Vesta?
Vesta is an online community building software for brands, a tool for marketers to secure consumer relationships, mobilize brand advocates, and capture zero party data to accelerate the speed to ROI of every marketing effort. The solution helps to unlock the sales, insights, and advocacy potential of an audience through Community Powered Marketing.
Vesta’s online communities support digital marketing so users can offer meaningful brand experiences, remove barriers, and provide a single centralized place to manage direct consumer relationships. The software features integrations across the marketing stack, and the platform offers audience segmentation and robust activation, designed to drive consumer acquisition and boost lifetime value.
The vendor states hundreds of brands have partnered with them to activate millions of consumers to drive customer acquisition, long-term loyalty, and sales growth. Founded in 2009, brands they state they have worked with include Unilever, P&G, Pfizer, and Johnson & Johnson.
Vesta Features
- Supported: Zero-party Data Acquisition: The community is a data engine for collecting rich proactively-shared zero-party and first-party data including demographics, psychographics, shopper behavior, and social data.
- Supported: Targeting: Vesta’s Audience Segmentation Engine utilizes captured data to identify targeted and tailored micro-audiences to drive a hyper-personalized experience.
- Supported: Customer Activation: Through campaign-based marketing, the community empowers consumers to share and drive word-of-mouth, ratings & reviews, and sales. Includes over 30 activities to engage and activate audiences, including advocacy campaigns, polls, discussions, surveys, promotional offers, and social sharing.
- Supported: Content Generation: Advocates in the community can create user-generated content and amplify the brand's content to their friends and followers. Vesta's Single-Click Sharing enables brands to let members share directly to their personal social channels like TikTok, Instagram, Facebook, Pinterest and also allows them to review products directly through Bazaarvoice (Yotpo coming soon).
- Supported: Discussion Forum: The discussion forum is content that serves as an online resource for connection and knowledge exchange. Brands can host discussions and post long-from blogs and articles. The forum provides brands with an always-on view of customer feedback on products or services.
- Supported: Rewards & Gamification: Fosters emotional investment and community participation by offering members the opportunity to earn activity points and custom brand badges that can be exchanged for special perks and rewards.
- Supported: Predictive Insights: Drives product and strategy development, as well as product claims, from consumer feedback through custom surveys, discussions, and sampling campaigns.Built-in survey tools let users conduct more than 20 custom quantitative and qualitative surveys.
- Supported: Measurement: Cloud-based measurement and analytics give brands a real-time view into community health and business impact.
- Supported: Branded Homebase: The brand's white label community blends with the rest of the digital experience. Fully customizable, the community can launch in as fast as 4 weeks.
- Supported: Integrations: Connect a CRM, loyalty program, social listening, and sales measurement channels, to achieve more efficiency across the entire marketing stack.
Vesta Screenshots
Vesta Integrations
- Bazaarvoice
- Google Tag Manager
- Workato
- Salesforce CRM
- Epsilon
- Marketo
Vesta Competitors
- Influitive
- Higher Logic Vanilla
- Facebook Groups
Vesta Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | No |
| Supported Countries | United States |
| Supported Languages | English |
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
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's platform has been instrumental in helping businesses create a community of brand advocates, leading to various use cases and solving specific problems. Users have found that the platform is a valuable tool for driving brand awareness, shopper marketing efforts, and sampling initiatives. By leveraging these features, businesses have successfully gained new product reviews and built awareness among their target audience. Additionally, the platform aids in community growth and user engagement through surveys and discussions, enabling businesses to gather valuable consumer insights. With the help of , companies have been able to make informed and strategic business decisions by utilizing first-party data to promote products, offer deals, and garner reviews. The platform also plays a crucial role in fostering loyalty and preference by facilitating meaningful connections with consumers at scale. The inclusion of user-generated content, ratings & reviews, sampling, and insights provides an all-encompassing CRM experience. Businesses can also establish emotional connections with consumers by reaching them in their preferred spaces and offering support. Moreover, the ease of use and support provided by 's platform have allowed small teams to successfully build online communities that were once thought impossible. Overall, this innovative solution offers businesses the ability to effectively connect with consumers, drive brand awareness through word-of-mouth marketing, obtain valuable consumer insights, and cultivate a strong community of brand advocates.
Genuine, Dedicated, and Knowledgeable Team: Reviewers have consistently praised the team at [Company] for being genuine, dedicated, and knowledgeable. Many users have expressed their appreciation for the team's passion in helping clients achieve their community and company goals for growth. The team's recommendations and effective communication have contributed to the success of managing communities and executing strategies.
Valuable Consumer Insights: Users have highlighted the insights and community-building capabilities offered by [Company]. They mention that the platform allows them to gather valuable consumer insights, which in turn helps them make informed business decisions. This feature has proven instrumental in developing meaningful relationships with customers as well.
Engaging Community-Building Capabilities: Reviewers appreciate how [Company] helps them build and grow their communities. Specifically, they find the platform's brainstorming ideas for discussions, missions, and polls to be incredibly useful in engaging community members. These features fuel marketing strategies by actively involving customers in brand-related activities.
Limited Admin Dashboard and Reporting Systems: Some users have mentioned that there are areas for improvement in the admin dashboard and self-pace reporting systems.
Back-End Capabilities Limitations During Initial Setup: A few reviewers noted that during the initial set up phase, they encountered limitations with some of the platform's back-end capabilities. However, they appreciated that workarounds were provided and changes would be implemented soon.
Issues Managing Multiple Communities Simultaneously: Some users experienced difficulties when managing two communities simultaneously on the platform, including technical issues that required workarounds. However, they praised the helpfulness of the team in resolving these issues and acknowledged that open dialogue resulted in new services and features.
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