Overview
What is Vesta?
Social Media Link headquartered in New York offers Vesta, a brand and customer advocacy solution built on the company's EngageTech platform.
Pricing
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
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Product Details
- About
- Integrations
- Competitors
- Tech Details
What is Vesta?
Vesta is an online community building software for brands, a tool for marketers to secure consumer relationships, mobilize brand advocates, and capture zero party data to accelerate the speed to ROI of every marketing effort. The solution helps to unlock the sales, insights, and advocacy potential of an audience through Community Powered Marketing.
Vesta’s online communities support digital marketing so users can offer meaningful brand experiences, remove barriers, and provide a single centralized place to manage direct consumer relationships. The software features integrations across the marketing stack, and the platform offers audience segmentation and robust activation, designed to drive consumer acquisition and boost lifetime value.
The vendor states hundreds of brands have partnered with them to activate millions of consumers to drive customer acquisition, long-term loyalty, and sales growth. Founded in 2009, brands they state they have worked with include Unilever, P&G, Pfizer, and Johnson & Johnson.
Vesta Features
- Supported: Zero-party Data Acquisition: The community is a data engine for collecting rich proactively-shared zero-party and first-party data including demographics, psychographics, shopper behavior, and social data.
- Supported: Targeting: Vesta’s Audience Segmentation Engine utilizes captured data to identify targeted and tailored micro-audiences to drive a hyper-personalized experience.
- Supported: Customer Activation: Through campaign-based marketing, the community empowers consumers to share and drive word-of-mouth, ratings & reviews, and sales. Includes over 30 activities to engage and activate audiences, including advocacy campaigns, polls, discussions, surveys, promotional offers, and social sharing.
- Supported: Content Generation: Advocates in the community can create user-generated content and amplify the brand's content to their friends and followers. Vesta's Single-Click Sharing enables brands to let members share directly to their personal social channels like TikTok, Instagram, Facebook, Pinterest and also allows them to review products directly through Bazaarvoice (Yotpo coming soon).
- Supported: Discussion Forum: The discussion forum is content that serves as an online resource for connection and knowledge exchange. Brands can host discussions and post long-from blogs and articles. The forum provides brands with an always-on view of customer feedback on products or services.
- Supported: Rewards & Gamification: Fosters emotional investment and community participation by offering members the opportunity to earn activity points and custom brand badges that can be exchanged for special perks and rewards.
- Supported: Predictive Insights: Drives product and strategy development, as well as product claims, from consumer feedback through custom surveys, discussions, and sampling campaigns.Built-in survey tools let users conduct more than 20 custom quantitative and qualitative surveys.
- Supported: Measurement: Cloud-based measurement and analytics give brands a real-time view into community health and business impact.
- Supported: Branded Homebase: The brand's white label community blends with the rest of the digital experience. Fully customizable, the community can launch in as fast as 4 weeks.
- Supported: Integrations: Connect a CRM, loyalty program, social listening, and sales measurement channels, to achieve more efficiency across the entire marketing stack.
Vesta Screenshots
Vesta Integrations
- Bazaarvoice
- Google Tag Manager
- Workato
- Salesforce CRM
- Epsilon
- Marketo
Vesta Competitors
- Influitive
- Higher Logic Vanilla
- Facebook Groups
Vesta Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Supported Countries | United States |
Supported Languages | English |