TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
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Vidyard for Sales Demo
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What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
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September 23, 2021
Makes Video Content Management Easy for Any Marketer
Vidyard provides multiple teams across Tenable with (in my opinion) an easy-to-use tool for video content management. I personally use Vidyard for hosting, managing, sharing, streaming, and assessing webinar replays.
- Video content management -- a single repository for organizing and managing video content.
- Vidyard makes sharing video content easy. You can rapidly upload, trim and have your video ready to share in minutes (dependent upon file size and bandwidth).
- Reduces friction in the video management process. Using Vidyard, any marketer can be self-sufficient when it comes to video content management.
- Vidyard enables straightforward video enhancement with captioning, tagging and actions. This further enhances sharing and potential ROI for videos.
- Reporting: not as intuitive as other capabilities.
September 21, 2021
Vidyard FTW! Solid screen capture tool with solid results!
Our company was first made aware of this tool around May 2020 as a means to provide our customers personalized support and build relationships at a distance. For myself, it allows me to show a customer how to complete the actions they are trying to complete with real examples in a simple video. I work with a lot of these questions and use Vidyard at least once a week.
- Customization of static or animated video.
- Real time data.
- Allows me to effectively demonstrate actions to the customer's understanding.
- I now have the premium version, but I'm not sure how to access some of the tools I was told are now available. Specifically, the annotation tools that I can use while recording videos. If I do have them, I have not figured out where they are.
September 19, 2021
Vidyard review
We are using Vidyard across our revenue departments (namely Sales and Client Success) to help include video as part of our regular reach outs to prospects and clients. Video has become a part of our prospecting efforts on the sales side and has become part of regular communications on the client success side.
- Customer support.
- Implementation.
- Analytics.
- Missing video background capabilities native to Vidyard.
September 14, 2021
Avoid analysis paralysis, test and fail fast
Vidyard is being used across our entire organization. We started using it for SDR outreach, marketing, and customer support. Now we use it internally to help out our colleagues as well. The biggest impact has been on the SDR and Support depts. It makes our cold emails/phone calls more personal, leading to deeper engagement and faster sales cycles. It has also helped reduce the support workload by scheduling fewer calls and simply answering questions with a quick video tutorial tailor-made to our customer's needs that they can watch at their convenience.
- Personal screen capture video production.
- Video sharing/embedding.
- I feel like reporting could improve some, but we are also only [a few] months in so we may get better at utilizing the reporting features over time.
September 10, 2021
If you use videos in your marketing efforts, you need Vidyard!
Our Marketing team is using Vidyard to host, share and track views of videos. Being able to easily host videos and embed them in emails and our websites has been life-changing. We are also easily able to make the videos available to the rest of the organization (primarily Sales) to share in their prospecting efforts.
- Embedding videos in website.
- Creating forms within videos.
- Using videos in emails.
- Option to create longer animated previews, 10 seconds is great for Sales but Marketing wants more.
- Slightly improved UI for the backend when searching through various folders. View of folders is limited so you have to scroll a lot, would be great to be able to see at least 15 folders in a single view.
September 09, 2021
Vidyard review: Unique Business Case - internal Vidyard use is possible!
Our organization is using Vidyard differently than a typical business case. We have outside sales reps all across the country visiting gun ranges, training facilities, and retail stores pitching our memberships. We utilize Vidyard solely internally for video communication and compliance review. Reps submit video recordings that go to our QA team for review. Our chat and email communications are not always read by those out in the field, traveling class to class. We aim to keep admin responsibilities to a minimum for those out in the field. We share video announcements and training to allow for a better open and response rate with those out in the field.
- Ease of sharing videos.
- Viewing stats.
- Naming videos and adding descriptions.
- iPad app development.
- "Apply all" feature for name changes.
- Delete multiple users at a time.
September 09, 2021
Record Personal Videos and Screen Shares from your Browser
Our organization uses Vidyard to provide better branding, calls to action, video watch analytics in marketing efforts, and to enable better sales conversations with all of the above. It is primarily used by individuals from the marketing team for emails, pushing to other video platforms, and website embeds, and by sales who record and send videos themselves.
- Calls to action before, during, or after the video.
- Animated thumbnail previews.
- View notifications and analytics.
- Their custom branded watch pages could have more size options.
- Their integration with HubSpot, YouTube, and others could be improved.
- Not all types of web pages can be recorded.
September 08, 2021
Vidyard Review
It is being used by all Account Managers and Sales Reps across the partner company within Wix. That is approximately 200 users.
- It makes it easy to troubleshoot problems for our clients instead of having to get on the phone with a client.
- It makes it easy to share video insights across the org. I love being able to show the data to upper management.
- It is great tool for our sales team. It makes it very easy to personalize outreach while also being scalable since you can stack videos together.
- It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
- It would be great to be able to see who viewed the video if multiple people are on the email.
- It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
July 12, 2021
Absolutely love Vidyard
Creating videos is super fast and easy. The feature I like the most about the video editor are its GIF thumbnails - when people see that my email message contains a customized animated image, they're more likely to open it up! You can use these custom-made images in order to optimize your response rates for all of those emails you send each day.
- Video analytics
- Notifications of views
- Chrome extension to embed videos from Gmail
As a marketing agency, we implemented Vidyard as a tool for several of our clients to use for personal sales videos to targeted prospects. It is used by sales and marketing departments. We as the marketing agency direct the strategy for what to say in the videos, while the sales reps in our client's organization are the ones that actually record the videos. We then help with setting up the video in an automated email campaign.
- Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
- Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
- The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
- Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
- While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
July 07, 2021
Vidyard is a great video platform for marketers
Our Marketing department uses Vidyard to host all our videos. This ranges from product demos and overviews, to recorded webinars and company interviews. We also use Vidyard to play looping GIF-like background videos. Vidyard makes it easy to manage all our videos on our website and on landing pages via email campaigns. Before Vidyard we used Youtube and that had too many limitations.
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
July 05, 2021
Easy and quick to use
Within the Customer success department, we use Vidyard to save the recordings of the online meetings, Webinars, Video training material, and online training. Besides this, the tool allows for easy sharing with customers while still remaining in control of who gets access to the video. I like it because it doesn't require my customers to use specific tools to review the recording.
- Its easy to use and master
- I can group videos to maintain an overvieuw of all my materials
- Easy to share the videos with people outside of my organization.
- there is no easy way to edit any video's
- the analytics data per video is limited
- i would love to see some best practises in a helpcentre
July 04, 2021
Vidyard for the win!
We use Vidyard for a few different use cases. Vidyard is one of the go-to tools for video prospecting - we show Vidyard examples for inspiration and we recommend Vidyard as a key tool for sales outreach. We also use Vidyard internally to create recap or explanation videos - we use the screen record feature and run through product or process updates to share them with the team.
- Vidyard recording is very easy to navigate.
- Vidyard link sharing is very simple to arrange.
- Vidyard viewing is very straightforward [to] watch.
- Vidyard Trimming could be better and offer more advanced features, like mid-video trimming.
- Vidyard Analytics could be more accessible.
- Vidyard Integrations could work better across some other tech tools and platforms, like SalesLoft.
June 29, 2021
A free screencast software that is good
I use Vidyard for video marketing to prospects, send brief weekly "sales meeting" emails to my teammates and create tutorials for both prospects and teammates. You don't have to download any software: it can be accessed easily through a Chrome extension. The best part is it is free for right now.
- Easy-to-use
- Free
- Works with Gmail
- Online Storage of Videos
- Expand maximum recording time
- Allow for use on other email platforms
- More share options
June 28, 2021
Personalize the Sales Cycle with Vidyard
We use Vidyard department-wide and it is an integral part of our sales process. It helps us to differentiate the sales cycle and helps us stand out. I’ve had numerous prospects reach out to us simply because we used a video to personalize the message as opposed to using classic email methods.
- Automated feedback when prospect opens
- Exact amount of time prospect watched the video
- Simple interface
- Help with custom landing page when clients click video
- Make it simple to edit
- Maybe add other features similar to iMovie?
June 28, 2021
Easy to Use. Clean Interface. Useful Analytics.
It's used for different purposes in our organization. From a top-level side, it's used as the main video hub and to analyze metrics. At my level, I primarily use it to record quick demonstration videos rather than long-winded emails. It helps us come across as more human and doesn't take a great deal of effort to set up. I'm a fan of the UX, its simple instructions, and how you can get started in literally a few clicks. I've used other software that sometimes can be limited in its features or has issues. With Vidyard, I've found the issues of the video appearing after the audio isn't a problem. Again, this is from a basic level so I can only speak as someone who's used it less than a year for basic video recording needs.
- Easy to get up and running - in just a few clicks.
- Ease to understand and navigate.
- Tells you analytics even from a basic level, such as when somebody has viewed your video.
- Clean interface.
- Useful video library.
- Took me a while to realize I wasn't recording on my personal account but the organization's account - could be clearer on how to do this.
- Sometimes the embed code doesn't work properly - appears twice in content.
- A few more basic editing tools would take it up a level.
June 25, 2021
Vidyard is a sales game-changer
I use Vidyard for both cold outreach and warm prospects. In today's fast-paced business environment, I find videos are a great way to quickly give decision makers an overview of what I do and how my services can solve their pain points. It's certainly more desirable and engaging than large blocks of text in an email. I use the premium version, so having access to data and analytics allows me to continually adjust my strategy and determine what's working and what isn't. It's a tool that has helped me close a number of deals.
- Gives me real time engagement metrics.
- Tips on how to get the most value out of the platform.
- Data and analysis for what has worked for others in similar industries/roles.
- Customer support isn't great.
- Sometimes notifications don't come through on the Chrome extension and I have to reload it.
June 25, 2021
Vidyard: great for Sales teams of all sizes.
Vidyard serves as a way for our AEs and BDs in the sales org to reach out to folks and show the human side of our business. It is used by both the Sales and Partner Success team to introduce ourselves and services to our customers. It addresses the issue of non-human interaction of email.
- Easy to use
- Great support
- Effective
- Confusing folder system.
- Hard to get cookies Right.
June 25, 2021
Vidyard for fun and profit
We use Vidyard for website videos as well as quick videos to email prospects and customers. The mobile app and the chrome plugin makes it easy to upload a quick video to send. The stats are ok but not as detailed as Wistia in my opinion. Overall, I would recommend Vidyard because it has unlimited videos and only limits the embedding on a website.
- Unlimited videos
- Low price to start
- Gif thumbnails
- Fully customizable player only available in more expensive plans.
- Can't make video chapter markers easily.
- Limited website embeds.
June 23, 2021
Vidyard Provides Much Needed Analytic Capabilities
We use Vidyard as a host for our franchise development videos. Potential franchise candidates view the videos about our businesses, and we track multiple metrics.
- Layout
- Useability
- Constant change
- Reporting functionality
June 23, 2021
Great tool, loads of applications, minimum fuss
Lots of uses - how long is a piece of string... It's great for all parts of the sales process: prospecting, meeting summaries, proposal wrap-ups, etc. My favorite use is instructional videos - how to. When someone asks a question a video is much quicker and easier to send and digest
- Ease of recording videos.
- Ease of sharing videos.
- Adaptability.
- The way things are named - videos/players, etc can get a bit confusing.
June 23, 2021
Making video so easy that it's the first thing you do. Vidyard enables you to go video-first.
We use Vidyard across our whole organization. Our Marketing team uses it to publish, manage, and analyze all of our videos in our inbound marketing campaigns, from our website, social channels, and email marketing. Our sales team uses it to create personalized outreach videos to new leads and to send follow-up videos to prospects they are working with. Our service team uses it to send welcome videos to new clients, and explainer videos for new tools or campaigns we build for our clients. Our consultants use it to reinforce the training sessions they deliver to our clients. Our ops team uses it for internal communications to explain new or changed processes.
Like everyone else in the world right now, video is the primary method of communicating. For 'synchronous' video we use Zoom, for everything 'asynchronous' it's Vidyard.
Like everyone else in the world right now, video is the primary method of communicating. For 'synchronous' video we use Zoom, for everything 'asynchronous' it's Vidyard.
- Ease of use. It's immediately available straight from your desktop via Chrome. If it's faster to say it than type it, we use Vidyard.
- Show engagement. We get immediate alerts when the videos are being watched and re-watched. We regularly see Sales Outreach videos being re-watched more than 10 times. Great lead signals!
- The support from the people at Vidyard is great too. Michael has built a great company of really helpful and friendly people.
- The partner team engagement from Vidyard is really valuable, in terms of product positioning help, marketing and sales support, and technical support.
- We are quite demanding, so the things we'd like to see improved are more about the roadmap of things we are hoping will be possible soon rather than faults. The recent upgrade to the back end has solved any gripes we've had so far.
- To get the cookie tracking right (so you can see who is watching and when) means you've got to follow the right steps for adding the video to outgoing emails. It's possible to get it wrong and mess up the tracking.
- I once lost a video recording that I did in the mobile app which was infuriating. Simple fix, record the video using your phone's camera app, and then upload it in the mobile app.
June 22, 2021
Great tool for sales enablement
We use Vidyard as a sales enablement and training tool. Our sales team uses it for outreach or to send recorded demos, our services team uses it to record trainings or workflow examples to send to customers.
- Easy UX
- Chrome extension for increased utilization
- Great for knowledge sharing
- More robust functionality
- Better training
- Differentiation between upgraded product and HubSpot white-labeled product
June 22, 2021
Nice and Easy!
We provide a variety of services to our clients, including but not limited to strategy consulting, software implementation, and reselling of other software. In all of these various communications, there are numerous opportunities for information mishap, as I like to call it, like misunderstandings of platform capabilities, project updates, and reseller introductions from our partners' confusing prospects. This is where Vidyard comes in to help us clearly communicate and articulate who we are, our offering, our purpose, and point, where we stand on a current project, etc. Live calls are difficult to schedule when we are such a small team serving several time zones, so asynchronous video provided on-demand is a brilliant solution.
- Providing lots of capabilities to the freemium offering.
- A wide scope of video platform solution sets.
- Thought leadership on best practices.
- Long term pricing strategies: prices and feature sets change way too frequently and often contradict previous years.
- The UI is very difficult on the back end. This is coming from hefty experience.
June 22, 2021
Vidyard Review
We use Vidyard within our Sales department mainly to attract prospects and provide resources in an original way.
- looks great on emails
- amazing customer service
- reasonable pricing
- I don't have any complaints