TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
YouTube
Vidyard for Sales Demo
YouTube
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Product Details
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- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
(76-100 of 176)Companies can't remove reviews or game the system. Here's why
June 29, 2020
Vidyard review
We use Vidyard currently in our sales department. I like using this platform as a way to connect with people that I haven't started working with yet. It works great when I am following up after meeting with someone at a trade show or if I have been talking with someone and I want them to know I am a real person.
- I have no skills with editing and Vidyard makes it really easy to do a quick and simple recording. If I need to shorten the clip it is very easy to do.
- This was the first platform of this kind I used so I was a little intimidated with it. I feel like Vidyard did a great job of providing resources for me to read/watch that helped me build my confidence.
- My default for my website is Google. Vidyard for some reason does not like the Google homepage.
June 29, 2020
Once you figure it out, it's worth every penny!
We use Vidyard to create quick one-off training videos for support purposes, but primarily it is used to host and construct a knowledge base for client access so that various functions of the software can be explained and viewed on a self help basis. The videos are also used to construct specific training paths for different types of clients with differing needs. Videos are used during the onboarding process within emails to increase client engagement or to provide feature updates to notify clients of any changes the development team puts out.
- Vidyard is the only service I've found that allows easy tagging so videos can be easily flagged and updated when a feature or part of our software is changed.
- Vidyard allows for tracking of who has viewed the videos and what parts so videos can be revised if the desired outcome is not achieved.
- Vidyard allows for playlists, which enables a clear path of training to be established.
- The Vidyard UI can be difficult to navigate and the concept of a player requires extensive effort to understand.
- Vidyard allows clipping the beginning and end of videos but does not provide an undo option if a mistake is made. This requires re-recording the video if part of a sentence was mistakenly cut off.
- Vidyard's video clipping tool is difficult to use and it's hard to tell how much you'll be cutting from the beginning or end of a video which results in repeated adjustments to prevent losing an important part of the video.
We use Vidyard to distribute and track views of professionally produced explainer videos. We also use Vidyard to create and share personalized web portal demonstrations and sales outreach introductions. The tracking helps us understand the impact of various marketing campaigns and also helps with sales cadence because we gauge interest and engagement based on the number and length of video views.
- Video sharing with tracking
- Email integration
- Demo creation with voice over and embedded webcam.
- The video creation tools could be more flexible.
- Support could be more comprehensive and timely.
- Analytics can be a bit delayed.
June 27, 2020
Great product to engage prospects using emails
We have been using Vidyard this year to support our sales process. We use it to followup on our downloads and in our sales cadence to engage potential customers. Our goal was to get more engagement in our emails by using video so we can start the conversation. The average opens and clicks have been very high.
- Easy to make a video.
- Quick to make a video.
- Chrome plugin makes it easy to launch and use.
- Web interface usability is clunky.
- Not sure how accurate the reporting is.
- The web interface is not as intuitive as it should be.
June 27, 2020
Fun & Easy
Our company uses Vidyard across the entire organization, but mostly in our distribution department. It addresses the problem of not being able to meet face to face, especially during these times. It adds as a personalized effect from a sales perspective you can not get through email and phone. My customers really like receiving them from me!
- Add customer intimacy.
- Makes the email more personal.
- Offers an ease of use for the end user.
- These are strengths as we are able to connect on a different level.
- I can not think of anything!
June 27, 2020
Vidyard: The perfect tool for video marketing
Vidyard is the central repository for 99% of our video content. It is primarily used by our Marketing department to host content such as recorded webinars, commercial videos, recorded demos, and explainer videos. Some of these videos are gated content and some are open to the public. If it's gated, you must fill out a form to watch it. If watched, that information routes back into our CRM that we are integrated with. Every time a contact watches a video, it gets recorded on the contact. Sales will use it primarily for sharing videos. In addition, we also use the free versions of GoVideo. I'm a massive fan of this as I use it for training and more.
- HubSpot integration
- Custom sharing pages
- Embedding capabilities
- Events: form gating could get much better.
- Analytics could be more intuitive. It does its job but I would like customization built-in.
- Players vs. videos could be better: but I hear they are fixing this.
June 27, 2020
Vidyard helps you be more efficient
We use Vidyard for internal documentation IT walkthroughs, client touches, and explanations or walkthroughs. Then on the Sales side for outreach, solution walkthroughs, and more.
It touches upon almost every aspect of our organization and helps us solve lengthy emails, personal touchpoints, and bringing in more meetings than before.
- Easy video creation
- Video analytics
- More robust UX
- More user-friendly UX
June 27, 2020
Manager of team review, not admin.
Was used by our Sales Development team to help with outreach for their prospecting and engagement. Their goal was to book qualified meetings with outbound prospects and Vidyard was used to attempt a higher engagement.
- Good support
- Good training
- It would take our reps quite some time to send a video. It was like having to redo a voicemail except on video and could take reps multiple attempts, wasting time.
June 27, 2020
Vidyard improved sales and boosted our company's rep
We have our sales reps using Vidyard as a way to communicate with current and potential clients. It's a great way to build trust with a new customer because they can see the rep and feel more comfortable speaking with them on the phone. It's especially great because it helped us reduce the number of product samples we needed to send out. With a video, a rep can show customer's previous jobs that we've done or they can compare two products side-by-side. This has saved us not only money but a great deal of time and effort. And it's an immediate way for customers to see a product.
- So easy to edit a video.
- Helps us communicate with customers.
- Very user-friendly.
- Excellent customer support!
- Helpful marketing emails and newsletters.
- Libraries vs. channels was tough to navigate at first.
- It would be cool to have even more video editing tools.
We use video to provide engaging interactions with our customers and prospects that allow us to be very illustrative at a time that is convenient for us and the recipient. It differentiates us from competitors that focus on just email. In a COVID-19 environment, video creates warmth and connection.
- Integration with Gmail
- Easy to use
- Affordable
- Open API integration with other video sharing platforms.
- Difficult to get into Vimeo for connection to other application.
June 27, 2020
An honest review
Our company currently uses Vidyard to host training videos for our learning management system. It has been a critical part of our day to day operations, especially with almost everyone currently working remotely. Anyone that needs access, has access. It has been a stable hosting platform that we have had little to no issues with.
- Ease of use
- Support
- Competitive pricing
- More attractive UI
- Better file management
- More acceptable video formats
June 27, 2020
Vidyard is worth the $.
We use Vidyard to increase engagement with our customers. From introduction emails to quick check-ins to full explainer videos, Vidyard makes it easy to "show up" in our customer's inbox in a way they don't usually expect and often appreciate.
- Quick to get started, right in Chrome browser
- Branding helps maintain consistency with our website and other materials.
- Analytics lets you know if your customers are watching in real-time.
- More details about who's watching would be a good improvement e.g. where
- More control over mic and camera (would be awesome not to just have to use the defualt)
June 26, 2020
Great Video Editing and Analytics
We use Vidyard to host videos. We also use it for the metrics and to include offers embedded in the videos.
- Analytics
- Flexibility to post videos via different channels.
- Video editing
- Training
- We had changes to our business model and they weren't open to adjusting our agreement. We have seats not being used.
June 25, 2020
Vidyard: Sales and Marketing
Vidyard has been a great tool for Hi5! It is used to communicate with current and potential clients. Hi5 specializes in video marketing and this makes it easier to communicate company updates, our monthly agenda, and contracts.
- Screen capture and recording: It makes it so much easier to explain a proposal to a potential client that may be too busy to jump on a call.
- Custom landing pages: Vidyard has the capability to create a custom landing page when your shared video is clicked on, directing your audience to whatever you need!
- Tracking data: Numbers are always nice! Vidyard tracks visitors to each video and how much time is spent on each video. Can gauge how well you're capturing your audience's attention.
- Sharing: At times, the sharing button will lock up or fail to share to different social media platforms. I wish there was a way to type your blurb and share videos all at once to different platforms.
Vidyard helps us to use video in our marketing efforts. Both on a personal level (one to one communication), but also when reaching out to our thousands of subscribers on our newsletter. It makes it easier to explain complex things, but also to connect with our potential customers through video. I would recommend it to any company that wants to use videos in their marketing to personalize their efforts to sell complex solutions.
- Easy to use
- Good billing structure.
- Cheap compared to competitors.
- A overall really strong product.
- You cannot keep recording your face, when swapping between different websites.
June 25, 2020
Client success made easier with Vidyard
Vidyard is being used by all sales reps and account managers to gain new clients and update our current clients on a more intimate and personal level. We love the ability to use animated thumbnails in our emails that we send out to encourage our clients to watch the video as well as the tracking feature. We can know if our clients or potential clients have watched the video and how much of it they actually watched, which helps with accountability.
- Tracking views: To hold viewers accountable and remind them to watch if they haven't or vice versa.
- Customization: Being able to add titles to make the client know and feel that we made the video for them specifically.
- Thumbnails: The ability for them to be animated and not a static image is a game-changer. Movement in the thumbnail entices the viewer to watch it.
- Sometimes hard to find a video that another team member made or an earlier video that I made. Back-end organization
- Unlimited storage without having to go in and delete content to free up space.
- Timer feature at the bottom so you know how long you have been talking or time limit feature with a pop-up notification if you need to wrap it up. Sometimes I can be long-winded.
June 24, 2020
Great Customer Service + Features
I wanted an easy and more secure way of sharing videos easily. I use Vidyard to onboard and welcome new clients and share how-tos.
- Easy to share videos.
- Very responsive customer service.
- Extension works well with Gmail and it is easy to insert videos.
- I do not appreciate that I sold a B2B solution when it was obvious it was not necessary.
- I think that the folders option in the backend is a bit confusing.
- The backend is a bit clunky - it is hard to edit videos and understand where things are.
June 24, 2020
Great product, non competitive price.
Vidyard helps us solve customer support tickets as well as communicate better in our sales process. We really like using the ios app to record videos on the fly and send them to our clients and prospects. Many times recording custom videos is way quicker to execute and improves the customer experince.
- Ease of Use.
- Solid Mobile App.
- Solid Chrome Extension.
- The pricing and sales process that vidyard uses internally could use a lot of improvement.
- Price is somewhat to high compared to competitors.
- Price has reached a point where we are considering hiring a internal team to develop an app that has the core features of Vidyard.
June 24, 2020
Great video hosting and management tool!
Vidyard is only directly used in our Marketing department. It is our video hosting site and helps the Sales and Marketing teams easily find and send out product videos to prospects via email and landing pages.
- Hosting video players: Vidyard does a great job of simplifying the hosting process while still allowing a lot of customization.
- Video management: Vidyard allows for easy collaboration and distribution of hosted videos. Implementing the videos that we have hosting in Vidyard into email campaigns and resource centers is easy and allows for analytics and insights.
- The events aspect of Vidyard could be improved. The event builder is not super intuitive, and in my opinion, not very customizable.
It's being used as a sales tool. We use it to move deals from one stage to another, getting closer to the sale. Also, it is used to share information within the team such as announcements. Personally, I like to add a Vidyard video in my marketing campaigns to increase interactions.
- Connect with client.
- Reach multiple clients in a personalized way.
- Data is a problem, not clear.
- Interface is not user-friendly.
- Extremely expensive to mix to CRM.
June 24, 2020
Vidyard Makes Communication Easy!
It helps me clearly communicate with my clients. Whenever they have questions or want to see what I'm describing to them, I can just shoot a video and send it to them to watch on their time. It's really allowed us to be a more efficient company and provide a better experience for our clients. PLUS, these videos are easy to make and customized for them.
- Reporting: We walk through the report through video every month for clients to reference on their time instead of scheduling a call.
- Increase email engagement: With the GIF feature, we can quickly add movement to our emails that easily directs clients to the proper landing page.
- Track engagement: We can see how many people are watching our videos to keep clients accountable and understand what gets engagement and what doesn't to perfect our communications.
- Organizing and sharing videos with the team but that has been resolved with the new rollout.
- Providing more customization for different landing pages. Right now we have ONE landing page per user. However, I send some videos to our clients, others to partners, and some to team members. It'd be great to alter the landing page the video is hosted on depending on the call to actions I want for the audience I'm sending it to.
June 24, 2020
Great for Sales Teams, Marketing Has Some Bumps
We purchased Vidyard for two reasons:
1. We wanted to enable our Sales team to send videos to prospects.
2. We wanted to add CTAs to marketing videos and get comprehensive metrics.
In Marketing, we were previously using YouTube to upload videos and we did not have great visibility into the average amount of time a video was viewed, where people stopped, couldn't add CTAs, etc. In Sales, they were not able to create and send videos to prospects previously.
1. We wanted to enable our Sales team to send videos to prospects.
2. We wanted to add CTAs to marketing videos and get comprehensive metrics.
In Marketing, we were previously using YouTube to upload videos and we did not have great visibility into the average amount of time a video was viewed, where people stopped, couldn't add CTAs, etc. In Sales, they were not able to create and send videos to prospects previously.
- The metrics are very powerful. You can easily analyze how your video has performed.
- I love the various options to add a CTA.
- Having the ability to create a landing page for these videos was helpful. It gave us a place to house and share videos.
- Adding our HubSpot forms to our Vidyard videos was extremely difficult.
- Onboarding took us months. It was at least 4 months before we could start using the platform.
June 23, 2020
When the dust settles, Vidyard is left standing...
Vidyard is being used as a sales, marketing, and customer success tool. I've created videos to send to prospects to clarify talking points from discovery calls, used pre-built videos in outbound marketing campaigns (social, email, etc.) and as a resource for current customers when onboarding new users whom may need a hand up-skilling themselves in our platform.
- Overall ease of use via the Chrome extension
- High quality of both video and sound
- Landing pages for each video with white-labeling of our company branding
- Trackability via Gmail integration
- Stronger overall track-ability (multiple recipients use-case)
- Adding branding/watermarks to lower level packages (pro user)
June 23, 2020
Vidyard lets our team answer product questions visually and with a personal connection.
Modus is using Vidyard with our Sales and Customer Success teams to engage with our customers and prospects. As a product manager I both engage with our customers and internal teams to explain our application by sharing my screen and talking over the visual demonstration on a Vidyard recording.
- Software demonstrations
- Personalized videos
- Quick rendering for fast delivery of recorded content
- Enhance mobile applications
We use it as a way to natively host video on our website. It's used across the organization and it addresses issues concerning client screening. In addition, our video use helps with dealing with clients who we've accepted and they now need to get updated on the next steps of their legal process.
- The CTA feature
- The customer support
- The ability to cross platforms and third party integrations
- The UBX for sure
- Basic website layout
- Update their Go Video so it's compatible with all versions of Outlook