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Vidyard

Vidyard

Overview

What is Vidyard?

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

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Recent Reviews

TrustRadius Insights

Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 31 features
  • Video link sharing (45)
    9.6
    96%
  • Video personalization (42)
    9.0
    90%
  • Per video tracking (43)
    8.9
    89%
  • Video analytics dashboard (43)
    8.0
    80%

Reviewer Pros & Cons

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Pricing

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Free

$0

Cloud
per month per user

Pro

$19

Cloud
per month per user

Plus

$59

Cloud
per month per user

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Using Vidyard Rooms: Digital Sales Rooms Explained

YouTube

Vidyard for Sales Demo

YouTube
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Features

Video Marketing

Features related to using video marketing content, as well as marketing videos themselves.

6.4
Avg 7.2

Video Platform Integrations

Integrations between the enterprise video platform and other business applications.

7.5
Avg 6.3

Video Security

Features related to the security of an organization's content stored on an enterprise video platform.

8.6
Avg 8.7

Video Player

Features that support playing and watching video content that is hosted on the enterprise video platform.

8.3
Avg 8.4

Video Analytics

Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.

8.1
Avg 7.5

Video Hosting, Management & Storage

Features related to hosting, managing, and storing video content.

7.7
Avg 8.5

Video Engagement

Features to engage viewers around video content, particularly for live streams.

7.7
Avg 8.0
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Product Details

What is Vidyard?

Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.

Vidyard Features

Video Marketing Features

  • Supported: Lead generation
  • Supported: Video personalization
  • Supported: Video SEO
  • Supported: Integration to Marketing Automation

Video Platform Integrations Features

  • Supported: Integration to Salesforce.com
  • Supported: Integration to Marketo
  • Supported: Integration to HubSpot

Video Security Features

  • Supported: Video access controls
  • Supported: User management
  • Supported: SSO support
  • Supported: Password protection
  • Supported: Video link sharing
  • Supported: Embed restrictions
  • Supported: Internal video
  • Supported: External video

Video Player Features

  • Supported: Player customization
  • Supported: Embedded videos
  • Supported: Video quality / Bandwidth controls
  • Supported: Mobile compatibility

Video Analytics Features

  • Supported: Streaming quality reports
  • Supported: Per viewer tracking
  • Supported: Per video tracking
  • Supported: Video analytics dashboard

Video Hosting, Management & Storage Features

  • Supported: On-Demand video
  • Supported: Live streaming
  • Supported: Video upload & format support
  • Supported: Video portal
  • Supported: Video downloads
  • Supported: Video editing
  • Supported: High definition support
  • Supported: Closed captioning / Transcription

Video Engagement Features

  • Supported: Video comments

Vidyard Screenshots

Screenshot of Sales videos can be recorded or sent from a browser, desktop, or phone to connect, convert, and close for virtual selling.Screenshot of Screen recording can be used to deliver effective product demos, presentations, and proposal walkthroughs that build buyer consensus across the full sales cycle.Screenshot of Detailed video analytics show who’s watching and for how long, to help prioritize and personalize a sales strategy. Measure how each team member is performing with video.Screenshot of CRM integrations push video view data to lead and contact records. Use viewing data to surface high-intent leads, and measure videos’ impact on pipeline and revenue.Screenshot of A link can be added as an in-video call-to-action that drives buyers to next steps– from providing additional resources to booking a meeting right from the video.Screenshot of From sales engagement platforms, to CRMs, to marketing automation systems, Vidyard is integrated into the tools teams are already using every day.Screenshot of Bring stakeholders and resources together in one collaborative space with Vidyard Rooms. These digital sales rooms help you open doors and close more deals.

Vidyard Videos

"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL

Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.

Watch VIDYARD FOR SALES. How Vidyard helps sales reps connect with prospects, qualify more leads, and close more deals.

Vidyard Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android
Supported LanguagesEnglish

Frequently Asked Questions

Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.

Loom, Drift, and Wistia are common alternatives for Vidyard.

Reviewers rate Video link sharing highest, with a score of 9.6.

The most common users of Vidyard are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(326)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.

Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.

Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.

Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.

  • User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.

  • Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.

  • Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.

User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.

Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.

Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.

Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.

Attribute Ratings

Reviews

(1-25 of 47)
Companies can't remove reviews or game the system. Here's why
Brittany Cooper | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Vidyard is a daily tool used within our Customer Success Department. Whether it's sending how-to videos for customers, welcome videos, or even conference videos--we love the platform.
  • Provides video analytics.
  • Can customize videos.
  • Easy storage and access to past videos.
  • Can upload external videos and generate new videos.
  • Inform me of product releases/new features.
  • Categorize videos based on content.
  • Integrate with other systems.
Anytime a customer wants to learn how to navigate our software, we send a Vidyard. We use Vidyard to create welcome videos for customers going through the onboarding process. We also use Vidyard to create knowledge base articles/videos.
Chris Rodriguez | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We have had a lot of issues with integrating the tool into Salesloft and also SalesHub. Often, there won't be an option to upload the video, and sometimes, the quality is compromised. We also had instances where emails would be sent without the video or would go straight to spam.
  • The customer service is awesome. I always get ahold of our rep within an hour of contacting!
  • Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
  • The people are great. -They spent countless hours working with our team!
  • I feel the integration ability could be strengthened. We had a lot of looses ends.
  • The tool could be a bit more user-friendly. Somewhat difficult to navigate/edit videos.
  • I would start compiling use cases for different positions/industries that have been successful.
In my industry, there really isn't a time that I feel would be inappropriate to use the tool. I feel it's most useful to an audience that you haven't connected with yet, however. I think your content is what can get you into trouble. A friend of mine was blocked from a decent amount of prospects after sending a video promoting a happy hour.
Eric Jones | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Vidyard to get through the prospecting noise. There are too many typical emails and phone calls so Vidyard is an outlet that provides creativity. Also, putting a face and personality to a seller/buyer relationship is very helpful. It helps with conversions in prospecting and can help compliment a demo or customer issue conversation or meeting.
  • Ease of use
  • Delivery is reliable
  • Analytics are helpful
  • More granular analytics
  • More options in editing the videos
  • More options of media like gifs
Well suited for prospecting, adding context from a complex conversation or meeting such as a demo, and providing customers with attention and helpful tips. Less appropriate to use internally. I'd say it's great for distinguishing yourself as well if you are interviewing for a job. You can use it as a follow-up.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are currently implementing a new platform consisting of numerous meetings, tutorials, and syncs. To make it easier to communicate findings, learnings, and use cases for the platform, we've been using Vidyard to record our screens to show how we navigate the new project management platform.

I've also been using it to showcase and explain branding decisions and designs to clients. It's much easier to talk through a concept on video visually than it is to send it over and await feedback. Clients appreciate being able to hear the rationale behind the decisions that were made in their project - it helps to strengthen our expertise and our relationship with them. Putting a face to a project is always valuable and can give team members who wouldn't necessarily have face time a time to shine.
  • The UI is really easy to use, especially for new users looking to get up to speed fast
  • On the paid version, I really like being able to download the videos
  • For onboarding new people and explaining processes, I like the playlist feature
  • For sensitive data, I like being able to password our videos
  • I like being able to brand our video player page
  • I really wish the download feature was free
  • I wish the customisation of the video player was easier to use and didn't require HTML knowledge
  • I wish it was easier to export the gif thumbnail
In every business I go to, I will always recommend Vidyard, especially for businesses with too many meetings. Asynchronous updates are a lifesaver and a time saver! For me, being able to record a set of videos that new starters can watch at their own pace, however many times they want, is amazing. It's still personal while getting everybody's time back in their day.
December 09, 2021

Good and OK

Chad Wagner | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use Vidyard for reach outs to set our emails apart from the rest. Typically I will use Vidyard to record myself going through a prospect's LinkedIn or company page and pointing out reasons I thought they would be a good fit for our product.
  • Easy to use, set up in no time
  • Clear video recording every time
  • Easy to edit video
  • Customer service was not great
  • May be my connection, but videos sometimes seem to load slowly
  • Freezes occasionally
It's a great tool for quickly adding video to an email or a reach out but it can sometimes not work as expected. There have been a few times I nailed the recording then Vidyard froze and I had to do it all over again.
Jon Walka | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I use Vidyard to send curated messages to prospects prior to demos to add a personal touch and to send screen share video recordings of deeper dives into our software, feature updates to prospective clients. It is used on a daily basis and integrated through Hubspot keeping everything in one nice neat spot.
  • video messages
  • screen share
  • reporting
  • Better Team metrics
  • making video suggestions/recommendations (i.e. this video is longer than most ...)
  • Embedded video links
I think it can also be great for our support team to use. Quick videos showing how to use a feature, make an update, etc. It can be really valuable instead of just sending an email with instructions and no resources to back them up. I think it can be less appropriate for mass marketing messages. The idea may work but we may not get the metrics and measurement of the recording that we need that we can get deeper in other software (potentially) *I'll admit I don't have a full view of admin reporting capabilities.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I use Vidyard primarily to create a variety of videos for my sales prospects. Prospecting Introduction (prior to initial meeting) Demo videos Q&A - Show and Tell For the most part the videos are quite generic so I can use them at scale. Others are more custom & personal.
  • Video library - shows all my videos & how many times each has been viewed.
  • It’s easy to create a new video & share it I can provide just the link, or include a thumbnail.
  • Webinars - Vidyard holds sessions helping people better use video in sales.
  • I cannot track who watched the video & how long they watched it unless I send the email directly from within the Vidyard app. I want to be able to include the link in my regular email that includes my signature & company branding and be able to see the tracking/viewing info.
  • No virtual background. This is a big one for me & is literally the one feature that prevents me from becoming a “power user”. With so many people working remotely, there is a huge demand for this feature - really hope they add it soon!
Vidyard is great for making short videos - for prospects or even other team members. I love it for showing support what issues I'm having instead of going back and forth via email trying to describe what's happening. If you want a more professional video, it may not really get you there.
Jared Skelton | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We are looking for ways to stand out from other emails. How to be more engaging and video is a great way to do that. People are more likely to watch a short video than read a text. It's been great so far and we are looking to get more licenses.
  • Engaging video.
  • Simple interface.
  • Trackable.
  • Getting HubSpot to integrate better.
I reach out to prospects all the time and this allows me to be different, give a short intro video that is tied to a longer demonstration video as if it were one video and then it puts my calendar at the end for them to book a call with me. I also use it to answer questions of both prospects and current customers. Easy to record a quick video answering their question.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We host all of our webinars and videos on Vidyard, we then embed them on the site. In some of the videos, we have CTAs at the end to drive lead gen opportunities. We also use a connector with our CMS in order to use Vidyard as our source of truth and port over the title and description to display on our site. The streaming is very good in buffering and quality, this takes a lot off of our servers and load times on the site. The customizable images for placeholders being able to select via the video is an extremely great feature.
  • Streaming with no lag.
  • Ease of embedding on site.
  • Implementing of CTAs.
  • Organization of folders within the account.
  • Being able to have users only access certain folders without creating teams.
  • Ability to have text over the still image on the site.
  • Having prebuilt custom buttons/overlays for static still images (actual readable text by browsers rather than strictly images).
Multi-video hosting for multiple sites on one account, we use it for multi-site and have over 500 videos Video analytics and stats Multiple departments using it for different purposes Organization within folders Multiple user management Notification preferences for emails on folders within the structure Account teams interest in helping and offering solutions to issues/recommendations that come up.
Bailey Witt, MBA | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
As a marketing agency, we implemented Vidyard as a tool for several of our clients to use for personal sales videos to targeted prospects. It is used by sales and marketing departments. We as the marketing agency direct the strategy for what to say in the videos, while the sales reps in our client's organization are the ones that actually record the videos. We then help with setting up the video in an automated email campaign.
  • Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
  • Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
  • The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
  • Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
  • While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
Vidyard is best used for 1:1 sales videos. Because the video is very personal and raw, they don't perform great in a big marketing email blast, although it certainly can be used that way if you need. If you have a brief message that you want to get across, and entice a prospect to watch your video, it's very easy to have a short GIF with a smiling face and a wave in your email so that you get your prospect to view your video.
Billy Barker | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our Marketing department uses Vidyard to host all our videos. This ranges from product demos and overviews, to recorded webinars and company interviews. We also use Vidyard to play looping GIF-like background videos. Vidyard makes it easy to manage all our videos on our website and on landing pages via email campaigns. Before Vidyard we used Youtube and that had too many limitations.
  • Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
  • Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
  • Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
  • Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
  • Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
I think overall Vidyard is a great product and I would recommend them to any small to mid-size business. I would assume larger/enterprise size businesses would require a lot more reporting options. Vidyard is perfect if you are looking at an alternative to hosting all your videos on Youtube and want to cleanly display them all on your website.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
It's used for different purposes in our organization. From a top-level side, it's used as the main video hub and to analyze metrics. At my level, I primarily use it to record quick demonstration videos rather than long-winded emails. It helps us come across as more human and doesn't take a great deal of effort to set up. I'm a fan of the UX, its simple instructions, and how you can get started in literally a few clicks. I've used other software that sometimes can be limited in its features or has issues. With Vidyard, I've found the issues of the video appearing after the audio isn't a problem. Again, this is from a basic level so I can only speak as someone who's used it less than a year for basic video recording needs.
  • Easy to get up and running - in just a few clicks.
  • Ease to understand and navigate.
  • Tells you analytics even from a basic level, such as when somebody has viewed your video.
  • Clean interface.
  • Useful video library.
  • Took me a while to realize I wasn't recording on my personal account but the organization's account - could be clearer on how to do this.
  • Sometimes the embed code doesn't work properly - appears twice in content.
  • A few more basic editing tools would take it up a level.
Vidyard would suit someone helping onboard a new colleague or client, especially during WFH situations. If you find it difficult following long-winded emails or they get lost, I find watching a video helps. It's why I started to use it more as it would take hours at times to get a written response to a written email, whereas I get responses and engagement much quicker because they can have the video on their screen.
Eric Murphy | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
ResellerIncentivized
We use Vidyard across our whole organization. Our Marketing team uses it to publish, manage, and analyze all of our videos in our inbound marketing campaigns, from our website, social channels, and email marketing. Our sales team uses it to create personalized outreach videos to new leads and to send follow-up videos to prospects they are working with. Our service team uses it to send welcome videos to new clients, and explainer videos for new tools or campaigns we build for our clients. Our consultants use it to reinforce the training sessions they deliver to our clients. Our ops team uses it for internal communications to explain new or changed processes.
Like everyone else in the world right now, video is the primary method of communicating. For 'synchronous' video we use Zoom, for everything 'asynchronous' it's Vidyard.
  • Ease of use. It's immediately available straight from your desktop via Chrome. If it's faster to say it than type it, we use Vidyard.
  • Show engagement. We get immediate alerts when the videos are being watched and re-watched. We regularly see Sales Outreach videos being re-watched more than 10 times. Great lead signals!
  • The support from the people at Vidyard is great too. Michael has built a great company of really helpful and friendly people.
  • The partner team engagement from Vidyard is really valuable, in terms of product positioning help, marketing and sales support, and technical support.
  • We are quite demanding, so the things we'd like to see improved are more about the roadmap of things we are hoping will be possible soon rather than faults. The recent upgrade to the back end has solved any gripes we've had so far.
  • To get the cookie tracking right (so you can see who is watching and when) means you've got to follow the right steps for adding the video to outgoing emails. It's possible to get it wrong and mess up the tracking.
  • I once lost a video recording that I did in the mobile app which was infuriating. Simple fix, record the video using your phone's camera app, and then upload it in the mobile app.
Full disclosure, we are a Vidyard partner. (It was an easy decision to become one since we use it so heavily.) If you're using HubSpot and you use video, you really need to be using Vidyard. I can't speak to the other integrations that Vidyard has.
If you have a sales team who are tasked to engage with new leads, either from inbound marketing or outreach activity, then you should definitely get them using it. The free version is totally usable, and the paid tools add superpowers.
June 22, 2021

Nice and Easy!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We provide a variety of services to our clients, including but not limited to strategy consulting, software implementation, and reselling of other software. In all of these various communications, there are numerous opportunities for information mishap, as I like to call it, like misunderstandings of platform capabilities, project updates, and reseller introductions from our partners' confusing prospects. This is where Vidyard comes in to help us clearly communicate and articulate who we are, our offering, our purpose, and point, where we stand on a current project, etc. Live calls are difficult to schedule when we are such a small team serving several time zones, so asynchronous video provided on-demand is a brilliant solution.
  • Providing lots of capabilities to the freemium offering.
  • A wide scope of video platform solution sets.
  • Thought leadership on best practices.
  • Long term pricing strategies: prices and feature sets change way too frequently and often contradict previous years.
  • The UI is very difficult on the back end. This is coming from hefty experience.
Vidyard is well suited for quick start and flexibility, as well as long-term innovation. Stability is key.
It's less appropriate to upgrade paths to paid solutions (when comparing apples to apples).
Score 9 out of 10
Vetted Review
Verified User
Incentivized
For the most, part Vidyard is being used as a training tool, but we also use it for employee introductions. It's being used across the whole company. We've found that it is extremely helpful when we create knowledge base articles to be able to include a quick screencap video along with a write up. It's almost 100% necessary with more complex application setups I'd say.
  • Quick and easy to create screen-capped videos.
  • Set up an instructional library of videos.
  • Analytics of user watch time
  • Ability to gate videos after a certain amount of time
  • Set up of an action for the user to take after the video is complete.
  • For my main purposes, it has no cons. it does exactly what I want it to do.
  • When I embed vidyard into pages, sometimes it can be particular about getting sizing right for desktop/mobile
  • I don't love it when you screencap a video but it only is screencapping a particular tab, so if you need to change tabs for the video, it will not record the new tab you've opened. I understand that this is a feature, but i don't find it helpfu.
I think Vidyard is great for some quick step by step how-to videos on how to use a particular software or a particular workflow. I also think that it's great for quick employee introduction videos. I don't think it's great for an overly complex situation, such as very detailed out of office documentation that you may want to refer back to several times over a period of days/weeks.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Prospecting, used for getting attention. Great way to break through the noise. Currently only being used by Sales for prospecting new surgeons or elaborating on quotes! The biggest problem it addresses is being able to create a pattern disruption when attempting to get the attention of someone who has never seen your product.
  • Ease of use
  • Gmail integration
  • SalesLoft integration
  • Video tracking
  • Moving videos from one account to another is a pain.
  • Video storage could be more organized (Example, folders).
Well suited for sales, as we have been using it to do the majority of our prospecting thru at least two different touchpoints. It is also used before a meeting takes place a few hours before to send reminders. We have also used it for recording training videos of content that is difficult to explain over email. I have not tried anything else.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
It addresses the problem of potential prospects not opening emails. By having a video, it entices them to be curious about what the subject of the email might be. It's currently being used just in the Sales department. I have my in-house marketing person help with the overall presentation style. The big yard itself is being used by Sales.
  • Support
  • Ease of use
  • Marketing ideas
  • Uniqueness of presenting a video within an email with an enticing repeating motion.
  • Working with Safari.
  • More Apple/Mac friendly
  • Integration with Outlook for Mac.
I think it's well-suited for people who consistently send out emails and are needing a better response rate. It's also well-suited for users of Hubspot.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We mainly use Vidyard in marketing to host, publish, and analyze marketing videos. The integration with HubSpot makes it easy to add videos to our landing pages, web pages, and blog posts. It's also easy to post videos to social media. We are a video company so we're familiar with hosting the bulk of our content in other places but Vidyard is helpful in that we can really dig into the data: we can see which videos are watched the most, by who, how long for and so on. It's also useful to be able to gate videos or add calls to action.
  • Data: being able to see who watched the video, for how long, where they live, and how these things change over time is incredibly useful.
  • Interactivity: being able to gate videos or add a call to action in one central place is great.
  • Easy hosting: once a video is uploaded to Vidyard you can post it in multiple channels but make changes in one central place, so it makes it very easy to keep track of assets.
  • There could be clearer, in-app walk-throughs of how to add events to videos.
  • A notification setting for when a viewer fills in a form or similar
  • Email embed is a little rudimentary: it would be nice if you could choose to have a gif rather than just a still and if it was possible to adjust the size etc.
I think it's most effective for marketing: this is because it takes some time to understand the features before using Vidyard and then some more time to go back and dig into the data. I feel that our sales team is likely to see this as too much of a list, whilst marketing would be more likely to spend more time there.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Vidyard to increase click rates on prospecting emails. Surgeons & their gatekeepers get cold calls/cold emails but with Vidyard we are able to create a more personal touch and human interaction that is helping with click rates from both the end-user and the gatekeeper. We have also found the tool useful to quick document walkthroughs such as quotes. Once again, creating a human interaction with the supply chain/administrator who typically deals with reps through emails until late in the process.
  • Share large amounts of information in a short period of time.
  • It is fun.
  • Creates a personal touch.
  • Increases click rate.
  • Creates something to talk about.
  • Helps with getting humor across.
  • Extra steps to share in order to track "who" is clicking vs. that there is a click.
  • Screen recording shows open tabs, it would be nice to focus on a single page vs the whole desktop.
  • Mouse always showing vs hidden when still.
I find Vidyard is well suited for outreach, document explanation, project management, and human interactions such as birthdays & work anniversaries. I would not use Vidyard as a replacement for general internal emailing or longer presentations. I also find it less appropriate to use with external customers where a relationship/human element is established (unless it is some personal touch like a birthday).
Score 10 out of 10
Vetted Review
Verified User
Incentivized
At Givesome, we've used Vidyard across the organization as a way to more personally connect and stand out with our clients and contacts. The personalized video feature helped make our interactions with those outside of our organization much more dynamic and personal. We had fun with the feature and used it to generate interest and reflect our organizational personality.
  • Vidyard takes the time to educate you on their products and services and provided us with a dedicated rep that we could connect with.
  • Vidyard does a great job of sharing new content or developments through video that are more interesting to digest.
  • We found that the team at Vidyard are fantastic people and were very helpful with our team. They're friendly and supportive and real.
  • The personalized video feature was easy to use once I had incorporated it into my daily emails. I found that if not consistently using it I would need to relearn. Perhaps it already exists, but having a short tutorial/cheat sheet for how to recall the basic steps would be helpful.
I found this particularly well suited for customers and contacts who I had some form of connection with previously. I would send the personalized video as a follow up to bring more personality and make the follow up more interesting. I generally wouldn't use it as my first email or point of contact.
Matti Ruuska | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use the Vidyard service as a sales tool in prospecting, repeating appointments, and determining customer satisfaction. Vidyard is an important part of the distinctiveness of our business.

We ended up launching the Vidyard service when we received a recommendation from our partner, HubSpot. Our challenge was to reach new customers in a way that appeals but is not intrusive. We incorporated Vidyard into our day-to-day sales operations and have received a lot of positive feedback from our customers, partners, and employees.
  • An interesting, distinctive way to get in touch
  • Speed, efficiency and reliability
  • Add-on simplicity of operation
  • Working requires several different tools
  • The program is in a web browser
  • Intermittent problems, eg. in preview
If my colleague or client were to ask for a solution to a similar problem when what I had with sales prospecting, I would definitely recommend the Vidyard tool.
Kyle Duford | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use Vidyard to go over monthly digital analytics for our online branding and advertising clients. It helps not only reduce the effort of writing everything but allows our clients to take their time and absorb the information at their leisure. Showing a screen recording helps them understand the data and visualization and the personal touch of my image helps them feel connected.
  • Launches quickly
  • Records quickly
  • Informs when videos are watched
  • App is killer
  • As a creative agency, we're Mac native. It'd be great to see an extension for Safari.
  • There's a delay when switching tabs.
  • Ability to change location/size of headshot selfie
  • Start with video/launch to web?
I would encourage Vidyard use for demos, descriptions, corrections, callouts, and explanations for any industry or sector that my colleagues may need to convey information to their clients, partners, or vendors. It's a great personal tool that also offers a level of professionalism that really impresses all who see the end result.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Vidyard is being used only by those outbound sales enthusiasts who expressed an interest. Helps to differentiate from competitors' sales calls.
  • User friendly
  • Good background support people
  • Video sales
  • App for iphone needs to get up to speed with web version
Vidyard has been good to reconnect with existing contacts in a unique/fun way. Has been good to reach out to new prospects while not having the opportunity to go face to face during COVID. It could be appropriate for any connection if used well and if videos are not too long.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use Vidyard to create quick one-off training videos for support purposes, but primarily it is used to host and construct a knowledge base for client access so that various functions of the software can be explained and viewed on a self help basis. The videos are also used to construct specific training paths for different types of clients with differing needs. Videos are used during the onboarding process within emails to increase client engagement or to provide feature updates to notify clients of any changes the development team puts out.
  • Vidyard is the only service I've found that allows easy tagging so videos can be easily flagged and updated when a feature or part of our software is changed.
  • Vidyard allows for tracking of who has viewed the videos and what parts so videos can be revised if the desired outcome is not achieved.
  • Vidyard allows for playlists, which enables a clear path of training to be established.
  • The Vidyard UI can be difficult to navigate and the concept of a player requires extensive effort to understand.
  • Vidyard allows clipping the beginning and end of videos but does not provide an undo option if a mistake is made. This requires re-recording the video if part of a sentence was mistakenly cut off.
  • Vidyard's video clipping tool is difficult to use and it's hard to tell how much you'll be cutting from the beginning or end of a video which results in repeated adjustments to prevent losing an important part of the video.
Vidyard is great for the customer onboarding process as it allows customers to see who they are interacting with and provides a sense that there's a real person and not just an automated email system on the other end. Customers love the videos and often will request them as the preferred response method once they've been sent one. The screen recording feature allows for more showing and less telling and enables better communication on how to complete different tasks. It's also great for documenting any bugs for the development team so they can view the issue rather than rely on a written account. The overall concept of Vidyard is amazing, but the UI and vocabulary used can make the process of utilizing it to its fullest extent harder than it needs to be. They've recently put out UI updates to help with ease of use and definitely made adding new videos easier.
June 27, 2020

Fun & Easy

Michele Rose | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our company uses Vidyard across the entire organization, but mostly in our distribution department. It addresses the problem of not being able to meet face to face, especially during these times. It adds as a personalized effect from a sales perspective you can not get through email and phone. My customers really like receiving them from me!
  • Add customer intimacy.
  • Makes the email more personal.
  • Offers an ease of use for the end user.
  • These are strengths as we are able to connect on a different level.
  • I can not think of anything!
It is well suited for salespeople who normally are on the road and in constant contact with their customers. It is also fun to use within the confines of the company as we are working remotely. It allows co-workers to stay connected.
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