Overview
What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Very easy to use and very impactful for our sales and marketing strategies!
Communicate Faster with Vidyard in the Universe of High Personalization
Loving Vidyard's Upside!
Big fan of Vidyard but with some tips on how it can improve!
Awesome Video Recording and Sharing Tool
Customer Success using only one tool... Vidyard
Show me in 90 seconds how you can help me
Vidyard Is Great for Member Success Managers
A great time saver! Try asynchronous meeting updates today
Try Vidyard to improve your conversion rates.
Good and OK
Great interaction and personalization tool!
Unique Outreach for Larger Deals
Best Video Personalization Tool for you Team
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.090%
- Per video tracking (43)8.989%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Pro
$19
Plus
$59
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
Vidyard for Sales Demo
Features
Video Marketing
Features related to using video marketing content, as well as marketing videos themselves.
- 6.3Lead generation(35) Ratings
Tools such as contact forms and embedded calls to action, for converting viewers into leads.
- 9Video personalization(42) Ratings
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
- 2.8eCommerce(2) Ratings
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
- 5.5Support for advertisements(1) Ratings
Supports video advertising by integrating with ad servers or networks and allowing users to request ads and manage ad settings on their videos/players.
- 7.2Video SEO(29) Ratings
Includes features to optimize video content so that it is discoverable by search engines.
- 7.3Integration to Marketing Automation(35) Ratings
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Video Platform Integrations
Integrations between the enterprise video platform and other business applications.
- 7.4Integration to Salesforce.com(19) Ratings
The video platform integrates to the user's Salesforce CRM system.
- 7.1Integration to Marketo(10) Ratings
The video platform integrates with Marketo marketing automation software.
- 8.3Integration to HubSpot(19) Ratings
The video platform integrations with HubSpot marketing automation software.
- 7.3Integration to Eloqua(1) Ratings
The video platform integrates with Eloqua marketing automation software.
Video Security
Features related to the security of an organization's content stored on an enterprise video platform.
- 8Video access controls(35) Ratings
Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.
- 8User management(39) Ratings
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
- 9.6Video link sharing(45) Ratings
Allows users to generate hyperlinks for sharing individual videos or players.
- 8.5Internal video(37) Ratings
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
- 9External video(40) Ratings
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Video Player
Features that support playing and watching video content that is hosted on the enterprise video platform.
- 8.2Player customization(37) Ratings
The video player can be customized according to the organization's desired look & feel.
- 8.1Embedded videos(40) Ratings
Video players can be embedded into HTML pages using embed codes.
- 9Video quality / Bandwidth controls(42) Ratings
Streaming is high quality, and users can set default bandwidth for optimal viewing.
- 8Mobile compatibility(35) Ratings
The video player allows viewers to watch videos from mobile devices.
Video Analytics
Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.
- 6.3A/B testing(2) Ratings
Includes tools for A/B testing different video content, player setups, personalization, lead forms, etc.
- 8.6Streaming quality reports(29) Ratings
Quality control reports are available to monitor fluctuations in video streaming quality.
- 8.8Per viewer tracking(40) Ratings
Tracks behavior of individual viewers as they engage with videos.
- 8.9Per video tracking(43) Ratings
Tracks engagement trends across all viewers of a particular video.
- 8Video analytics dashboard(43) Ratings
Includes a dashboard view of video performance metrics.
Video Hosting, Management & Storage
Features related to hosting, managing, and storing video content.
- 8.5On-Demand video(26) Ratings
The platform allows users to store and play pre-recorded videos on demand.
- 7Live streaming(7) Ratings
The platform allows users to broadcast/stream live video feeds.
- 7.3Impact of streaming on network(1) Ratings
Video streaming does not overly impact the organization's network performance (for internal use cases).
- 9.2Video upload & format support(32) Ratings
The platform allows users to upload video files and supports a range of video formats.
- 5.6Video library / File management(3) Ratings
Videos can be organized in a searchable repository with a sensical file structure.
- 8.3Video portal(27) Ratings
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Video Engagement
Features to engage viewers around video content, particularly for live streams.
- 7.7Video comments(19) Ratings
Viewers can comment publicly on videos.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(326)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
- 9.9Likelihood to Renew15 ratings
- 10Availability2 ratings
- 10Performance12 ratings
- 9.2Usability56 ratings
- 7Support Rating105 ratings
- 10Online Training2 ratings
- 8Implementation Rating5 ratings
- 7Configurability1 rating
- 10Product Scalability2 ratings
- 10Ease of integration113 ratings
- 8Vendor pre-sale1 rating
- 9Vendor post-sale1 rating
Reviews
(1-25 of 47)HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
- Provides video analytics.
- Can customize videos.
- Easy storage and access to past videos.
- Can upload external videos and generate new videos.
- Inform me of product releases/new features.
- Categorize videos based on content.
- Integrate with other systems.
Loving Vidyard's Upside!
- The customer service is awesome. I always get ahold of our rep within an hour of contacting!
- Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
- The people are great. -They spent countless hours working with our team!
- I feel the integration ability could be strengthened. We had a lot of looses ends.
- The tool could be a bit more user-friendly. Somewhat difficult to navigate/edit videos.
- I would start compiling use cases for different positions/industries that have been successful.
- Ease of use
- Delivery is reliable
- Analytics are helpful
- More granular analytics
- More options in editing the videos
- More options of media like gifs
I've also been using it to showcase and explain branding decisions and designs to clients. It's much easier to talk through a concept on video visually than it is to send it over and await feedback. Clients appreciate being able to hear the rationale behind the decisions that were made in their project - it helps to strengthen our expertise and our relationship with them. Putting a face to a project is always valuable and can give team members who wouldn't necessarily have face time a time to shine.
- The UI is really easy to use, especially for new users looking to get up to speed fast
- On the paid version, I really like being able to download the videos
- For onboarding new people and explaining processes, I like the playlist feature
- For sensitive data, I like being able to password our videos
- I like being able to brand our video player page
- I really wish the download feature was free
- I wish the customisation of the video player was easier to use and didn't require HTML knowledge
- I wish it was easier to export the gif thumbnail
Good and OK
- Easy to use, set up in no time
- Clear video recording every time
- Easy to edit video
- Customer service was not great
- May be my connection, but videos sometimes seem to load slowly
- Freezes occasionally
Great interaction and personalization tool!
- video messages
- screen share
- reporting
- Better Team metrics
- making video suggestions/recommendations (i.e. this video is longer than most ...)
- Embedded video links
Pretty good, but not great
- Video library - shows all my videos & how many times each has been viewed.
- It’s easy to create a new video & share it I can provide just the link, or include a thumbnail.
- Webinars - Vidyard holds sessions helping people better use video in sales.
- I cannot track who watched the video & how long they watched it unless I send the email directly from within the Vidyard app. I want to be able to include the link in my regular email that includes my signature & company branding and be able to see the tracking/viewing info.
- No virtual background. This is a big one for me & is literally the one feature that prevents me from becoming a “power user”. With so many people working remotely, there is a huge demand for this feature - really hope they add it soon!
Vidyard helps us engage more with prospects. I would recommend it.
- Engaging video.
- Simple interface.
- Trackable.
- Getting HubSpot to integrate better.
Great for hosting and embedding videos with no effort
- Streaming with no lag.
- Ease of embedding on site.
- Implementing of CTAs.
- Organization of folders within the account.
- Being able to have users only access certain folders without creating teams.
- Ability to have text over the still image on the site.
- Having prebuilt custom buttons/overlays for static still images (actual readable text by browsers rather than strictly images).
- Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
- Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
- The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
- Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
- While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
Vidyard is a great video platform for marketers
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
Easy to Use. Clean Interface. Useful Analytics.
- Easy to get up and running - in just a few clicks.
- Ease to understand and navigate.
- Tells you analytics even from a basic level, such as when somebody has viewed your video.
- Clean interface.
- Useful video library.
- Took me a while to realize I wasn't recording on my personal account but the organization's account - could be clearer on how to do this.
- Sometimes the embed code doesn't work properly - appears twice in content.
- A few more basic editing tools would take it up a level.
Making video so easy that it's the first thing you do. Vidyard enables you to go video-first.
Like everyone else in the world right now, video is the primary method of communicating. For 'synchronous' video we use Zoom, for everything 'asynchronous' it's Vidyard.
- Ease of use. It's immediately available straight from your desktop via Chrome. If it's faster to say it than type it, we use Vidyard.
- Show engagement. We get immediate alerts when the videos are being watched and re-watched. We regularly see Sales Outreach videos being re-watched more than 10 times. Great lead signals!
- The support from the people at Vidyard is great too. Michael has built a great company of really helpful and friendly people.
- The partner team engagement from Vidyard is really valuable, in terms of product positioning help, marketing and sales support, and technical support.
- We are quite demanding, so the things we'd like to see improved are more about the roadmap of things we are hoping will be possible soon rather than faults. The recent upgrade to the back end has solved any gripes we've had so far.
- To get the cookie tracking right (so you can see who is watching and when) means you've got to follow the right steps for adding the video to outgoing emails. It's possible to get it wrong and mess up the tracking.
- I once lost a video recording that I did in the mobile app which was infuriating. Simple fix, record the video using your phone's camera app, and then upload it in the mobile app.
If you have a sales team who are tasked to engage with new leads, either from inbound marketing or outreach activity, then you should definitely get them using it. The free version is totally usable, and the paid tools add superpowers.
Nice and Easy!
- Providing lots of capabilities to the freemium offering.
- A wide scope of video platform solution sets.
- Thought leadership on best practices.
- Long term pricing strategies: prices and feature sets change way too frequently and often contradict previous years.
- The UI is very difficult on the back end. This is coming from hefty experience.
It's less appropriate to upgrade paths to paid solutions (when comparing apples to apples).
- Quick and easy to create screen-capped videos.
- Set up an instructional library of videos.
- Analytics of user watch time
- Ability to gate videos after a certain amount of time
- Set up of an action for the user to take after the video is complete.
- For my main purposes, it has no cons. it does exactly what I want it to do.
- When I embed vidyard into pages, sometimes it can be particular about getting sizing right for desktop/mobile
- I don't love it when you screencap a video but it only is screencapping a particular tab, so if you need to change tabs for the video, it will not record the new tab you've opened. I understand that this is a feature, but i don't find it helpfu.
Great, easy to use product!
- Ease of use
- Gmail integration
- SalesLoft integration
- Video tracking
- Moving videos from one account to another is a pain.
- Video storage could be more organized (Example, folders).
Vidyard is good stuff for Hubspot users
- Support
- Ease of use
- Marketing ideas
- Uniqueness of presenting a video within an email with an enticing repeating motion.
- Working with Safari.
- More Apple/Mac friendly
- Integration with Outlook for Mac.
- Data: being able to see who watched the video, for how long, where they live, and how these things change over time is incredibly useful.
- Interactivity: being able to gate videos or add a call to action in one central place is great.
- Easy hosting: once a video is uploaded to Vidyard you can post it in multiple channels but make changes in one central place, so it makes it very easy to keep track of assets.
- There could be clearer, in-app walk-throughs of how to add events to videos.
- A notification setting for when a viewer fills in a form or similar
- Email embed is a little rudimentary: it would be nice if you could choose to have a gif rather than just a still and if it was possible to adjust the size etc.
Save time, Create Personal Connections
- Share large amounts of information in a short period of time.
- It is fun.
- Creates a personal touch.
- Increases click rate.
- Creates something to talk about.
- Helps with getting humor across.
- Extra steps to share in order to track "who" is clicking vs. that there is a click.
- Screen recording shows open tabs, it would be nice to focus on a single page vs the whole desktop.
- Mouse always showing vs hidden when still.
Integrating and standing out with personalized video
- Vidyard takes the time to educate you on their products and services and provided us with a dedicated rep that we could connect with.
- Vidyard does a great job of sharing new content or developments through video that are more interesting to digest.
- We found that the team at Vidyard are fantastic people and were very helpful with our team. They're friendly and supportive and real.
- The personalized video feature was easy to use once I had incorporated it into my daily emails. I found that if not consistently using it I would need to relearn. Perhaps it already exists, but having a short tutorial/cheat sheet for how to recall the basic steps would be helpful.
Vidyard in sales work
- An interesting, distinctive way to get in touch
- Speed, efficiency and reliability
- Add-on simplicity of operation
- Working requires several different tools
- The program is in a web browser
- Intermittent problems, eg. in preview
- Launches quickly
- Records quickly
- Informs when videos are watched
- App is killer
- As a creative agency, we're Mac native. It'd be great to see an extension for Safari.
- There's a delay when switching tabs.
- Ability to change location/size of headshot selfie
- Start with video/launch to web?
Excellent tool with excellent service to back it up
- User friendly
- Good background support people
- Video sales
- App for iphone needs to get up to speed with web version
Once you figure it out, it's worth every penny!
- Vidyard is the only service I've found that allows easy tagging so videos can be easily flagged and updated when a feature or part of our software is changed.
- Vidyard allows for tracking of who has viewed the videos and what parts so videos can be revised if the desired outcome is not achieved.
- Vidyard allows for playlists, which enables a clear path of training to be established.
- The Vidyard UI can be difficult to navigate and the concept of a player requires extensive effort to understand.
- Vidyard allows clipping the beginning and end of videos but does not provide an undo option if a mistake is made. This requires re-recording the video if part of a sentence was mistakenly cut off.
- Vidyard's video clipping tool is difficult to use and it's hard to tell how much you'll be cutting from the beginning or end of a video which results in repeated adjustments to prevent losing an important part of the video.
Fun & Easy
- Add customer intimacy.
- Makes the email more personal.
- Offers an ease of use for the end user.
- These are strengths as we are able to connect on a different level.
- I can not think of anything!