Overview
What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Very easy to use and very impactful for our sales and marketing strategies!
Communicate Faster with Vidyard in the Universe of High Personalization
Loving Vidyard's Upside!
Big fan of Vidyard but with some tips on how it can improve!
Awesome Video Recording and Sharing Tool
Customer Success using only one tool... Vidyard
Show me in 90 seconds how you can help me
Vidyard Is Great for Member Success Managers
A great time saver! Try asynchronous meeting updates today
Try Vidyard to improve your conversion rates.
Good and OK
Great interaction and personalization tool!
Unique Outreach for Larger Deals
Best Video Personalization Tool for you Team
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Pro
$19
Plus
$59
Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
Vidyard for Sales Demo
Features
Video Marketing
Features related to using video marketing content, as well as marketing videos themselves.
- 6.2Lead generation(35) Ratings
Tools such as contact forms and embedded calls to action, for converting viewers into leads.
- 9.1Video personalization(42) Ratings
Videos can be personalized based on unique details about the viewer, such as their name, company, photo, etc.
- 2.8eCommerce(2) Ratings
The platform supports paid viewing, with a mechanism to receive payments in exchange for a media license.
- 5.5Support for advertisements(1) Ratings
Supports video advertising by integrating with ad servers or networks and allowing users to request ads and manage ad settings on their videos/players.
- 7.3Video SEO(29) Ratings
Includes features to optimize video content so that it is discoverable by search engines.
- 7.4Integration to Marketing Automation(35) Ratings
Integrates to the user's marketing automation system, so that videos can be distributed via marketing channels and/or data collected around videos can be used to feed lead scores and campaign logic within the MA system.
Video Platform Integrations
Integrations between the enterprise video platform and other business applications.
- 7.4Integration to Salesforce.com(19) Ratings
The video platform integrates to the user's Salesforce CRM system.
- 7.1Integration to Marketo(10) Ratings
The video platform integrates with Marketo marketing automation software.
- 8.3Integration to HubSpot(19) Ratings
The video platform integrations with HubSpot marketing automation software.
- 7.3Integration to Eloqua(1) Ratings
The video platform integrates with Eloqua marketing automation software.
Video Security
Features related to the security of an organization's content stored on an enterprise video platform.
- 8Video access controls(35) Ratings
Admins can set permissions and restrictions to control who has access to video content, from where videos can be accessed, etc.
- 8User management(39) Ratings
Recognizes different types of users, such as internal viewers (employees), external viewers (customers or prospects), administrators, content creators/editors, etc. and allows for variable access based on the type of user.
- 9.6Video link sharing(45) Ratings
Allows users to generate hyperlinks for sharing individual videos or players.
- 8.5Internal video(37) Ratings
Supports an internal use case, e.g. hosting and distributing videos to employees for training purposes or corporate communications.
- 9.1External video(40) Ratings
Supports using video for external use cases, e.g. broadcasting to a general audience, customer communications, advertising to prospective customers, etc.
Video Player
Features that support playing and watching video content that is hosted on the enterprise video platform.
- 8.3Player customization(37) Ratings
The video player can be customized according to the organization's desired look & feel.
- 8.1Embedded videos(40) Ratings
Video players can be embedded into HTML pages using embed codes.
- 9.1Video quality / Bandwidth controls(42) Ratings
Streaming is high quality, and users can set default bandwidth for optimal viewing.
- 8.1Mobile compatibility(35) Ratings
The video player allows viewers to watch videos from mobile devices.
Video Analytics
Features related to collecting and analyzing data around video streaming quality, viewer behavior, etc.
- 6.3A/B testing(2) Ratings
Includes tools for A/B testing different video content, player setups, personalization, lead forms, etc.
- 8.8Streaming quality reports(29) Ratings
Quality control reports are available to monitor fluctuations in video streaming quality.
- 8.9Per viewer tracking(40) Ratings
Tracks behavior of individual viewers as they engage with videos.
- 9Per video tracking(43) Ratings
Tracks engagement trends across all viewers of a particular video.
- 8Video analytics dashboard(43) Ratings
Includes a dashboard view of video performance metrics.
Video Hosting, Management & Storage
Features related to hosting, managing, and storing video content.
- 8.5On-Demand video(26) Ratings
The platform allows users to store and play pre-recorded videos on demand.
- 7Live streaming(7) Ratings
The platform allows users to broadcast/stream live video feeds.
- 7.3Impact of streaming on network(1) Ratings
Video streaming does not overly impact the organization's network performance (for internal use cases).
- 9.3Video upload & format support(32) Ratings
The platform allows users to upload video files and supports a range of video formats.
- 5.6Video library / File management(3) Ratings
Videos can be organized in a searchable repository with a sensical file structure.
- 8.2Video portal(27) Ratings
Users can create a portal to showcase or highlight certain videos, either by selecting a specific video or videos and placing it in a marquee position or using data-based criteria like viewer ratings to determine video placement.
Video Engagement
Features to engage viewers around video content, particularly for live streams.
- 7.7Video comments(19) Ratings
Viewers can comment publicly on videos.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is Vidyard?
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
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Operating Systems | Unspecified |
Mobile Application | Apple iOS, Android |
Supported Languages | English |
Frequently Asked Questions
Comparisons
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Reviews and Ratings
(327)Community Insights
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
- 9.9Likelihood to Renew15 ratings
- 10Availability2 ratings
- 10Performance12 ratings
- 9.3Usability56 ratings
- 7Support Rating105 ratings
- 10Online Training2 ratings
- 8Implementation Rating5 ratings
- 7Configurability1 rating
- 10Product Scalability2 ratings
- 10Ease of integration113 ratings
- 8Vendor pre-sale1 rating
- 9Vendor post-sale1 rating
Reviews
(1-25 of 32)Loving Vidyard's Upside!
- The customer service is awesome. I always get ahold of our rep within an hour of contacting!
- Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
- The people are great. -They spent countless hours working with our team!
- I feel the integration ability could be strengthened. We had a lot of looses ends.
- The tool could be a bit more user-friendly. Somewhat difficult to navigate/edit videos.
- I would start compiling use cases for different positions/industries that have been successful.
The one stop video hub and hosting center we were looking for.
- Makes shareable links for huge video files.
- Pushes and syncs to youtube.
- Collects leads with video actions.
- Search within the app is slow and clunky.
- Folder management is always improving but still is a bit hidden.
- Landing and sharing page overrides are a bit hard to pick through.
- Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
- Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
- The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
- Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
- While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
Vidyard: great for Sales teams of all sizes.
- Easy to use
- Great support
- Effective
- Confusing folder system.
- Hard to get cookies Right.
Great tool, loads of applications, minimum fuss
- Ease of recording videos.
- Ease of sharing videos.
- Adaptability.
- The way things are named - videos/players, etc can get a bit confusing.
Making video so easy that it's the first thing you do. Vidyard enables you to go video-first.
Like everyone else in the world right now, video is the primary method of communicating. For 'synchronous' video we use Zoom, for everything 'asynchronous' it's Vidyard.
- Ease of use. It's immediately available straight from your desktop via Chrome. If it's faster to say it than type it, we use Vidyard.
- Show engagement. We get immediate alerts when the videos are being watched and re-watched. We regularly see Sales Outreach videos being re-watched more than 10 times. Great lead signals!
- The support from the people at Vidyard is great too. Michael has built a great company of really helpful and friendly people.
- The partner team engagement from Vidyard is really valuable, in terms of product positioning help, marketing and sales support, and technical support.
- We are quite demanding, so the things we'd like to see improved are more about the roadmap of things we are hoping will be possible soon rather than faults. The recent upgrade to the back end has solved any gripes we've had so far.
- To get the cookie tracking right (so you can see who is watching and when) means you've got to follow the right steps for adding the video to outgoing emails. It's possible to get it wrong and mess up the tracking.
- I once lost a video recording that I did in the mobile app which was infuriating. Simple fix, record the video using your phone's camera app, and then upload it in the mobile app.
If you have a sales team who are tasked to engage with new leads, either from inbound marketing or outreach activity, then you should definitely get them using it. The free version is totally usable, and the paid tools add superpowers.
Vidyard: the only choice for Enterprise SaaS video
- Marketing uses it to host videos that capture leads and data on inbounds
- Sales uses it to send personalized videos to leads inside emails
- Product and support uses it to create how-tos and answer questions customers have
- Internally I also wish to use it in future to shoot quick internal videos and to give internal product updates
- Easy to host video and customize the look of the player
- Easy to integrate/embed video onto your websites
- Top-tier lead capture an analytics on video watching
- With the GoVideo product, shooting a video with product screen captures is easier than with any other software
- Amazing customer support
- Backend user interface is a bit cumbersome
- If you use the Vidyard hosting pages they aren't very customizable
Vidyard for Sales
- Engagement tracking
- Personalized outreach
- Easy UI
- Cost effective
- Would be great to integrate with CRM or outreach
- More options for editing the video after recording
- More customization for intro
Vidyard is good stuff for Hubspot users
- Support
- Ease of use
- Marketing ideas
- Uniqueness of presenting a video within an email with an enticing repeating motion.
- Working with Safari.
- More Apple/Mac friendly
- Integration with Outlook for Mac.
- Chrome extension works really well.
- Easy to share videos with others.
- The Web Application has an easy to use UI.
- Sometimes the video takes a long time to render.
- The UI is nice to look at, but can be a bit confusing.
- The Chrome extension has more functionality than the web application.
Vidyard Review
- Vidyard breaks the ice.
- Vidyard is hyper-personalized.
- Vidyard reminds prospects you're human.
- Vidyard helps practice your VLOG skills.
- Vidyard enhances your creativity.
- More analytical tracking features
- Ability to write text over videos/edit videos
- More videos shared from the users community
I wouldn't use Vidyard to convince the prospect of why he's wrong if he's not interested.
The only negative I would say is that we use it through HubSpot which improves the UX. The backend experience using the Vidyard standalone platform needs a bit of work as it’s clunky. Being honest the results make it worth the pain!
- Humanizing the sales process with video prospecting
- Helping teams demonstrate use cases to clients
- Helping internal teams synchronize meetings
- The backend is clunky and time-consuming to organize.
- When filming on full screen sometimes the configuration window won’t disappear which means wasted time.
I think it is somewhat lacking to provide real value If using the standalone marketing side other than showing specific use cases. I know it can have a great impact especially on sovereignty of content and security too but I feel the team needs to better explain the value in terms of reducing friction in marketing alongside the other benefits.
- Video sharing with tracking
- Email integration
- Demo creation with voice over and embedded webcam.
- The video creation tools could be more flexible.
- Support could be more comprehensive and timely.
- Analytics can be a bit delayed.
Great product to engage prospects using emails
- Easy to make a video.
- Quick to make a video.
- Chrome plugin makes it easy to launch and use.
- Web interface usability is clunky.
- Not sure how accurate the reporting is.
- The web interface is not as intuitive as it should be.
Client success made easier with Vidyard
- Tracking views: To hold viewers accountable and remind them to watch if they haven't or vice versa.
- Customization: Being able to add titles to make the client know and feel that we made the video for them specifically.
- Thumbnails: The ability for them to be animated and not a static image is a game-changer. Movement in the thumbnail entices the viewer to watch it.
- Sometimes hard to find a video that another team member made or an earlier video that I made. Back-end organization
- Unlimited storage without having to go in and delete content to free up space.
- Timer feature at the bottom so you know how long you have been talking or time limit feature with a pop-up notification if you need to wrap it up. Sometimes I can be long-winded.
Great Customer Service + Features
- Easy to share videos.
- Very responsive customer service.
- Extension works well with Gmail and it is easy to insert videos.
- I do not appreciate that I sold a B2B solution when it was obvious it was not necessary.
- I think that the folders option in the backend is a bit confusing.
- The backend is a bit clunky - it is hard to edit videos and understand where things are.
- Connect with client.
- Reach multiple clients in a personalized way.
- Data is a problem, not clear.
- Interface is not user-friendly.
- Extremely expensive to mix to CRM.
Add personal touches to cold prospecting
- Easy to quickly record a video.
- Video name can be customized per prospect.
- Ability to customize thumbnail post video is useful.
- Videos can be challenging to edit. The time increments when editing are not in 1-second intervals, and you don't know if you have edited properly until after you have saved the edit. It can lead to some hassles and headaches.
- The first 3 seconds of the video are used for the GIF in the thumbnail. This is really awkward if you are just waiving silently for the first 3 seconds of the video. The ability to add a gif thumbnail after the video is done would be really nice.
- Back end UI/UX could use a bit of work as far as creating a more user-friendly interface. It isn't a big deal, but just a bit clunky, and I am sure it will get better over time.
Great Video Tool
- Our team members like that it is easy to create videos right off the cuff and put them directly in emails.
- The interface is very easy to use.
- The analytics are very helpful and help our team determine who is engaged in the process.
- The ability to put calls to action in videos or below videos makes it easy to move prospects down the funnel in a natural way.
- The difference between team accounts and individual accounts is a bit confusing.
- The inability to download videos with the free version is a con.
- You can't trim the middle of videos, only the beginning and end.
Vidyard - Great Entry Point for Better Video Marketing
- Vidyard is great for what you end up paying. It delivers no frills service but you get the main features like attention tracking, ctas, etc.
- There is a very robust user community that you can always go to for ideas.
- Our sales team has made great use of the GoVideo feature where they can just quickly make a video of their screen. It's great for responding to off the cuff questions about our product.
- The back end of the system is not very user friendly. We've been using it for years and still get confused about where we are in the interface.
- The downloadable analytics are really lacking and it can be difficult to pull pretty standard reports.
- How they calculate total number of videos in your account is frustrating, as, because of the way you have to set up your players, videos often get double counted.
The Video Marketing Software you Need
- Customer Service: Their team is here to help solve challenges, keep you up to date on software/feature updates, and win with video.
- Features: Their tools are robust, and their bolt on features consider the intangibles on your brand and how you can easily push your video content in your digital marketing stack.
- User Experience: Their tool set can seem a bit daunting/challenging until you spend the time inside of the software. I think there is room to improve the user experience of the toolset in admin/option areas.
Vidyard and ViewedIt makes life easier
- It's easy to use.
- The integrations with Gmail and SalesLoft are HUGE for me and our team.
- It helps create a brand around myself and my prospects and customers can see that I am a real person.
- Being able to edit a video can get confusing at times.
- The UI on the web app is not very user friendly.
I like to keep a video thumbnail in my email signature to help me stand out as well.
If I could do more with editing videos inside of their web app I'd give it a 10.
Vidyard is GREAT for sharing Sales/Customer Videos!
- Simple video player with single or multi-video edit capabilities.
- Easy sharing of videos (public or private password-protected).
- Analytics around video views & Impact.
- Faster upload & encoding speeds.
- Weekly summaries of video impact/impressions would also be helpful.
Great for explaining complicated features
- Super user-friendly and easy to use.
- Very fast and efficient.
- Great support.
- Being able to download and edit your footage.
- Being able to switch between views (your face, the screen, your face in a bubble on the screen) within a single video.
Vidyard Review
- Easy to use.
- Integrates with HubSpot.
- Could provide more analytics.