TrustRadius Insights
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on …
Starting at $0 per month per user
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What is Vidyard?
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
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Popular Features
- Video link sharing (45)9.696%
- Video personalization (42)9.191%
- Per video tracking (43)9.090%
- Video analytics dashboard (43)8.080%
Reviewer Pros & Cons
Pricing
Free
$0
Cloud
per month per user
Pro
$19
Cloud
per month per user
Plus
$59
Cloud
per month per user
Entry-level set up fee?
- No setup fee
For the latest information on pricing, visithttps://www.vidyard.com/pricing
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Product Demos
Using Vidyard Rooms: Digital Sales Rooms Explained
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Vidyard for Sales Demo
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What is Vidyard?
Vidyard is a video tool built for virtual selling. It aims to make it easy to record and send videos that add a personal touch at all stages of the sales cycle–from prospecting to proposals. Backed by video analytics and integrations, Vidyard boasts users among thousands of virtual sales and marketing teams across the globe to help them generate more leads and close more deals with video.
Vidyard Features
Video Marketing Features
- Supported: Lead generation
- Supported: Video personalization
- Supported: Video SEO
- Supported: Integration to Marketing Automation
Video Platform Integrations Features
- Supported: Integration to Salesforce.com
- Supported: Integration to Marketo
- Supported: Integration to HubSpot
Video Security Features
- Supported: Video access controls
- Supported: User management
- Supported: SSO support
- Supported: Password protection
- Supported: Video link sharing
- Supported: Embed restrictions
- Supported: Internal video
- Supported: External video
Video Player Features
- Supported: Player customization
- Supported: Embedded videos
- Supported: Video quality / Bandwidth controls
- Supported: Mobile compatibility
Video Analytics Features
- Supported: Streaming quality reports
- Supported: Per viewer tracking
- Supported: Per video tracking
- Supported: Video analytics dashboard
Video Hosting, Management & Storage Features
- Supported: On-Demand video
- Supported: Live streaming
- Supported: Video upload & format support
- Supported: Video portal
- Supported: Video downloads
- Supported: Video editing
- Supported: High definition support
- Supported: Closed captioning / Transcription
Video Engagement Features
- Supported: Video comments
Vidyard Screenshots
Vidyard Videos
"Assignment Selling", video prospecting, video messaging, VSL (video sales letter), and any other terms and names it may go by - is using personalized video to improve your sales cycle. In this video produced by the TrustRadius team, learn why Vidyard is one of the best tools for video prospecting and VSL
Watch 3-MINUTE DEMO. How to record and send sales videos to connect, convert, and close—all while remote.
Vidyard Integrations
Vidyard Competitors
Vidyard Technical Details
| Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
|---|---|
| Operating Systems | Unspecified |
| Mobile Application | Apple iOS, Android |
| Supported Languages | English |
Frequently Asked Questions
Vidyard is an enterprise video platform built to turn viewers into customers with in-depth insights and robust integrations with different customer relationship management (CRM) and marketing automation platforms.
Reviewers rate Video link sharing highest, with a score of 9.6.
The most common users of Vidyard are from Small Businesses (1-50 employees).
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Community Insights
TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!
- Business Problems Solved
- Pros
- Cons
- Recommendations
Vidyard is a versatile video platform that has been widely adopted by various departments within organizations. Marketing teams rely on Vidyard to easily find and send product videos to prospects through email and landing pages, while also using it as a central video content management system for syndication on websites and third-party channels. The software also serves as a hosting platform for marketing and product videos, allowing for optimization and tracking of viewer engagement. With Vidyard, the Marketing and Product Marketing departments can effectively connect with their audience by sharing customer stories and controlling the video experience with features like video gating, live streaming, and video playlists.
Sales teams have found value in Vidyard's ability to share demos or product walkthroughs throughout the sales process. The software enables personalized outreach in sales emails, where users can record themselves going through prospects' LinkedIn or company pages to highlight reasons for a good fit, increasing the chances of a successful connection. Additionally, Vidyard's integration with SalesLoft allows users to capture prospects' attention in emails by inserting animated gifs. Sales teams also leverage Vidyard for creating quick personalized videos for sales emails, with real-time analytics providing valuable performance insights.
Vidyard extends its benefits beyond just marketing and sales. Customer Success departments rely on the platform to save recordings of online meetings, webinars, video training material, and online training sessions, facilitating easy sharing with customers. It has become an integral tool for internal communication as well, offering effective solutions for documentation, IT walkthroughs, solution walkthroughs, and client touches.
Overall, Vidyard enhances marketing efforts by enabling personalized video communication, explaining complex concepts, connecting with potential customers, and providing valuable analytics to measure effectiveness. While some users have reported negative experiences related to technical difficulties on cell phones and poor customer service, many others have praised the platform's usability, clean UI/UX design, and its impact on humanizing the sales process.
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User-Friendly Interface: Users found Vidyard's interface easy to use and navigate, making it simple to store and access past videos. Several reviewers specifically mentioned how the user-friendly interface eliminated the need for extensive training.
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Excellent Customer Support: Users praised Vidyard's customer support team, emphasizing their dedication and helpfulness. Many users mentioned having a positive experience with Vidyard's customer service and support team, highlighting their commitment to helping customers succeed.
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Seamless Integration with Software Platforms: Users appreciated the seamless integration of Vidyard with various software platforms, enhancing digital marketing efforts. Multiple reviewers specifically mentioned how Vidyard integrated well with marketing automation and CRM systems, making it easier to manage video content in conjunction with other tools.
User Interface: Many users have expressed frustration with the clunky and non-user-friendly user interface of Vidyard. They have found it difficult to navigate, specifically mentioning challenges with naming conventions and the lack of automatic saving in certain areas.
Video Editing Tools: Users have described the video editing tools within Vidyard as confusing and not intuitive. Some users also mentioned difficulties with managing videos in bulk and the need for HTML/CSS knowledge to use certain features.
Integration Issues: Several users have criticized Vidyard's integration capabilities with other platforms such as HubSpot and Salesforce. They feel that the integrations do not provide sufficient analytics and functionality, while also mentioning issues with compatibility. Additionally, users have expressed a desire for a more robust mobile app from Vidyard.
Users have made several recommendations based on their experiences with Vidyard. First and foremost, they suggest trying the screen record tool and using Vidyard for lead generation. Additionally, users recommend customizing the sharing page beyond just the logo and organizing videos into files for easier access. It is also advised to be cautious about the capabilities of the integration and the depth of the integrations. Furthermore, users suggest involving the Sales/Rev ops team when considering Vidyard, not just sales. They also recommend paying close attention during onboarding to avoid spending extra time. It is suggested to watch helpful videos and webinars and utilize the support documentation. Users emphasize using Vidyard to stand out in email communications and appreciate its simplicity and time-saving benefits. They find Vidyard's features effective and powerful. Users also recommend getting started with Vidyard for digital marketing and live streaming purposes. Vidyard is considered a great tool for demos, descriptions, corrections, call outs, explanations, and increasing brand awareness. They suggest watching sample videos in a well-lit and quiet environment and engaging with prospects without scripting. Using Vidyard for email communications and various types of videos is also recommended. To fully leverage Vidyard's capabilities, users advise committing time to learn the platform like any other SaaS product. They find it beneficial for all team members, especially sales teams looking to build rapport and personalize interactions. Taking introduction courses and training on Vidyard is recommended, as well as reaching out to Vidyard's account and support team for assistance if needed. Lastly, users encourage investing time in making Vidyard work for your business.
Attribute Ratings
Reviews
(1-25 of 101)Companies can't remove reviews or game the system. Here's why
September 20, 2023
HELPFUL TOOL FOR CUSTOMER RETENTION AND GROWTH!
Vidyard is a daily tool used within our Customer Success Department. Whether it's sending how-to videos for customers, welcome videos, or even conference videos--we love the platform.
- Provides video analytics.
- Can customize videos.
- Easy storage and access to past videos.
- Can upload external videos and generate new videos.
- Inform me of product releases/new features.
- Categorize videos based on content.
- Integrate with other systems.
March 26, 2022
Loving Vidyard's Upside!
We have had a lot of issues with integrating the tool into Salesloft and also SalesHub. Often, there won't be an option to upload the video, and sometimes, the quality is compromised. We also had instances where emails would be sent without the video or would go straight to spam.
- The customer service is awesome. I always get ahold of our rep within an hour of contacting!
- Vidyard in itself is a genius idea and when running correctly, a great tool to have in a rep's arsenal!
- The people are great. -They spent countless hours working with our team!
- I feel the integration ability could be strengthened. We had a lot of looses ends.
- The tool could be a bit more user-friendly. Somewhat difficult to navigate/edit videos.
- I would start compiling use cases for different positions/industries that have been successful.
We use Vidyard to get through the prospecting noise. There are too many typical emails and phone calls so Vidyard is an outlet that provides creativity. Also, putting a face and personality to a seller/buyer relationship is very helpful. It helps with conversions in prospecting and can help compliment a demo or customer issue conversation or meeting.
- Ease of use
- Delivery is reliable
- Analytics are helpful
- More granular analytics
- More options in editing the videos
- More options of media like gifs
March 18, 2022
Awesome Video Recording and Sharing Tool
We use Vidyard to send personalized thank you videos to donors. We have found with the advancement of technology they don't always want to pick up the phone to receive a thank you call. This tool has allowed us to let donors get to know us as staff (see and hear us) without the need to meet, schedule another call and they can respond and view at their leisure. We have also used it for internal training videos so that staff can see demos of stuff without needing to schedule a call that everyone has to join.
- Video Recording
- Stats on where someone might have watched to
- Adding calls to action
- Emailing directly from the tool itself.
- some of the tools we use I find I doesn't allow us to embed automatically
- connect better with shopify (I don't want to upload a youtube link always)
March 18, 2022
Customer Success using only one tool... Vidyard
I use Vidyard every day, Basically, it saves a lot of time. We have experienced that maintaining our customers is a lot of work and service is key for this success. We have a lot of sales representatives and so many of us maintaining relationships with them. We use Vidyard to be more close to the customers, we design videos to improve the use of the products and it leads to digital evangelization, renewing semester after semester. We use salesforce to keep control of the after-sales follow up and we put our videos on it. When speaking about users, students are happy to see not only a presenting laptop but the person who supports them.
- The Vidyard customer success team is always helping us to improve the usage of the tool.
- Recording from a browser.
- Use the speaker bubble
- Reduce complexity. Then using the tool for the first time is not that easy.
- In our organization, It is now used by sales teams, but I suggest they include marketing when trying Vidyard for the first time. I
- Enable to optimize and share videos in fewer clicks
December 10, 2021
Try Vidyard to improve your conversion rates.
We have used Vidyard to complement our selling process. When we send a quote, we do a little video explaining the quote and the problems we are solving for our clients. The potential clients love this and the acceptance rate has gone up. We also use it to record internal processes that are shared among teams. A great tool to have.
- Sales video.
- Guidance and tools on how to use it.
- None we have identified at this stage.
December 09, 2021
Good and OK
We use Vidyard for reach outs to set our emails apart from the rest. Typically I will use Vidyard to record myself going through a prospect's LinkedIn or company page and pointing out reasons I thought they would be a good fit for our product.
- Easy to use, set up in no time
- Clear video recording every time
- Easy to edit video
- Customer service was not great
- May be my connection, but videos sometimes seem to load slowly
- Freezes occasionally
December 09, 2021
Great interaction and personalization tool!
I use Vidyard to send curated messages to prospects prior to demos to add a personal touch and to send screen share video recordings of deeper dives into our software, feature updates to prospective clients. It is used on a daily basis and integrated through Hubspot keeping everything in one nice neat spot.
- video messages
- screen share
- reporting
- Better Team metrics
- making video suggestions/recommendations (i.e. this video is longer than most ...)
- Embedded video links
December 03, 2021
Unique Outreach for Larger Deals
I use Vidyard to prospect into new accounts and to follow up on opportunities. I have used it for the past five years and seen a lot of success, reaching into some of my largest accounts with unique and personalized outreach has been a game-changer. Some of my largest deals have come from video prospecting with Vidyard and it has caught the attention of C-level prospects and opened doors that otherwise would be impossible to open.
- personalized outreach
- follow up
- unique prospecting tool
- integration with Groove
- enterprise solution
- customer support
December 02, 2021
Best Video Personalization Tool for you Team
Our business development team uses Vidyard weekly. We're trying to solve one issue - lack of personalization. We have found that our prospects are receiving hundreds of emails from sales teams weekly and we need to find a way to stand out. Vidyard makes this easy because we can put a face to the name through our funny, personalized videos. We try to send out at least 2 videos a day and we have seen great results from our efforts.
- Script.
- Email Integration.
- Email Personalization.
- Ability to sync with Outreach.
- Difficulty recording long videos.
November 26, 2021
Vidyard! The next step in reaching out to prospects
We use Vidyard as a means of reaching out to our prospects. Using Vidyard allows us to convey information and let them know about upcoming events or campaigns in a much more personal manner. We also use Vidyard as a means of demonstrating new product information and to help explain upcoming releases.
- Different ways of using the video messaging ( camera & Screen, Camera only, Screen only)
- Makes it really easy to create video messages and save them as templates in a quick and accessible library.
- Provides great tips and suggestions to help create effective videos!
- Vidyard integrates seamlessly with my Outlook to create the video messaging emails.
- It would be great if the use of the camera on an internet screen were more user friendly.
- The editing of a video's beginning or ending (cutting video for a cleaner look or time) could be a little more refined and less choppy.
- Could be more colorful.
November 24, 2021
The one stop video hub and hosting center we were looking for.
Vidyard is an incredible all-in-one video tool. We use it to quickly share videos internally and externally, we also embed them on our websites, track analytics on them. We also used this to sync and push to Youtube Channels. We also have a robust system in place for collecting leads off of these videos and have CTAs and other campaigns attached. We also use their video hub feature that catalogs and categorizes all of our videos into different sections. Lastly, we use the deep integration with Hubspot to get all of the data into our CRM.
- Makes shareable links for huge video files.
- Pushes and syncs to youtube.
- Collects leads with video actions.
- Search within the app is slow and clunky.
- Folder management is always improving but still is a bit hidden.
- Landing and sharing page overrides are a bit hard to pick through.
November 23, 2021
Easy to use as user, value if big company, but not for us. Admin controls more complex than they needto be
For sales-related videos in emails to nurture prospects.
- Great at providing templates.
- Great support.
- Good blog.
- User experience of setup and admin is not great.
- Confusing to organize and change settings.
November 23, 2021
LOVE THIS TOOL, makes me money!!!
I primarily use Vidyard for prospecting to new business. I am able to showcase what I do without actually making direct face-to-face contact with a potential buyer. The software allows me to gauge interest based on how many views I get on the video. The platform is also suuuuper customisable when it comes to what information I present and how I present it. Sometimes I record a video of myself out in front of the business I am calling on, and sometimes I record a screen share with myself in a bubble explaining what I'm looking at on the screen. Love this tool a lot, it has been a huuuuge money maker for me.
- Presenting.
- Creating value.
- Tracking insites.
- Custom templates.
- Integrations with other platforms.
September 23, 2021
Makes Video Content Management Easy for Any Marketer
Vidyard provides multiple teams across Tenable with (in my opinion) an easy-to-use tool for video content management. I personally use Vidyard for hosting, managing, sharing, streaming, and assessing webinar replays.
- Video content management -- a single repository for organizing and managing video content.
- Vidyard makes sharing video content easy. You can rapidly upload, trim and have your video ready to share in minutes (dependent upon file size and bandwidth).
- Reduces friction in the video management process. Using Vidyard, any marketer can be self-sufficient when it comes to video content management.
- Vidyard enables straightforward video enhancement with captioning, tagging and actions. This further enhances sharing and potential ROI for videos.
- Reporting: not as intuitive as other capabilities.
September 21, 2021
Vidyard FTW! Solid screen capture tool with solid results!
Our company was first made aware of this tool around May 2020 as a means to provide our customers personalized support and build relationships at a distance. For myself, it allows me to show a customer how to complete the actions they are trying to complete with real examples in a simple video. I work with a lot of these questions and use Vidyard at least once a week.
- Customization of static or animated video.
- Real time data.
- Allows me to effectively demonstrate actions to the customer's understanding.
- I now have the premium version, but I'm not sure how to access some of the tools I was told are now available. Specifically, the annotation tools that I can use while recording videos. If I do have them, I have not figured out where they are.
September 19, 2021
Vidyard review
We are using Vidyard across our revenue departments (namely Sales and Client Success) to help include video as part of our regular reach outs to prospects and clients. Video has become a part of our prospecting efforts on the sales side and has become part of regular communications on the client success side.
- Customer support.
- Implementation.
- Analytics.
- Missing video background capabilities native to Vidyard.
September 14, 2021
Avoid analysis paralysis, test and fail fast
Vidyard is being used across our entire organization. We started using it for SDR outreach, marketing, and customer support. Now we use it internally to help out our colleagues as well. The biggest impact has been on the SDR and Support depts. It makes our cold emails/phone calls more personal, leading to deeper engagement and faster sales cycles. It has also helped reduce the support workload by scheduling fewer calls and simply answering questions with a quick video tutorial tailor-made to our customer's needs that they can watch at their convenience.
- Personal screen capture video production.
- Video sharing/embedding.
- I feel like reporting could improve some, but we are also only [a few] months in so we may get better at utilizing the reporting features over time.
September 08, 2021
Vidyard Review
It is being used by all Account Managers and Sales Reps across the partner company within Wix. That is approximately 200 users.
- It makes it easy to troubleshoot problems for our clients instead of having to get on the phone with a client.
- It makes it easy to share video insights across the org. I love being able to show the data to upper management.
- It is great tool for our sales team. It makes it very easy to personalize outreach while also being scalable since you can stack videos together.
- It would be great if there could be a manager view so we don't have to give them admin privileges to see their team's vidyard videos.
- It would be great to be able to see who viewed the video if multiple people are on the email.
- It would be great if we could make the videos dynamic so that it would insert a person's first name or SL booking based off dynamic fields in SL.
As a marketing agency, we implemented Vidyard as a tool for several of our clients to use for personal sales videos to targeted prospects. It is used by sales and marketing departments. We as the marketing agency direct the strategy for what to say in the videos, while the sales reps in our client's organization are the ones that actually record the videos. We then help with setting up the video in an automated email campaign.
- Vidyard makes it extremely easy to record videos. There's a browser extension that you can install and then at any time, you can click a record button and be off and running. The video automatically saves in the account and is ready to be used.
- Vidyard allows for a branded video player page, which creates a nice experience for the end viewer. As opposed to free tools that have clunky video players, Vidyard's is sleek, smooth, and customizable to your brand, even the URL.
- The ability to have a call-to-action in the video is a big game-changer that other tools can't do. It makes it easy to take someone to a page where they can contact you, or display any contact information right at the end of the video.
- Vidyard's user interface organization is rather confusing. There are parent and child accounts along with a folder structure, and some videos are available in one but not the other, or you'll record a video and expect it to be in one account, but it gets saved in another.
- While the individual user tracking was helpful sometimes, it didn't always work when we sent emails to several people at a time, expecting to be able to know if a specific user had viewed our video. In other words, it didn't always identify the viewers as well as we hoped or expected.
July 07, 2021
Vidyard is a great video platform for marketers
Our Marketing department uses Vidyard to host all our videos. This ranges from product demos and overviews, to recorded webinars and company interviews. We also use Vidyard to play looping GIF-like background videos. Vidyard makes it easy to manage all our videos on our website and on landing pages via email campaigns. Before Vidyard we used Youtube and that had too many limitations.
- Analytics - I like to see how many people have watch a video, where, and for how long. This is great data for future videos and how we use them.
- Events - Events allow you to add more to your videos such as forms, links, pop outs and more to engage even more with the viewer and for us ultimately get them to contact us to learn more.
- Sharing/Embedding - After I finish uploading a video and configuring the player Vidyard makes it easy to share the embed code for adding to our website. I like the control of adding variables to the code such as setting the default play quality (1080p).
- Inline Embed Code - We have a very responsive website and for some reason the embed code that Vidyard provides won't work well with our site. Things are unaligned or don't show up at all. To get around this we have to use the Lightbox embed code, which is fine, but it would be nice if they had a better solution for sites like ours that don't play nice with their code.
- Filters - There should be an option to set a Filter globally and it's set the next time I log in. Currently I have to reapply a filter every time I log in and to every video in order to get the accurate reporting I need. Mainly excluding my views and my co-workers views.
July 05, 2021
Easy and quick to use
Within the Customer success department, we use Vidyard to save the recordings of the online meetings, Webinars, Video training material, and online training. Besides this, the tool allows for easy sharing with customers while still remaining in control of who gets access to the video. I like it because it doesn't require my customers to use specific tools to review the recording.
- Its easy to use and master
- I can group videos to maintain an overvieuw of all my materials
- Easy to share the videos with people outside of my organization.
- there is no easy way to edit any video's
- the analytics data per video is limited
- i would love to see some best practises in a helpcentre
July 04, 2021
Vidyard for the win!
We use Vidyard for a few different use cases. Vidyard is one of the go-to tools for video prospecting - we show Vidyard examples for inspiration and we recommend Vidyard as a key tool for sales outreach. We also use Vidyard internally to create recap or explanation videos - we use the screen record feature and run through product or process updates to share them with the team.
- Vidyard recording is very easy to navigate.
- Vidyard link sharing is very simple to arrange.
- Vidyard viewing is very straightforward [to] watch.
- Vidyard Trimming could be better and offer more advanced features, like mid-video trimming.
- Vidyard Analytics could be more accessible.
- Vidyard Integrations could work better across some other tech tools and platforms, like SalesLoft.
June 29, 2021
A free screencast software that is good
I use Vidyard for video marketing to prospects, send brief weekly "sales meeting" emails to my teammates and create tutorials for both prospects and teammates. You don't have to download any software: it can be accessed easily through a Chrome extension. The best part is it is free for right now.
- Easy-to-use
- Free
- Works with Gmail
- Online Storage of Videos
- Expand maximum recording time
- Allow for use on other email platforms
- More share options
June 28, 2021
Personalize the Sales Cycle with Vidyard
We use Vidyard department-wide and it is an integral part of our sales process. It helps us to differentiate the sales cycle and helps us stand out. I’ve had numerous prospects reach out to us simply because we used a video to personalize the message as opposed to using classic email methods.
- Automated feedback when prospect opens
- Exact amount of time prospect watched the video
- Simple interface
- Help with custom landing page when clients click video
- Make it simple to edit
- Maybe add other features similar to iMovie?