Using Viralheat Across the Enterprise - Highly Recommended
Use Cases and Deployment Scope
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays such a major role in the world today that we noticed it touched multiple departments and looked for a solution that spanned the different areas. Marketing and communications uses it for brand monitoring, messaging, and content. Sales uses Viralheat's lead identification feature to locate potential new leads. And customer success uses the tool to engage with our current and potential customers.
Pros
- Lead Identification - We use this feature heavily. In our industry people are always looking to feel more protected so we've found that these leads are often hotter than others.
- Monitoring - They topic profiles allow us to monitor for specific keywords that matter to us and our business.
- Cross-functional - Many people on different teams can seamlessly use this tool to communicate with one another. This saves us a lot of time and manual work.
Cons
- It would be great if we could customize reports since different departments use the tool.
- The team & seat functionality is great, but there was just a little snag in the setup (an extra step that could be eliminated)
Likelihood to Recommend
If social is a big part of your business in more departments than just marketing and communications (marcom), make sure to let the team know and ask how Viralheat can accommodate multiple users and departments. Viralheat was great during the evaluation process because they were willing to show us exactly what they could do for our company - they even customized accounts for us to show us the true value of signing on.