Using Viralheat Across the Enterprise - Highly Recommended
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays …
Overview
What is Viralheat (Discontinued)?
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
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What is Viralheat (Discontinued)?
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
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What is Viralheat (Discontinued)?
Viralheat (Discontinued) Competitors
- Hootsuite
- OutboundEngine
- Salesforce Marketing Cloud Social Studio (retiring)
- Visible Intelligence, discontinued
- Khoros Marketing (Formerly Spredfast + Lithium)
- Sprinklr Modern Engagement (formerly Social + Messaging Suite)
- Hootsuite Insights (formerly uberVu)
Viralheat (Discontinued) Technical Details
| Operating Systems | Unspecified |
|---|---|
| Mobile Application | No |
Frequently Asked Questions
Viralheat was acquired by Cision in 2015 and rebranded Cision Social Edition. It was later discontinued.
Hootsuite, OutboundEngine, and Salesforce Marketing Cloud Social Studio (retiring) are common alternatives for Viralheat (Discontinued).
Reviewers rate Listening & Monitoring highest, with a score of 7.8.
The most common users of Viralheat (Discontinued) are from Small Businesses (1-50 employees).
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(20)Attribute Ratings
Reviews
(1-4 of 4)Companies can't remove reviews or game the system. Here's why
October 31, 2014
Using Viralheat Across the Enterprise - Highly Recommended
Score 10 out of 10
Vetted Review
Verified User
Vivint uses Viralheat across a few different departments - marketing and communication, sales, and customer success. Social media plays such a major role in the world today that we noticed it touched multiple departments and looked for a solution that spanned the different areas. Marketing and communications uses it for brand monitoring, messaging, and content. Sales uses Viralheat's lead identification feature to locate potential new leads. And customer success uses the tool to engage with our current and potential customers.
- Lead Identification - We use this feature heavily. In our industry people are always looking to feel more protected so we've found that these leads are often hotter than others.
- Monitoring - They topic profiles allow us to monitor for specific keywords that matter to us and our business.
- Cross-functional - Many people on different teams can seamlessly use this tool to communicate with one another. This saves us a lot of time and manual work.
- It would be great if we could customize reports since different departments use the tool.
- The team & seat functionality is great, but there was just a little snag in the setup (an extra step that could be eliminated)
- Added business - the lead identification has worked wonders with filling our funnel with qualified leads. The best part is the leads pretty much self-qualify themselves so our ROI has been impressive.
- Efficiency - it's great to have a tool that three different departments can use. Saves a lot of time and manual work.
- Cost Effective - we use one tool to manage our social. It definitely beats out the multiple tools we were considering in the past.
We selected Viralheat for a number of reasons but the biggest factors were because it had the lowest TCO (total cost of ownership) for the features available and the fact that we only had to purchase one tool. During the selection process we demoed with a handful of other SMM tools but realized that we would need to purchase two or more subscriptions if we wanted to get what Viralheat was offering in one.
20
Vivint uses Viralheat across three major departments (listed below).
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
Marcom team - PR, social media, and marketing all use Viralheat to manage Vivint's social presence and push out content
Sales team - SDRs use Viralheat for lead generation and lead identification to increase the funnel
Customer success - Associates use Viralheat to communicate with current customers
- Vendor implemented
No
Change management was minimal
Yes
Yes it was resolved very quickly.
Our bulk scheduling was uploaded erroneously and the content team needed a quick fix to makes sure the messages sent out contained the links we wanted to share. As soon as we contacted support they ensured they would talk with the dev team. Within a couple of hours, the fix was identified and employed.
October 22, 2014
Quality Product with Possible Improvements in Store
Score 7 out of 10
Vetted Review
Verified User
It is being used by the whole organization to track our social media analytics and impressions.
- Tracking impressions and repostings
- Tracking trends
- Very simple interface and user experience
- More improvements in user experience
- More tracking tools for analytics
- More ways to create reports
- improved our ability to track our social media footprint
- provided us with peace of mind on our company decision making process
- Positively affect our investment in training new employees
All functions, from manager to associates and secretaries
ViralHeat surpasses the Hootsuite software in every way.
October 14, 2014
Best value tool in the space and the best tool for measuring the effectiveness of your Content Marketing.
Score 9 out of 10
Vetted Review
Verified User
We are using Viralheat across the marketing and product management teams. Viralheat is our primary tool for the following:
- Aligning our social media calendar to our marketing themes and then
- Managing the execution of our social media and content marketing calendars.
- Measuring sentiment is not an easy task and Viralheat provides a simple but effective way to follow the sentiment trend.
- Tracking competitor's activity and also sentiment around their brand.
- It's easy to create posts using the Viralheat widget, or directly from within the web application and then managing the calendar of posts.
- Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.
- Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).
- Would love to see a calendar view of the scheduled posts as well as the current list view.
- It has made it much easier to understand what Content Marketing activities are driving awareness and engagement.
- It has also made it possible to understand which Content Marketing activities are actually moving the needle (e.g. driving brand sentiment)
- It has made it easier for our Marketing team to stay on-top of our Content Marketing calendar more consistently and learn from their activities.
4
The team using Viralheat represents the following business functions:
- Marketing
- Content Marketing
- Brand Management
- Product Development
October 08, 2014
Viralheat: A Game Changing Tool For Social Media Management.
Score 10 out of 10
Vetted Review
Verified User
Viralheat is used by the Social Media department. It helps manage multiple social media campaigns to allow better optimization along with drive better results.
- Simplicity: The software is very easy to use and took very little time to start optimizing my social media campaigns.
- Set up time: I was up and running in no time. With social media you cannot wait days or weeks to get started. By having a quick start up process, it allowed me to get started ASAP.
- Reporting: The foundation of all business decisions has been a very tedious process in the past. By using Viralheat, I save time on reporting and have better reports to give more actionable insights.
- Data: Not only is the reporting awesome, there are many more insights you can get by using the large amount of demographic data that is in the software.
- Historical Data: It would be nice if there was a way to pull in historical data. However, as I continue with the software, this becomes less of an issue.
- Enterprise integration: I would love to see more integration with enterprise softwares.
- Better customer service in the social media space
- Better ROI insights on our social media campaigns
- Better customer service than competing products.
3
Social Media, Digital Marketing