Viralheat (Discontinued)

Lead Identification - We use this feature heavily. In our industry people are always looking to feel more protected so we've found that these leads are often hotter than others.

Monitoring - They topic profiles allow us to monitor for specific keywords that matter to us and our business.

Cross-functional - Many people on different teams can seamlessly use this tool to communicate with one another. This saves us a lot of time and manual work.

It would be great if we could customize reports since different departments use the tool.

The team & seat functionality is great, but there was just a little snag in the setup (an extra step that could be eliminated)

Tracking impressions and repostings

Tracking trends

Very simple interface and user experience

More improvements in user experience

More tracking tools for analytics

More ways to create reports

Measuring sentiment is not an easy task and Viralheat provides a simple but effective way to follow the sentiment trend.

Tracking competitor's activity and also sentiment around their brand.

It's easy to create posts using the Viralheat widget, or directly from within the web application and then managing the calendar of posts.

Not being able to reference in the native platform (e.g. LinkedIn, Facebook) the name of companies or users referenced in a post.

Not being able to embed images natively. (e.g. Image attached to a post on Viralheat shows up as a url link on the native platform).

Would love to see a calendar view of the scheduled posts as well as the current list view.

Simplicity: The software is very easy to use and took very little time to start optimizing my social media campaigns.

Set up time: I was up and running in no time. With social media you cannot wait days or weeks to get started. By having a quick start up process, it allowed me to get started ASAP.

Reporting: The foundation of all business decisions has been a very tedious process in the past. By using Viralheat, I save time on reporting and have better reports to give more actionable insights.

Data: Not only is the reporting awesome, there are many more insights you can get by using the large amount of demographic data that is in the software.

Historical Data: It would be nice if there was a way to pull in historical data. However, as I continue with the software, this becomes less of an issue.

Enterprise integration: I would love to see more integration with enterprise softwares.

Viralheat’s reporting feature delivers analytics in presentation-grade spreadsheets. I include these images in reports or presentations to different teams.

Monitoring is definitely a strong point. I am not limited by a conversation or mention limitation, which is especially important when tracking high-volume products or brands. We are able to quickly identify trends and act accordingly.

The user experience is a pleasant one. Viralheat offers many comprehensive features but the layout of the product is simple and intuitive. I’m able to access any feature without having to click around into multiple places.

It would be great if I could customize the reports to include the data I want to see. Currently, reports are delivered with a standard analytics included.

Viralheat marks potential leads based on human language. We were also able to train the tool so that it learns what we consider a lead for the future.

Virahlheat integrates with CRM systems so that the marketing team could directly send social mentions into our system with important details or notes.

We were able to monitor our competitors and identify users who were unhappy with their services and introduce them to ours.

We were able to identify key influencers in the industry and engage with them.

It would be great for Viralheat to integrate with more companies outside of SFDC and Sugar CRM.

It would be cool to have a sales tab in Viralheat to keep track of leads that have been sent over.

Viralheat is very easy to use. As an individual user, it was a relief that I was not charged with support or training. The product was intuitive so it was no problem for me to navigate on my own.

Monitoring is powerful - I like that I can monitor all the important key terms in one stream versus many columns.

Sentiment analysis is really useful in helping me determine how to prioritize.

It would be nice if they still offered smaller plans for SMBs or individual users like myself. Fortunately I was grandfathered in for being a long time user.

Viralheat makes it easy for us to manage and monitor our social accounts. We can see what people are saying to or about our company and directly reply in without switching accounts.

We are able to monitor products that are of interest to us. In our space, people aren’t talking about our company as much as they talk about our products. It’s important for us to find the conversations around our products.

The analytics dashboard was really helpful during product meetings as we were able to showcase sentiment and exact conversations around the products we monitor.

It would be great if we could compare analytics versus each other in the same view. This would help us see how products stack up against each other.

Social media analytics

Social media monitoring

Social media reporting

Sentiment analysis

Social media management

Easy to learn and use

Content publishing calendar although i hear it is ongoing

Media library

integration with weibo

Viralheat has very strong monitoring capabilities. We are able to pick up conversations of interest across multiple social platforms to get a comprehensive view of the overall sentiment.

Viralheat is easy-to-use and delivers data in a digestible format. The delivered analytics were presented in clear graphs, charts, and separated by platform so we could quickly dissect the data.

Viralheat allowed us to monitor more than simple words or accounts. The topic profiles accommodated multiple keywords, hashtags, and even direct phrases that we were interested in tracking.

I’d like to be able to customize the analytics and reports a little more. All the information is there, but it would be nice to pick and choose the data we see in one particular dashboard or report.

Viralheat is really easy-to-use. We had all of our accounts connected and began interacting with fans and promoting content within an hour of signing up. We’re all busy with our careers so spending a lot of time to learn a new product would have been a deal breaker for us.

Viralheat allows us to do all of our social media in one place. In the past we were all using different tools to do different things. One of the guys used Hootsuite, another used TweetDeck. Viralheat allows us to keep track of what everyone is doing.

The ability to assign specific roles and permissions is critical for us. Because social is such an integral part of our marketing, it’s important that our brand is represented appropriately. With team and seat permissions we are able to set the right permissions pending the team member.

There’s not much to add here. Our feedback in the past was quickly addressed and implemented into one of the upcoming releases. For example, we needed total impact for Instagram monitoring and they were able to accommodate our request.

Social media listening (searching social media for keywords, conversations, topics). Best in class.

Usability

Integrates well with other enterprise applications

Great support and rapid iteration/turnaround of new features

None come to mind...keep up the great work

My favorite thing about Viralheat is how user friendly it is. From scheduling to reviewing what you have scheduled, all buttons are easy to find. They don't try to trick you into doing something you did not intend to do.

I also love how Viralheat gives you the option of scheduling out posts to the same client but on different platforms. For example if your client was Best Buy you can schedule out their post on FB, TW, and G+ all at the same time so you don't need to separate it into 3 posts.

Some trouble that we ran into with Viralheat was with the daylight savings time change. All the posts that we previously scheduled out before the daylight savings ended up coming out late an hour. I thought Viralheat should have fixed this on their end and should have reached out to their clients about the time change and to tell us if we needed to change anything on our end.

I also want to see Pinterest and Instagram soon on Viralheat. I know this component is not entirely up to Viralheat, but seeing that Pinterest and Instagram are a big part of the social media game, I think scheduling out posts for both these platforms would benefit alot of community managers.

Viralheat has grown into an excellent all-in-one tool for social media management.

We use it predominantly for reputation management and monitoring purposes - looking for brand mentions and relevant topics so we can measure the impact of our marketing and communication efforts and make connections where appropriate. We currently use HootSuite for social publishing, since this functionality was not originally available in Viralheat - although multi-channel publishing is now part of the Viralheat platform.

Viralheat works well in all aspects, although we would like to see a little more Google+ integration as this platform emerges as a real contender.