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Alida CXM

Alida CXM
Formerly Vision Critical

Overview

What is Alida CXM?

Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary…

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Recent Reviews

TrustRadius Insights

Users have found value in using VC as a versatile survey tool for gathering consumer opinions and behaviors related to specific artists, …
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Vice President Of Market Research

8 out of 10
March 14, 2014
We use it to help clients build, and maintain panels. We often support clients in the entertainment industry who want a slick panel …
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Excellent Survey and Panel tool

9 out of 10
March 06, 2014
The company used Vision Critical as an online research tool. I was basically the only person using Vision Critical. It allowed our company …
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Pricing

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What is Alida CXM?

Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day…

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

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Product Details

What is Alida CXM?

Alida CXM (formerly Vision Critical) is designed to enable users to listen to direct & indirect sources of customer feedback, perform automated actions on collected feedback and have complete visibility into key customer experience metrics so users can create exemplary customer experiences day after day. Alida CXM offers a holistic customer experience platform that brings in both operational and experiential data, integrates this data with the tools to collect, understand and action customer feedback along with the ability to analyze data and monitor trends in one integrated solution.

Alida CXM Video

Vision Critical is Now Alida

Alida CXM Competitors

Alida CXM Technical Details

Operating SystemsUnspecified
Mobile ApplicationNo
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Comparisons

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Reviews and Ratings

(15)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Users have found value in using VC as a versatile survey tool for gathering consumer opinions and behaviors related to specific artists, music, and potential marketing opportunities. This has proven helpful in planning successful product releases and obtaining specific feedback after recent launches. In addition to this, VC has been utilized by researchers to conduct regular tracking studies and fulfill ad-hoc requests from internal clients. The program's ability to quickly and cost-effectively field requests without the need for purchasing sample from third parties has been particularly appreciated.

The Sparq platform within VC has also allowed users to manage consumer insights communities and survey viewers on various topics such as programming, marketing, and advertising. Multiple researchers across different departments have benefited from the tool's accessibility for creating surveys and generating reports. One user shared their experience of gaining insights on new technologies in business and education by surveying community panels and generating revenue from sponsored surveys. Additionally, the product has supported clients in the entertainment industry by facilitating the building and maintenance of polished panel presentations. The feature allowing direct email communications with panelists has proven especially valuable in streamlining the process compared to standard company emails.

Flawless Cross-tab and Filtering: Users have consistently praised the dynamic report module's ability to cross-tab and filter data, with several reviewers highlighting this feature. This functionality has allowed them to easily analyze and manipulate data, providing valuable insights.

Versatile Export Formats: Reviewers appreciate the various export formats available in the report module, indicating that multiple users have found each format useful in their own way. The versatility and flexibility of these export options enhance the tool's usability for different needs.

Responsive Client Relations: Multiple users have commended the company's client relations, mentioning that they were always quick to respond to issues or provide additional help when needed. This responsiveness has contributed to a positive experience and efficient problem-solving for customers.

Clunky Survey Creation Process: Some users have found the process of creating a new questionnaire to be cumbersome, particularly when dealing with conditional factors in the logical flow. They have suggested that incorporating a visual representation of the logical flow and adding a description field for labeled areas would greatly improve the survey creation experience.

Non-Intuitive Survey Launch: Users have mentioned that launching a survey involves multiple steps that are not intuitive, especially when it comes to managing various dates. Simplifying these steps and making them more user-friendly would enhance the overall usability of the survey launch process.

Limited Customization Options: Users expressed their desire for greater customization options within Vision Critical's survey tool. They found it inconvenient that while some aspects of the product were customizable, others were difficult to modify. They also mentioned that making specific changes to meet their individual needs was often a challenging process.

Attribute Ratings

Reviews

(1-7 of 7)
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Score 9 out of 10
Vetted Review
Verified User
From my experience, I believe that Vision Critical offers the best software to manage an insights community. They are great to work with, and my opinion has only improved over time. However, that doesn't mean it is the best survey software overall. If someone simply needs to program and distribute surveys, this may or may not be the right solution. There are some other really great survey tools on the market that are competitively priced and offer very intuitive interfaces (like Qualtrics).

If you are going to recruit people to answer surveys or provide feedback on an ongoing basis (re-contacting and engaging with the same people repeatedly), though, Vision Critical would be my #1 recommendation.
John Sloneker | TrustRadius Reviewer
Score 5 out of 10
Vetted Review
Verified User
It is well suited when you need to look at subsets of people who took a survey, cross-sectioning findings with other questions. If you just need an overall populous opinion about a few questions you may have, using VC may be overkill.
Score 9 out of 10
Vetted Review
Verified User
I would recommend Vision Critical to anyone with a healthy panel of respondents. When I used this software, we had several unresponsive panels, and although Vision Critical was willing to help and get our surveys out to other panels, it is almost a waste of money. As long as you have an engaged, responsive group of respondents, Vision Critical will work well for your business and research needs.
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