TrustRadius
https://media.trustradius.com/product-logos/UK/R0/4KG5HO37U3FL.pngGreat product, once you get the hang of itWe use Vision Critical to draft and deploy surveys to a broad sample base as well as our Vision Critical Panel. Within our panel we manage a panel portal and occasionally create discussion forums for panel members. Our research team primarily uses the program to field regular tracking studies or ad-hoc requests from internal clients. Particularly with our panel it helps to quickly field requests without purchasing sample from a third party.,The team is helpful in creating complicated survey logic The team is accommodating in creating interfaces that suit our desired look The team keeps in regular contact in order to effectively manage our requests and goals,I appreciate the possibilities of Vision Critical but in writing surveys the tool is not intuitive and takes some time to get used to. Given that we are a media company we have also had to find ways to adjust to media file size limits when including videos. Overall, with time I became very proficient and find uses for all the different aspects of the product, but for training others wish that some aspects were more user friendly.,7,Particularly with the panel we have been able to save costs on purchasing sample With the panel we can quickly field questions for short notice requests,9A Critique, VisualizedWe use VC as a survey tool for special requests that generally come from other departments, but we are the only department in our organization that uses it. We are generally looking for consumer opinions or behaviors around either specific artists or music, or potential marketing opportunities across types of consumers/music fans. Male vs. female breakdowns and age are always important, but we also filter our data to look at a variety of product buyers, genre groups etc... It helps our organization plan successful product releases, and get specific feedback after recent product releases.,The ability to cross-tab and filter in dynamic report is pretty flawless. Additionally, the various export formats in the report module are each useful in their own way. Their client relations is really nice, they are always quick to respond to issues or additional help needed. They do a great job on their end of finding panelists when we need additional people for a survey.,The functionality when creating a new questionnaire is rather clunky, particularly when there are a few conditional factors in the logical flow; being able to see those factors and how they apply with some sort of other logical layout would really help when creating a longer survey. There are quite a few steps that aren't intuitive when launching a survey, for instance all the various dates (launch date, reserve date, survey date, etc etc etc). If there were a description field if you hovered above labeled areas of sections that explained what this field was for that would really help It doesn't help either that the entire site is grey; it's a cold environment to be in for a long time, and the simple design makes it seem more clunky than it probably really is.,5,We've developed a stronger understanding of what our consumers like and don't like about new/unique marketing plans. We have been able to plan better targeted releases with survey insights. Across a variety of surveys we have begun to see trends where there typically was not thought to be a common denominator.,toluna,7,exporting data filtering data before exporting nothing else....,launching survey viewing the logical flow of a survey adding questions from other surveys setting up conditional factors,3Vision Critical -- A great resource for any market research departmentWe use Vision Critical's Sparq platform across the organization to manage a consumer insights community and survey our viewers about a variety of topics (programming, marketing, advertising, etc.) We also use it for forum discussions to create deeper insights. The tool is managed by our corporate research team, but many other researchers have access to program surveys and reports for their own departments.,Sparq is great as a single tool to manage relationships with some of our most avid fans. It allows us to survey them, send emails, and provide information about how their feedback is being used. The survey programming platform has a little bit of a learning curve but is quite flexible and provides a good respondent experience. Vision Critical has greatly improved the reporting capabilities of the tool. It is quite easy to quickly generate custom cross-tab reports. The customer support, and the collaboration from our account team has been very good.,I wish the product was more friendly to video surveys. It does support video, but there are restrictions on file size, and you can't maximize the size of the screen when watching a video. I wish the product was more customizable. We have taken several measures to make changes to customize the product for our specific needs. It has turned out well, but it hasn't always been a smooth process. I wish all of the reporting capabilities were rolled into one master reporting module. Within the tool, there are several different report areas. Each has its advantages, and like I said earlier, it is easy to generate quick reports. However, for more in-depth analysis, I sometimes want to use features from each of those report areas, and it would be very helpful if all the features I want were in one place.,9,Our use of Vision Critical's software has allowed us to dramatically increase the amount of research that we do, at a much lower cost. Since there is no incremental cost for each survey we field, we can ask many questions we wouldn't have been able to otherwise. Our use of an insights community has also sped up the research process, allowing us to write, program, field and report on a survey within only a few days. Because of the two advantages listed above, we have been able to listen closer to our customers' opinions.,Qualtrics,Vovici,SurveyMonkey,9Vice President Of Market ResearchWe use it to help clients build, and maintain panels. We often support clients in the entertainment industry who want a slick panel presentation.,It is a highly visual product It supports numerous skip, and piping options It is easy to use,It is weak on statistical analysis Documentation could also be improved,8,Many people ask if you Vision Critical experience It does open some doors.,,7A nice alternative if you have simple needsThe survey creation tools were intuitive but creating reports was definitely not. Also managing Panelists was more difficult than it needed to be. Overall a decent product that works for small panels but not the greatest option.,Creates and delivers surveys easily Contacts panelists easily and quickly,Report creation Survey response exporting,4,n/a,Confirmit,4Excellent Survey and Panel toolThe company used Vision Critical as an online research tool. I was basically the only person using Vision Critical. It allowed our company to gain insight on new technologies in business and education by surveying our community panels. We created revenue from the sponsored surveys, and were able to use stats found in these surveys in publications.,Very easy to learn. Everything is fairly intuitive. Great customer service. As I learned the software, I had lots of questions, ranging from survey methods to technological design questions, and Vision Critical provides a lot of online support, as well as personal support over the phone and online. They even created regular reports for us to show the health of our panels If you can see that you won't meet the number of responses you need, Vision Critical can help get your survey out to their very large panels and get your response rate up. Vision Critical easily integrates your panels/respondents and surveys into one tool - very manageable! You can easily see previous communications, surveys, newsletters, etc., and see response rates for certain segments, all in one tool.,Some things on Vision Critical allow for customization, but other pieces seem cumbersome. Based soley on the survey piece of this software, I would rate it better than most basic online survey tools (surveyMonkey or Zoomerang), but not as customizable as some of the more advanced solutions (like Qualitrics) The tool in Vision Critical that allows you to see survey data and reports is unwieldy and complicated to use.,9,Vision Critical has definitely lead to better customer service and allowed the company to give more to the customer than they expected, because VC is so efficient and easy to use.,SurveyMonkey,Zoomerang,Qualtrics,Paper Surveys,9,10,The company wanted to make signing up for the research panels easier by removing a step - so once a to-be panelist clicks that they are interested, they would automatically be enrolled in the panel. This is not standard practice, nor is it even close to how VC is set up out of the box. But, the support team worked with us to create new web pages, and new logic that worked behind the scenes to make sure this happened. VC met over the phone with different employees of differing levels at the company, including the president. They were always professional and prepared.
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Vision Critical
13 Ratings
Score 5.9 out of 101
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Vision Critical Reviews

Vision Critical
13 Ratings
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Score 5.9 out of 101

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Score 5 out of 10
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Likelihood to Renew

7
Frankly, it is because for one- I am not in charge of whether or not we renew, but also because I don't know of many better sites and just don't have the time to search for one. Though if a few changes to the creation and launching process could be made to make it more fluid I would probably never consider leaving even if someone else insisted there was a better product. Though- if someone came up to me now with that same plead, I would likely heed their advice and send it forward to my manager.
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Score 9 out of 10
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Likelihood to Renew

9
We have built a lot of value with our insight community internally. Many departments trust and rely on the results we get from the panel, and we have long made it past the initial learning curve, so individuals throughout the company already feel comfortable with the tool. It gives us an ability to field much more research than we would ever be able to otherwise, and that has made a significant positive impact on our business.
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Score 8 out of 10
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7
Vision Critical often requires you to dump the data to a statistical program. I hate that step. You waste time, and improve the chance of data being lost, or changed.
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Score 9 out of 10
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9
It is important to our company to keep a consistent group of respondents in the panel and keep them engaged, and that is really what Vision Critical is about. Although the survey tools have limitations, they are well suited for the company and the research we do. VC is always very willing to work with you and help you get exactly what you need.
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Feature Scorecard Summary

Survey templates (1)
5
Themes (1)
5
Custom logo/branding (1)
5
Changes to live survey (1)
5
Question design help (1)
5
Multiple question types (1)
4
Survey logic flexibility (1)
4
Response tracking (1)
5
Data export (1)
6
Standard reports (1)
5
Custom reports (1)
5
Analytics (1)
3
Access controls (1)
6

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