Nielsen Marketing Mix ModelingFormerly Nielsen Attribution / Visual IQ
Overview
What is Nielsen Marketing Mix Modeling?
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It replaces Nielsen Attribution (formerly Visual IQ, acquired by Nielsen in October 2017) , the platform for cross-channel attribution…
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Product Details
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- Tech Details
What is Nielsen Marketing Mix Modeling?
Nielsen Marketing Mix Modeling enables customers to assess the impact of their investments, understand what’s working, and optimize marketing budgets accordingly. It provides answers to critical marketing questions using performance models for data coverage and granularity, so you can make current and future marketing decisions with confidence.
The solution replaces Nielsen Attribution (formerly Visual IQ) , the marketing intelligence platform that offers a cross-channel attribution and marketing analytics suite. Visual IQ was acquired by Nielsen in October 2017.
Nielsen Marketing Mix Modeling Technical Details
Operating Systems | Unspecified |
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Mobile Application | No |