Overview
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…
Great for messaging validation!
Full-Featured Testing Platform for a Reasonable Price
VWO at use!
VWO is the way to go
Great testing platform with lots of features
Very happy we chose to work with VWO
VWO - the best decisions for your site.
Recommended for websites with high volume traffic
VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!
VWO: The tool you never knew you needed.
A great suite of UX tools to understand your users and test ideas
Multivariate and A/B Testing Done Right
VWO: An All-in-one CRO platform
The perfect tool for marketers wanting to take control of testing
VWO is an easy to use platform for CRO
Awards
Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards
Popular Features
- Multivariate testing (8)8.888%
Pricing
Subscription
$99.00
TESTING
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CONVERSION OPTIMIZATION
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Entry-level set up fee?
- No setup fee
Offerings
- Free Trial
- Free/Freemium Version
- Premium Consulting/Integration Services
Starting price (does not include set up fee)
- $49 per month
Product Demos
Technasium Meesterproef vwo 2017 - 7 Infitite runner demo
Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo
PWS Arne en Ruben 6 VWO - demo RED-cel
Demo freerunning BSM vwo 6 jan 2014
Examentraining Engels VWO LES 2 DEMO
Demo Kijk- en luistertoetsen Engels
Features
Testing and Experimentation
These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).
- 8.2a/b experiment testing(1) Ratings
Create and test variations of a website, changing site elements such as headlines, CTAs, images, page design and layout, technical SEO changes, and new feature additions and collect statistical results of each variation’s conversion rates or other metrics.
- 9.1Split URL testing(1) Ratings
Test out larger design changes by splitting your site traffic across two different landing pages to identify which site performs the best. It can be used to test the impact and feasibility of things such as new designs, personalization efforts, and new site architecture.
- 8.8Multivariate testing(8) Ratings
Ability to test multiple site design changes at once across one or multiple variations and identify which variation impacts conversion rates, or other predefined goals, the most.
- 6.4Multi-page/funnel testing(1) Ratings
Create an experiment that makes changes across multiple pages, like a funnel or a site-wide experience.
- 8.2Cross-browser testing(1) Ratings
Preview your experiments across multiple browsers at once.
- 7.3Test significance(1) Ratings
Ability to set the statistical significance level, or confidence interval, of a given test, for example at the 90% or 95% level.
- 7.3Visual / WYSIWYG editor(1) Ratings
Set up A/B testing campaigns using a WYSIWYG editor to create site versions and preview design changes before testing them. These editors often don’t require coding knowledge in order to operate them.
- 9.1Advanced code editor(1) Ratings
Allows users to create and edit experiments with HTML, CSS, JS.
- 6.4Visitor recordings(1) Ratings
Watch recordings of user sessions to gain insights on site visitor behavior and identify areas to improve site visitor experience.
- 6.4Preview mode(1) Ratings
Preview your experiment before running it live on your site or app.
- 6.4Test duration calculator(1) Ratings
Automatic calculation of the estimated test duration needed to gain statistically significant results.
Audience Segmentation & Targeting
A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.
- 9.1Standard visitor segmentation(1) Ratings
Ability to segment, or target audiences based on criteria you set (e.g. URL, cookies, IP address, custom javascript, traffic source, device, browser, language, ad campaign, geo-targeting, time of day) and enable tests to run for specific visitor segments.
- 7.3Behavioral visitor segmentation(1) Ratings
Ability to segment, or target audiences based on whether or not they have performed certain actions, such as clicking on a CTA, and enable tests to run for specific visitor segments.
- 9.1Traffic allocation control(1) Ratings
Ability to set what percentage of website traffic receives specific test variants in order to roll out code only to a subset of site visitors.
- 7.3Website personalization(1) Ratings
Ability to optimize user experience for individual site visitors based on certain characteristics and past actions (e.g. past purchases, geolocation, demographics, device type, referral source, etc..). An example of this is product and/or content recommendations based on visitor characteristics.
Results and Analysis
Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.
- 6.4Heatmap tool(1) Ratings
A tool that shows which elements of the page generate the most visitor engagement.
- 6.4Click analytics(1) Ratings
Click analytics reports display how many clicks certain page elements receive and provides visitor engagement insights.
- 6.4Scroll maps(1) Ratings
Scroll maps display how far down the page users scroll.
- 8.2Conversion tracking(1) Ratings
Enables users to set up and customize conversion funnels to track site visitors' journeys and determine areas that see the most visitor drop-off.
- 8.2Goal tracking(1) Ratings
Enables users to set up key website/mobile performance metrics on their landing pages and track them.
- 7.3Test reporting(1) Ratings
Provides users with reports for each test that record the performance of each variation tested against selected metrics such as conversion rate. These reports indicate when a given test variation has performed statistically better than the original (control) site version.
- 5.5Results segmentation(1) Ratings
The ability to segment test results by specific criteria (e.g. browser type, device type, source, time of day, campaign).
- 8.2Experiments results dashboard(1) Ratings
Provides users with a dashboard displaying test results for all live tests. Some products may also include test result histories accessible from the dashboard.
Product Details
- About
- Integrations
- Competitors
- Tech Details
- FAQs
What is VWO?
VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties. With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates. With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences. According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay. |
VWO Features
Testing and Experimentation Features
- Supported: Multivariate testing
Additional Features
- Supported: A/B Testing
- Supported: Split Testing
- Supported: Code Editor
- Supported: Multi-Page Tests
- Supported: Geo Behavioral Targeting
- Supported: On-Page Survey
- Supported: Self Hosting
- Supported: Comprehensive Reporting
- Supported: Revenue Tracking
- Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
- Supported: DIY Visual Editor (WYSIWYG)
- Supported: Advanced jQuery based API
- Supported: Enterprise Level Security
- Supported: Log Observations
- Supported: Testing for Mobile and Tablet Websites
- Supported: Advanced Segmentation
- Supported: Cross-Browser Previews
- Supported: Mobile App A/B
VWO Screenshots
VWO Video
VWO Integrations
- WordPress
- Drupal
- BigCommerce
- Mixpanel
- Shopify
- Google Analytics
- Magento Commerce Cloud (formerly Magento)
- Joomla
VWO Competitors
- Adobe Target
- Optimizely Web Experimentation
- AB Tasty
- Omniconvert Explore
- Frosmo
- Google Analytics
- Convert.com
- Adobe Test & Target
VWO Technical Details
Deployment Types | Software as a Service (SaaS), Cloud, or Web-Based |
---|---|
Operating Systems | Unspecified |
Mobile Application | No |
Frequently Asked Questions
Comparisons
Compare with
Reviews and Ratings
(194)Community Insights
- Business Problems Solved
VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.
Attribute Ratings
- 8.7Likelihood to Renew20 ratings
- 9.1Availability3 ratings
- 8.2Performance1 rating
- 8.2Usability2 ratings
- 9.1Support Rating4 ratings
- 6.4Online Training1 rating
- 9.1Implementation Rating3 ratings
- 8.2Configurability1 rating
- 8.2Product Scalability1 rating
- 3.6Ease of integration1 rating
- 8.2Vendor pre-sale1 rating
- 9.1Vendor post-sale1 rating
Reviews
(1-25 of 38)Full-Featured Testing Platform for a Reasonable Price
- Landing page experiments: A/B, multi-variant, etc.
- Landing page customizations.
- Visual Editor doesn't work great with all sites.
- Integration with Google Analytics.
Great testing platform with lots of features
- A/B tests on homepage.
- Tests can be scheduled to run at a particular time.
- Additional service for pop up messages.
- Ability to move components up/down for a test.
- A lot of bugs on PDP pages.
- Some software, while good, looks outdated.
- They can make their contracts more flexible.
VWO - the best decisions for your site.
- Insights
- Tools
- Interface
- Reporting
- Functionality
- Training
Multivariate and A/B Testing Done Right
- VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
- The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
- The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
VWO is great for well defined tests
- Rapid deployment of tests outside the normal development cycle.
- Relatively affordable pricing.
- Perhaps, streamline multi-device/browser QA process.
- Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
Great product for getting started with web testing
- A/B testing in a way that does not require changes to the website instance itself.
- Heatmap testing with minimal negative impact on load times and performance.
- Specific user recordings for more information when desired.
- We still have to rely on Google Analytics for a lot of user data and tracking.
- No good way to connect to Google Analytics goals and funnels, so there are redundant options.
- Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
Great tool CRO from A/B to Z ;-)
- Show clickmaps and heatmaps of specific pages, so that we can see how users interact with these pages. For example, we can see which element they click on - or don't click on - and use that information to try and improve the page.
- Run A/B tests to find out which version of a page gets the best results. It's easy to add or delete elements, change elements' colour or size, or change certain text on a page.
- When we have a question, the VWO team is always very quick to respond over the chat on the website. They are friendly and super helpful.
- It's currently not easy to run a test on multiple pages at once. For instance to test something on 10 product pages at once.
- We ran out of credits used for heatmaps and clickmaps really fast, and I am not sure how this is possible. VWO could improve their user instruction/explenation on this specific subject, or create different packages that contain more credits for heatmaps in the first place.
Ups and Downs with VWO
- General overview of which test variation is doing better
- Simple A/B and Split URL tests
- Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
- UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
- Bugs with the visual editor and preview mode (having to refresh the page until it works)
- More complicated tests (which may involve mechanics specific to certain companies)
Why we have used VWO for many years
- Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
- Support is very good; we always get a fast and in depth response.
- The VWO editor is intuitive and is often easy to use
- Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.
Extremely robust website testing tool. Highly recommended!
- We run A/B tests for page design changes.
- We also run split URL tests for major page redesigns.
- We run ongoing conversion campaigns.
- I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.
VWO is by far the most advanced tool for A/B testing
- A/B Testing. The tool is very advanced and the editor allows you to make live changes to the existing website
- Heatmaps. We love to see where people click the most and which CTAs trigger the most conversion
- Funnels and Goals. You get clear details of what steps people take to reach the end goal
- The recordings feature. It's practically useless. You have so many videos to go through to actually identify what is happening that it's a waste of time.
VWO is effective, but sometimes clunky
- Live previews of changes as you make them
- Direct HTML access or a simple UI, as needed
- Google Analytics integration
- The first-party analytics are harder to use than the Google Analytics integration and show more inconsistent results - would be nice if these were improved
- The web editor is sometimes slow to load or reflect changes, and occasionally locks up
- Preview screenshots seem to be spliced together, so they often show multiple instances of the site header spaced down the page
VWO Is The Best When It Comes To Easy To Use, Quick, and Effective Testing Platforms
- Easy Set Up
- Easy Modifications
- Fantastic Support
- With cons - keep in mind it may be we are just not aware of functionality. I would say targeting segments could be better
- Better flexibility with 3P design integrations (to test their effectiveness)
- Being able to see test elements in various screen sizes
VWO is a reliable split testing platform
- Allows for easy split URL testing and goal tracking through an intuitive user interface
- Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers
- Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why
- The VWO team is very knowledgable and provides excellent customer support
- Really easy to implement and start testing with their tracking code
- Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing)
- Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform
A Candid Opinion on VWO from Mad Paws
- Very powerful heatmaps and scrollmaps.
- Great screen recording with segmentation capabilities.
- Point and click interfaces for heatmaps. No need to use manual selectors or code.
- Usability. There's so much to take in and what feels like a steep learning curve.
- Performance. The app feels really clunky and slow.
VWO for browser extension
- Amazing and fast support team
- Easy to use and very flexible solution for split testing
- Well structured reports
- Heatmaps looks really appealing even though we didn't use them
- An option to load and send split testing data via APIs on front end would be appreciated
Sometimes clunky, but always useful and valuable
- Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive.
- Heatmaps have provided a huge amount of actionable data in focused testing areas.
- A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.
- The Chrome extension tends to have issues loading Heatmaps. It's not uncommon to go to a Heatmaps page and have to refresh the page at least once in order for the extension to load correctly.
- The visual editor for making variations for A/B tests feels clunky and often doesn't appear in the final version (previewing the variation as a page on its own) as it does in the editor. At times the undo button has caused erratic behavior such as duplicating or "redoing" several of the same action at once rather than stepping backward.
- Overall, if there were any way to decrease the amount of time that the Chrome extension takes to load, I could see workflow across several areas being greatly improved.
VWO - Good A/B Testing Tool
- When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA.
- Dashboards are easy to understand.
- The enterprise package has comprehensive add ons.
- Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors.
- The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well.
- The support and resources center are not very robust and often I find myself with more questions than answers.
Easy to use A/B testing
- Easy to design and implement tests
- Hypothesis feature makes it easy to keep track of tests
- The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow)
- The dashboard doesn't seem to change based on what level subscription you have, which is confusing
Great for Enterpise and SMBs alike!
- Images: Which pictures interact best with the end user over others
- Copy: A/B testing copy as an overlay on top of photos or below. Placement of copy is crucial to mobile first strategies and above the fold landscapes.
- Videos: A//B testing videos and video length. Trying to cap the engagement rate against time being watched. Also A/B testing where videos are best placed. Are they best used in the home page or product page or both.
- Visually, for people who are not familiar with the platform- can be overwhelming. Copy outruns the visual capacity and can cause fear of use.
- Training: a university type excercose is also recommended. Though VWO can be used for many functions- an in-depth course should be offered and/or required. Especially for how A/B tests run.
Great Website Optimisation Tool to help inform product decisions and improve user onboarding
- Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile.
- VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups.
- The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.
- I only use A/B testing because that's the only thing someone has taught me hands-on to do.
- I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access.
- The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.)
A lot less suited for more advanced tests that require developer support/html/code editing. The Hypothesis tool is not very practical and could be a lot more user-friendly and should not be a premium tool...
VWO helped me see a 200% increase in conversion rate
- Their UI for creating tests is brilliant. Does not require coding knowledge to set up basic to intermediate tests.
- VWO's support team is one of the primary reasons to stick with them. They are very fast and always provide an in-depth solution.
- The targeting options are good too, they give you the liberty to test a different set of audiences as well.
- There is a problem with creating responsive tests. The process involves creating two sets of test for mobile and web audiences. Which is time-consuming.
- Their reporting could be better. At times there is just too much data to see on the reporting page and the viewer gets confused.
- The tests are slow to load on slow networks. Which gives away the purpose at the start itself.
VWO: Definitley a buy at the price point.
Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.
From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
- A/B Testing
- Multivariate Testing
- Funnel Tracking
- Ease of implementation on advanced AB tests
- Goal setup
VWO - A Great Value With Limitations
We use VWO as the primary A/B testing platform in our optimization efforts. This lets our product, optimization, and engineering teams test out anything from simple changes to large impact concepts with minimal resources.
- Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
- Multi-goal reporting. This is highly valuable and easy to setup.
- Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.
- Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
- Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
Enterprise level and highly mature companies that are at a point where they need real-time behavioral segmentation (user has an item in their cart) are out of luck with VWO.
Great product for our A/B tests. Great support.
- Easy to use interface.
- Super helpful and responsive support team.
- Does exactly what it says it does.
- None that I can think of honestly...