TrustRadius
https://media.trustradius.com/product-logos/0I/2D/LB25RQ82W2PF.PNGMultivariate and A/B Testing Done RightWe leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.,VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios. The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.,The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).,9,Our clients have seen significant increases in engagement and conversion rates through changes we recommended after using VWO to test our hypotheses. Our clients and internal teams have appreciated the level of granular detail available within the platform, as more information leads to more reliable optimization suggestions.,The ability to implement tests quickly, use the VWO platform to implement coding adjustments (rather than having to edit site code), and track multiple conversion and engagement goals at once has allowed us to be more nimble, move quicker, and get to conclusions faster than other testing platforms we have used.,We have not used user segmentation much in our testing to date, aside from splitting a percentage of the overall traffic to a site. However, this capability is something we plan to leverage in the future, and I believe there is even more capability we haven't discovered yet within the VWO platform.,Removing the obstacle of having a developer make coding changes and spin up landing page variations allows us to move much more rapidly in our testing cadence than some other platforms have. Our clients appreciate being able to move forward quicker, as the important results for most come *after* the testing is completed.,Google Optimize,Google Optimize, Optimizely, TaboolaVWO is an easy to use platform for CROVWO Is being utilized to learn more about and improve conversion opportunities across multiple products including client sites. The VWO platform quickly enables the ability to implement and test different hypothesis for conversion rate optimization goals. This includes enabling the ability to run simultaneous tests across multiple different mobile device types.,VWO has a strong support team willing to help provide answers to questions during the setup process. During setup, we had some questions regarding implementation across a significant number of sites and they were able to ease dev team concerns and provide detailed best practices to streamline integration. Some of the initial results of a few of the initial tests raised some questions internally. We setup a call and were able to quickly address the questions and find some opportunities to leverage moving forward. I discovered a bug within the UI that lead to some questions internally. I was able to report it and the problem was fixed rather quickly and their team followed up with a thank you for reporting it and to report the issue was now resolved.,The plans are constantly changing from a pricing and visitor perspective. This means that if you are trying to prove the product you will need to be ready for a long term commitment. This platform tends to consume a large visitor allotment to find a result. In our initial tests, it took much longer than anticipated in order to find a reliable result. If you pause a campaign or test, the UI creates a large red warning that indicates it has been paused. This notification is red with an large exclamation point that makes it appear as if something is wrong with the test. This notification is by design according to VWO cannot be dismissed. This creates some confusion when presenting or training new users.,8,VWO has had a positive impact by uncovering different opportunities across specific device types. Some of the results are scrutinized at length internally because of experiences with other platforms. VWO utilizes Bayesian statistics to find results which has pros and cons. This is something to consider when searching for a CRO solution.,Our organization has not yet had the opportunity to test all of the feature sets within VWO. The current focus is to ensure the conversion funnel is optimized across different experiences across different devices. Ultimately, not all of the features will be leveraged but they are nice to have as we continue to make find incremental improvement opportunities.,The specific targeting opportunities found within VWO are helpful when it comes to audience and device segmentation. There is a significant number of pre-defined targets in the UI and of course you have the ability to set custom targets depending on the test you are doing. This is ideal when running test across multiple domains or products.,The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.,OptimizelyGreat user insight and conversion optimization toolVWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.,When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery. VWO offers the ability to keep long term track of the performance of your goals. I can easily identify recordings of users that dropped out of a funnel and watch those. There is live chat to get support, with great response times and which is very helpful. You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile. You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.,The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site. I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.,8,I can't give exact numbers, but it has contributed in identifying issues that we have then addressed.,The A/B testing functionality allows us to validate whether specific changes that we want to make to our website actually have the impact that we want them to have, rather than just going by gut feeling.,I am personally not very involved with this aspect of VWO, though I am aware of its capabilities. When used right, i.e. when you have meaningful segments, you can derive great benefit from this.,It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.,Hotjar and Google Optimize,HotjarThe perfect tool for marketers wanting to take control of testingVWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.,Good reporting tools. Easy to use UI, you don't have to be a developer. Reasonable pricing.,Any advancements on the split testing are also welcome. Integration with Formissimo would be beneficial!,9,Allows us to build a business case for change based on the data gathering. Lets us test changes before implementing via hardcoded development. Cost of yearly subscription was paid for within the first few months based on the increase in leads due to testing.,We've been using VWO for a while and it allows us, as marketers, to take control of the process and run a number of tests which normally we would have to put into a development queue. A/B testing is the core reason we first chose VWO, and it's allowed us to make key business decisions, thanks to its advanced reporting suite.,We're a little behind our roadmap, so we haven't made full use of this feature yet! As a business who is keen to make the user's journey as efficient as possible, we see the value and potential ROI increase in personalizing our website with VWO. Here's hoping it's something we get moving with soon!,I alluded to it earlier, but the beauty of the A/B testing and WYSIWYG editor for us, and I'm sure a lot of other marketing teams, is that it removes the obstacle of having to ask a development team to do this work. It puts the power in the hands of the marketer and reduces the path to success.,Hotjar,Hotjar, Google AnalyticsOverall, VWO has helped dig into user needs, and help direct business decisionsWe use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.,VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js. Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey. Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.,Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up. Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.,8,We have tested variations of enhancements that in turn, lead to more sales. Setting up some form tracking caused an issue in Internet Explorer, so we had to remove the tracking.,We have benefited from A/B testing. Our latest findings were a test on some messaging for our financing option. We found a bigger conversion rate with one of the variations and implemented that messaging. We tested changes to our add to cart, messaging, layout, and others, and have found that either, a) one variation saw better conversion rates or b) customer's convert the same with control vs variation, allowing us to put our efforts elsewhere. It helps us prioritize projects, seeing if these changes have value before we implement them.,We have not used the targeting feature.,The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.,Optimizely and Qualtrics,Google Analytics
Unspecified
VWO
170 Ratings
Score 7.8 out of 101
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VWO Reviews

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VWO
170 Ratings
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Score 7.8 out of 101
TrustRadius Top Rated for 2019
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Kevin McLallen profile photo
March 01, 2019

User Review: "VWO is an easy to use platform for CRO"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO makes implementation and integration easy. They have done a great job to ensure the script does not heavily impact load times or page speeds. This was a very important aspect especially if you will be doing tests across multiple sites or products. Overall the UI is easy to learn and the support team is quick to address specific questions.
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Michel Zurkirchen profile photo
March 01, 2019

VWO Review: "Great user insight and conversion optimization tool"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
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Dominic Walker profile photo
March 04, 2019

VWO Review: "The perfect tool for marketers wanting to take control of testing"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!
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Brian Toomey profile photo
February 23, 2019

User Review: "VWO is great for well defined tests"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.
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Mark Harding profile photo
February 22, 2019

"Our VWO review"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is a great testing platform. We found it straightforward to set up and implement throughout the whole functionality of VWOs testing.
The tool is well laid out and should there be any confusion, there are plenty of helpful prompts, an editor which really anyone can use and the reporting is again very clear and easy to understand.
Where it is less appropriate is when traffic levels are low, however, this would apply to many other testing tools.
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Taylor Marmie profile photo
February 19, 2019

User Review: "VWO is a great fit for our company!"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Our generic A/B tests for copy, hero images, and CTA copy/color/size/shape are all super well-suited for VWO. Our company has yet to come across a scenario where VWO has not worked for us. We've also taken advantage of the screen recording/heatmap sessions on VWO to make changes to pages, like our pricing page, once we know what may be confusing to a user in a new layout.
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Ryan Bennion profile photo
February 19, 2019

Review: "VWO -- Great for small companies and teams"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I would say it is well suited for A/B Testing, Customer Surveys (think popup surveys), monitoring customers, identifying customer behaviors, and drag-and-drop functionality for limited IT Resource companies.
It is less appropriate for complete overhauls of websites. It would be best to do testing for a page at a time. You can do split URL testing, but it doesn't seem easy and would require some hours on their part.
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Thomas Frenkiel profile photo
February 19, 2019

VWO Review: "Great tool CRO from A/B to Z ;-)"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is really helpful to use if you want to test different headlines, Call to Action (CTA) texts, or CTA colours. It is also appropriate when you want to find out what the ideal structure is for a page or pages, or if you want to get a clear image on how your websites pages are used.
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Marijn Tijhuis profile photo
January 16, 2019

VWO Review: "Great pick for getting up to speed quickly with AB testing"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.
Read Marijn Tijhuis's full review
No photo available
May 21, 2019

Review: "VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
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No photo available
March 01, 2019

VWO Review: "Useful for simple changes, but developers needed for complex tests"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.
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No photo available
March 01, 2019

"Just an honest review about VWO"

Score 2 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.
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February 20, 2019

VWO Review: "A good enterprise web analysis package"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.
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No photo available
April 05, 2019

VWO Review: "A great suite of UX tools to understand your users and test ideas"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

VWO is great for gaining a better understanding of your users and testing ideas to know if they work. Heatmaps, surveys, session recordings, hypothesis, and A/B tests make a complete set of tools to figure out what people are struggling with/need, and to analyze and test what will help make your service/product better.
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No photo available
December 07, 2018

User Review: "Ups and Downs with VWO"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Good:
Simple tests like hiding and showing a button, text, etc.
Adding text onto the page
Changing the color of things
Split tests where the whole page can change

Bad:
Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish)
Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
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March 11, 2019

User Review: "VWO: An All-in-one CRO platform"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.
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No photo available
February 22, 2019

VWO Review: "Great product for getting started with web testing"

Score 8 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.
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No photo available
February 22, 2019

"VWO review"

Score 9 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

This is a great tool to use if you are wanting to change something on your site, but want to make sure it is the best thing to do for the user. You can use this tool to track user conversion and engagement on the website to track the success of the changes you are made. Although, if the changes are quite large on the page/site, it may not be appropriate to do this on VWO, as it can break and cause more issues on your site. For instance, major changes to the page, such as new navigation, may be too big for VWO.
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No photo available
February 21, 2019

VWO Review: "cheap option"

Score 7 out of 10
Vetted Review
Verified User
Review Source

Likelihood to Recommend

They were able to unlock a few issues our customers were having on site, which lead to great CVR increases. However, they can be a bit pushy about what they want to test at times, leading to frustrating conversations. They have a great pricing structure, which makes things more tolerable.
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Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (1)
7.3
Mutli-page/funnel testing (1)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Has featureA/B Testing
Has featureMultivariate Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Video

VWO Integrations

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No