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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Recent Reviews

TrustRadius Insights

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have …
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VWO at use!

7 out of 10
March 05, 2022
Incentivized
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 23 features
  • Multivariate testing (8)
    8.8
    88%
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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.6
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(194)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.

Attribute Ratings

Reviews

(1-25 of 55)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
As a Product Marketing Manager, my team and I use VWO to create landing page A/B tests to test messaging changes for specific verticals and understand what messaging drives better conversion rates.
  • Duplicate pages to run A/B tests
  • Set clear success criteria for tests
  • Quickly in-app editor to make simple changes on pages to test variables
  • Test tagging
  • Test categorization
It's excellent for making no-code changes in landing pages to test variables like a copy, color, and button placement. It empowers users to set up and tests independently and validate hypotheses without technical help. It's not suited for guided usability tests.
Ernie DeCoite | TrustRadius Reviewer
Score 6 out of 10
Vetted Review
Verified User
Incentivized
We used VWO for landing page testing and customization as an agency on behalf of our clients. VWO was easy to implement and easy to use. The subscription allows for unlimited experiments and customizations which is nice. The WYSIWYG editor makes setting up tests and customizations easy. We used it for two years.
  • Landing page experiments: A/B, multi-variant, etc.
  • Landing page customizations.
  • Visual Editor doesn't work great with all sites.
  • Integration with Google Analytics.
Landing page testing, Conversion Rate Optimization, and Customization. That's pretty much it in a nutshell. Essential parts of the marketing playbook. VWO does a pretty good job with all three. If you are dealing with particularly big sites with lots of traffic and want to be running many experiments at a time, then the free Google Optimize isn't necessarily well suited. The biggest advantage that VWO offers is the ability to run unlimited experiments etc at a price point that is much cheaper than the price for Optimize in Google 360. It's just as full-featured at a significantly lower price. If you're running on a smaller scale, then the free Google Optimize product makes more sense.
March 03, 2022

VWO is the way to go

Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use VWO to address pain points on our site, such as UX shortfalls, design changes, and functionality improvements. We've used VWO for over a year and have run close to 100 tests, some to 100% of traffic in the interim before they're fully implemented.
  • Design updates.
  • Functionality Improvements.
  • Providing detailed data.
  • Further data tracking (currently first click model).
  • Reporting possible issues.
  • Communicating changes in a test (i.e variation 1 and 2 swapping winning status).
VWO can be powerful to build upon existing functionality and improve designs & functions. However, it is dependent on what is already there, it cannot create new functionality. For example, we ran a test on search pages and wanted to show 48 products at a time, but because our next amount per page was 50, we had to settle for 50.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
It was a pretty great tool that provided more analytics options that optimized. It was easy to set up simple A/B tests.
  • A/B tests on homepage.
  • Tests can be scheduled to run at a particular time.
  • Additional service for pop up messages.
  • Ability to move components up/down for a test.
  • A lot of bugs on PDP pages.
  • Some software, while good, looks outdated.
  • They can make their contracts more flexible.
It is great for running a simple A/B test on a homepage. If you have several homepage heroes on an HP you can test which ones are more clickable and viewable by running a test. They have great heatmaps that show what are the most clickable, popular spots on a page, scroll depth, etc. It was hard for our company to get out of a contract with them, they were charging big fees for ending the contract early so that part was not great.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use VWO to A / B Test new design and call to action buttons across our website. The marketing department and team are the primary users of this tool, but operations and developers support the use. It helps us find out what is the most successful new design or button to launch on our website.
  • Insights
  • Tools
  • Interface
  • Reporting
  • Functionality
  • Training
VWO is great for anyone who has a website and needs to test different options before making a real business decision. It helps educate the marketing team on what works and what doesn't. It is less appropriate for teams and organizations that do not want to test different options and need a stable consistent site.
Score 5 out of 10
Vetted Review
Verified User
Incentivized
We use VWO across two markets. It helps us extend a test beyond the fundamental of AB Test. It has a 360-degree view of funnel and goal. Each test can be customized depending on traffic volume and specific to its conversion rate. As no pages value are equal, it makes sense to adjust conversion or improvements as you'd expect. It solves the issue of a number of concurrent tests you can run on the case of Google Optimise. Solves some flicker issues and nuances you get from using free testing tools. Tool also helps us from hypothesis to agile recording of insights and conversions to implementation, reporting and insights.
  • 360 degree view of your tests helps you frame insights. It's always challenging to put together reports if you're using multiple testing tools.
  • I like the collection of hypothesis and problems to solve, and you can reuse them to other tests rather than starting from scratch.
  • The best thing is that it's simple to use. Features are arranged in a simple and easy to understand manner.
  • Form tracking is one of its features that I really like. However, our websites are using Angular forms and it needs a bit of customization from their support.
  • For us the volume of traffic is not yet that huge, I had to spend quite a bit of time to calculate what should be the right conversion rate to achieve.
  • Would be great to also cater for low volume traffic in running tests.
Definitely better for high volume traffic. And probably not ideal for low volume traffic.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team uses VWO as our primary A/B testing tool. We are able to use VWO to make changes to copy and imagery and measure the success of conversions for those tests. VWO solves a major problem for us -- which is that we no longer have to rely on IT and deployments in order to do some basic to moderate A/B testing on our websites.
  • VWO is pretty easy to implement on websites and doesn't require a heavy technology lift
  • The VWO interface is pretty intuitive and let's non-technical users make variants for testing
  • The VWO reporting dashboard is excellent for determining statistical significance and understanding whether differences in conversion rates are meaningful or not
  • VWO can be difficult to implement more advanced A/B tests (such as modifying page layouts or forms)
  • VWO can cause a slight slowdown and flicker of the website for users, though it is often not noticeable to the untrained eye
  • The statistical engine sometimes declares a winner too soon and if you were to check back a week or two later, it may have changed its decision as to the winning variant
Our marketing team does a lot of creative testing around messaging and imagery. VWO is well suited for this type of testing and can yield great results if you define your conversion goals correctly. However, when we have tried to do more substantial/advanced changes through VWO (such as re-positioning content or modifying elements in a form), we have had some challenges and not been able to get the desired tests working correctly.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use VWO primarily for its A/B testing functionality, secondarily for its ability to edit website content on the fly and implement flexible customer experience surveys. We use VWO in our EBSCO Mags business line, a B2B magazine agent. It allows us to implement A/B tests based on user behavior and other criteria and it allows the marketing department to make changes to the website before the Web Development team is able to implement permanent changes.
  • A/B testing. VWO users are able to use all sorts of criteria to trigger and serve an A/B test, and the editor functionality is extremely flexible in editing page content.
  • Surveys. We're looking to expand our surveys with the new logic functionality that VWO is beta testing.
  • Web content editing that circumvents the web development "wait time". If marketing needs something simple changed on a webpage, all we have to do is go in VWO and edit or hide it.
  • Continued learning. I think that quarterly product update calls would help us understand what's new in the VWO universe.
VWO is great if you're looking to learn more about your customers' online behavior, even if you've never had any kind of formal A/B website testing plan.
Joseph Collins | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We leverage VWO's multivariate and A/B testing capabilities to improve conversion rates for our clients across the country. The detailed analytics and high level of customization make VWO a great platform for our CRO services, and our clients appreciate the simple reporting we can provide on results and recommendations.
  • VWO's adaptability and customization options allow us to tailor our tests to very unique scenarios.
  • The overall ease-of-use of the platform allows us to quickly build and implement tests, without specialized coding knowledge, which means faster results for our clients.
  • The user interface within VWO does take a bit of time to get used to, especially as it pertains to switching back and forth between tests. When running multiple experiments on a site at a time, a clear and succinct dashboard for everything in one place would be helpful (as opposed to needing to switch between A/B, multivariate, etc).
VWO is a great option for agencies when conducting conversion optimization testing, as it is a relatively intuitive and easy to use platform with a robust set of capabilities.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use it to run A/B tests, surveys, form analysis, and web recordings. It is primarily being used by the product team and to a certain level by the marketing team. It helps us to analyze how users behave and respond to various pages. Apart from this, it helps us choose one variation over the other while running experiments at any scale.
  • Conducting A/B tests. Segmenting their reports to get deep insights into which variation is performing well for what segment of users.
  • Form analysis. Knowing how users are interacting with the survey.
  • Surveys. Conducting various levels of surveys via the platform.
  • Segmentation in Surveys.
  • Connecting it with other tools like CRM, GA, etc.
  • Running multiple experiments on the same page simultaneously.
Running A/B, split URL tests easily without having to worry about any setup process. Connecting them with GA for advanced analytics could be done in a better way. It is also a great tool for conducting surveys and doing form analysis on a bunch of different landing pages. They have great customer support as well.
Dominic Walker | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is mainly used within the marketing and IT department as a tool to increase website conversion. VWO allows us to quickly test researched hypotheses with the results changing our development priority. The management of VWO is split between the marketing function and IT, meaning everyone has full sight of what is currently being tested on our main consumer website.
  • Good reporting tools.
  • Easy to use UI, you don't have to be a developer.
  • Reasonable pricing.
  • Any advancements on the split testing are also welcome.
  • Integration with Formissimo would be beneficial!
I would say to anyone that VWO is best used to help build a business' case for the change on a website or run split testing. For example, simple A/B testing like language or placement changes to a key CTA is what VWO does so well. As a nontechnical person, it's built in such a way that, even if all the implementation is beyond me, I at least feel like I get it!
Michel Zurkirchen | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is used within our digital department to run A/B tests and to personalise our website for visitor segments. I personally also find it useful to watch recordings of visitors that have dropped out of our ecommerce funnel. VWO makes it easy to select these recordings, instead of having to manually go through a great number of irrelevant recordings.
  • When designing A/B variations I can choose to either use the visual editor or to make the changes using code. I particularly like using jQuery.
  • VWO offers the ability to keep long term track of the performance of your goals.
  • I can easily identify recordings of users that dropped out of a funnel and watch those.
  • There is live chat to get support, with great response times and which is very helpful.
  • You are forced to create observations and hypotheses when creating a test, which is a great way to make sure that you are actually testing something worthwhile.
  • You can group tests together so that you can rule out interaction effects between tests that you are running at the same time.
  • The heatmaps within A/B tests are overlayed on the live website. Unfortunately, these don't work properly when scrolling down the site.
  • I am missing an overview of all my custom conversions. I can only see a list of frequently used goals while setting up an A/B test, which may or may not include all custom conversions.
It is well suited for exactly what you would expect. To gain insight into what visitors are doing on your website and to improve your website based on these insights through testing. Given my experience so far, I would say it is less suited to deal with websites that use AJAX. The insight gathering tools are still valuable, but the testing tools quickly become complicated.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
VWO is used by the UX & CRO department of our digital marketing agency to facilitate running A/B tests on client websites. It solves the business problem of not needing to much developer resource to run tests, allowing our team members to mostly set up tests themselves rather than needing complex code.
  • Quick to set up AB tests on sites, with multiple variations allowed and the ability to use segments to control who sees the test.
  • Easily links with GA for accurate analysis
  • Heatmaps are included which allow you to see differences between test variations
  • Setting up multivariate tests can be very difficult, particularly if you want to test something which requires custom code rather than using the VWO editor.
  • Using the VWO editor to create tests can create excessive amounts of code to do quite simple changes, compared to if custom code written by a developer was used.
  • The heatmaps could be more detailed, and seeing how far users had scrolled would be useful.
  • Integration with more tools, such as Hotjar, would be very handy
VWO is useful when you need to run AB tests on websites which have been set up well. Problems can arise when the tests are more complicated, especially multivariate tests, or when the website is quite old/doesn't function as well as it should. Then tests can become quite buggy. It can also be difficult previewing tests via the preview tool, as that sometimes doesn't display the test correctly. It is also difficult allowing clients to preview live tests when there is more than one variation. The test can be set live to the client's IP, but to guarantee them seeing a specific variation it has to be set to 100%, so you can only show one variation at a time.
Score 2 out of 10
Vetted Review
Verified User
Incentivized
It is currently being used by CRO and UX department, it's main focus is to AB test.
  • Allows split testing
  • Allows any traffic split
  • Allows segmentation
  • Horrible usability - the navigation within each account is quite something, not clear where you find certain features, imagine someone using it daily and having to deal with these issues - it's really a perfect recipe to ruin anyone's day.
  • The reporting isn't great either, it's difficult to understand how VWO reports as it never matches up with data in other platforms i.e. GA.
  • Another issue is related to the glitches and bug fixing, sometimes VWO agents don't have an answer and it can be frustrating.
  • Site speed - it can negatively affect the website and user experience, however not much has been done about it over the last few years.
  • MVT testing is too complex and in many ways impossible to actually execute.
It's well suited for the AB testing simple tests, which tie in nicely within the CRO strategy. Not ideal for personalisation and wanting to do tests which are more sophisticated.
Megan Lattanzi | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use VWO in my department to track website engagement, get feedback from surveys, and test different variations of enhancements and changes. We share this information with our marketing department, and sometimes the company as a whole.
  • VWO A/B tests are easy to set up. I like that we can input our own HTML/CSS/js.
  • Surveys are nice. I like the new feature of being able to see some recordings of sessions who answered the survey.
  • Overall, the recordings are very useful. We have set up some recordings to even verify/debug some issues we were seeing on our site.
  • Setting up specific goals or events is sometimes hard. our goals/events/clicks are not always straight forward as "if user clicks this thing" which means we have to do extra set up.
  • Form tracking has been a pain, especially with forms that don't have a "submit" button - our checkout process. being able to funnel from delivery/pickup, delivery address form, to payment type, payment form, and submit, it has been difficult. we have dynamic forms with unique id per each session, which also required extra set up. We had an issue with the form only capturing the latest submit, rather than all submits. Even with it set up, the form tracking doesn't seem to capture how we would want.
  • It's good for basic testing and tracking page engagement.
  • If you have a complex site or are trying to use it as an analytic platform, it may not work as you would like.
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used to analyze client's sites and improve their conversion rates. It addresses issues related to UX or poor conversion performance. We use this tool across a variety of templates and sites to gather insights on user journeys and flows.
  • Insights.
  • Reporting.
  • Integration.
  • Hard to build tests when dealing with dynamic content.
  • The WYSIWYG can be confusing as most tests require development.
  • It would be good to have an easier integration with Google Analytics.
It can be quite tricky to implement tests when you don't know JS.
Brian Toomey | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use VWO to split test for a range of clients across a range of B2B and B2C verticals.
  • Rapid deployment of tests outside the normal development cycle.
  • Relatively affordable pricing.
  • Perhaps, streamline multi-device/browser QA process.
  • Clean up UX internally, as it feels a bit cluttered and I suspect many people use just the A/B testing and not the other features, as we do.
It's well suited for sites with clearly delineated HTML pages, sufficient traffic, and clearly defined KPIs which are measurable via Google Analytics. It's not well suited for mobile, sites with offline conversions, lower traffic, or web applications.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used primarily by a consultant agency of ours, who is using it to facilitate work on our website. My team has full access to the results, but we rely on the consultant to develop the tests and analyze the results. I personally access VWO mainly to dive deeper into the results and approve testing plans.
  • A/B testing in a way that does not require changes to the website instance itself.
  • Heatmap testing with minimal negative impact on load times and performance.
  • Specific user recordings for more information when desired.
  • We still have to rely on Google Analytics for a lot of user data and tracking.
  • No good way to connect to Google Analytics goals and funnels, so there are redundant options.
  • Forms do not provide better UX than other survey tools, so we have to choose UX over data collection.
An excellent product to bridge the gap if you want to create an environment of constant testing and tracking in a low-risk way, but don't have the tools to handle it within your core website development platform. It lacks integration options and the ability to push out changes, so there are still manual steps needed in both data analysis and web development.
February 20, 2019

VWO is doing well for us.

Score 8 out of 10
Vetted Review
Verified User
Incentivized
We are using VWO in the e-commerce department, together with an external consulting agency.
  • We got some great insights and could fix some issues by watching the VWO's recordings.
  • It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running.
  • We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.
  • A bit pricey
  • We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now
VWO is a great testing platform. There are several functions within one software. We were able to get rid of several tools that we used before. We have them all in one place now with VWO.
David Lane | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used within the marketing team to help improve on-site user-experience, increasing brand advocacy, and helping to deliver continual conversion rate improvements for our lead generation campaigns.
  • Simple to create very detailed multivariant tests.
  • Good heatmapping and scroll depth software.
  • Easy to understand results and reporting.
  • Faster support.
  • Simplified segmentation.
  • Easier to use form testing tools.
Very easy to view the performance of the full funnel, identifying areas for improvement, and then theorizing and testing an improved part of that process.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
It's being used to analyze our marketing and e-commerce site. We use A/B testing, recordings, heatmaps and surveys to gather information about how users are able to use our sites and what they are understanding. A/B testing has been valuable in getting buy-in from decision makers as we are able to directly prove the effectiveness of the changes we are proposing.
  • Visual editor for A/B testing is really solid, especially if your site is fairly static. It gets a bit tougher when you have very dynamic content but it's still much easier than having our dev team make two versions of a page and try and split traffic.
  • Recordings and Heatmaps are invaluable assets for figuring out how well certain pages are working. While they don't replace standard user testing they can supplement it very well and reinforce your position to make a design change.
  • Support has been fairly quick to resolve rather complex issues, even with a bit of a language barrier a lot of the time. Discussing technical challenges over chat is not easy but I can usually get these difficult challenges ironed out in a day or so.
  • I don't really use the "plan" features much. They seemed nice at first but they are too slow and cumbersome to use in practicality. I don't like being forced to use it to do testing.
  • Goal tracking seems limited. I'd love to be able to use advanced e-commerce goals (like how many people bought a specific product) for my test but have to use overall revenue and 3rd party tracking like GA to fill in the gaps.
  • Dynamic content is really hard to edit. Anything built on a modern JS framework is hard because manipulating multiple states on the same page starts to get really complex. There's a lot of workarounds, and I haven't found a better solution, but it's not as easy as point and click if you have something more complex than a static site.
I wouldn't recommend VWO to non-enterprise users. Hotjar does a lot of the tracking equally as well at a fraction of the cost and there are split testing options out there that are much, much cheaper. It's convenient if you have the budget to have it all in one place, but if you don't, then doing it on two different platforms is still workable. If I'm price sensitive I'd probably explore some other options in combination with Hotjar.
Marijn Tijhuis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is used by our e-commerce team for conversion optimization. Through VWO we create experiments to validate hypotheses aimed at business growth and customer satisfaction. We use quantitative and qualitative data to generate insights on which elements of our product and service can be improved. Next, we validate solutions through AB testing with VWO.
  • Intuitive interface. Relatively easy entry level for creating experiments
  • Excellent support. Fast response times and explained in a clear way
  • Comes with a one-month trial version. Easy 'plug and play' - like implementation
  • Improve documentation and troubleshooting for Google Analytics integration
  • Lack of use of Artificial Intelligence. Some other providers are heavily experimenting with AI
VWO is a great entry-level tool to quickly get up to speed with AB testing. Due to the easy implementation, excellent support and a wide range of use cases and communities, a business can quickly use VWO for small to medium scale AB testing. Once your CRO program becomes more mature, in house development might be a better solution in the long run.
December 07, 2018

Ups and Downs with VWO

Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use VWO for A/B testing smaller features on site (e.g. hiding some text) and split testing with larger features (e.g. layout and image changes). It's primarily used by engineering currently, but we are trying to move priorities to product and marketing (with some constraints) for the majority of tests. It allows us to make business decisions around the wording of text that's shown, or the user experience around a new UI.
  • General overview of which test variation is doing better
  • Simple A/B and Split URL tests
  • Simple testing mechanics (e.g. blanking the page before simple tests are run like with the WYSIWYG editor)
  • UI/UX for finding certain options are confusing. Even having used the tool for a bit, can't remember where certain editing options are .
  • Bugs with the visual editor and preview mode (having to refresh the page until it works)
  • More complicated tests (which may involve mechanics specific to certain companies)
Good: Simple tests like hiding and showing a button, text, etc. Adding text onto the page Changing the color of things Split tests where the whole page can change Bad: Complicated tests regarding custom JavaScript that's run (there may be asynchronous actions happening in that script that we need the page blank for until those actions finish) Want a smarter visual editor (e.g. we can change the layout and the test would still work, by class or id selectors)
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used by our marketing department for optimizing our website. We will have a look at the heat maps to see what people click on and think is most useful. And we use A/B tests for continuous optimization of our homepage and landing pages. We try to answer questions like: how can we best serve our (potential) customers on our website?
  • Heat maps
  • Easy set up of A/B tests
  • Easy implementation of the tool
  • Last time I wanted to add a B-variant in a A/B-test on our homepage. I changed the existing content (that was separated in two columns), but in the preview it kept showing elements I already deleted. In the end I decided to skip this test, because I couldn't find a solution.
  • Integration of Google Analytics can be more easy, so I can easily use my existing measurement goals for example.
  • Exporting of the made heat maps into images.
VWO can be used well if you want to see how your website is used. Where do people click on the page? How can we optimize our conversion path? And you can easily test your improvements on part of the visitors, so it won't have too much impact on your running business.

If you use an iframe, in our case it will not be tracked. Probably if you add the VWO code in the iframe, but it is something you should be aware of.
Bart Maas | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is being used by the marketing department to test websites in different countries that Laudius is active in.
We coin a hypothesis and then set up the test through VWO. In our case, we mostly use A/B testing and split run testing. The main goal for us is to improve on mini conversions; for example: get more people from the product page to the signup page or get more people to sign up for information.
  • Setting it up is easy. You can do it either through Google Tag Manager or directly inside the code.
  • Support is very good; we always get a fast and in depth response.
  • The VWO editor is intuitive and is often easy to use
  • Some detailed parts of the editor are difficult to understand (regarding select parent). But after getting the explanations from the support it is solved and now we know how to set up that type of test.
One test in which VWO came in very handy was when we were discussing the way the price block on the course page should be visible. We debated all possibilities, but agreed that the only way forward was to let the numbers speak. There were four or five different opinions and we decided to test them all by setting up a split run test. The outcome was surprising in terms of the best performing setup as well as the huge difference it made in terms of turnover.

Another good example of a test was the name of a certain product. Several possibilities were added and there was a clear winner with a much higher conversion rate (which wasn't the name we previously had).

We cannot do all tests because certain pages do not have enough traffic. It will take too long before any results will be ready.
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