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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Recent Reviews

TrustRadius Insights

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have …
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VWO at use!

7 out of 10
March 05, 2022
Incentivized
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 23 features
  • Multivariate testing (8)
    8.8
    88%
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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.6
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(194)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.

Attribute Ratings

Reviews

(51-75 of 105)
Companies can't remove reviews or game the system. Here's why
Ricky Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is an easy-to-use and feature-packed software that would have benefits for any website or team looking to improve their customer journey and conversion rate. It requires some level of web development expertise, particularly for advanced tests and extra caution is advised.
Mark Sullivan | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
If you have the time and energy to work through a confusing and poorly documented application UI and you're willing to deal with sub-par support (although they were timely in their responses) from reps that might not often understand what you're asking about, then this is a good tool.
Marceau Boulenger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
I believe that the perfect scenario for VWO is when you want to test changes on your website and that you are really focusing on getting the data to validate your findings. By having the recording, the heatmap and the AB testing in one single platform is a perfect one-stop software to improve your website base on data instead of intuition
Score 7 out of 10
Vetted Review
Verified User
Incentivized
If you have a substantial amount of traffic on a website that you put a lot of money (ie. advertisements, search engine marketing) into. Without a substantial volume of traffic, the stats take a while to accumulate and you could be waiting a while to see a result. The results you do get are somewhat incomplete. Much better with a large audience sample
Christian Betts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
Well suited:
• Pages that need to increase their CR
• Newly launched pages and products where we can monitor activity and engagement
• Proving or disproving hypothesis with variate testing
• General problem pages/content on which observations and hypothesis can be based
• Validating design decisions
• Solving arguments or disputes on a particular pattern or feature.

Less Appropriate:
• I'd be concerned if we ever had a situation where we could not use VWO to learn something and better meet the needs of our users and business.
Shubham Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized

VWO isn't perfect, but it is a great tool if your organization is looking to get its feet wet with Conversion Rate Optimization. They are developing great tools and features, as well as providing a library of testing ideas and case studies in case you're having trouble thinking of what to test.

Their results reporting isn't iron-clad, but for many efforts it's good enough. I personally am not a big fan of how "confident" they are in their declaring winners - I've seen tests where one day it says a variation is a winner at 100% confidence, then the next day that's down to 81% (think about that for a second).

However, for most new testers, it's a great tool and definitely a lot easier to use than a tool like Google Optimize.

The price point is very reasonable as well, making it accessible to companies of all sizes.

Score 10 out of 10
Vetted Review
Verified User
Incentivized
VWO is very suited to MV and AB testing, finding where people are dropping out of forms, and user recording. We've also used the user survey function that works as expected. It wouldn't be appropriate to use VWO for permanent site changes, only indications of what works and what might not work.
September 14, 2018

A tool to checkout the user

Score 8 out of 10
Vetted Review
Verified User
Incentivized
A/B Testing, MVT, Screen recording, Heatmaps. Always good to do. In the end the tool is good for testing websites that are already live - you are able to make changes easily. But you are not able to "create" something new. Qualitative testing before is needed for sure to get a better "feeling"
Score 10 out of 10
Vetted Review
Verified User
Incentivized
I would say the primary determinant of Visual Website Optimizer's usefulness is the amount of data coming from the website(s) you're analyzing. In the case of sites less focused on conversions or those with less traffic, data can be volatile and/or confounding (your hypothesis might be strong but the data isn't actionable). I would recommend its use for any conversion-focused sites that have a relatively predictable and steady flow of traffic.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Basic A/B testing of websites as well as redirect experiments - If you are testing CTA colour, headlines, etc. and are just starting out your experimentation program, this will be very beneficial and help get you started. Conversely, if you are looking for a more robust solution, are more familiar with experimentation, and need more technical questions answered, it may not necessarily be the best place to start.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is great for funnel analysis, multiple domains, surveys and A/B testing of any kind. I really enjoy the way that you can build custom segments to separate groups of domains. This is useful if you're working with aggregate data like we are and you want to make a comparison. Surveys are easy to integrate, and their triggering can be customized sufficiently. A/B testing is a breeze, but I believe this has been mastered across other platforms as well.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
I think VWO is great for small to small-medium sized companies, because of the breadth if features it offers, but at a higher price tag than the lower priced competitors. I think they're trying to compete with the bigger A/B testing platforms that charge much more such as Optimizely. I think the lower priced options are suitable for small companies with smaller budgets. VWO can get pretty expensive if you want their advanced features, which a company of any size could use but may stay away from because of the higher pricing.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Suitable for companies that have a decent amount of web traffic and want to quickly and easily test out new features without going through their dev team. Less appropriate for companies that with small web traffic (won't get statistical significance) or whose websites are very complex (in which case the tests may break design).
August 24, 2018

My VWO experience

Score 8 out of 10
Vetted Review
Verified User
Incentivized
It is a good option for our clients that don't want to pay Optimizely prices to perform A/B testing. VWO support is responsive. Knowledge base can be a bit hard to search sometimes, if you have a very specific issue that you are trying to solve
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Very well suited for running A/B tests that require no developer support/html/code editing. Our developer team is very time-poor so any experiments that can run without their input are much easier to implement.

A lot less suited for more advanced tests that require developer support/html/code editing. The Hypothesis tool is not very practical and could be a lot more user-friendly and should not be a premium tool...
August 24, 2018

VWO Trial

Score 7 out of 10
Vetted Review
Verified User
Incentivized
Ideal for quick small scale MVTs where simple goals are defined such as revenue. We used VWO to test adding a visual navigation to our homepage which saw a conversion rate increase of nearly 4% which has allowed us to continue the "visual navigation" theme through onto other areas of our website.
Parth Shrivastava | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is best suited for running fast and efficient A/B tests. If you are just starting with A/B testing, it is the easiest option out there. VWO is very cost efficient as well. Haven't worked too much to point out the flaws, but responsive tests are something which I am looking forward to.
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