VWO Reviews

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Score 7.7 out of 100

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Reviews (51-75 of 98)

Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Return on Investment

  • I don't have hard figures, but we measure the conversion rate on our lead page. We continuously have an A/B test running and after a winner can be decided we test something new. I am sure the use of VWO will contribute positively to our amount of leads.
  • By using VWO, we are triggered to think of new experiences all the time. It will help us improving our way of doing business and because we can visualize it, other colleagues will get excited about it as well.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Significantly increased sales on several products after reorganizing their product pages or adding promotions, at essentially no extra cost
  • Ruled out proposed changes that would have damaged our ROI before we pushed them to live for all users
  • Taught us how to design our website to best suit our specific customers (albeit through trial-and-error)
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Anonymous | TrustRadius Reviewer
Score 9 out of 10
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Return on Investment

  • VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout.
  • We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Return on Investment

  • We've redesigned several pages as a result of A/B testing that I conducted. It's hard to judge the overall ROI because there are so many factors across our platform. But we can say with confidence that conversion rates on buttons such as "Add to Cart" increased as a result of our testing.
  • The leadership team fought against the idea of the survey data for some time. In their mind they had already talked to the end user, so it was a waste of time. One nice thing about VWO is how easy it was to build these Surveys. Because of the speed of implementation, I wasn't blocked from creating them, and we managed to learn many useful things from the results. A great example, is that our user's #1 request on the product page was for better images. We had suspected this, but VWO allowed us to quantify it with qualitative feedback.
  • Best ROI was probably finding the difference in funnel data between our old platform, and the newly released platform. By seeing that we had a higher drop off on the catalog pages on the new platform, we were able to target that area for diagnosis. Ultimately, the results here are related to bullet point 1.
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Anonymous | TrustRadius Reviewer
August 24, 2018

My VWO experience

Score 8 out of 10
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Return on Investment

  • It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Return on Investment

  • We tried to establish ROI but so far the results have been neutral
  • Investment has been quite minimal in terms of platform cost, but quite substantial in terms of staff time spent trying to learn how to develop more advanced tests. There are a lot of great resources out there but no-one has time to train themselves up on this.
  • The positive effect has been that by going through VWO we are much more data-focused now and a few key conversion blockers have been identified (more as a result from trying to set up a test but realising our flow was not good than the actual test).
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Anonymous | TrustRadius Reviewer
November 16, 2018

VWO Review

Score 8 out of 10
Vetted Review
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Return on Investment

  • Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Definitely provided insights about what worked and didn't work on our site.
  • Helped justify changes we made by showing results in anew A/B tests.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Return on Investment

  • Gradual lift in conversions over time leading to a lower cost per acquisition from our advertising platforms (increased mobile conversion rate from 0.7% to over 1% in a matter of weeks)
  • Easy to use funnel and conversion tracking to make sure everything is working properly on the website
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Anonymous | TrustRadius Reviewer
Score 7 out of 10
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Return on Investment

  • Can help test out new product features and/or plans - Has helped a few clients improve ROI but varies depending on industry and business.
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Verified User
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Return on Investment

  • A/B testing on VWO has improved our trial signup conversion rate by 2% since starting it (about 3 months).
  • However, because of the CSS code changes that negatively impacted our signup form, we also saw a reduction in the total number of signups. It was very hard for us to detect the issue because it wasn't a persistent issue.
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Anonymous | TrustRadius Reviewer
Score 10 out of 10
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Verified User
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Return on Investment

  • Saved dev time
  • Delivered a better user experience to a subset of customers who see the winning A/B test variant
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Anonymous | TrustRadius Reviewer
Score 8 out of 10
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Return on Investment

  • Thanks to user recordings we have smoothed out friction points in the user journey
  • We increased our offer conversion rate 3% with one A/B test
  • The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.
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Anonymous | TrustRadius Reviewer
September 18, 2018

Short and compact

Score 7 out of 10
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Return on Investment

  • We've managed to increase number of new registrations a bit.
  • Haven't really tested anything related to lifetime value yet.
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Anonymous | TrustRadius Reviewer
September 14, 2018

A tool to checkout the user

Score 8 out of 10
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Return on Investment

  • Positive changes in terms of CTR
  • Positive changes in terms of CVR
  • Positive changes in terms of valuable Insights for the PMs
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Anonymous | TrustRadius Reviewer
August 24, 2018

VWO Trial

Score 7 out of 10
Vetted Review
Verified User
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Return on Investment

  • Return on investment will likely be substantial, but no figures are known at this time
  • 4% increase on conversion rate on Homepage visual navigation test
  • 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process
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Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.7
Multi-page/funnel testing (2)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No