TrustRadius
https://media.trustradius.com/product-logos/0I/2D/LB25RQ82W2PF.PNGVWO is doing well for us.We are using VWO in the e-commerce department, together with an external consulting agency.,We got some great insights and could fix some issues by watching the VWO's recordings. It's great that A/B tests can be paused and changed. In Google Optimize, we were struggling when we needed to add some minor changes while a test was running. We love Smart Decisions. It's a time saver and helps whenever we aren't sure if should keep a test running or not.,A bit pricey We had a few problems when we set up tracking codes - support helped us and everything works flawlessly now,8,We gained several insights that helped us to improve our online shops.,We were using Google Optimize before. But we ran into several problems there. Since we started using VWO, we do not have to think about limitations. We can just run the tests we want.,Targeting segments & personalizing content helps us a lot. We are targeting desktop, mobile and new visitors all the time.,Google Optimize,Google Analytics, Google Ads (formerly AdWords), Google DriveVWO has changed our ability to test and be agile in trying new things on our website!VWO is currently being used with a section of our business to optimize website performance and conversions.,You have the ability to have heatmaps recorded on any A/B or Split URL test, allowing you to investigate where users are concentrating most of their time within a control or variation. VWO's ability to allow custom conversion tags to be placed and triggered on the website allows for more robust conversion tracking. VWO's UI is very easy to use and navigate allowing users who are not familiar with coding the ability to test a website without the need of a developer in most cases.,Creating more technical documentation in the library, not just high level information. Example would be documentation on how you can run a test on your internal network before having a test go live.,9,VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout. We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.,We have benefited from the heatmaps to help guide us on understanding where user behavior is most concentrated and where it is not. It has helped us to also come up with additional A/B tests that we felt would help our site convert better.,We have not used this capability, and have actually turned it off.,Currently, the form analysis has not worked on our site due to how our form is coded. We are working to rectify this in the future as it would provide us valuable intel as to whether the form is causing users to disengage on certain sections.,Sometimes clunky, but always useful and valuableOur growth department works with clients using VWO to address potential areas in which their e-commerce sites could attract and keep more customers. It's the primary tool that we use to turn conversion rate optimization proposals into concrete data that we can then use to inform clients and make actionable recommendations.,Organization and management of multiple A/B tests paused or running at once is very well laid out and intuitive. Heatmaps have provided a huge amount of actionable data in focused testing areas. A/B test overview data is very easy to make inferences from because of its simple and visually outstanding presentation.,The Chrome extension tends to have issues loading Heatmaps. It's not uncommon to go to a Heatmaps page and have to refresh the page at least once in order for the extension to load correctly. The visual editor for making variations for A/B tests feels clunky and often doesn't appear in the final version (previewing the variation as a page on its own) as it does in the editor. At times the undo button has caused erratic behavior such as duplicating or "redoing" several of the same action at once rather than stepping backward. Overall, if there were any way to decrease the amount of time that the Chrome extension takes to load, I could see workflow across several areas being greatly improved.,10,I can't speak to hard numbers but as our primary analysis tool it's at the center of our conversion rate optimization business and is therefore indispensable in terms of our revenue.,The Heatmap tool has allowed us to zoom in on small hypotheses, particularly in situations where we notice unexplained friction on desktop and mobile pages. As I think on my experience, it's helped us more with determining where mobile experiences can break down in ways we wouldn't have thought of - specifically in providing insight into where users like to click (from a spacial/screen-space standpoint) and which buttons they do or don't find attractive.,Similar to the Heatmap tool, the recordings can be an extremely useful as direct evidence of certain behaviors - often behaviors that we couldn't have simply thought about and predicted ourselves. In one instance, a cluster of payment options such as credit cards, PayPal and Amazon Pay were being grossly under-utilized for no apparent reason. In a few recordings we were able to identify that users weren't scrolling down far enough to use them due to a simple layout decision that made a large checkout button more focal than it needed to be.,Although much of the data can be predictable, I've found form analysis particularly useful in areas requiring a lot of user input that appear to have unexplained friction. More often than not, this feature can be used to identify simple usability or messaging issues, such as illogical login or checkout layouts. One instance that comes to mind is a large text field labeled "Order Notes" or something to that effect which had a high amount of hesitation time. Users didn't know what the field was for but many tended to use it anyway! I think we either removed the field or provided more detailed instructions on how to use it, and if they even needed to use it.VWO, The Complete Package.VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance. We have several hundred stores spanning 40 brands, so in order to properly diagnose conversion rate performance, we decided to create a small group (like the S&P 500), and measure them. VWO helps us optimize conversion rates.,Goal Measurement. I enjoy the different objects you can target, and how easy they are to set up. Specifically, targeting elements and measuring their usage. Survey Data. The survey data is very interesting. I do wish you could make the parameters for showing a survey more complex, but it works very well as is. A/B Testing. I much preferred the UI layout of these screens over Google Optimize. It's easy to set markers utilizing goals and visualize the performance of variations.,A/B Testing Goals. Sometimes when I conduct an A/B test, I want to measure a goal I'm already tracking. However; I can't see these goals from the Test set up screen, so I end up having to recreate them. You might consider a method for adding them similar to the way funnels are built. The documentation and integration with GA is under-stressed. GA is a staple for all web companies, so I might suggest working to integrate this better and bring it to the forefront. There are some measurements that are difficult to accomplish with VWO, such as conversion tracking or bounce rate. I ran into constant problems distinguishing between https:// and http:// . I actually ended up just using "contains" with the url, which was less than ideal. I might suggest a better way to clarify this -OR- a setting that will accept either.,8,We've redesigned several pages as a result of A/B testing that I conducted. It's hard to judge the overall ROI because there are so many factors across our platform. But we can say with confidence that conversion rates on buttons such as "Add to Cart" increased as a result of our testing. The leadership team fought against the idea of the survey data for some time. In their mind they had already talked to the end user, so it was a waste of time. One nice thing about VWO is how easy it was to build these Surveys. Because of the speed of implementation, I wasn't blocked from creating them, and we managed to learn many useful things from the results. A great example, is that our user's #1 request on the product page was for better images. We had suspected this, but VWO allowed us to quantify it with qualitative feedback. Best ROI was probably finding the difference in funnel data between our old platform, and the newly released platform. By seeing that we had a higher drop off on the catalog pages on the new platform, we were able to target that area for diagnosis. Ultimately, the results here are related to bullet point 1.,The heatmapping software is great. Unfortunately we have a programmatically created catalog structure with millions of pages. Because of this, it's hard to gain insights over inner pages. For example, if I want to see how the Catalog Assembly pages are doing, I have to try to find one with enough traffic to gain heatmap insights from. The problem is, we couldn't very easily find these. I don't know how this might be done, but maybe you guys can find a way to create an aggregate view for pages that have a matching regEx string. It would be nice to be able to see how all of the pages are performing together, even if it is less than ideal.,This answer is similar to the last answer. We had already done this kind of research on Hotjar, so we already had inclinations of our users pain points. Similarly, we had a difficult time targeting specific pages to watch videos with, and ultimately, by the time we switched to VWO, we did so so we could make inferences with data, and not recordings.,Unfortunately the engineering team has decided to strip all tracking scripts from our checkout pages, so we are not able to use form analysis at this time. Looks neat though!,My VWO experienceVWO is used within one division of our company, CRO (conversion rate optimization). We use it to run tests on our clients' websites and improve their performance.,Setting up tests is fairly easy, setting up URL's, saved goals, and experiment-wide JS Predictive text for CSS Good response time with general questions about the product, live chat is much appreciated,There should be a preview button within the visual/code editor. Sometimes I need to see a page outside of the VWO window and it is a hassle to back out of the editor, click on the preview tab, open a preview, go back to the variation tab, and reopen the the editor. Sometimes hard to remember where certain settings are in the menu layout. Customize traffic allocation can be difficult to find, and the 'other' tab in settings is not the most intuitive name. Opening the test editor should be more prominent, since that is the main tool used for developers.,8,It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.,This feature is mostly used by our CRO strategists to report user data, but we have seen how variation changes have encouraged users to continue scrolling where they otherwise would have stopped further up the page due to what we assume is losing interest.,I do not have personal experience with the user recordings feature,We are still looking for areas to utilize this feature, as most of our clients are e-commerce and we generally try and reduce friction to their browsing experience. Not much time is spent on forms, but when we get a client that more heavily form focused, we should be able to use this and gain insight from it.,Optimizely, Convert Experiences, HubSpot and Dynamic YieldGreat Website Optimisation Tool to help inform product decisions and improve user onboardingWe use VWO within the product development department to test new product ideas before implementing them and make data-driven decisions of changes to our e-commerce website. Only one person in the organisation uses VWO, but experiments and hypothesis are developed in collaboration with the CEO, CTO and Head of Customer Support. It helps us address the business problem of identifying what changes can have the most impact on increasing conversion rates, while prioritising new product ideas and validating assumptions.,Relatively easy for people without a developer background to make tactical changes to website content that may influence customer behaviour while comparing effects on both desktop and mobile. VWO provides a good overview of results and data captured, allowing teams to collaborate and structure multiple tests simultaneously with endless segmentation options that are particularly useful when optimising certain user groups. The A/B testing feature is particularly useful with clear indications of when results are significant and easy interfaces to compare versions.,I only use A/B testing because that's the only thing someone has taught me hands-on to do. I know there is more functionality available but it is not clear when you're logged in which features require an upgrade vs. which ones you can access. The Demo that was organised previously was not practical with poor connectivity and not tailored to the audience (ie. our CTO and Head of Customer support were attending but learned nothing useful other than the things I had already shared previously by going through the platform.),8,We tried to establish ROI but so far the results have been neutral Investment has been quite minimal in terms of platform cost, but quite substantial in terms of staff time spent trying to learn how to develop more advanced tests. There are a lot of great resources out there but no-one has time to train themselves up on this. The positive effect has been that by going through VWO we are much more data-focused now and a few key conversion blockers have been identified (more as a result from trying to set up a test but realising our flow was not good than the actual test).,Our organisation has not benefited so much from this as our developer team have a separate tool already for this and we don't tend to therefore use this part of VWO. We basically only use VWO to allow us to test things that don't require developer time to help inform the product roadmap and product decisions. Heatmaps have so far not been a key part of this.,I have used this in the initial trial phase when the feature was available for free but not after this as we reverted to a lower level package. I thought this was very interesting but did not have time to review more than a couple of screenings. It'd hard to know what conclusions to draw if you don't have experience in this area.,Visual Website Optimizer’s form analysis, with data on the average time taken by visitors to complete a form, as well as the hesitation time and average time spent on a particular field, has been very helpful in helping us realise that the search form on the home page is causing a lot of confusion. We have since been trialling shorter forms on the home page by removing buttons and date fields, as there were either unused or causing drop-offs.,Vero and UnbounceVWO ReviewOur company has several online products which are operated by different teams. Members of these teams who are responsible for product development (we simply call them our customers) along with our UX team come to our department with their ideas and tweaks on how to enhance their product and then we discuss together what should be A/B tested before they would go into any kind of development. After a test has finished we evaluate the results together and decide upon them whether to apply the tested changes or not.,Visitor segmentation. There is a good amount of metrics that can be used to target those visitors you desire.,Estimation service. The provided results sometimes look strange. It is hard to figure out if the estimated run-time of a test is a result of a buggy calculation or you simply put in the wrong numbers for calculation.,8,Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.,Having a tool that is so easy to use as VWO did really speed up our testing processes as product development people got a faster feedback on their ideas and do not have to wait for the development team to implement a change that they might not even need as it could have a bad influence on overall user engagement.,Having the ability to target different visitor segments is essential to us as we do not always want to target our "mainstream" users but a special niche segment of them to get another impression on a function or change.,It is again about speed. With the WYSIWYG editor the number of people who have the power to create a test has broadened meaning that we were able to get rid of a bottleneck in our processes.,Optimizely,Google Analytics, Google Tag ManagerSolid CRO Software, Good SupportVWO has high functionality and great support. I was pretty amateur at CRO, but VWO's team really helped me fix problems when my tests weren't set up correctly—and they were fast to respond. The only downside is the price and annual commitment. They're cheaper than some alternatives, so I don't doubt it's a good deal. But it's an investment so make sure you have someone dedicated to getting the most out VWO.,Functionality. Customer support.,Price. From a UX perspective, it take a lot of clicks to see the results of something.,7,Definitely provided insights about what worked and didn't work on our site. Helped justify changes we made by showing results in anew A/B tests.,We were able to get some insights from the heat map, but not every page ends up with actionable data.,Didn't use this feature. Wasn't confident that it was quality data--how many user recordings can you watch? Not enough to be statistically significant.,OptimizelyVWO is a reliable split testing platformVWO is being used by our front end design and development team. We split test new ideas frequently in hopes of increasing our overall conversion rate over time and we have recently contracted a conversion rate optimization company to provide additional ideas for tests. The 3rd party contractor has been using VWO to set up surveys and perform additional research through the platform to provide more insight into the visitors on our website which helps structures additional tests.,Allows for easy split URL testing and goal tracking through an intuitive user interface Provides easy to interpret analytics and graphs on all the various research and testing components that the VWO platform offers Includes a research component which tracks a subset of overall visitors which helps us decide what to test and why The VWO team is very knowledgable and provides excellent customer support Really easy to implement and start testing with their tracking code,Setting testing parameters can be confusing sometimes (or I just have no idea what I'm doing) Billing and upgrading your account can be challenging, although it seems like they are figuring it out with the latest release of their platform,10,Gradual lift in conversions over time leading to a lower cost per acquisition from our advertising platforms (increased mobile conversion rate from 0.7% to over 1% in a matter of weeks) Easy to use funnel and conversion tracking to make sure everything is working properly on the website,Have yet to use this feature properly.,Have yet to use this feature properly,Have yet to use this feature, although we recently implemented a survey which has given us some detailed insight into what visitors are thinking on the website.,OptimizelyVWO - A great self service solutionWe use VWO within our ECommerce department on all 4 of our websites. We use it for A/B testing, user surveys, visit recording, and much more. Since we've had VWO it's helped us make informed decisions on the user experience elements on the site, and showed us where we may have potential problems.,Visit recording Form drop out A/B Testing Multivariate testing,Smoother interface,10,It's helped us improve conversion rate on site, so has definitely given us a positive ROI on our investment into VWO,We don't use the heat map tool so much within our business, and prefer to use user recordings, form drop offs, and user surveys to identify areas for improvement on the website. Heat maps work fine within VWO but they aren't something that we will always make the most of, however better data is available within the platform.,Visual Website Optimiser's website recordings tool works great, you can filter the page you want to be recording to a single page, a range or all, so you don't waste all of your credits, however if this isn't a problem for you, you can record everything and just filter your results down to what you want to see.,The analysis that VWO provide for form completion, and form drop out is really valuable, we use this to track time spent within each field on our checkout, to identify where we might not be as clear as required, you can also see which fields have the highest non completion rate, again to identify any issues.,QubitVWO - Good A/B Testing ToolI am currently using Visual Website Optimizer for clients to test large business questions, test out new products and/or features, and continuously optimize and improve their websites and other marketing channels. The business problems vary from client to client and is very dependent upon the business context and particular industry.,When QAing experiments, it is extremely quick as goals fire immediately greatly reducing the time it takes to QA. Dashboards are easy to understand. The enterprise package has comprehensive add ons.,Redirect experiments are difficult to create and the wildcard rules are often incorrect and can create problems for the user of the platform as well as the visitors. The main dashboard for experiments is actually based on cumulative transactions, not conversion rates of the specific variations which is confusing for newer users. Not communicated very well. The support and resources center are not very robust and often I find myself with more questions than answers.,7,Can help test out new product features and/or plans - Has helped a few clients improve ROI but varies depending on industry and business.,The heat maps and scroll maps are very helpful in examining visitor behaviour, how motivated they are, and pinpointing some of the low hanging fruits on the site, or things that can be easily optimized upfront and then continually optimized using AB testing. Overall, they are a great place to start to explore your customers.,The interactive player in Visual Website Optimizer allows you to observe visitor behaviour by recording the visitors REAL mouse movements as they move across pages, click on different elements, etc., etc. This is one step closer to the visitors actual behaviour. Eye tracking is definitely better, but this is a step in the right direction.,Unfortunately, I have not had the opportunity to use this feature. To this day, I did not know that it existed. This may be the cause of the fact that there is a lack of support from the VWO support team. The resources online also lack in sustenance, which could be an issue.,Optimizely, Adobe Analytics, AB Tasty and Google AnalyticsGreat Value for the Breadth of FeaturesThe Online Growth team is using VWO for A/B testing the website. The main goal is to increase website conversions, specifically for people to sign up for a trial of our cloud software. The plan for A/B testing is to also increase the conversion rate of our trial users to become paid users by A/B testing specific pages in our software. We're testing copy and images and integrate the data with Google Analytics for a wider view of the results.,The support has been fantastic and they really do all they can to explain or help you set up experiments or account settings. The chat access is awesome because I can get help immediately while I'm setting up my account, whereas other companies only have email support, which disrupts my flow. The options for testing is practically endless. They've thought of almost everything! I've trialed other A/B testing tools which did have limits on how I could set up the tests, which is one of the reasons why I chose VWO instead even though the other ones were cheaper. The additional features besides A/B testing made this a very useful and valuable tool, such as heat maps, form analysis and website surveys, where I didn't have to purchase other tools, and they were pretty full featured in themselves that I didn't find much shortcomings that would make me look elsewhere for a better solution.,I have to admit, the phone support was difficult for me to use because of the language "barrier". I use that in quotes because even though they know English fluently, the thick Indian accents made it very very difficult for me to understand what they were saying, and I was trying really really hard to understand. Their visual editor didn't work as well as I had hoped for. For some copy changes, doing a direct text edit didn't work. They ended up giving me code to use in their CSS editor, which inadvertently, messed up our popup trial signup form (which we didn't realize it was messing it up until months later). I think the "quota" amounts are pretty low, especially when using them for their research features, when compared to the competitors I was trying out.,8,A/B testing on VWO has improved our trial signup conversion rate by 2% since starting it (about 3 months). However, because of the CSS code changes that negatively impacted our signup form, we also saw a reduction in the total number of signups. It was very hard for us to detect the issue because it wasn't a persistent issue.,We did have the heatmap tool turned on, and got a couple insights on it, but really haven't taken much action on the heatmap data. We didn't have enough (people) resources to dive into them. Plus they took a lot of quota so I turned it off pretty quickly because I didn't want it take away from our A/B testing quota. Other heatmap solutions don't have the low quota.,We did look at some of the recordings, but didn't take much action based on the recordings. We didn't have anything in mind to look for.,I never got this tool up and running. We had internal resource problems to get the code implemented.,Easy to use A/B testingThe product team uses it to A/B test copy, images and design across our website. It allows us to roll out and test features quickly instead of having to go through the dev team for minor requests. Once the A/B test is concluded, we put the change in the dev queue.,Easy to design and implement tests Hypothesis feature makes it easy to keep track of tests,The A/B test designer doesn't always work well with pages that involve multiple steps to get to (i.e., the last page of an order flow) The dashboard doesn't seem to change based on what level subscription you have, which is confusing,10,Saved dev time Delivered a better user experience to a subset of customers who see the winning A/B test variant,We don't use this capability.,We don't use this capability.,We don't use this capability.,OptimizelyVWO - Easy to use capable tool with some (fixable) lackingsWe primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it. We also use user recordings in order to locate potential problems in our flows. We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings,Intuitive UI Easy to set up A/B tests Integration with different tools for more detailed insights,Testing preview functionality is weak Products behind general paywall - I need to pay $300/mo more in order to get scroll maps for the heatmaps Support could be faster and take more of a personal approach,8,Thanks to user recordings we have smoothed out friction points in the user journey We increased our offer conversion rate 3% with one A/B test The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.,We use heat maps to analyse navigation menu functionality. We have been happy with its capabilities there. We also analyse our offer pages to locate pieces of information that get overlooked - since heat map functionalities are scattered among the subscription plans, we are having some trouble with finding use-cases which we can fully analyse.,We use user recordings quite [often]. When launching a new campaign page we usually check the recordings in the first week in order to locate problem areas and info availability. In our organization we have become more agile thanks to this tool - product owners have quick ways to validate problems and the learnings gathered can be quickly forwarded to webmasters or designers.,We have not yet used this functionality, since we don't use complex forms,Hotjar and OptimizelyExtremely robust website testing tool. Highly recommended!We use VWO to test new website designs and to tweak existing designs improve conversion rate.,We run A/B tests for page design changes. We also run split URL tests for major page redesigns. We run ongoing conversion campaigns.,I've found that creating a campaign which involves multiple pages is extremely time-consuming to set up. I haven't done this in a while so maybe the process has improved, but I'm not aware if it has.,8,Since we began using VWO we've been able to double our conversion rate.,It's very easy to use VWO's A/B testing to make changes quickly and test them. It's definitely a great tool.,We have not used this capability.,It makes creating and getting a campaign up and running very fast.,,Google Analytics, Google Tag Manager, vCitaShort and compactCurrently only one department for improving conversion.,Form analysis is pretty cool. Targeting and segmentation is quite extensive. Implementing A/B tests works well.,More filtering options for form analysis. Increase sampling ratio for heatmaps. Increase sampling ratio for recordings.,7,We've managed to increase number of new registrations a bit. Haven't really tested anything related to lifetime value yet.,Unfortunately we've been forced to rely on Hotjar and Crazyegg when it comes to heatmaps. Amount of clicks recorded is very low for most of the URLs.,Haven't really got anything useful out of recordings yet.,We've been able to figure out the biggest obstacles on our registration form. This should have a lot more segmentation options, though.,Hotjar, Crazy Egg and OptimizelyVWO usage for Higher EducationOur marketing team has assembled a core conversion rate optimization team to monitor our partner's microsites to ensure that they're as effective as they can be and that the conversion rates are performing well. We use VWO to discover shortcomings in the websites and hypothesize about potential solutions in addition to running tests.,Easily track test performance and stats as it runs Seeing heatmaps and user recordings Form usage statistics Integration with Google Analytics,Split URL tests with multiple pages are notoriously difficult to setup Form usage statistics, while helpful, are incomplete,7,We've increased our conversion rates across the board,We watched a number of our websites to see how users interacted with the different elements on the page. We were able to determine, after watching only a few videos, that there was a particular element that eyes were particularly drawn to that wasn't actually interactive. We made that info more complete and helpful to the users.,We frequently look at the form analysis tool to determine which of the fields get skipped or take a long time for people to fill out. We also have a lot of two-step forms so this tool helps us know how many people make it to step two and such.,OptimizelyA tool to checkout the userA/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.,Screen recording (if you want based on specific actions) Personalisation (show this version only at location XY at this time range) Set up A/B testings easily,Implementation not that easy (depending of technology) Setting up an A/B Test that is affecting one element that occurs to be on several items (e.g. price comparison cards) Adding VWO to 3rd party analytics tools,8,Positive changes in terms of CTR Positive changes in terms of CVR Positive changes in terms of valuable Insights for the PMs,We didn't profit a lot by this feature because the content of our users was dynamic (different heights.),If we had a specific hypothesis based on a specific action, we started the visitor recording feature. Afterwards we were able to filter the recordings based on specific actions. Huge impact in terms of insight generation.,We didn't used this feature because of privacy "issues",OptimizelyVWO TrialCurrently being used by the IT department to run small to medium scale multi-variant tests with the aim to improve conversion rate of the website,Easy to use dashboard/interface Relatively quick/simple to install VWO on site Easy to quickly setup variants,Lack of default reporting information - goals have to be specified per campaign In coding view for variants - lack of live preview of changes,7,Return on investment will likely be substantial, but no figures are known at this time 4% increase on conversion rate on Homepage visual navigation test 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process,We have not fully taken advantage of this part of the tool - we currently use Hotjar for our heat mapping,We have not taken advantage of the user recording,We have not currently used the form analysis,AB TastyGreat product for our A/B tests. Great support.We are using this as a simple way to A/B test our website in an effort to increase out e-commerce conversion rate. We also use this tool to gain some insight on where people are looking and clicking via the heatmap feature. We're a small business so there's not a particular department that uses this.,Easy to use interface. Super helpful and responsive support team. Does exactly what it says it does.,None that I can think of honestly...,10,Has helped us increase our conversion rate by ~20%!,Hasn't been a HUGE part of our use but neat to look at,We have not used mouse movements as I don't think this is an available feature in our basic package.,We have not used this as we don't have too many forms except for the checkout form, which we do not have access to via Shopify.,Great tool if your company is just starting with A/B testing and CROWe use Visual Website Optimizer (VWO) within the marketing department to improve the conversion rate optimization (CRO) of our website. We're trying to get more demo requests out of our traffic.,Easy to use editor Quick Affordable,The analysis is difficult in combination with Google Analytics (GA). Data doesn't match so you really have to trust the VWO data.,8,Hard to tell yet since we started using this 2 months ago. We've ran around 25 experiments with 3 successful ones. Those increase CR of page with 30 - 50 %,We don't use this tool,We don't use this tool,We don't use this toolAll in one insights and testingVisual Website Optimizer (VWO) is being used to track and run A/B tests on our website.,It's visually appealing It's easy to implement And yet it's still has very sophisticated capabilities,Faster Load times Better directions for setup Provide ideas for different tests to run,7,Visibility Reports Testing Capabilities,So far we haven't had much time to dig in to this feature.,It's been interesting to take the "time-on-site" metric a bit deeper and actually see how users are actually spending that time.,I wasn't aware that this feature existed.Optimizely at a Low CostWe primarily use it for testing and optimization of our website.,Easy to implement and get going Support is very helpful and easy to work with via the chat box on the VWO platform Quick to set up tests and preview them before going live,I haven't used it enough to have much feedback on this,8,To be determined,We have not had an opportunity to utilize this yet,We have not been able to use this yet.,We have not been able to use this yet.,Optimizely and MaxymiserVWO is great!Presently we use it for testing and heat mapping our weekly promotional landing pages.,Great customer support Great Interface Comprehensive testing quiver I love all kinds of testing,We haven't been using it long enough to find holes. Great documentation - I would expand on it a little though.,10,We haven't used it enough to see the impact of it.,We love it! It's fun to see where our designs are succeeding, and challenges us to improve our UX.,We can see where people are clicking and modify our funnels to better serve them.,We haven't used that yet.good and happy with it but there's lots of room for improvement.[It's] Used for the commercial website to test all aspects. We're able to seamlessly start testing in minutes.,Quick setup Lots of functionalities within the app Good support,Analytical reporting WYSIWIG editor and freedom of code tests Spikes/notifications/intelligence,7,Improves generating leads Learning about customers Generating ideas,I don't use it - I don't find it robust. I use a separate vendor for heatmaps, click tracking and cursor tracking.,I have not used it. I use a separate vendor for recording visitors.,I find it difficult to set up.,Optimizely
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VWO
172 Ratings
Score 7.7 out of 101
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VWO Reviews

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VWO
172 Ratings
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Score 7.7 out of 101

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Reviews (51-75 of 97)

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September 24, 2018

VWO has changed our ability to test and be agile in trying new things on our website!

Score 9 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • VWO has helped to increase awareness of where our audience are most engaged with our site and were able to see more users clicking on our CTAs with changes to the callout.
  • We are currently, in the midst of a large split URL test and are hoping to see better overall conversions to build on the successes we saw in our previous A/B tests.
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August 24, 2018

VWO, The Complete Package.

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We've redesigned several pages as a result of A/B testing that I conducted. It's hard to judge the overall ROI because there are so many factors across our platform. But we can say with confidence that conversion rates on buttons such as "Add to Cart" increased as a result of our testing.
  • The leadership team fought against the idea of the survey data for some time. In their mind they had already talked to the end user, so it was a waste of time. One nice thing about VWO is how easy it was to build these Surveys. Because of the speed of implementation, I wasn't blocked from creating them, and we managed to learn many useful things from the results. A great example, is that our user's #1 request on the product page was for better images. We had suspected this, but VWO allowed us to quantify it with qualitative feedback.
  • Best ROI was probably finding the difference in funnel data between our old platform, and the newly released platform. By seeing that we had a higher drop off on the catalog pages on the new platform, we were able to target that area for diagnosis. Ultimately, the results here are related to bullet point 1.
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August 24, 2018

My VWO experience

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • It has had positive impact for us, the majority of our clients that utilize CRO services choose to use VWO as it fits within their budget.
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August 24, 2018

Great Website Optimisation Tool to help inform product decisions and improve user onboarding

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • We tried to establish ROI but so far the results have been neutral
  • Investment has been quite minimal in terms of platform cost, but quite substantial in terms of staff time spent trying to learn how to develop more advanced tests. There are a lot of great resources out there but no-one has time to train themselves up on this.
  • The positive effect has been that by going through VWO we are much more data-focused now and a few key conversion blockers have been identified (more as a result from trying to set up a test but realising our flow was not good than the actual test).
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November 16, 2018

VWO Review

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Our colleagues got more familiar with the benefits of A/B testing and therefore became much open to testing based product development which resulted in much fewer rollback requests than before.
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October 05, 2018

Solid CRO Software, Good Support

Score 7 out of 10
Vetted Review
Verified User
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Return on Investment

  • Definitely provided insights about what worked and didn't work on our site.
  • Helped justify changes we made by showing results in anew A/B tests.
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September 21, 2018

VWO is a reliable split testing platform

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Gradual lift in conversions over time leading to a lower cost per acquisition from our advertising platforms (increased mobile conversion rate from 0.7% to over 1% in a matter of weeks)
  • Easy to use funnel and conversion tracking to make sure everything is working properly on the website
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August 28, 2018

VWO - Good A/B Testing Tool

Score 7 out of 10
Vetted Review
Verified User
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Return on Investment

  • Can help test out new product features and/or plans - Has helped a few clients improve ROI but varies depending on industry and business.
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August 24, 2018

Great Value for the Breadth of Features

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • A/B testing on VWO has improved our trial signup conversion rate by 2% since starting it (about 3 months).
  • However, because of the CSS code changes that negatively impacted our signup form, we also saw a reduction in the total number of signups. It was very hard for us to detect the issue because it wasn't a persistent issue.
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August 24, 2018

Easy to use A/B testing

Score 10 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Saved dev time
  • Delivered a better user experience to a subset of customers who see the winning A/B test variant
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August 21, 2018

VWO - Easy to use capable tool with some (fixable) lackings

Score 8 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Thanks to user recordings we have smoothed out friction points in the user journey
  • We increased our offer conversion rate 3% with one A/B test
  • The tool and reporting are easy to use - we have seen an increase in the number of A/B test idea inputs.
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September 18, 2018

Short and compact

Score 7 out of 10
Vetted Review
Verified User
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Return on Investment

  • We've managed to increase number of new registrations a bit.
  • Haven't really tested anything related to lifetime value yet.
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September 14, 2018

A tool to checkout the user

Score 8 out of 10
Vetted Review
Verified User
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Return on Investment

  • Positive changes in terms of CTR
  • Positive changes in terms of CVR
  • Positive changes in terms of valuable Insights for the PMs
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August 24, 2018

VWO Trial

Score 7 out of 10
Vetted Review
Verified User
Review Source

Return on Investment

  • Return on investment will likely be substantial, but no figures are known at this time
  • 4% increase on conversion rate on Homepage visual navigation test
  • 3-5% conversion increase on removal of a "blocking" pop-up on our checkout process
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Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (1)
7.3
Mutli-page/funnel testing (1)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMutli-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

Has featureFree Trial Available?Yes
Does not have featureFree or Freemium Version Available?No
Has featurePremium Consulting/Integration Services Available?Yes
Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No