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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Recent Reviews

TrustRadius Insights

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have …
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VWO at use!

7 out of 10
March 05, 2022
Incentivized
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 23 features
  • Multivariate testing (8)
    8.8
    88%
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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.6
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(194)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.

Attribute Ratings

Reviews

(51-75 of 103)
Companies can't remove reviews or game the system. Here's why
Ricky Marshall | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We're using VWO to test changes to our website booking journey, detecting which variations of changes will have a positive impact in how a customer uses our website, key sticking points in the journey and to ultimately improve conversion rate.
Mark Sullivan | TrustRadius Reviewer
Score 1 out of 10
Vetted Review
Verified User
Incentivized
We decided to use VWO as our primary conversion optimization platform for website content. The main person using it was our Conversion Optimization Manager, who is responsible for the quality and quantity of lead conversions from our website, in addition to lower funnel conversions.
Marceau Boulenger | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We are using VWO only for the marketing department on all our different websites. We are using it mainly to understand better the behavior of our web visitors and how we can improve the website for better conversion and better user experience. By using VWO to test new designs or pages, we are able to have data to back what we think is the best for the user experience.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Our marketing team has assembled a core conversion rate optimization team to monitor our partner's microsites to ensure that they're as effective as they can be and that the conversion rates are performing well. We use VWO to discover shortcomings in the websites and hypothesize about potential solutions in addition to running tests.
Christian Betts | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is used throughout the businesses digital product portfolio, as our CRO platform of choice but also for the invaluable insight tools that give us a greater level of quantitive data to traditional analytics platforms.

With VWO's change to being CRO focused, we find the integration between observations and testing to put it ahead of the many competitors.
Shubham Gupta | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use VWO to conduct A/B testing, anything from moving elements on the page, testing new CTA verbiage to straight up redesigning the whole page. This is a fantastic choice if you want to conduct some serious UX testing and gain insight on how users behave on your site using heatmaps. It's a great option if you want to be able to set up AB testing experiments for a website fairly quickly!
Score 10 out of 10
Vetted Review
Verified User
Incentivized
We use VWO within our ECommerce department on all 4 of our websites. We use it for A/B testing, user surveys, visit recording, and much more. Since we've had VWO it's helped us make informed decisions on the user experience elements on the site, and showed us where we may have potential problems.
September 14, 2018

A tool to checkout the user

Score 8 out of 10
Vetted Review
Verified User
Incentivized
A/B Testing, MVT, Screen recording, Heatmaps - It's used by several departments that are working in an Agile environment and want to know better their customers. Screen recording is a very great feature (especially if we are able to filter the recordings based on specific actions). Easy to use and everyone is able to create a A/B test.
September 05, 2018

VWO for browser extension

Michael Bausano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We had a not-so-standard use case for VWO. Our product is a browser extension and we wanted to split test certain parts of it with having control on what was being split tested. It was used by our relatively small dev team and the results were handed to the business team to analyse.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
Our growth department works with clients using VWO to address potential areas in which their e-commerce sites could attract and keep more customers. It's the primary tool that we use to turn conversion rate optimization proposals into concrete data that we can then use to inform clients and make actionable recommendations.
Score 7 out of 10
Vetted Review
Verified User
Incentivized
I am currently using Visual Website Optimizer for clients to test large business questions, test out new products and/or features, and continuously optimize and improve their websites and other marketing channels. The business problems vary from client to client and is very dependent upon the business context and particular industry.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
VWO is used to help improve our web store products. As a SaaS company recently leaving the start-up world, we wanted to be scientific about the performance of our customer's web stores. VWO allows us to measure multiple domains and aggregate the data to get a better picture of average performance. We have several hundred stores spanning 40 brands, so in order to properly diagnose conversion rate performance, we decided to create a small group (like the S&P 500), and measure them. VWO helps us optimize conversion rates.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
The Online Growth team is using VWO for A/B testing the website. The main goal is to increase website conversions, specifically for people to sign up for a trial of our cloud software. The plan for A/B testing is to also increase the conversion rate of our trial users to become paid users by A/B testing specific pages in our software. We're testing copy and images and integrate the data with Google Analytics for a wider view of the results.
Sergio Cano | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
Visual Website Optimizer (VWO) helps our clients test different versions of landing pages and websites in order to increase revenue and lead goals before going fully into production. This allows up to prevent any issues when fully launching, so we have a deeper understanding of what is working and what is not.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
The product team uses it to A/B test copy, images and design across our website. It allows us to roll out and test features quickly instead of having to go through the dev team for minor requests. Once the A/B test is concluded, we put the change in the dev queue.
Iram Cesani | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
The VWO platform is being used across our entire organization. We are on eCommerce only business models so mastering the UX/UI is vital. We are using this to A/B test copy, visuals, check out, carts, and overall landing page experiences. We are narrowing down all the pain pints of our site as we go into a site re-design next year.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use VWO within the product development department to test new product ideas before implementing them and make data-driven decisions of changes to our e-commerce website. Only one person in the organisation uses VWO, but experiments and hypothesis are developed in collaboration with the CEO, CTO and Head of Customer Support. It helps us address the business problem of identifying what changes can have the most impact on increasing conversion rates, while prioritising new product ideas and validating assumptions.
Parth Shrivastava | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We use VWO for our product's website. We started with a mere CTA button and A/B tests and now have moved on to Split URL and multivariate tests. Now, most of the things which go into the website are first thoroughly tested using VWO to make a data-driven decision rather than just relying on guts.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
We primarily use it for A/B tests - our product owners define a test they want to run - and the web team runs it.
We also use user recordings in order to locate potential problems in our flows.
We use heatmaps the least, because the info is not that actionable - we get the same data from GA and recordings
Steve Burg | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
VWO is currently our base testing application for all things A/B and Multivariate testing. This is both on the WWW and within our web app.

Primarily, VWO is used by our product and marketing teams to test headlines, funnel changes, and changes in page design.

From a business perspective, we use it to test for conversion optimization. Essentially, we want to track how users convert, across multiple goals within our platform.
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