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VWO

VWO

Overview

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.With its 5 capabilities Plan, Track, Test, Analyze, and…

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Recent Reviews

TrustRadius Insights

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have …
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VWO at use!

7 out of 10
March 05, 2022
Incentivized
We wanted to quickly deploy A/B tests and run multivariate tests as well. We were previously relying on full deploy cycles and modifying …
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Awards

Products that are considered exceptional by their customers based on a variety of criteria win TrustRadius awards. Learn more about the types of TrustRadius awards to make the best purchase decision. More about TrustRadius Awards

Popular Features

View all 23 features
  • Multivariate testing (8)
    8.8
    88%
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Pricing

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Subscription

$99.00

Cloud
per month

TESTING

Get a Demo

Cloud
The classic VWO A/B testing solution

CONVERSION OPTIMIZATION

Get a Demo

Cloud
The all-in-one platform for all your optimization needs

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://visualwebsiteoptimizer.com/sign…

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Starting price (does not include set up fee)

  • $49 per month
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Product Demos

Technasium Meesterproef vwo 2017 - 7 Infitite runner demo

YouTube

Demo LO Eigen Koers| CSG De Lage Waard - locatie havo/vwo

YouTube

PWS Arne en Ruben 6 VWO - demo RED-cel

YouTube

Demo freerunning BSM vwo 6 jan 2014

YouTube

Examentraining Engels VWO LES 2 DEMO

YouTube

Demo Kijk- en luistertoetsen Engels

YouTube
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Features

Testing and Experimentation

These features enable companies to plan, set up, and execute different types of tests (e.g. A/B, A/B/n, multivariate, split URL tests).

7.6
Avg 8.6

Audience Segmentation & Targeting

A set of tools used for website optimization experiments (e.g. A/B, A/B/n, funnel, split URL, multivariate tests) that can help users segment their audience in to different groups for the purpose of exposing specific audiences to tests or personalization efforts.

8.2
Avg 8.8

Results and Analysis

Tools that allow users to evaluate the results of website optimization tests (e.g. A/B, A/B/n, multivariate, and split URL tests), or view visitor interaction with webpages and specific site elements.

7
Avg 8.5
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Product Details

What is VWO?

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


VWO Features

Testing and Experimentation Features

  • Supported: Multivariate testing

Additional Features

  • Supported: A/B Testing
  • Supported: Split Testing
  • Supported: Code Editor
  • Supported: Multi-Page Tests
  • Supported: Geo Behavioral Targeting
  • Supported: On-Page Survey
  • Supported: Self Hosting
  • Supported: Comprehensive Reporting
  • Supported: Revenue Tracking
  • Supported: Integrated Heatmaps, Clickmaps and Scrollmaps
  • Supported: DIY Visual Editor (WYSIWYG)
  • Supported: Advanced jQuery based API
  • Supported: Enterprise Level Security
  • Supported: Log Observations
  • Supported: Testing for Mobile and Tablet Websites
  • Supported: Advanced Segmentation
  • Supported: Cross-Browser Previews
  • Supported: Mobile App A/B

VWO Screenshots

Screenshot of Screenshot of

VWO Video

VWO is a leading website testing platform used by more than 3,600 brands in 75 countries to analyze Web activity and increase conversions. Companies including Microsoft, General Electric, Rackspace and the American Red Cross use VWO to understand how website visitors engage wi...
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VWO Integrations

VWO Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

VWO starts at $49.

Adobe Target, Optimizely Web Experimentation, and AB Tasty are common alternatives for VWO.

Reviewers rate Multivariate testing highest, with a score of 8.8.

The most common users of VWO are from Mid-sized Companies (51-1,000 employees).
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Comparisons

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Reviews and Ratings

(194)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

VWO has proven to be a valuable tool for conducting A/B and multivariate testing to improve conversion rates for clients. Users have successfully implemented and tested different hypotheses for conversion rate optimization goals, including running simultaneous tests across multiple mobile devices. The platform allows users to watch recordings of visitors who have dropped out of the ecommerce funnel, making it easy to select relevant recordings. VWO is widely utilized across organizations with multiple teams and publishing groups for format testing, optimizing sales funnels, and testing changes to website booking journeys. Additionally, users leverage VWO's valuable insight tools such as heat maps, click maps, and geo-targeting initiatives for in-depth analysis and data-driven decision-making. The platform's ease of use, flexible editing without coding, customizable tracking methods, and comprehensive visibility of ongoing tests have made it a popular choice among users looking to increase website conversion and prioritize development based on test results. Whether it's A/B testing marketing content, paid landing pages, or website pages, or reducing page load times and making data-driven decisions, VWO has proven its effectiveness in helping users optimize their websites for improved conversions and user experiences.

Attribute Ratings

Reviews

(76-100 of 105)
Companies can't remove reviews or game the system. Here's why
Brian Joyner | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use for most tests. The learning curve is generally low so we have been able to ramp up use quickly.
  • Multi-goal reporting. This is highly valuable and easy to setup.
  • Editor that allows for simple changes and major changes. With a bit of Javascript knowledge, the editor is quite robust.
  • Limited real time targeting. VWO lacks in behavioral segmentation such setting up segmentation by 'people who add something to their cart'.
  • Reporting at scale is a very manual process. The API allows access to data, but that requires more dev work to setup useful reporting at scale.
Jeff Blettner | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Automatically creates heatmaps of test variations, so no extra "syncing" work is needed to be done with Hotjar or other tools.
  • Easy to use interface that let's you quickly create, develop, implement, and start A/B tests.
  • Extremely cost-effective compared to Optimizely
  • A/B test analysis is not great. Instead of giving you a specific number on lift, it gives you a range and calculates "likeliness to beat control". This is due to the fact they use Bayesian statistics and not Frequentist. Though I don't think they need to move away from B Statistics, having a specific numbered lift, like X% better/worse, would be extremely helpful in communicating the effect a test has to clients.
  • No easy way to see how long a test has been running. Must look at the date range on a different view in analysis and then count the days. Very annoying since it could easily be solved by just listing the duration in days somewhere.
  • Cannot compare conversion rates over time. Optimizely and most other AB testing platforms create a nice chart that shows how the conversion rates of different variations have changed in relation to each other overtime. VWO does not. Instead it gives you a line chart of the amount of conversions per variation over time. So naturally the line chart just keeps growing because conversions keep coming in. But comparing amount of conversions is very misleading since its conversion rate we care about.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to implement and get going
  • Support is very helpful and easy to work with via the chat box on the VWO platform
  • Quick to set up tests and preview them before going live
  • I haven't used it enough to have much feedback on this
August 17, 2018

VWO is great!

Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Great customer support
  • Great Interface
  • Comprehensive testing quiver
  • I love all kinds of testing
  • We haven't been using it long enough to find holes.
  • Great documentation - I would expand on it a little though.
Bill Finch | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • The set up, configuration and previewing of tests is quick and easy.
  • Checking results throughout the test cycle is clear and easy to report and understand how much more time is needed for the test to run.
  • Calling a test and implementing the changes is done with confidence.
  • There are some minor adjustments where changing the title of the control or variation or even the test can present an alert that a change was made which can't be cleared. I understand alerting when something may affect the data results but label changes in the VWO portal should not affect the metrics and therefore shouldn't add an alert message to the test.
  • We're just getting started with their analysis set of tools to better understand customer interactions through click and heat map data but there could be improvement. For example, I've had challenges ensuring the tool showed the total available data for a particular page which required some regular expressions to ensure the total was displayed. It's a bit awkward to get working properly.
Score 6 out of 10
Vetted Review
Verified User
Incentivized
  • VWO makes it easy to get up and running with AB/MVT testing - without loads of code knowledge or a large budget.
  • VWO makes it easy to visualise complex statistics using graphs and visualisations.
  • VWO has an evolving toolset that is becoming more and more mature every week.
  • VWO has a good set of segmentation tools to identify how tests perform with different customers.
  • VWO reliability can leave me scratching my head. Code verification sometimes fails during a running test and previews will sometimes inform me that "test is not running on this page", even when it's set to run sitewide.
  • Code generated by the visual editor can be slightly buggy. CTA buttons were duplicated or missing, but this wasn't visible in the preview - only on site when the test was live. This is okay if you have good QA testing and the javascript skills to tweak the generated jQuery code.
  • Conversion tracking can sometimes be flaky. Tracking using css selectors isn't as robust as I would expect, especially when tracking clicks on modified objects (like buttons). This can be frustrating when it requires me to reset tests after a couple of days due to lost tracking. It would be nice to have a build-in verification tool so I can quickly see if these won't work correctly.
  • It would be nice to see full access to the segmentation options on all plans if pricing model is primarily charged by number of visitors.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • A/B Split Testing
  • Speed of Implementation
  • A lot of options to use
  • Sometimes their JavaScript code interferes with other JavaScript code
  • Their JavaScript sometimes doesn't load up in time and thus misses to show the experiment
Jose Terrier | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Once it's set up, one of the best features of VWO is that the WYSIWYG editor allows us to make comprehensive revisions to the layout, images and content without needing to get designers or IT involved. Of course, we use these resources on the more important tests, but this flexibility makes the testing process much smoother.
  • I think that the heatmaps/clickmaps are a very cool feature. VWO gives us the option of collecting clickmap data with every test that that we run. This data is fantastic to have as it shows us what elements on the page are getting the most attention from visitors. We can then adjust these elements in future tests to draw more or less attention, as needed.
  • Not only does VWO support A/B split tests, multivariate tests and split URL tests, but it also lets us segment the traffic that sees a test by different criteria such as geo location and traffic source. Also, when running tests concurrently, we can prevent visitors that see one test from seeing another. This is a great feature because it allows us to speed up our testing process without skewing results with "cross-over" visits.
  • The revenue tracking feature is not one that we currently use since our sites are built for lead generation. But I've used this feature with e-commerce sites before and it is very helpful to see the impact on revenue in addition to the impact on conversion rates, especially when your products or services have different price points.
  • VWO support is outstanding. They have always responded to my questions and requests quickly, and have assisting in helping us solve complicated technical issues.
  • I really don't have anything bad to say about VWO. If I nit pick, I would say that I'd like to see graphs displayed in the dashboard so that we can get a snapshot view of our tests without having to click into the test details.
  • I also wish that it would save a snapshot of the test variations instead of pulling them live. After a test has run its course, we sometimes update the page and, in doing so, we lose an example of what the original variation looked like. I capture screenshots before updating the pages, but it would be great if VWO did this for me.
April 08, 2015

VWO is the way to go

Jeremy Weis | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Great UI and features available for beginners or advanced developers.
  • Excellent support with great response time.
  • Created by a company that is very forward thinking.
  • Complete integration with Universal Analytics.
Heather Marra | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
  • Easy to use and set up goals
  • Only one tracking code needs to be installed
  • Will alert you when a metric has reached statistical significance
  • The editor seems finicky at times, some elements need to be coded in the variation to work properly
  • I rarely get a correct preview of my variation, I have to view it in the editor to see it
  • After a test is completed and stopped, some of the data may be lost, I have noticed days missing from several reports, so always document results outside of VWO
Olaf Pijl | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Rules based, allowing advanced segmentation
  • Very easy to create new tests, or modify testing content
  • Very flexible in ways to conduct and measure your test
  • Push notifications to mobile devices
  • Tie-in business results with back office (e.g. uplift on revenue, conversion attribution for long sales channels, etc.)
December 18, 2014

VWO, Yes not No!

Stu Bowker | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • It's a very simple system to use with some very advanced/flexible features.
  • The support team is very knowledgeable and on-hand to provide assistance when required.
  • The pricing plans are very generous as well as flexible if required.
  • Some of the advanced functions that really help to make this a great product are sometimes hidden and you may not know of their existence until after speaking with support.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • The test setup interface is VERY user friendly which makes setting up tests and teaching others how to set up tests quick and easy.
  • The test results are easy to understand and the cumulative conversion chart helps with determining when data has normalized.
  • The test duration calculator has been very helpful in test planning and expectation setting. Sometimes getting a significant result takes longer than we would hope and the test duration calculator helps validate that.
  • POST-SEGMENTATION would be so helpful. If there was a way to segment the data after the fact in order to look at segments with significant change rather than flat results, our organization would get many more learnings out of out tests.
  • As a frequent A/B tester I know that running a test for 1 day usually isn't going to have confidence and that every day of the week will probably show a different result. So having a test display 99% confidence after 1 day is a bit annoying, since it's too early to tell.
Score 10 out of 10
Vetted Review
Verified User
Incentivized
  • Its very easy to use.
  • It was quick to get up and running.
  • It gave a winner very quickly!
  • There's a new version enroute, but I'm yet to receive access, even though I've been requesting it online and spoken to a VWO representative.
  • It looks likes the new version will address this, but currently it feels like there's alot of detail/advanced features that could be hidden.
  • The language on the old version of the site is sometimes not that clear.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to implement
  • Very simple and intuitive to use
  • Very inexpensive compared to other tools.
  • VWO fails in allowing complex functionality, such as customer segmentation. It does allow you to target specific segments based on cookies, but these filters must be added to individual tests and can not be stored as universal variables. You must create cookies that contain individual customer attributes, or use the generic, predefined attributes such as geolocation, browser type, time of day, day of week, etc....
  • Reporting is not as thorough as it seems to be in some other tools.
Daniel Hirsch | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
Incentivized
  • Very easy to setup new tests
  • Pretty easy interface for making WYSIWYG changes to the page
  • Very good "bottom line" reporting on the outcomes
  • It can be difficult to get exactly the combination of elements you want in the multivariate test
  • Getting detailed data (not just bottom line answers) is difficult to impossible, with the best case coming through its Google Analytics integration
  • The preview windows do not work consistently
Sandis Viksna | TrustRadius Reviewer
Score 9 out of 10
Vetted Review
Verified User
Incentivized
  • Revenue tracking
  • Basic Heatmaps
  • Mobile/Tablet rendering
  • There are some glitches with Goal and Revenue tracking, e.g. if the goal is on the same page and user refreshes, it sometimes can count extra for one or another, but in essence it should be impossible to have 500 sales and 536 revenue conversions.
  • Also could do something better with de-duplication, perhaps a setting in the test setup area that only 1 conversion per IP/session in 24h can be counted.
  • Ah, and the awful plan to upgrade to new interface, it looks horrible. The plain and simple that is now works the best.
  • GEO filtering, e.g. if I have 10000 visitors tested, I want to be able to segment them, say look at just USA or UK portion in that test, instead of say setting up individual pages.
  • Also being able to set conversion goals and test that would need to account say if mobile user went from mobile site to desktop version, it still should count under mobile in certain circumstances.
Tom Kerwin | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • It's great for getting tests set up quickly. As soon as you've added the one piece of JS across your site, you can start testing simple ideas in minutes.
  • It displays actionable results attractively and in a way that's accessible to non-statisticians.
  • It gives you good control over segmentation. If you need to, you can use custom JS, cookies and other technical trickery to get very fine-grained control over segmentation. At the moment we're running several tests on a landing page, each targeted at a different segment.
  • You can track multiple goals, including page views, clicks on page elements, form submissions and even custom JS triggers.
  • It's not always easy to set up a test. We had significant teething trouble due to certain idiosyncrasies of our website. One split test affected pages on the site that it wasn't supposed to, another caused huge lags in display times; more recently we had a test fail to capture visitors correctly. Over time, we've worked out how to address each problem, but it's certainly not as simple as it appears to be on first glance. I used to use VWO across a wide range of clients and almost all suffered from teething trouble of one kind or another.
  • Goal tracking is not always reliable. Some types of goals seem to be captured more consistently than others. This isn't a deal-breaker: you just have to make sure that your main testing goals are being tracked correctly.
  • We have several different views with the same URL, depending on viewer state. I'd like to be able to turn on tracking across all the views without all the views serving a test variation. We've managed to work around this, but I wish it had been simpler.
  • We've also had to develop our own workaround for capturing the versions of pages our visitors have seen in our own database. It's crucial for us to be able to track our visitors across different variations of offline media as well as the online media and store the details for later cohort analysis. I'd wish for VWO to provide an API of some sort for this purpose.
Gleb Koshulko | TrustRadius Reviewer
Score 10 out of 10
Vetted Review
Verified User
  • Sets up tests in a couple of minutes (literally).
  • Powerful reporting.
  • Extremely easy to use.
  • Move tracking code from Amazon's CloudFront CDN to Akamai. AWS has slow DNS and a much smaller CDN than Akamai. Main competitor uses Akamai.
  • Allow creating groups of goals. Now I have to clone experiments and add or delete necessary goals manually.
  • Allow goals reordering as it makes reports more useful.
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