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VWO Reviews

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173 Ratings
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Score 7.7 out of 100

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TrustRadius Top Rated for 2019
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Reviews (1-25 of 32)

Joseph Collins | TrustRadius Reviewer
April 04, 2019

Multivariate and A/B Testing Done Right

Joseph Collins
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

Removing the obstacle of having a developer make coding changes and spin up landing page variations allows us to move much more rapidly in our testing cadence than some other platforms have. Our clients appreciate being able to move forward quicker, as the important results for most come *after* the testing is completed.
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Kevin McLallen | TrustRadius Reviewer
March 01, 2019

VWO is an easy to use platform for CRO

Kevin McLallen
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The WYSIWYG editor is easy to use and very simple for new users that want to hit the ground running. We leverage it to test different aspects of the site to find and deliver test results to ensure future changes which require dev work are going to make a positive impact before creating new request.
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Michel Zurkirchen | TrustRadius Reviewer
March 01, 2019

Great user insight and conversion optimization tool

Michel Zurkirchen
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

It has made it easier for the unexperienced to make changes and run a test. I think this also has the downside that people underestimate what they are doing on the website. The very first test ever that I tried to make was erroneous due to my editing dynamic content using the WYSIWYG editor. Making the tool easy to use for non experienced people is a double edged sword.
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Dominic Walker | TrustRadius Reviewer
March 04, 2019

The perfect tool for marketers wanting to take control of testing

Dominic Walker
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

I alluded to it earlier, but the beauty of the A/B testing and WYSIWYG editor for us, and I'm sure a lot of other marketing teams, is that it removes the obstacle of having to ask a development team to do this work. It puts the power in the hands of the marketer and reduces the path to success.
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Megan Lattanzi | TrustRadius Reviewer
March 01, 2019

Overall, VWO has helped dig into user needs, and help direct business decisions

Megan Lattanzi
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The WYSIWYG editor is somewhat limiting for us. It would be great for users who don't know HTML, CSS. But for me, it is easier to implement the code directly. We also add js to our variations at times, which you cannot do through the WYSIWYG editor. We have used the WYSIWYG editor when we want to make a simple text change, which is sometimes faster than doing it through the HTML input.
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Anonymous | TrustRadius Reviewer
May 21, 2019

VWO is a great tool that empowers marketers to create and measure A/B tests without a huge reliance on IT and technology support!

Verified User
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The VWO WYSIWYG editor is a great tool for making copy and image modifications throughout your website tests. Our marketing team has used this and they are not advanced HTML and CSS users, so the WYSIWYG editor has been instrumental in being able to get our A/B tests up and running quickly.
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Anonymous | TrustRadius Reviewer
March 01, 2019

Useful for simple changes, but developers needed for complex tests

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

It's enabled our team to create simple tests themselves, reducing the need for developer resource. However, it spits out a tonne of code for even the simplest of changes, which can cause issues for the site. Therefore we tend to ignore the editor most of the time and use custom code written by developers instead. However, the editor is still useful for identifying the class of elements, or an initial play around with layout or whatever to see how something looks when it is changed. But for actually running the tests, we used custom code.
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Anonymous | TrustRadius Reviewer
March 01, 2019

Just an honest review about VWO

Verified User
Score 2 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

It's a good feature but let's be honest, it always beaks the dynamic content. Sometimes we would experience issues with changing the imagery, it has to be all uploaded on VWO before being able to use however it's not always possible so it can create some friction when trying to set up some testing.
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Anonymous | TrustRadius Reviewer
April 12, 2019

VWO: The tool you never knew you needed.

Verified User
Score 10 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The editor is easy to use! Seriously, anyone that has used MS Paint can use VWO's editor. But it does allow for HTML/CSS savvy users to go in and make custom changes too, which is nice.
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Mark Harding | TrustRadius Reviewer
February 22, 2019

Our VWO review

Mark Harding
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

This is a great feature to VWO, as anyone within a team can learn this from a quick demo from someone who has used it, or by simply reading a few of the very detailed guides VWO provide.
We have dev, management, and even PPC and SEO team members who use the WYSIWYG editor.
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Ryan Bennion | TrustRadius Reviewer
February 19, 2019

VWO -- Great for small companies and teams

Ryan Bennion
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

I think this is the thing I was most hopeful about being successful, but I found it to be touchy. I will say that we are on NetSuite SuiteCommerce Advanced (SCA) and it's not the best e-commerce platform that I have worked with. It's one of the most challenging, so I would say that VWO would work more soundly with a Shopify or other quality e-commerce platform better than us. That's the main reason I think the WYSIWYG doesn't work seamlessly.
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Thomas Frenkiel | TrustRadius Reviewer
February 19, 2019

Great tool CRO from A/B to Z ;-)

Thomas Frenkiel
Score 8 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The What You See Is What You Get editor of VWO works pretty well. It made it easy for us to create new tests for our clients websites. Only once in a while, the preview we saw in the WYSIWYG view was not the same as the actual variant we created.
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Bart Maas | TrustRadius Reviewer
November 16, 2018

Why we have used VWO for many years

Bart Maas
Score 9 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

The WYSIWIG editor of VWO is very user-friendly (already for many years). It is intuitive. When I explain testing, conversion rate optimization and VWO to non-marketing people they always are amazed with the way the editor looks. For them, it often looks like magic.

I previouly pointed a small drawback which is the parenting part inside the setup of a test. But as I also stated it was quickly solved by the support department.
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Anonymous | TrustRadius Reviewer
February 20, 2019

A good enterprise web analysis package

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

It's okay. Editing a headline here and there is fine. Editing dynamic content breaks down. Oftentimes, I need to resort to editing the code itself because editing it with the visual editor breaks that element or something else. If you have a static site it's probably easy to use. Add in dynamic content and you have a recipe for disaster if you aren't careful to review your variations before you start the test.
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Anonymous | TrustRadius Reviewer
December 07, 2018

Ups and Downs with VWO

Verified User
Score 7 out of 10
Vetted Review
Verified User
Review Source

VWO Visual Editor

It allows simple tests to be done by non engineers, which allows us to direct some responsibility to non engineering teams.
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VWO Scorecard Summary

Likelihood to Recommend (173)
7.7
Likelihood to Renew (20)
8.6
Usability (2)
8.2
Availability (3)
9.1
Performance (1)
8.2
Support (4)
9.1
Online Training (1)
6.4
Implementation (3)
9.1
Product Scalability (1)
8.2

Feature Scorecard Summary

a/b experiment testing (1)
8.2
Split URL testing (1)
9.1
Multivariate testing (2)
7.7
Multi-page/funnel testing (2)
6.4
Cross-browser testing (1)
8.2
Test significance (1)
7.3
Visual / WYSIWYG editor (1)
7.3
Advanced code editor (1)
9.1
Visitor recordings (1)
6.4
Preview mode (1)
6.4
Test duration calculator (1)
6.4
Standard visitor segmentation (1)
9.1
Behavioral visitor segmentation (1)
7.3
Traffic allocation control (1)
9.1
Website personalization (1)
7.3
Heatmap tool (1)
6.4
Click analytics (1)
6.4
Scroll maps (1)
6.4
Conversion tracking (1)
8.2
Goal tracking (1)
8.2
Test reporting (1)
7.3
Results segmentation (1)
5.5
Experiments results dashboard (1)
8.2

About VWO

VWO is an A/B testing and conversion optimization platform that enables growing businesses to conduct qualitative and quantitative visitor research, build an experimentation roadmap and run continuous experiments on their digital properties.

With its 5 capabilities Plan, Track, Test, Analyze, and Target, it brings the entire CRO (conversion rate optimization) process at one place. VWO helps online businesses follow the process- and data-driven conversion optimization to boost their conversion rates.

With features like heatmaps, surveys, visitor recordings, and others, VWO enables businesses to develop an in-depth understanding of on-site visitor behavior. VWO facilitates conducting research-driven A/B testing to optimize web experience across desktop, mobile, and other devices, to deliver a unique experience based on visitor preferences.

According to the vendor, VWO has helped more than 4,500 brands across the globe to run over 600,000 experiments to date. VWO’s global customer base includes brands like Vodafone, Samsung, Toyota, and eBay.


Categories:  Heatmap and Session Recording,  A/B Testing

VWO Features

Testing and Experimentation Features
Does not have featurea/b experiment testing
Does not have featureSplit URL testing
Has featureMultivariate testing
Does not have featureMulti-page/funnel testing
Does not have featureCross-browser testing
Does not have featureMobile app testing
Does not have featureTest significance
Does not have featureVisual / WYSIWYG editor
Does not have featureAdvanced code editor
Does not have featurePage surveys
Does not have featureVisitor recordings
Does not have featurePreview mode
Does not have featureTest duration calculator
Does not have featureExperiment scheduler
Does not have featureExperiment workflow and approval
Does not have featureDynamic experiment activation
Does not have featureClient-side tests
Does not have featureServer-side tests
Does not have featureMutually exclusive tests
Audience Segmentation & Targeting Features
Does not have featureStandard visitor segmentation
Does not have featureBehavioral visitor segmentation
Does not have featureTraffic allocation control
Does not have featureWebsite personalization
Results and Analysis Features
Does not have featureHeatmap tool
Does not have featureClick analytics
Does not have featureScroll maps
Does not have featureForm fill analysis
Does not have featureConversion tracking
Does not have featureGoal tracking
Does not have featureTest reporting
Does not have featureResults segmentation
Does not have featureCSV export
Does not have featureExperiments results dashboard
Platform Features Features
Does not have featureAPI
Does not have featureWeb analytics integration
Does not have featureContent Management System Integration
Does not have featureSearch Engine Optimization/Marketing Integration
Does not have featureIntegration with CRM or DMP software
Additional Features
Has featureA/B Testing
Has featureSplit Testing
Has featureCode Editor
Has featureMulti-Page Tests
Has featureGeo Behavioral Targeting
Has featureOn-Page Survey
Has featureSelf Hosting
Has featureComprehensive Reporting
Has featureRevenue Tracking
Has featureIntegrated Heatmaps, Clickmaps and Scrollmaps
Has featureDIY Visual Editor (WYSIWYG)
Has featureAdvanced jQuery based API
Has featureEnterprise Level Security
Has featureLog Observations
Has featureTesting for Mobile and Tablet Websites
Has featureAdvanced Segmentation
Has featureCross-Browser Previews
Has featureMobile App A/B

VWO Screenshots

VWO Integrations

WordPress, Drupal, BigCommerce, Mixpanel, Shopify, Google Analytics, Magento Commerce Cloud (formerly Magento), Joomla

VWO Competitors

Adobe Target, Optimizely, AB Tasty, Omniconvert, Frosmo, Google Analytics, Convert.com, Adobe Test & Target

Pricing

  • Has featureFree Trial Available?Yes
  • Does not have featureFree or Freemium Version Available?No
  • Has featurePremium Consulting/Integration Services Available?Yes
  • Entry-level set up fee?No
EditionPricing DetailsTerms
TESTINGGet a DemoThe classic VWO A/B testing solution
CONVERSION OPTIMIZATIONGet a DemoThe all-in-one platform for all your optimization needs
ENTERPRISEGet a DemoCustomized solution with advanced AB testing and conversion optimization capabilities

For any additional information about pricing and plans, visit https://vwo.com/pricing/

VWO Support Options

 Free VersionPaid Version
Live Chat
Email
FAQ/Knowledgebase
Social Media
Video Tutorials / Webinar
Phone

VWO Technical Details

Deployment Types:SaaS
Operating Systems: Unspecified
Mobile Application:No