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Webflow

Webflow

Overview

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

Read more

Learn from top reviewers

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Pricing

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Basic

$18

Cloud
per month

CMS

$29

Cloud
per month

Ecommerce - Standard

$42

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://webflow.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Create animated SVGs for Webflow (Mac Only)

YouTube

How to create a Webflow CMS slider in less than 2 minutes

YouTube

Webflow rebuild - Oculus Rift

YouTube

Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow

YouTube

Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)

YouTube

(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

9.3
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8.3
Avg 7.7

Web Content Management

Features for managing website content

8.1
Avg 7.3
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Product Details

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale. With AI-driven personalization baked in, Webflow helps teams boost conversion rates.


Webflow states over 300,000 companies from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.


Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Competitors

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

WordPress and Adobe Experience Manager are common alternatives for Webflow.

Reviewers rate Mobile optimization / responsive design and SEO support and Internationalization / multi-language highest, with a score of 10.

The most common users of Webflow are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 11)

Webflow is a great web development tool for freelancers and small agencies.

Rating: 9 out of 10
January 29, 2021
AL
Vetted Review
Verified User
Webflow
2 years of experience
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Cons
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.

The best bang for your buck in the website building world

Rating: 10 out of 10
July 21, 2021
Vetted Review
Verified User
Webflow
1 year of experience
It's a great tool for creating and hosting websites and landing pages for all kinds of companies.
  • Super intuitive
  • A ton of customization features
  • Clonable projects directory, which allows to reuse other people's code and unbelievably fast load speeds
  • There are additional export code capabilities which allow to reuse the code for different platforms
  • Landing pages
  • Static websites and blogs
  • Support of cutting-edge technologies, like Lottie animations, which provide even beginning users with opportunities to create super advanced designs
Cons
  • The limit of 100 static pages is a little bit annoying. You can add more "dynamic pages," which rely on one template, like Blogpages, but you are limited to 100 custom landing pages.
One of the best tools on the market for building and hosting highly custom websites. While it lacks some nice-to-have features for landing pages (like A/B testing), it can be easily used as a main landing page builder for smaller companies, given it's only $16 per month.

Great for design, needs improvements for blog management

Rating: 6 out of 10
September 16, 2021
MG
Vetted Review
Verified User
Webflow
1 year of experience
Webflow is what we use for our website designer and Content Management System. We use it to design and host our marketing website and company blog, allowing us to create a professional-looking website at scale without a lot of the typical headaches—like waiting on developers or needing advanced coding skills.
  • No code website builder
  • Allows for advanced design functionality, without needing to be a designer
  • Dynamic content and collections is great for scalability
Cons
  • Built-in technical SEO control is severely lacking
  • Sometimes limited by not allowing me to tweak code (e.g. like the HTML of a blog post)
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.

Webflow is awesome!

Rating: 10 out of 10
December 18, 2024
JF
Vetted Review
Verified User
Webflow
3 years of experience
We use Webflow for our own website but also to build and design client websites. It enables us to quickly go from design to production of the sites and suits team members that would not have a coding background. Updating the sites is easy and the CMS feature is great. It also allows us to share designs with clients effortlessly.
  • Easy to use interface.
  • Resources and training via Webflow University - the tutorial videos are informative and funny.
  • Competitively priced.
Cons
  • Canvas scaling does not work great.
  • Having to use 3rd parties like MailChimp to make even simple form submissions operational is a real pain.
The platform is easy to use, and the interface is brilliant, where you can easily apply styles, see the structure, and develop sites quickly and easily. It is also a great learning platform for beginners to learn how to design and build sites. It ensures the backend code is compliant, and the audit feature is a great time saver. Ensuring sites are responsive and look great on different devices is super easy. The CMS feature is powerful, especially for adding new pages or making updates. The resources are awesome, from tutorials to templates. The admin section is simple and useful for billing, etc.

WebFlow is the perfect solution for web dev freelancers and agencies!

Rating: 9 out of 10
May 12, 2022
LA
Vetted Review
Verified User
Webflow
2 years of experience
We use WebFlow to quickly create landing pages for our marketing campaigns and we also use it as a website builder for clients, it allows us to quickly create pages and full websites without writing any code. WebFlow makes it super easy to create professional looking pages in a few minutes by just drag and drop.
  • Professional landing pages without the need of code
  • Great SEO on the websites/pages powered by WebFlow
  • Easy integration with third-party widgets
Cons
  • A bit pricey
  • They should consider adding more templates
In my opinion WebFlow is the go to solution for freelancers and agencies that needs to create professional landing pages and websites in a timely manner because WebFlow is super easy to use once you get to hang of it and it doesn't require any coding to build the desired pages/websites, and it's also the perfect solution for blogs that are easy to maintain.
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