Skip to main content
TrustRadius
Webflow

Webflow

Overview

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

Read more

Learn from top reviewers

Return to navigation

Pricing

View all pricing

Basic

$18

Cloud
per month

CMS

$29

Cloud
per month

Ecommerce - Standard

$42

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://webflow.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Create animated SVGs for Webflow (Mac Only)

YouTube

How to create a Webflow CMS slider in less than 2 minutes

YouTube

Webflow rebuild - Oculus Rift

YouTube

Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow

YouTube

Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)

YouTube

(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

YouTube
Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8.2
Avg 7.7

Web Content Management

Features for managing website content

7.6
Avg 7.3
Return to navigation

Product Details

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale. With AI-driven personalization baked in, Webflow helps teams boost conversion rates.


Webflow states over 300,000 companies from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.


Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Competitors

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

WordPress and Adobe Experience Manager are common alternatives for Webflow.

Reviewers rate Mobile optimization / responsive design highest, with a score of 9.6.

The most common users of Webflow are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

(1-4 of 4)

Good product, miserable support.

Rating: 7 out of 10
January 22, 2021
HG
Vetted Review
Verified User
Webflow
2 years of experience
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
Cons
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Generally a good product, seriously let down by primitive approach to customer support.
Web Content Creation (8)
48.75%
4.9
WYSIWYG editor
90%
9.0
Code quality / cleanliness
90%
9.0
Admin section
60%
6.0
Page templates
70%
7.0
Library of website themes
N/A
N/A
Mobile optimization / responsive design
70%
7.0
Publishing workflow
10%
1.0
Form generator
N/A
N/A
Web Content Management (5)
18%
1.8
Content taxonomy
N/A
N/A
SEO support
N/A
N/A
Bulk management
N/A
N/A
Availability / breadth of extensions
90%
9.0
Community / comment management
N/A
N/A
Platform & Infrastructure (2)
N/A
N/A
API
N/A
N/A
Internationalization / multi-language
N/A
N/A
Security (1)
N/A
N/A
Role-based user permissions
N/A
N/A
CMS programming language or framework
N/A
N/A
  • Reduces overhead on engineering team, leaves design free to iterate.
Better customization, every Wix page looks like every other Wix page.
Advanced functionality is harder to comprehend, but initial adoption is fast and easy.
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement.

If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.

Awesome website platform for businesses that prioritize usability and want to increase brand awareness

Rating: 9 out of 10
March 25, 2025
Vetted Review
Verified User
Webflow
8 years of experience
I use Webflow for our marketing website, lead generation, brand awareness, landing pages, and more.
  • Highly customizable
  • Great integrations
  • Always improving
Cons
  • Enhance app capabilities
  • More cost effective
  • Ability to have more designer seats on lower tiered plans for smaller businesses and startups
Webflow is a great platform for businesses that want a sharp website with advanced customization capabilities and is somewhat user-friendly for non-developers to make adjustments and content edits.
Web Content Creation (8)
66.25%
6.6
WYSIWYG editor
50%
5.0
Code quality / cleanliness
60%
6.0
Admin section
50%
5.0
Page templates
70%
7.0
Library of website themes
60%
6.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
90%
9.0
Form generator
70%
7.0
Web Content Management (5)
70%
7.0
Content taxonomy
70%
7.0
SEO support
80%
8.0
Bulk management
70%
7.0
Availability / breadth of extensions
50%
5.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
75%
7.5
API
80%
8.0
Internationalization / multi-language
70%
7.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
CMS programming language or framework
N/A
N/A
  • Webflow has allowed us to have a beautiful website that converts
  • We save time on website edits
Once you're familiar with the platform, anyone can make edits.

Webflow is a cheap web prototyping platform for creatives, novices, and pros.

Rating: 8 out of 10
January 29, 2021
Vetted Review
Verified User
Webflow
2 years of experience
Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.
  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)
Cons
  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.
Web Content Creation (7)
68.57142857142857%
6.9
WYSIWYG editor
90%
9.0
Admin section
90%
9.0
Page templates
50%
5.0
Library of website themes
60%
6.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
50%
5.0
Form generator
60%
6.0
Web Content Management (3)
73.33333333333333%
7.3
Bulk management
80%
8.0
Availability / breadth of extensions
60%
6.0
Community / comment management
80%
8.0
Platform & Infrastructure (2)
65%
6.5
API
70%
7.0
Internationalization / multi-language
60%
6.0
Security (1)
60%
6.0
Role-based user permissions
60%
6.0
CMS programming language or framework
N/A
N/A
  • We have pitched and been awarded several projects based on fast prototyping
  • Code export is available on the Lite platform
  • We discontinued the Pro platform because it wasn't impacting our success
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for pricing/stability and name recognition.
It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.

Webflow is a great web development tool for freelancers and small agencies.

Rating: 9 out of 10
January 29, 2021
AL
Vetted Review
Verified User
Webflow
2 years of experience
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Cons
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
Web Content Creation (8)
86.25%
8.6
WYSIWYG editor
90%
9.0
Code quality / cleanliness
90%
9.0
Admin section
80%
8.0
Page templates
70%
7.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
100%
10.0
Form generator
70%
7.0
Web Content Management (5)
88%
8.8
Content taxonomy
80%
8.0
SEO support
90%
9.0
Bulk management
90%
9.0
Availability / breadth of extensions
90%
9.0
Community / comment management
90%
9.0
Platform & Infrastructure (2)
85%
8.5
API
90%
9.0
Internationalization / multi-language
80%
8.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
  • Webflow has sped up our design and reiteration stages to create a more agile development environment.
  • With Webflow hosting we can provide websites that are easier to update and maintain than other platforms, while being very fast and secure.
  • Webflow eCommerce is a good alternative to other platforms where a high level of customization is required in the design, and product catalog needs are basic.
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for digital marketing; like MailChimp or HubSpot CRM, are also available on Webflow.

Open platforms like WordPress seem cheaper in comparison, but when comparing the same levels of security, backups, server speed and CDNs, the hosts that use AWS and Fastly are priced relatively the same as Webflow, and Webflow doesn't have the issues of plugin compatibility and maintenance.
Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
Webflow provides great support. There are several active and moderated Facebook user groups, Webflow has an online forum where questions are answered and the Webflow University for beginner and intermediate level training. Direct support is quick and attentive. There are a number of Webflow experts providing tutorials on YouTube. Webflow also has a global community that hosts monthly virtual events. The community is very diverse and accessible and willing to freely share knowledge.
Return to navigation