Skip to main content
TrustRadius
Webflow

Webflow

Overview

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

Read more

Learn from top reviewers

Easy lego-like no-code builder for websites

Rating: 10 out of 10
April 2, 2025
IncentivizedVetted ReviewVerified User
We've used it to build websites and landing pages for clients, all without coding through its easy no-code lego-like setup ✨ It not only lets you build beautiful custom design...
Continue reading
Ayushi D Lal
Professional - Information Technology
Founder/Webflow Developer
Cereal Club
Webflow3 years of experience

Best option for simple visual websites

Rating: 9 out of 10
March 27, 2025
IncentivizedVetted ReviewVerified User
Webflow is our go-to tool for websites requiring more than a landing page and no direct integration with a database app like Airtable. We love its CMS features for our blog an...
Continue reading
William Nutt
C-Level Executive - Professional Services
Founder + Chief Strategist
Nutt Labs
Webflow10 years of experience

Awesome website platform for businesses that prioritize usability and want to increase brand awareness

Rating: 9 out of 10
March 25, 2025
IncentivizedVetted ReviewVerified User
I use Webflow for our marketing website, lead generation, brand awareness, landing pages, and more.
Continue reading
Verified user
Manager
Webflow8 years of experience

We Love Webflow

Rating: 9 out of 10
March 24, 2025
IncentivizedVetted ReviewVerified User
We are a web agency that builds elegant and high-performing websites for various clients in the Pacific Northwest. Webflow is our preferred platform because it allows our team...
Continue reading
Sage Jackson
Director - Marketing
Website Strategy Manager
fare·well
Webflow2 years of experience

Webflow is awesome!

Rating: 10 out of 10
December 18, 2024
IncentivizedVetted ReviewVerified User
We use Webflow for our own website but also to build and design client websites. It enables us to quickly go from design to production of the sites and suits team members that...
Continue reading
John Fitzgerald
Director - Professional Services
Managing Director
Pixel Ink
Webflow3 years of experience
Log in with LinkedIn to see content from your network
Return to navigation

Pricing

View all pricing

Basic

$18

Cloud
per month

CMS

$29

Cloud
per month

Ecommerce - Standard

$42

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://webflow.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
Return to navigation

Product Demos

Create animated SVGs for Webflow (Mac Only)

YouTube

How to create a Webflow CMS slider in less than 2 minutes

YouTube

Webflow rebuild - Oculus Rift

YouTube

Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow

YouTube

Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)

YouTube

(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

YouTube
View more demos
Return to navigation

Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

8
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

8.3
Avg 7.7

Web Content Creation

Features that support the creation of website content.

8.2
Avg 7.7

Web Content Management

Features for managing website content

7.6
Avg 7.3
Return to navigation

Product Details

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale. With AI-driven personalization baked in, Webflow helps teams boost conversion rates.


Webflow states over 300,000 companies from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.


Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Competitors

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

WordPress and Adobe Experience Manager are common alternatives for Webflow.

Reviewers rate Mobile optimization / responsive design highest, with a score of 9.6.

The most common users of Webflow are from Small Businesses (1-50 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews From Top Reviewers

View all reviews
(1-4 of 4)

Among the best of what it does

Rating: 8 out of 10
Incentivized
July 22, 2021
Verified User
Project Manager in Marketing
Higher Education Company, 501-1000 employees
Vetted Review
Verified User
Webflow
3 years of experience
Use Cases and Deployment Scope
We began using Webflow to design custom landing pages for various marketing initiatives, so we are the only users. Webflow allows us the functionality to have custom pages and micro sites that we can use to drive traffic to specific campaigns and we're able to use certain features not available in our CMS theme.
Pros
  • Integrations
  • Site/page management
  • interactions
Cons
  • pricing is a little high
  • pretty steep learning curve
  • have to use 3rd party form vendor if you want to export and host yourself
Likelihood to Recommend
The possibilities with Webflow are pretty much limitless if you are willing to research how the platform handles different things you want to do. It has a ton of integration options and depending on the setup has e-commerce and CMS functionality. The only issue we ran into was some features require a hosting plan to function correctly - we had some issues trying to get certain features to work once we exported code and uploaded to our servers.
Webflow Feature Ratings
Web Content Creation (8)
75%
7.5
WYSIWYG editor
70%
7.0
Code quality / cleanliness
80%
8.0
Admin section
80%
8.0
Page templates
70%
7.0
Library of website themes
70%
7.0
Mobile optimization / responsive design
80%
8.0
Publishing workflow
80%
8.0
Form generator
70%
7.0
Web Content Management (5)
78%
7.8
Content taxonomy
70%
7.0
SEO support
80%
8.0
Bulk management
80%
8.0
Availability / breadth of extensions
90%
9.0
Community / comment management
70%
7.0
Platform & Infrastructure (2)
70%
7.0
API
70%
7.0
Internationalization / multi-language
70%
7.0
Security (1)
70%
7.0
Role-based user permissions
70%
7.0
CMS programming language or framework
N/A
N/A
Return on Investment
  • Able to produce pages relatively fast
  • Easy to send staging links to review
  • Makes it easy to design sites and experiences that mimic other marketing pieces
Alternatives Considered
We loved the feature set and extensibility. It's a little pricey but when we have the time to devote to a project it shows why Webflow is such a good fit. Of course there are lots of other things you can use it for, but it's been working for us for one-off marketing projects.
Other Software Used

Stay away from Webflow, it's not worth the hype

Rating: 1 out of 10
August 17, 2023
Verified User
C-Level Executive in Marketing
Design Company, 1-10 employees
Vetted Review
Verified User
Webflow
2 years of experience
Use Cases and Deployment Scope
I am a Marketing consultant that started off with just designing websites. I use Webflow because I heard about how good it was and all of the hype it came with. I decided to test it out and, in my opinion, it’s absolutely horrible, the customer service is bad and delays my projects for my clients, the university doesn’t help. In my experience, the platform doesn’t do what it’s supposed to be doing. I feel it's become one of the worst platforms to use and I am writing this review so web designers can save their valuable time.
Pros
  • Nothing
  • Nothing
  • Nothing
Cons
  • Customer service
  • Functionality
  • Overall platform
Likelihood to Recommend
In my opinion, the platform doesn’t respect the designer, it has a mind of its own and does what it wants. In my experience, the university is completely useless and the customer service team is absolutely horrible. I believe (not confirmed) this platform just had a bunch of money on the back end and hired people to hype it up because after working with this platform I have to say I will never be using this website again. I’m going back to Wix and I recommend everyone to use Wix or Showit. Really save your time and just find a better platform.
Return on Investment
  • ROI Nothing
  • Marketing integrations horrible
  • All negative impacts no positive
Alternatives Considered
It does not compare at all to Wix, in my opinion, it is an insult to them even comparing them side by side. No doubt Wix is 100 times better than Webflow. Wix has features that Webflow lacks and has extra help when needed. In my opinion, Wix customer service is astonishing compared to Webflow.
Other Software Used
Products Replaced
No
Key Differentiators
  • Ease of Use
Customer service, when working with a web hosting platform it is important to have quality customer service that can assist you when you need it. In my opinion, Webflow does not have that, the university is completely useless and the customer service representative takes a week to respond with such a simple question.
Evaluation Lessons Learned
I wouldn’t change my evaluation.
Scalability
1
I feel it doesn’t perform the way it’s supposed to and it doesn’t have any beneficial factors to it. In my opinion, there is no reason to use a platform like this when Wix and Shopify, and WordPress exist. I believe Webflow is a platform that shouldn’t exist and it’s only popular because of the hype it received. I tried it and hate it completely.
Reliability and Availability
1
In my experience, their customer service is an absolute joke, I tried reaching out to them they took forever. I had to keep following up with them as if they never received it in the first place. It’s a new platform, so guidance is needed. Tried the university they offer, in my opinion, it is completely useless, I would just completely move on from this website.
Performance
1
In my opinion, it is horrible, the rendering takes forever. I have the newest MacBook and the platform will still lag and slow down on me. I’m not a developer, I am a designer which makes it worst because I am using the features they are providing not extra coding features. In my opinion, it is a horrible platform really, stay away.

Webflow is a great web development tool for freelancers and small agencies.

Rating: 9 out of 10
Incentivized
January 29, 2021
AL
Adrien Lexington
Creative Director
Audivelo (Internet, 1-10 employees)
Vetted Review
Verified User
Webflow
2 years of experience
Use Cases and Deployment Scope
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
Pros
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
Cons
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Likelihood to Recommend
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
Webflow Feature Ratings
Web Content Creation (8)
86.25%
8.6
WYSIWYG editor
90%
9.0
Code quality / cleanliness
90%
9.0
Admin section
80%
8.0
Page templates
70%
7.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
100%
10.0
Form generator
70%
7.0
Web Content Management (5)
88%
8.8
Content taxonomy
80%
8.0
SEO support
90%
9.0
Bulk management
90%
9.0
Availability / breadth of extensions
90%
9.0
Community / comment management
90%
9.0
Platform & Infrastructure (2)
85%
8.5
API
90%
9.0
Internationalization / multi-language
80%
8.0
Security (1)
100%
10.0
Role-based user permissions
100%
10.0
CMS programming language or framework
N/A
N/A
Return on Investment
  • Webflow has sped up our design and reiteration stages to create a more agile development environment.
  • With Webflow hosting we can provide websites that are easier to update and maintain than other platforms, while being very fast and secure.
  • Webflow eCommerce is a good alternative to other platforms where a high level of customization is required in the design, and product catalog needs are basic.
Alternatives Considered
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for digital marketing; like MailChimp or HubSpot CRM, are also available on Webflow.

Open platforms like WordPress seem cheaper in comparison, but when comparing the same levels of security, backups, server speed and CDNs, the hosts that use AWS and Fastly are priced relatively the same as Webflow, and Webflow doesn't have the issues of plugin compatibility and maintenance.
Other Software Used
Usability
9
Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
Support Rating
10
Webflow provides great support. There are several active and moderated Facebook user groups, Webflow has an online forum where questions are answered and the Webflow University for beginner and intermediate level training. Direct support is quick and attentive. There are a number of Webflow experts providing tutorials on YouTube. Webflow also has a global community that hosts monthly virtual events. The community is very diverse and accessible and willing to freely share knowledge.

We Love Webflow

Rating: 9 out of 10
Incentivized
March 24, 2025
SJ
Sage Jackson
Website Strategy Manager
fare·well (Marketing & Advertising, 1-10 employees)
Vetted Review
Verified User
Webflow
2 years of experience
View profile
Use Cases and Deployment Scope
We are a web agency that builds elegant and high-performing websites for various clients in the Pacific Northwest. Webflow is our preferred platform because it allows our team to create beautiful websites without sacrificing functionality and user experience. Often, we bring clients on who are frustrated with their current website provider, and in general, all of our clients have been very happy with the switch.
Pros
  • Customer Support - you can email them and a real human will respond in 24 hours
  • Launching New Features - Webflow is always working on something and it's great to see them answering the requests of their users.
  • Partnerships - Webflow partners with a lot of incredible businesses that make integrations a breeze.
Cons
  • Building for smaller businesses - a lot of Webflow's decisions are made with large businesses in mind which sometimes is not attainable for smaller businesses
  • Since Webflow is a newer tool, there's still a lot of growth to be done
Likelihood to Recommend
I've worked with many website-building platforms, and I genuinely believe that Webflow is the superior option. It's abilities are bar none compared to other tools out there. It is more of a learning curve when compared to a drag-and-drop builder. Still, the Webflow University education platform is unmatched and allows anyone to get the hang of Webflow development.
Webflow Feature Ratings
Web Content Creation (8)
73.75%
7.4
WYSIWYG editor
50%
5.0
Code quality / cleanliness
90%
9.0
Admin section
70%
7.0
Page templates
70%
7.0
Library of website themes
90%
9.0
Mobile optimization / responsive design
100%
10.0
Publishing workflow
70%
7.0
Form generator
50%
5.0
Web Content Management (5)
84%
8.4
Content taxonomy
70%
7.0
SEO support
100%
10.0
Bulk management
80%
8.0
Availability / breadth of extensions
70%
7.0
Community / comment management
100%
10.0
Platform & Infrastructure (2)
100%
10.0
API
100%
10.0
Internationalization / multi-language
100%
10.0
Security (1)
80%
8.0
Role-based user permissions
80%
8.0
CMS programming language or framework
N/A
N/A
Return on Investment
  • Positive - we have less downtown (almost none) and therefore our clients are happier
  • Better builder for SEO and again, we have happier clients
  • Easily transfer ownership to a client without worrying about a client setting up a secure hosting environment.
Usability
8
With a little education, I find Webflow incredibly easy to use. As previously mentioned, the Webflow University video library is amazing so anything you need help with is already available. That said, I do feel like it is a relatively steep learning curve and would be even steeper for someone who is completely new to Web Development, which is why I gave it the score I did.
Alternatives Considered
Webflow is simply more powerful without getting bogged down like other platforms.
Other Software Used
Return to navigation