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Webflow

Webflow

Overview

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

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Learn from top reviewers

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Pricing

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Basic

$18

Cloud
per month

CMS

$29

Cloud
per month

Ecommerce - Standard

$42

Cloud
per month

Entry-level set up fee?

  • No setup fee
For the latest information on pricing, visithttps://webflow.com/pricing

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Create animated SVGs for Webflow (Mac Only)

YouTube

How to create a Webflow CMS slider in less than 2 minutes

YouTube

Webflow rebuild - Oculus Rift

YouTube

Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow

YouTube

Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)

YouTube

(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

YouTube
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Features

Security

This component helps a company minimize the security risks by controlling access to the software and its data, and encouraging best practices among users.

7.1
Avg 8.1

Platform & Infrastructure

Features related to platform-wide settings and structure, such as permissions, languages, integrations, customizations, etc.

7
Avg 7.6

Web Content Creation

Features that support the creation of website content.

9.2
Avg 7.7

Web Content Management

Features for managing website content

7.9
Avg 7.4
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Product Details

What is Webflow?

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale. With AI-driven personalization baked in, Webflow helps teams boost conversion rates.


Webflow states over 300,000 companies from The New York Times, Dropbox, Away, Clear, Lattice, Vanta, TED, IDEO, Greenhouse, Checkout.com to Orangetheory Fitness build, manage, and optimize their websites on Webflow. Founded in 2013 and based in San Francisco, Webflow is backed by Accel, CapitalG, Silversmith Capital Partners, Y-Combinator, and Draper Associates.


Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Competitors

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow is a Website Experience Platform for modern marketing teams, used to visually build, manage, and optimize websites that offer both the consumer experience teams expect and enterprise-grade performance and scale.

WordPress and Adobe Experience Manager are common alternatives for Webflow.

Reviewers rate WYSIWYG editor and Code quality / cleanliness and Admin section highest, with a score of 10.

The most common users of Webflow are from Small Businesses (1-50 employees).
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Comparisons

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Reviews From Top Reviewers

(1-5 of 6)

Webflow works for 90% of people

Rating: 9 out of 10
June 24, 2021
IC
Vetted Review
Verified User
Webflow
3 years of experience
We use it for our own website, as well as for our clients. We found it to be a better option for small businesses; it has many benefits like easy SEO, clean code, creative freedom, and more. Its CMS allows any user/editor to make quick, efficient changes or create content.
  • CMS is great
  • Creative freedom no other platform offers
  • SEO is easy to accomplish and manage
Cons
  • CMS does have its limitations like reference fields and overall numbers
  • Not having easy features like filters, rich text styling options, and a few more
  • Only one collection inside of a collection
It will depend on the case user. It works for 90% of people but I would probably mention it to small businesses only.

Good for people who want to easily design a simple, nice looking site but, in opinion, TERRIBLE for content management

Rating: 2 out of 10
June 14, 2024
Vetted Review
Verified User
Webflow
1 year of experience
We use Webflow to design and host our website and to manage our content, forms and landing pages.
  • Easy website builder
  • Intuitive
Cons
  • The Content Management System needs improvement. In my experience, it's very difficult to organise all our content at big volumes. We want to create a resources section where we can categorize our content but there isn't an easy or intuitive way to do it
  • In my opinion, it's incredibly difficult to create tables in an article
  • You have to do custom coding for anchor links within an article and it's time consuming and, in my opinion, super annoying
  • Website designs are not responsive we need to keep designing a separate mobile version
  • In my opinion, Formatting content in articles is annoying compared to other CMSs like WordPress, Shopify, Wix, Blogger, etc. Worst experience I've had.
  • Changes to the nav bar on the homepage do not reflect universally, we needed to do the same changes all over again for our blog and mobile
  • Content editors need to keep logging in every time they add content
I would only recommend Webflow to someone who wants to create a super simple website with a few pages. I absolutely would not recommend it to anyone who is looking to start a blog or write content because, in my opinion, it's just a nightmare, especially compared to other CMSs out there.

Good product, miserable support.

Rating: 7 out of 10
January 22, 2021
HG
Vetted Review
Verified User
Webflow
2 years of experience
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
Cons
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Generally a good product, seriously let down by primitive approach to customer support.

Great for design, needs improvements for blog management

Rating: 6 out of 10
September 16, 2021
MG
Vetted Review
Verified User
Webflow
1 year of experience
Webflow is what we use for our website designer and Content Management System. We use it to design and host our marketing website and company blog, allowing us to create a professional-looking website at scale without a lot of the typical headaches—like waiting on developers or needing advanced coding skills.
  • No code website builder
  • Allows for advanced design functionality, without needing to be a designer
  • Dynamic content and collections is great for scalability
Cons
  • Built-in technical SEO control is severely lacking
  • Sometimes limited by not allowing me to tweak code (e.g. like the HTML of a blog post)
Webflow is great for designing pages and creating a really nice looking website, without needing to be a pro designer. However, trying to scale a company blog for SEO leaves a lot of room for desire. There are various SEO-related shortcomings (like how canonical tags are added to pages) and I also need to add a lot of custom code elements to blog posts to get the desired control. This means adding new posts and getting them looking the way we want takes way more time than it should do. Also doesn't support next-gen images, which is impacting our page speed scores and leaving us behind when it comes to Core Web Vitals update. Finally, the fact that only one person can enter the designer at one time is really annoying. I get that the Editor should be the solution to this, but it's so so so slow and jumpy that this is essentially unusable.

The best bang for your buck in the website building world

Rating: 10 out of 10
July 21, 2021
Vetted Review
Verified User
Webflow
1 year of experience
It's a great tool for creating and hosting websites and landing pages for all kinds of companies.
  • Super intuitive
  • A ton of customization features
  • Clonable projects directory, which allows to reuse other people's code and unbelievably fast load speeds
  • There are additional export code capabilities which allow to reuse the code for different platforms
  • Landing pages
  • Static websites and blogs
  • Support of cutting-edge technologies, like Lottie animations, which provide even beginning users with opportunities to create super advanced designs
Cons
  • The limit of 100 static pages is a little bit annoying. You can add more "dynamic pages," which rely on one template, like Blogpages, but you are limited to 100 custom landing pages.
One of the best tools on the market for building and hosting highly custom websites. While it lacks some nice-to-have features for landing pages (like A/B testing), it can be easily used as a main landing page builder for smaller companies, given it's only $16 per month.
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