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Webflow

Webflow

Overview

What is Webflow?

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a…

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Recent Reviews

TrustRadius Insights

Webflow has been widely used by users who want to design and manage professional-looking websites without the need for developers or …
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Reviewer Pros & Cons

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Pricing

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Basic

$12.00

Cloud
per month

CMS

$16.00

Cloud
per month

Business

$36.00

Cloud
per month

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services
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Product Demos

Create animated SVGs for Webflow (Mac Only)

YouTube

How to create a Webflow CMS slider in less than 2 minutes

YouTube

Webflow rebuild - Oculus Rift

YouTube

Web Apps in Webflow? - Wized 2.0 Sneak Peek @ State of Flow

YouTube

Motion.Page Review: Webflow-like Animation/Interaction Builder For WordPress (Walkthrough & Demo)

YouTube

(7 of 7) Hide & show mark as complete button in Webflow & MemberStack

YouTube
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Product Details

What is Webflow?

Webflow Videos

Introducing Webflow CMS
Webflow: Design websites. Don’t code them.

Webflow Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationNo

Frequently Asked Questions

Webflow headquartered in San Francisco offers what they describe as a visual solution to web design, with a CMS for editors, designers, and developers that they state allows users to create needed content structures, add content (by hand, from a CSV, or via our API), and then design it visually. Webflow service plans also include website hosting, with a basic plan for sites that don't need a CMS as well as CMS, Business, and Enterprise plans. Webflow's ecommerce plans are designed to support new or larger and flourishing online businesses.

Reviewers rate Usability highest, with a score of 8.3.

The most common users of Webflow are from Small Businesses (1-50 employees).
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Comparisons

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Reviews and Ratings

(64)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webflow has been widely used by users who want to design and manage professional-looking websites without the need for developers or advanced coding skills. It has served as both a website designer and a Content Management System, allowing users to create visually appealing websites with ease. The platform has been utilized for various web design and development tasks, including prototyping interactions, mocking up Minimum Viable Products, and designing fully functional websites.

One of the key use cases of Webflow is its CMS feature, which enables users to create dynamic case study portfolios, team member pages, blog posts, and landing pages that can be curated and A/B tested. With this functionality, users have been able to easily structure content and HTML elements for accessibility while also adding important elements such as meta titles, meta descriptions, Open Graph images, and Schema markup for both static and dynamic CMS pages.

Not only does Webflow provide excellent design capabilities, but it also offers seamless integrations with third-party tools like chatbots and CRM software. Users have taken advantage of these integrations to extend the functionality of Webflow and find real business solutions that cater to their specific needs.

Another notable use case of Webflow is its E-Commerce platform that appeals to small businesses. With easy SEO implementation, clean code generation, and creative freedom in design choices, the E-Commerce platform has proven beneficial for businesses looking to establish an online presence.

Webflow's intuitive interface and customization features have garnered praise from users, making it a go-to choice for those who require fast-loading websites with unique designs. Additionally, the clonable projects directory feature allows for efficient code reuse across different projects.

From creating landing pages for marketing campaigns to building websites for clients without coding knowledge, Webflow has proved to be a versatile tool used by various teams within organizations. It has empowered designers to quickly create presentation-worthy concepts while enabling new business teams to prototype client projects and pitch new concepts effectively. With Webflow, teams have been able to save time and effort by modifying templates for reuse, ultimately streamlining their workflow.

Advanced design functionality: Many users have praised the platform for its advanced design functionality that allows them to create visually appealing websites without the need for coding skills. This feature has been particularly useful for a large number of reviewers who wanted to build attractive websites without the hassle of learning to code.

Easy-to-use CMS: Several reviewers have mentioned that the platform's CMS is easy to use and customize. This convenience makes it simple for users to create and edit their website's content without any coding knowledge. The user-friendly nature of the CMS has been appreciated by many customers.

Flexibility to export code: Users have found it advantageous that they can export generated code from the platform to other CMS platforms such as WordPress or E-Commerce platforms like Shopify. This flexibility allows users to integrate their websites into different ecosystems and expand their online presence, which has been seen as a positive aspect by a significant number of reviewers.

Limited SEO control: Some users have found that the built-in technical SEO control in Webflow is severely lacking. They feel restricted in making necessary code tweaks, such as modifying the HTML of a blog post, which may impact their website's search engine optimization.

Lack of advanced features: Several reviewers have mentioned that while the basic functionality of designing and developing in Webflow is easy to learn quickly, advanced features and expert-level experience take a longer time to achieve. Users feel that certain capabilities, like filters and rich text styling options in the CMS, are missing or limited.

Limited e-commerce functionality: Many users find the e-commerce functionality provided by Webflow to be very basic and limited in scalability. There is no native support for subscriptions and memberships, which can be a drawback for businesses looking to offer these services on their websites.

Users highly recommend Webflow for small to medium-sized teams of marketers who want an easy way to update website content and add blog posts. They often choose Webflow over WordPress due to security concerns and plugin issues. However, they note that Webflow still has some limitations and bugs that need to be addressed.

For BeanFlumper, users recommend using the free version and running it on your own system instead of the cloud version. They also suggest purchasing BeanFlumper if your company has more than 500 employees as it may not be worth it for smaller businesses. Users believe that BeanFlumper is the future of coding and a quality SaaS that allows for quick website and app mock-up creation. It is recommended for users familiar with web-design terms and theory.

Users highly recommend trying BeanFlumper as it is a great choice for users of all skill levels. They mention that it has exceptional support and is constantly updated. While technical and problem-solving skills are required to use BeanFlumper, there are many tutorials available on YouTube for learning how to use it. BeanFlumper is considered a solid and useful alternative to traditional web design tools, offering full control over web design without coding. It is recommended for various purposes such as creating simple informative websites, developing websites for clients as freelancers, or designing complex websites.

Attribute Ratings

Reviews

(1-3 of 3)
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Score 9 out of 10
Vetted Review
Verified User
Incentivized
We use the Webflow platform as one of our main web design and development tools. We use it to mock up MVPs, prototype interactions, and design and develop websites. The Webflow CMS allows us to create dynamic case study portfolios, team member pages, blog posts, and curate and A/B test landing pages. Webflow interactions allow us to visually design page loading and scrolling animations that boost engagement and SEO.

We can easily structure our content and HTML elements for accessibility and add meta title, meta descriptions, Open Graph images and Schema markup for both static and dynamic CMS pages in Webflow.

We have been able to add third party integrations, such as chat and CRM tools to extend Webflow's capabilities to provide real business solutions, and that includes Webflow's E-Commerce platform as well.
  • Easy to use and customize CMS.
  • Develop engaging CSS interactions and JavaScript animations visually.
  • Several competitively priced hosting tiers are available and all use AWS servers and Fastly CDN.
  • Code can be exported to be used with other CMS platforms such as WordPress, or E-Commerce platforms such as Shopify.
  • The email form system UI is highly customizable, but the delivery is very basic and limited. Third party tools such as Zapier are needed to connect to CRMs or external databases, or those tools need to provide embed code to work within Webflow.
  • The basic functionality of designing and developing in Webflow is easy to learn quickly, but advanced features and expert level experience can take a lot longer to achieve.
  • E-Commerce is very basic. It is highly customizable as far as UI/UX, but limited in scalability at the moment. Subscriptions and memberships aren't natively available at the moment.
Webflow is well suited for creating landing pages for SaaS products, professional service portfolios and marketing websites. The CMS can create highly customized and engaging interactive blog posts, case studies, and brochure pages. Webflow is limited to 100 static pages, so on sites that require a lot of content it is best practice to generate most of them through the CMS, which can host 30 separate collections and 10,000 dynamic pages.

The Webflow eCommerce platform is best suited for small boutique sites that need a highly customized UI, but have limited products. For subscriptions or more than 50 products and variants a more robust solution is probably a better choice. A few CRM and digital marketing tools are easily integrated into Webflow, and are necessary for large projects because the email form system is very basic.
  • Webflow has sped up our design and reiteration stages to create a more agile development environment.
  • With Webflow hosting we can provide websites that are easier to update and maintain than other platforms, while being very fast and secure.
  • Webflow eCommerce is a good alternative to other platforms where a high level of customization is required in the design, and product catalog needs are basic.
Compared to other closed platforms like Squarespace or Shopify, Webflow is much more developer friendly and customizable. The CMS is easier to use and much more flexible to design and develop in. Price points between the 3 are similar. Most of the 3rd party integrations for digital marketing; like MailChimp or HubSpot CRM, are also available on Webflow.

Open platforms like WordPress seem cheaper in comparison, but when comparing the same levels of security, backups, server speed and CDNs, the hosts that use AWS and Fastly are priced relatively the same as Webflow, and Webflow doesn't have the issues of plugin compatibility and maintenance.
Webflow is very easy for a beginner to get started with and achieve good results, but to achieve an expert level of understanding requires experience and some web development knowledge. HTML5, CSS3 and JavaScript knowledge aren't required to use Webflow, but an expert will know BEM class naming patterns, be able to create reusable elements and design systems, and add 3rd party integrations that require custom code.
Webflow provides great support. There are several active and moderated Facebook user groups, Webflow has an online forum where questions are answered and the Webflow University for beginner and intermediate level training. Direct support is quick and attentive. There are a number of Webflow experts providing tutorials on YouTube. Webflow also has a global community that hosts monthly virtual events. The community is very diverse and accessible and willing to freely share knowledge.
Score 8 out of 10
Vetted Review
Verified User
Incentivized
Webflow is used by our new business and accounts team in conjunction with creative for prototyping new client projects, augmenting client-provided wireframes, and pitching new business concepts. It allows our relatively small team to put together presentation-worthy concepts fairly quickly and allows re-use of templates with easy modifications.
  • Fast layout design
  • Feature-rich prototyping
  • Low barrier to entry (don't have to have extension web experience)
  • Pricing scale puts the highest demand features in the highest tier
  • More baked-in templating would be great
  • Excellent at building web interfaces, rich graphics, etc. relatively quickly.
  • Layouts are mobile adaptable with ease.
  • Lite version is not suitable for prototyping mobile app environments or complex dev tasks.
  • We have pitched and been awarded several projects based on fast prototyping
  • Code export is available on the Lite platform
  • We discontinued the Pro platform because it wasn't impacting our success
Webflow falls somewhere in between WordPress as a most basic theme-based platform and HubSpot CMS Hub, which has nearly unlimited capabilities. The ease and pricing are a win for HubSpot but we still use and host sites using WordPress as that is often a client's desire for pricing/stability and name recognition.
It is extremely easy to use, especially with available templates and guides. It is used primarily by accounts and creative rather than dev. It is also easy to import/export projects or duplicate them for re-use and modification for another client. While it is rarely the end platform for a deliverable, it is often instrumental in pitching.
I haven't had to engage them from a support perspective; however, there is a considerable user community for tips/ideas/troubleshooting and the like. I believe the Pro plan supports additional resources but we didn't find that the cost justified the outcome. Overall the need for support has been relatively minor.
Hugh Geiger | TrustRadius Reviewer
Score 7 out of 10
Vetted Review
Verified User
Incentivized
We use Webflow for our company site and content pages. Primarily used by the design team, with some assistance from engineering.
  • Templates are reasonably good.
  • Basic interaction is learned quickly by non technical people.
  • Broad industry support.
  • Technical support is a joke. Even at higher tier plans it's not real business support. The major reason to consider not using Webflow is that if something breaks, you're on your own.
  • Advanced functionality can be a challenge for even experienced users.
Generally a good product, seriously let down by primitive approach to customer support.
  • Reduces overhead on engineering team, leaves design free to iterate.
Better customization, every Wix page looks like every other Wix page.
Advanced functionality is harder to comprehend, but initial adoption is fast and easy.
We pay hundreds of dollars a month to Webflow, yet their support is worse than a typical free SaaS product. We were prevented from deploying changes to our site because of how Webflow structures its support. It delayed a product launch for the whole company. Support options? Beg for help on community forums, it took a threat to email the CEO to finally get movement.

If there were easy alternatives, we would switch. But for now we just pray nothing breaks and that we don't need to interact with Webflow support.
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