Skip to main content
TrustRadius
Webtrends Analytics

Webtrends Analytics

Overview

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Read more
Recent Reviews

TrustRadius Insights

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many …
Continue reading

Webtrends Analytics Reviews

9 out of 10
January 26, 2017
We use Webtrends across the whole organization, for analyzing each of our platforms both independently and globally. All of the tools …
Continue reading

Not recommended

1 out of 10
September 25, 2014
We used Webtrends until last month but we decided to move to to Google Analytics since we found a lot of restrictions with this product.
Continue reading

Choose a different solution

1 out of 10
June 01, 2014
We have used Webtrends for over 6 years, but we are not renewing our contract. The Webtrends user interface and the fundamental way they …
Continue reading
Read all reviews
Return to navigation

Pricing

View all pricing
N/A
Unavailable

What is Webtrends Analytics?

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Entry-level set up fee?

  • No setup fee

Offerings

  • Free Trial
  • Free/Freemium Version
  • Premium Consulting/Integration Services

Would you like us to let the vendor know that you want pricing?

14 people also want pricing

Alternatives Pricing

What is Google Analytics?

Google Analytics is perhaps the best-known web analytics product and, as a free product, it has massive adoption. Although it lacks some enterprise-level features compared to its competitors in the space, the launch of the paid Google Analytics Premium edition seems likely to close the gap.

What is Smartlook?

Smartlook is an analytics solution tool for websites, iOS/Android apps, and various app frameworks, that answers the "whys" behind users' actions. It helps users understand precisely how customers interact with website and app — watch recordings, create heatmaps, use automatic tracked events, and…

Return to navigation

Product Details

What is Webtrends Analytics?

Webtrends Analytics provides a combination of features that are designed to provide an accurate and intuitive view into an organization’s multi-channel customer journey. According to the vendor, the key features enable not only sophisticated analysis techniques but also make key insights accessible to everyone in an organization.

Webtrends Analytics Features

  • Supported: Multi-Channel Measurement across social, mobile, web and SharePoint
  • Supported: Configurable digital dashboards
  • Supported: Reports
  • Supported: Metrics and Dimensions
  • Supported: Administration
  • Supported: Path and Scenario Analysis
  • Supported: Unlimited Data Collection
  • Supported: Ad-Hoc Data Exploration
  • Supported: Extensive data export
  • Supported: Standard and customized analytics reporting

Webtrends Analytics Screenshots

Screenshot of 450+ out-of-box reports
Unlimited custom reports
Roll-up reports across domains
Out-of-box channel and market-specific reportsScreenshot of Unlimited dimensions
No processing time
Dynamic, on-the-fly segmentation
Create, save and share custom views, measures and segmentsScreenshot of Unlimited custom dashboards
Key metrics, trends, demographics, geo maps, word clouds and more
Drill-throughs to connected reports

Webtrends Analytics Technical Details

Deployment TypesSoftware as a Service (SaaS), Cloud, or Web-Based
Operating SystemsUnspecified
Mobile ApplicationApple iOS, Android, Windows Phone, Blackberry

Frequently Asked Questions

WebTrends provides an enterprise web analytics platform and, according to Forrester, has a strong focus on support for mobile and social channels and a very open platform. Webtrends competes directly with Adobe Site Catalyst, IBM Coremetrics. and comScore DigitalAnalytix.

Adobe Analytics, Coremetrics / IBM Digital Analytics (discontinued), and Google Analytics 360 are common alternatives for Webtrends Analytics.

Reviewers rate Implementation Rating highest, with a score of 9.9.

The most common users of Webtrends Analytics are from Mid-sized Companies (51-1,000 employees).
Return to navigation

Comparisons

View all alternatives
Return to navigation

Reviews and Ratings

(67)

Community Insights

TrustRadius Insights are summaries of user sentiment data from TrustRadius reviews and, when necessary, 3rd-party data sources. Have feedback on this content? Let us know!

Webtrends On Premises with SDC and Tag Builder has proven to be a valuable tool for a variety of users across different industries. Many departments within organizations have utilized this product to assess the effectiveness of their websites and determine the impact of their outreach efforts. Marketing professionals have found Webtrends to be particularly useful in evaluating website performance, tracking marketing campaigns, and identifying successes or issues with site visitors. The tool allows them to measure website engagement, ad performance, overall traffic, and referring pages or sites.

Webtrends has also been implemented by interactive agencies as a means of providing implementation and support to clients who are Webtrends customers. It offers an alternative to other web analytics tools by offering customizable features and better data accuracy. This product has been used by eCommerce teams and analytics teams alike, enabling critical business decisions to be made based on insights gleaned from analyzing website traffic, performance, and usability.

In addition to these uses, Webtrends has addressed various business problems for multiple domains. These include campaign tracking, handling multiple currencies, eliminating data sampling, improving report performance speed, conducting funnel analysis, importing and integrating data, exporting data, segmenting visitors, managing data ownership, and adhering to service level agreements. With its comprehensive weblog analytics capabilities, Webtrends has assisted users in discovering trends between purchases, site visitation patterns, and forecasting.

The product's value extends beyond individual departments as it is also utilized across organizations to analyze platforms independently and globally. It provides a comprehensive view of overall traffic levels on websites and helps in analyzing customer usage and site search performance for effective SEO efforts. Notably, Webtrends has been chosen over popular alternatives like Google Analytics due to its customizable features and accurate data.

Moreover, users responsible for content management on internal web pages have found Webtrends valuable for gathering actionable information that optimizes web traffic. It has also been selected as a paid analytics supplier by companies looking for accurate data and decision-making support, addressing frustrations with other tools.

Overall, Webtrends On Premises with SDC and Tag Builder has emerged as a reliable solution for organizations and marketing professionals seeking to measure website performance, track marketing efforts, and gain actionable insights from data analysis.

Flexible Tool: Many users have found Webtrends Analytics to be a flexible tool with multiple methods of data capture. This flexibility allows them to gather and analyze data in various ways, catering to their specific needs and preferences.

Clean Visual Data Display: Reviewers appreciate the clean and to-the-point visual data display provided by Webtrends Analytics. Unlike other tools, it avoids unnecessary variables and default settings, making it easier for users to understand and interpret the data.

Customizability: Users value the ability to customize everything that the end user sees in Webtrends Analytics, including reporting based on customer channel. This level of customization allows them to tailor the analytics platform according to their business requirements, resulting in more meaningful insights and reports.

Slow customer service: Many users have experienced slow response times and a lack of follow-through on client requests, leading to frustration and delays in getting the support they need. This has impacted their overall experience with the product.

Limited local market reporting: Several users have mentioned that the local market reporting feature is too limiting for their needs. They desire the ability to further segment their data for more granular insights into specific markets or regions.

Difficulty with report exports: A significant number of users have faced challenges when scheduling and deleting report exports. This has resulted in delays in receiving important data, affecting their ability to make timely decisions based on up-to-date information.

Attribute Ratings

Reviews

(1-3 of 3)
Companies can't remove reviews or game the system. Here's why
Score 9 out of 10
Vetted Review
Verified User
  • It effectively measures transactions on the site. Currently, we measure primarily basic metrics such as visitors and site visits. We haven’t formalized a reporting/call to action for the data yet: It’s one of our biggest initiatives this year. Once the proper KPIs are established, it will provide the metrics to support the KPIs
  • It does not provide real time monitoring. We typically can look at data about 48 hours after it has occurred. This matters specifically for campaigns and for troubleshooting the site.
  • The On Premises solution is not as robust as the On Demand solution which our security department is hesitant to use. The On Premise version has fewer of the innovations than On Demand, including integration with Sharepoint, Spaces, and social media.
  • We are a health insurance company, so we are always cautious about releasing Protected Health Information (PHI). Since we are highly regulated, the consequences of a privacy breach are pretty severe, so we tend to be very conservative when sending data outside of our data environment. Being On Demand means are sending log files through the cloud which may or may not include PHI.
I highly recommend WebTrends, but would suggest the On Demand version.
  • We have yet to tie our metrics to KPIs or ROIs
5
Portals, Digital Experience, Customer Service, IT
3
IT, Digital Experience
  • Measurement of the site: determining things like page views, visits, visitors, etc.
  • Monitoring of member activity to drive improvements on high traffic areas
  • Eventually, measure conversion through our new sales portal
I only gave it a 9 because of the On Premises/On Demand debate.
No
None really
  • Don't know
  • Online training
I thought Stephen Eide did a great job with training - a definite asset to WebTrends.
I can only speak to the on premises version of WebTrends. There is no longer any support or enhancements to this product, as everything is moving to a cloud based service. We're in a highly regulated industry, so our security team prefers a keep on tight reign on data. That being said, we are moving away from WebTrends as our primary analytics engine and toward a combination of Google Analytics and Sitecore.
No
We reach out for support on an ad-hoc basis.
We've always had great support from WebTrends.
The out of the box functionality is fine, but the real usefulness comes from custom tagging and reports which require more resources and time.
It is much better than average. Down time usually occurs because of a need to refresh the server on our end.
I haven't had any performance issues other than it not supporting 64 bit.
  • Yes, Microsoft Dynamics and KBMG. KBMG (http://www.kbmg.com/) is a marketing and analytics consultant we work with, and it would be nice to be able to integrate with their analytics platform.
Yes, they support a Microsoft Dynamics integration.
N/A I was not involved with WebTrends at the time
Adam Krause | TrustRadius Reviewer
Score 8 out of 10
Vetted Review
Verified User
  • Webtrends provides a platform that can accept any number of custom variables and can be adapted to fulfill a variety of business needs. Segmentation, purchase funnel, scenarios, dropoff and bounce rate are effective.
  • Webtrends 10 integrates analytics data with 3rd party data including app stores, Facebook, Twitter and YouTube. This provides a compelling case for programs that require insight into these data.
  • Webtrends is not great at providing statistical data for analysis. You need to enable Log File Delivery or create an analysis export to perform this. This could theoretically be done with Streams.
  • Webtrends has difficulty identifying multi-visit users due to the inherent fragility of cookie-based tracking.
  • Webtrends Analytics does not provide Pathing capabilities for segments, only for the aggregate. However, this can be worked around with Scenario functionality selectively fired by a tag management system.
  • Segmentation by high-cardinality parameters tends to cause issues with table limits. Even after scrubbing and scrutinizing data, we commonly see up of 10K rows per dimension. Due to this, we use Webtrends Analytics to roll up data into larger segments and export all of our log data into our database for heavy duty number crunching.
  • Webtrends is able to identify the source of each visit and create reporting on user behavior. We're able to attribute activity from a variety of sources to determine effectiveness. The REST API is invaluable for pulling large volumes of trended data to identify where notable events occur.
  • Streams provides ROI by providing immediate visibility into site activity, for any level of granularity that you're collecting in the Analytics product, without impacting the user experience. We're using this to create a proactive Care response team as well as resolve product issues remotely within seconds of it occurring on the site, so we can save customers from abandoning while they're still on the site.
We heavily utilize the Analytics features, and for our purposes the On-Demand Analytics product is a good value, so there would need to be a compelling reason to switch to another vendor. Streams is a unique product and is particularly attractive due to its lack of overhead from a user experience and implementation standpoint.
20
Product Owners, Marketing Managers and Analysts primarily.
2
Administrator
Reporting Manager (creates self-serve dashboards in Excel via REST API)
  • Webtrends is used to identify segments of our traffic and report on each segment. so we are able to determine what is drawing interest within each segment of our visit population.
  • Webtrends Streams allows us to identify issues on the site, as well as identify individual users who are encountering issues, so we can proactively reach out to them.
In a previous position, we switched to On-Demand from On-Premise.
We evaluated Google Analytics, but we picked Webtrends as it offered better value for the price.
  • Vendor implemented
  • Implemented in-house
The SaaS service is much easier to set up, implement, and maintain than the On-Premise version. The Tagbuilder and REST API make it easy to deploy code and pull data.
  • Online training
  • In-person training
  • Self-taught
The in-person training was comprehensive enough to get you started, but I strongly recommend having a more experienced person when beginning with the tool.
Webtrends provides several free webinars over the course of the year, many of which I would expect to pay for. The people providing the webinars seem to have a good feel for real-world application of the product.
It can be done, especially by someone with experience with analytics. For a beginner, the tool is complex enough that it's (significantly) more time effective to get outside training.
If you work with custom data integrations, you'll likely be updating the analytics code on a monthly basis. The pace of change increases with data requirements, so a tag management platform to accommodate this is highly recommended.
No
WebTrends day-to-day tech support is generally very good, and they are also good with escalating issues when necessary.
Webtrends has enough out-of-box dimensions that can be used right away to build out a fairly robust aggregate analytics program. Support is generally responsive.
The v9 admin interface and v10 reporting interface work as well as expected, but have a tendency to be pokey, especially for bulky reports and whenever you're connected to wifi. I much prefer using the REST API for all reporting for this reason, which simply dumps out the data and doesn't bother with the user interface.
  • Responsys.
  • Hootsuite.
  • Facebook.
  • Twitter.
  • DoubleClick.
  • App stores.
  • Proprietary data stores.
  • Enterprise Data Warehouse.
With a published Data Dictionary, it is quite easy to identify what data can be integrated with other services.
Webtrends is able to export large data sets in an easily consumable CSV or JSON format.
Webtrends is engaging and helpful post-sale, but from experience your relationship with an analytics vendor will be better if you consistently initiate conversation. This should not be considered a downside.
We negotiate package deals primarily. It's easier to gain leverage to secure discounts when shopping for multiple products from the same vendor.
Score 6 out of 10
Vetted Review
Verified User
  • It allows you to customize reporting based on customer channel. The reporting had the ability to give a visual representation and not just numbers.
  • Less campaign insight. No heat maps. No ability to do reporting based on several factors such as: did they receive an email from us, but then go to an affiliate site - where they ultimately made the purchase. (No campaign attribution).
  • The product was quite expensive and did not do some of the critical things we needed. It was just not a good fit for us.
  • Ability to see more detailed reporting in regarding traffic and traffic sources.
We did not renew because of cost and the time that it took to extract the data and put it into a manageable report to share with others. In general, this was an expensive product, but did not meet our basic requirements. Reporting was definitely the main pain point.

We did not renew.
2
Web Marketing Manager and the eCommerce Manager.
2
Web Marketing Manager and the Ecommerce Manager
  • To see insight into the metrics of the website. Where were we losing customers, the purchase funnel, bounce rate, and seeing how marketing campaigns were effective.
Yahoo Web Analytics.
Google Analytics. We had a free trial to test out the system.
  • Implemented in-house
  • Online training
  • Self-taught
Fantastic. Great turn around times. Knowledgeable and friendly.
It was very easy. They also had videos and how-to's.
There was some configuration for the reporting. The ability to form the reports that would give me the data I needed. However, once that was complete - I just ran the report when I needed the updated data.
No
The customer service was fantastic. Any rep I talked to with questions was very knowledgeable. They returned emails during the same business day. Also, a rep called to check in on our progress multiple times.
It was a fairly easy to use product. I had some questions, but their customer service department was readily available to answer them.
There was never any downtime. Product was fast and accurate.
Yes. Webtrends has many vendors who will integrate.
It was very easy to work with Webtrends. The rep was friendly, made frequent calls to check in and see how we were getting along with using the product and if it delivered all of our expectations.
If you are looking at an analytics suite, I would identify all of the items you want to track and be able to do within a platform. I would start with Google Analytics, as that is a free software. If you have basic metrics, try Google Analytics and then maybe adding a third party app like Crazy Egg for a heatmap on your site. Some companies don't need all of the bells and whistles that Omniture or Webrends can give. So be sure to identify your needs.
Return to navigation